APPAREL NEWSWant to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.
September 9, 2021
Outdoor brands’ apparel sizes don’t match customer demand, study shows
Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside
September 8, 2021
Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023
Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN
September 8, 2021
Lululemon Surges on Post-Pandemic Growth
Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS
September 1, 2021
Veloine’s pregnancy cycling kit wins Eurobike award
Veloine, a three-year-old Munich brand devoted to women's cycling apparel, has won a Eurobike Gold award for its Pregnancy Cycling Kit. The shorts and jersey feature a very soft fabric with low compression. The shorts have an extended waistband that covers a growing belly. BRAIN More information: veloine.cc/collections/pregnancy-cycling-wear.
August 26, 2021
Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually
Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home. SF Business Times
August 17, 2021
Serena Williams and Nike unveil shoe and apparel collection
Serena Williams is pairing up with Nike to try to bring more people of color into the world of fashion design. On Tuesday, the 39-year-old tennis legend joined Nike in unveiling a collection of women's athleisure wear and accessories, created by a group of 10 up-and-coming designers known as the Serena Williams...