BUSINESS NEWS

April 13, 2025

Sources: Paige Bueckers to sign 3-year deal with Unrivaled

Projected No. 1 WNBA draft pick Paige Bueckers is signing a three-year deal with the 3-on-3 league Unrivaled, sources told ESPN on Sunday. Bueckers' first-year salary for the 10-week Unrivaled season will exceed what she would make in four years of her WNBA rookie contract, sources said. If Bueckers is the top...

April 9, 2025

Supporting and elevating women in sport, the RYA launches ‘The Female Futures Group’

A new wave of change is emerging in British sailing as the Royal Yachting Association (RYA) launches The Female Futures Group, dedicated to increasing female participation and unlocking new opportunities for women and girls in the sport. Yachts and Yachting

April 8, 2025

Locker Room Capital Joins Growth Capital Round for Women’s Sports Media Startup Togethxr

Los Angeles-based Togethxr, a four-year-old women’s sports media and commerce brand, has closed an undisclosed growth capital round led by co-founder Alex Morgan’s Irish firm, Trybe Ventures. citybiz

April 5, 2025

Serena Williams bids for flag football

With the Olympic discipline scheduled to make its debut at LA28, the investment company 776 created by the former tennis player and her husband Alexis Ohanian has submitted a bid to partner with the NFL, which plans to launch professional leagues starting next year, Front Office Sports reported. Inside The Games

April 3, 2025

Coco Gauff Launches New Venture With WME’s Support

The world’s highest-paid female athlete is taking greater control of her off-court game. Wednesday night, tennis star Coco Gauff announced via social media the launch of Coco Gauff Enterprises in conjunction with talent firm WME to manage her career. WME will represent and support the new enterprise, but it does not have any ownership in the business, according...

April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

April 2, 2025

Superfeet Named Insole Supplier of the Professional Women’s Hockey League

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey...

March 31, 2025

Front Office Sports hires Costabile to cover women’s sports

Front Office Sports has hired Annie Costabile as a women’s sports reporter. In her role, she will help further define and expand the organization’s existing coverage of women’s sport. Costabile has spent seven years at the Chicago Sun-Times, where she primarily covered the Chicago Sky and Chicago Red Stars. Prior to joining the Sun-Times, she...

March 29, 2025

UConn’s Paige Bueckers confirms entry into WNBA draft

 UConn star Paige Bueckers confirmed Friday she will enter the 2025 WNBA Draft. Some had speculated she might delay entering the draft until next year, believing she didn't want to play for the Dallas Wings, who hold the No. 1 pick. She is projected to be taken first. Reuters

March 28, 2025

Leveling the Playing Field: $32.5 Million Gap Between Men’s, Women’s Sports Funding at GU

The difference is especially pronounced within basketball: Georgetown spends $34.3 million on its men’s basketball team every year, nearly ten times more than on its women’s basketball team, which has annual expenses of $3.5 million.  The Hoya

March 27, 2025

NFL Bringing in Caitlin Clark to Help With New Flag Football initiative

Caitlin Clark will reportedly attend an NFL panel at the league's annual owners meeting in Palm Beach, Fla. next week where she'll discuss women's sports and the future of flag football, according to Eric Fisher of Front Office Sports. SI

March 27, 2025

Money Is Finally on the Line at the Women’s NCAA Tournament

After years of those conversations, NCAA membership voted unanimously in January to establish a payment structure for women’s basketball, starting with the tournament this March. SI

March 27, 2025

Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges

Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media

March 26, 2025

Women’s Sports Quicken the Pace for Licensing

As the popularity of women’s sports continues to grow, licensing is coming into play at an ever-faster pace. Traditionally, leagues have waited several seasons before embarking on a licensing program to build an engaged fan base. Licensing International

March 26, 2025

Boston professional women’s soccer team announces new name

The new professional women’s soccer team expected to begin playing in Boston in 2026 has announced a new name: Boston Legacy Football Club. Mass Live

March 26, 2025

Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”

/SPORTSWIRE WOMEN/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...

March 25, 2025

Athletes Unlimited and Jessica Mendoza Make Their Big Pitch For Women’s Softball

A new Athletes Unlimited softball league arrives this summer with the sport still on the rise and a surrounding campaign throwing hard for its success. ADWEEK

March 24, 2025

With March Madness underway, it’s game time for newly opened women’s-sports bars across the US

Several new bars dedicated to women's sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than a dozen across the country before the year is over. The femme-focused bar scene has made...

March 21, 2025

Austin’s first women’s sports pub opens its doors just in time for March Madness

Austin's first women's sport's pub has opened near the University of Texas at Austin that's celebrating women's sport in a unique way. KVUE

March 20, 2025

International Olympic Committee elects first female president

Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine

March 18, 2025

Women’s elite sports to generate more than $2.35 billion in 2025, says Deloitte

Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. Reuters

March 18, 2025

Denver NWSL announces plan for first women’s soccer-dedicated stadium in Colorado

Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI

March 18, 2025

Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025

New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and...

March 17, 2025

Serena Williams’ husband Alexis Ohanian vows to push for women’s golf in TGL, eyes Nelly Korda & other stars to exercise LAGC rights

Serena Williams' husband, Alexia Ohanian, plans to bring women's golf to TGL. The Los Angeles Golf Club owner holds the right of first refusal for an L.A. women's team and sees stars like Nelly Korda as key to its potential. Sportskeeda