BUSINESS NEWS

October 7, 2025

M+C Saatchi acquires Women’s Sports Group to bolster rights representation

Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport. Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts, WSG provides services across media rights, broadcast and content, data, communications, and diversity, equality and inclusion....

October 7, 2025

How Monarch Collective scored some of the biggest early deals in women’s sports

This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023, right before women’s sports exploded into the mainstream. But she didn’t just get lucky: She helped create...

October 6, 2025

Barbie Unveils Ilona Maher Doll to ‘Reflect the Build of Many Strong Athletes’

Mattel announced Team Barbie — Maher, English player Ellie Kildunne, New Zealander Portia Woodman-Wickliffe and French player Nassira Konde — on Oct. 6, encouraging young girls to "own their confidence proudly." TODAY

October 5, 2025

The Fight for the Future of Women’s Basketball

Napheesa Collier is a smooth, coolheaded forward for the Minnesota Lynx. She is not the most famous player in the W.N.B.A., but she is one of the best.  Before injuring her ankle, in early August, she was the front-runner for Most Valuable Player. THE NEW YORKER

October 1, 2025

San Diego Wave Owners Sue Jill Ellis for Abandoning Team After Sale

AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on the dais alongside players Gillian Grimes and Izzy Starck. Women's Health Magazine

October 1, 2025

Google Boosts YouTube Select with College and Women’s Sports Lineups

Google has updated its YouTube Select program with College Sports and YouTube TV Women's Sports lineups, enabling marketers to target engaged sports fans during peak seasons for better ad precision and ROI. WebProNews

September 29, 2025

Caitlin Clark fuels women’s memorabilia market growth

Caitlin Clark has made a career out of breaking records: all-time NCAA Division I men's and women's scoring leader, most points and assists made by a rookie in WNBA history, first triple-double by a rookie in WNBA history. ESPN

September 27, 2025

Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition

Emeryville, Calif. /OUTDOOR SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order...

September 25, 2025

Los Angeles Sparks Announce $150 Million El Segundo Practice Facility, Marking Largest Single Investment in Women’s Sports History

The Los Angeles Sparks are set to make a historic move in women’s sports. On Wednesday, the franchise announced plans for a new 55,000-square-foot practice and training facility in El Segundo, scheduled to open in 2027. THE PLAYOFFS

September 24, 2025

SEGG Media to Acquire Racing Women

SEGG Media , a global leader in sports, entertainment, and gaming, today confirmed that Sports.com Media Group Ltd has signed a Letter of Intent to invest in women's sports by acquiring all the assets of Racing Women Limited, the pioneering initiative dedicated to creating opportunities for female drivers in motorsport....

September 24, 2025

Olympic Track Athlete Colleen Quigley Joins Superfeet Team

FERNDALE, Wash. (September 24, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...

September 22, 2025

Kara Lawson Named Head Coach For U.S. Women’s Basketball

You might as well put Duke in the official U.S. Olympic basketball coach description because women’s coach Kara Lawson is now the head coach of the women’s U.S. Olympic team. yahoo! sports

September 22, 2025

Oura Sees Ring Sales Surge Amid Rumored $11B Valuation

The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a staggering $11 billion. Athletech NEWS

September 17, 2025

The Market Is Mispricing Women’s Sports. It’s Time To Catch Up.

NWSL average viewership per game is higher than that of the MLS, yet the MLS is making more than 4x as much as the NWSL in broadcast deals. But this isn’t just about math. crunchbase news

September 17, 2025

Adam Silver Defends WNBA Involvement in Sun Sale

The Connecticut Sun sale is at a standstill. Among the proposals are a pair of $325 million offers from Steve Pagliuca and Marc Lasry, both former NBA minority owners. FRONT OFFICE SPORTS

September 16, 2025

‘A powerful moment’: Women’s sports bar announces second Seattle location

Another bar dedicated exclusively to women’s sports is opening in Seattle. Rough & Tumble is opening a second location in Columbia City sometime next month, the bar announced on its website. KIRO7

September 15, 2025

Elena Delle Donne named managing director of USA 3×3 Women’s National Team

After a poor showing at the 2024 Summer Olympics, which saw the U.S. Women's National 3x3 Basketball team finish with a bronze medal, USA Basketball has named two-time WNBA MVP and seven-time All-Star Elena Delle Donne the team's first managing director. USA TODAY

September 13, 2025

Lauren Leichtman Building Family Affair as San Diego Wave Owner

Brandi Chastain’s thrilling penalty kick to win the 1999 women’s World Cup for the United States captivated soccer fans across the county, prompting a boom in the sport and paving the way for leagues like the National Women’s Soccer League. Lauren Leichtman, who owns the San Diego Wave, was among those...

September 12, 2025

Women’s Fitness Gets Its First Hormonal Health Studio

BAB NYC’s founders launched Brooklyn’s first fitness studio centered on women’s hormonal health and their unique physiological needs. The new studio officially opened earlier this month at premium boutique fitness brand GYM NYC’s Brooklyn flagship, introducing what the company calls the fitness industry’s first comprehensive training methodology designed around women’s...

September 10, 2025

Bryan Graham to run Just Women’s Sports content

Just Women’s Sports has hired Bryan Graham as Exec Dir of Content. He was most recently the Head of Global Video at The Athletic. JWS founder & CEO Haley Rosen declined to share if a search firm was used. SPORTS BUSINESS JOURNAL

September 10, 2025

Unrivaled Announces Expansion Ahead of Possible WNBA Work Stoppage

Unrivaled, the three-on-three women's basketball league, is expanding according to Tom Friend of Sports Business Journal. The league will add two more teams as well as add an extra night to their weekly schedule in Year 2. SI

September 8, 2025

Connecticut Senators Rip WNBA Handling of Sun Sale

The WNBA’s handling of the Connecticut Sun sale process has attracted high-level political attention. Both of the state’s U.S. senators have recently weighed in to express their displeasure with the league and push to keep the team in the state. FRONT OFFICE SPORTS

September 8, 2025

Serena Williams invests in women’s basketball league Unrivaled, now valued at $340 million

Women's 3-on-3 basketball league Unrivaled is now valued at $340 million after a new funding round that included tennis legend Serena Williams, the league announced Monday. CNBC

September 5, 2025

Venus And Serena Williams To Launch Program That Will Teach Under-Resourced Youth To Lead In The Boardroom

According to information shared by the U.S. Open, the tennis stars have partnered with the USTA Foundation to launch the Williams Family Excellence Program. The USTA Foundation believes the pair are well-positioned to serve as partners, citing their influences beyond the court as businesswomen. AFROTECH

September 4, 2025

Chicago Sky forward Angel Reese joins the TOGETHXR ownership group

Angel Reese wants to be a part of the conversation on and off the court. That's why it was announced on Thursday, Sept. 4, that she will be the newest member of the TOGETHXR ownership group. The collective was founded in 2021 to advance the women’s sports movement. USA TODAY