BUSINESS NEWS

May 27, 2025

Feisty Media Celebrates Women’s Cycling with “More Women More Miles” Program Culminating at UNBOUND 2025

Emporia, Kansas (May 27, 2025) /SPORTSWIRE WOMEN/ — Girls Gone Gravel, a Feisty Media brand, in partnership with Life Time, is proud to spotlight the More Women More Miles initiative — a powerful movement to get more women to the start line of gravel events, culminating at the world-renowned UNBOUND Gravel....

May 22, 2025

New York Liberty Reach Record Women’s Sports Franchise Valuation

The spotlight is firmly on the WNBA this year and the league has the sports world’s full attention. There was a seismic shift in interest last season with a new rookie class bringing eyes and interest to the league like they hadn’t seen in decades—and the New York Liberty just...

May 19, 2025

Why the World’s Most Successful Women’s Sports Team Dropped ‘Women’ From Its Name

Olympique Lyonnais Féminin is no more. Instead, the most successful club in women’s soccer will now be called “OL Lyonnes.” The decision to remove Féminin from the name, which also comes with a new crest, was an intentional commitment to giving the team a separate identity from the men’s team,...

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...

May 16, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere more lucrative to play than Japan’s Diamond League. That’s why former Oklahoma softball star Kelly Maxwell...

May 16, 2025

Julie Foudy Out at ESPN After Two Decades

Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team joined ESPN in 2005. Over the last two decades, she’s been a mainstay of ESPN’s soccer...

May 15, 2025

Reddit co-founder Alexis Ohanian buys minority stake in Chelsea women’s team

Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on Thursday, saying he was “proud” to help this “iconic club” to become the most popular Women’s...

May 15, 2025

The WNBA will soon be the most valuable league in women’s sport

The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist

May 14, 2025

WNBA Toronto Franchise Builds ‘Canada’s Team’ Amid Tariff Tension

Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals. Sportico

May 14, 2025

She Helped Build Angel City FC — Now She’s Taking Over the WNBA with the Golden State Valkyries

From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share how she’s bringing the Valkyries to life in their inaugural season. FRONT OFFICE SPORTS

May 14, 2025

Alex Morgan becomes minority stakeholder in her former club

Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL) team where she ended her professional career as a player. Olympics

May 14, 2025

Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education in Partnership with Parity and Women’s Sports Foundation®

May 14, 2025 /SPORTSWIRE WOMEN/ - For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education. As part...

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...

May 13, 2025

Pro Padel League partners with Unrivaled women’s basketball, announces Season 2 schedule

The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and Napheesa Collier — to kick off the PPL’s 2025 season in Miami. The Athletic

May 12, 2025

WNBA Franchises Are the Next Big Sports Investment

The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS

May 6, 2025

Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals

Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 6, 2025

Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr

On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC

May 6, 2025

Mikaela Shiffrin joins ownership group for NWSL expansion team in Denver

The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL's expansion team in Denver. USA TODAY

May 6, 2025

Michele Kang is spending millions to scoop up women’s soccer teams around the world. What’s her plan?

Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women's national team and Brazil was asking the same question: Why? ESPN

May 6, 2025

Sue Bird to take over as managing director for U.S. women’s national basketball team

USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing director for the women's national team. USA TODAY

May 5, 2025

How Ally Financial started seeing results from its WNBA and Paige Bueckers deals well ahead of tip-off

Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW

May 3, 2025

Lisa Carrington invests in women’s basketball

New Zealand's most successful Olympian, Dame Lisa Carrington, is investing in other female athletes - on the basketball court. Dame Lisa has joined the ownership group of the Kāhu, who compete in the Tauihi Basketball Aotearoa league. The team made headlines last year when they became the first all-women-owned sports team...

April 30, 2025

Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features

BERKELEY, CA [4/30/2025] /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...

April 23, 2025

Nike Appoints Chief Strategy Officer to Assist In Turnaround

Nike announced that it appointed Jennifer Hartley, a 14-year company veteran, as chief strategy officer. Hartley also joins Nike’s Executive Leadership Team. SGB Media