APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
March 16, 2022
These Outdoor Brands Have the Most Inclusive Sizing for Women
According to a 2016 study published in the International Journal of Fashion Design, Technology, and Education, the average American woman is a size 16 to 18. Currently, most outdoor gear companies can only outfit women up to sizes 12 to 14, leaving the average woman out in the cold—literally. Outside...
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March 7, 2022
Kate Hudson-founded Fabletics activewear brand announces 30 store openings in 2022
Fabletics, the online-native activewear company founded by actress Kate Hudson, has announced plans to open 30 new store locations in 2022. The new locations will increase Fabletics’ global brick-and-mortar presence to more than 100 storefronts by the end of the year. bizjournals
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February 7, 2022
Serena Williams Is Releasing Her Own Nike Air Force 1
A new version of the acclaimed Nike Air Force 1 sneaker is hitting shelves soon, and the latest style is designed in collaboration with tennis legend Serena Williams. The sportswear giant confirmed via the SNKRS launch calendar that the new Nike Air Force 1 Serena will make its retail debut before month’s end. FN
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January 31, 2022
How Adidas is investing in women in sport as never before
Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new Impossible is Nothing campaign. The brand says it will invest “more than ever before” in women and LGBTQ+ people in sport, a development that will be reflected both...
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January 27, 2022
A Running Brand for Women, by Women: The Flight of Oiselle
Muse by Clio spoke with Oiselle's founder and CEO for its On Brand series about helming a female-led, female-focused company, being an unabashedly feminist brand, and sponsoring pregnant athletes ... back in 2013. Muse by Clio
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January 27, 2022
Study: Lululemon To Pass Nike In Women’s Activewear
Changes in the way Americans work out -- or at least get dressed to do so -- will lead to major brand upheavals in the year ahead, according to NPD Group’s new forecast. Nike, Jordan and Adidas will all lag in footwear sales. Lululemon will surpass Nike to become the...
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January 25, 2022
Alicia Keys Lends Voice to Athleta With New Partnership, Product Line Promoting Women’s Well-Being
Keys has signed on to Athleta’s “Power of She Fund” grant program as a mentor and advisor. According to Athleta, Keys will also work with the brand to connect with women through “meaningful community conversations” in AthletaWell, the retailer’s digital community that supports women’s well-being. Footwear News
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January 19, 2022
One Knoxville SC partners with UT women’s soccer players to design apparel
Pro soccer team One Knoxville SC has announced they will partner with a dozen players in a “first-of-its-kind” apparel deal. The club announced that 12 members of the defending SEC champion Tennessee women’s soccer team will help design a collection of team apparel for women as part of a name, image...
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January 19, 2022
Women in the Wild
Wellness has transformed into a multi-dimensional cultural moment in the pandemic era, and as a result, the outdoors has effectively re-emerged as a tried-and-true form of self-care. That’s why outdoor footwear company Merrell is on a mission to remind shoppers that nature is the ultimate healer – but with a...
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January 12, 2022
Naomi Osaka Releases Her Third Collaboration with Nike
Osaka has debuted her third clothing collection with Nike. The four-time Grand Slam champion tennis star played creative director for a shoot, meticulously styling, curating and photographing its new line, flexing her creative muscles. The highly considered capsule takes a subtle unisex approach, featuring splashes of stand-out abstract prints, grounded in the...
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January 12, 2022
Sports Illustrated’s Plan to Become More Than a Magazine Starts With a Branded Apparel Collection for JCPenney
Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. PM Magazine
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January 11, 2022
Lululemon Signs Leylah Fernandez, Plans Tennis-Specific Apparel
With Leylah Fernandez leading the charge, Lululemon plans tennis-specific gear, likely launching in spring. Lululemon was drawn to Fernandez not just because of her athleticism, but because she is family-oriented, a goal-setter, exude positivity and offers a role model to the next generation of players looking to pick up the sport. ...
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January 4, 2022
UCI begin 2022 by banning more women’s team jerseys due to colour clashes
The UCI has rejected the pink jersey of Basque squad Bizkaia Durango, shortly after offering the same verdict to the jerseys of Andy Schleck-CP NVST-Immo Losch and British team AWOL O’Shea. On Tuesday morning the Spanish squad announced on its social media feeds that the UCI had rejected two designs....
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January 2, 2022
New Balance Releases Coco Gauff “Inspired” Training Shoe
Coco Gauff signed with New Balance when she was just 14-years-old. Just a little over two years later, she's starring in the major brand's latest advertisement, but that's not all. The world No. 21 also has new tennis shoes "inspired" by her. According to New Balance, the "FuelCell Shift TR...
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December 23, 2021
Kate Hudson takes a new role at Fabletics
Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.” Bizjournals
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December 15, 2021
Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm
Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...
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December 8, 2021
WNBA apparel for the win
According to Google's Year in Search 2021, from coast to coast, WNBA jerseys searches doubled this year compared to the previous year in the U.S., as the WNBA entered its 25th season. Google
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December 4, 2021
Eagles’ Jalen Hurts champions women empowerment for ‘My Cause, My Cleats’
Inspired by the women in his life, Philadelphia Eaglesquarterback Jalen Hurts is using the NFL's "My Cause, My Cleats" initiative to advocate for women in sports and beyond. "Women Empowerment" is written on one of the designer cleats for Sunday's game against the New York Jets, while the other shines...
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November 26, 2021
Peloton has sued Lululemon in feud over cycle maker’s new apparel line
Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...
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November 24, 2021
Inside The Call: Athleta Expands Double-Digits In Q3
For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...
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November 17, 2021
Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner
The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be available at more than 140 stores and on Dickssportinggoods.com starting Nov. 19. FN
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November 2, 2021
Her Spirit x HUUB apparel tie-up and HUUB Tour de Her Spirit
Her Spirit, the UK-based specialist fitness platform for women, has announced an apparel partnership with HUUB Design. Together they will develop a range of products that women feel proud, enabling them to want to be more active. To kick of the new partnership, and aiming to get more women cycling over the winter,...
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October 27, 2021
Take a Look at Lululemon’s Uniforms For the Olympic Athletes of Canada
Lululemon has unveiled its official apparel line for Team Canada in the 2022 Olympic and Paralympic Winter Games. The line includes apparel and accessories for the team to wear at the Opening Ceremony, Closing Ceremony, on the podium, in media interviews, and around the Olympic village. The 2022 Olympic Winter...
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October 23, 2021
Beyonce Joins Forces With Peloton For An Upcoming Ivy Park Line
Beyonce is preparing for another release through her beloved line Ivy Park, and it sees her partnering with Peloton, the popular fitness company. According to Women’s Wear Daily, the upcoming line includes lifestyle and performance footwear and apparel in neon, olive, and black colors. In total, 29 pieces will be...
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October 20, 2021
Blackstone buys majority stake in shapewear maker Spanx
Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post
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