BUSINESS NEWS

July 24, 2025

WNBAs Sophie Cunningham defends Caitlin Clark in TikTok, gets fined

A WNBA player who recently reached the echelons of everyday fame says she was just fined $500 for criticizing referees in a TikTok video. In one viral incident, Sophie Cunningham grabbed Connecticut Sun player Jacy Sheldon and shoved her to the ground after Sheldon reportedly poked Clark in the eye...

July 23, 2025

Seahawks legend Bobby Wagner joins Storm ownership group

Seattle sports legend Bobby Wagner may not play in the city anymore, but he will still have a strong presence there. The Seattle Storm announced that Wagner has joined the team's ownership group. Wagner spent the first 10 seasons of his NFL career with the Seahawks, and he earned first-team All-Pro honors six times in...

July 17, 2025

Arsenal sign Canadian Olivia Smith in world-record deal

Canada forward Olivia Smith became the most expensive player in women’s soccer history at a reported one million pounds (US$1.34 million) when Arsenal signed her from Liverpool on Thursday. The new benchmark in women’s soccer would surpass the 900,000 pounds ($1.1 million) Chelsea paid when signing Naomi Girma from the San Diego...

July 17, 2025

England Soccer Star Launches a Women’s Sports Agency

For women’s soccer fans, all eyes are on Switzerland this summer, as women’s national teams from 16 countries face off at the European Championships. The English women’s national team is the defending champion and boasts a star-studded roster including Manchester United’s Ella Toone. Now, she has teamed up with her...

July 17, 2025

Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say

C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach to understanding female consumers that combines data and dialogue At the ATN Innovation Summit 2025, C-Suite executives discussed how to rectify such issues and move the industry forward. The conversation, which featured barre3 co-founder and CEO Sadie Lincoln, CorePower Yoga chief marketing...

July 17, 2025

Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA

Downtown Indianapolis is fully decorated for the WNBA All-Star Weekend. But in an unassuming warehouse less than a mile from Gainbridge Fieldhouse sits a makeshift headquarters for Unrivaled, the 3-on-3 women’s professional basketball league that played its inaugural season in January. FRONT OFFICE SPORTS

July 15, 2025

Portland bringing Fire name back to WNBA team

The Portland Fire are back. Portland's WNBA expansion team, which will begin play in 2026, announced Tuesday that it is readopting the name that was held by the city's WNBA team from 2000 to 2002. espn

July 14, 2025

WNBA star Aliyah Boston joins NWSL’s Boston Legacy FC ownership group

After winning two championships and being named Gatorade Player of the Year three times at Worcester Academy in Massachusetts, Aliyah Boston had her #00 jersey retired in 2024. Now, she is coming back to the state in an entirely different role and sport. Today, Boston Legacy FC announced that they...

July 11, 2025

WNBA CBA Tensions Rising Ahead of All-Star Break

Add Las Vegas Aces star A’ja Wilson to the list of WNBA players frustrated by the current state of collective bargaining negotiations. The three-time league MVP says the league’s recent counter-proposal—which she called an “eyebrow-raiser”—doesn’t include the equitable revenue-sharing system that the players’ union seeks amid a league-wide economic boom....

July 10, 2025

Brandi Chastain on the evolution of the business of women’s soccer

When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history. The...

July 9, 2025

The L.P.G.A. Is Getting a New Commissioner. He’s Got Some Work to Do.

The LPGA is getting a new commissioner, Craig Kessler, who starts on July 15th. Kessler, previously the COO of the PGA of America, is tasked with capitalizing on the growing interest in women's sports and leveraging the LPGA's potential. The New York Times

July 7, 2025

As growth soars, WNBA players tell commissioner Cathy Engelbert pay scale should follow

Stars across the WNBA, including Indiana Fever guard Caitlin Clark, recently called out Cathy Engelbert. The direct messages to the WNBA commissioner have a common theme: We deserve more. USA TODAY

July 6, 2025

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. Each player will receive a $2,575 bonus for their participation, regardless of whether they are a starter...

July 6, 2025

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. FRONT OFFICE SPORTS

July 5, 2025

USA Today makes Heather Burns its first women’s sports editor

For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. Burns’ extensive experience in journalism is detailed on Digital Women Leaders. Awful Announcing

July 4, 2025

USA Today makes Heather Burns its first women’s sports editor

For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. AWFUL ANNOUNCING

July 3, 2025

World Tour Team Ceratizit Highlights Final Teams for Women’s Inaugural Maryland Cycling Classic

BALTIMORE, (July 3, 2025) /SPORTSWIRE WOMEN/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional women’s road race, announced the final six women’s teams for the inaugural race that will take place Sept. 6. The 2025 Maryland Cycling Classic will be held in Baltimore and for the first time...

July 2, 2025

Caitlin Clark’s Signature Shoe Could Be $150 Million Business: Sneaker Expert

Caitlin Clark’s first signature shoe might still be a year away, but insiders say it could be worth $150 million. Clark’s debut sneaker is expected to launch in spring 2026, following the typical two-year development cycle for signature drops. While some had hoped for a speedy release in time for...

July 2, 2025

Former athletes sue SFA over axing women’s sports

Six former female athletes are suing Stephen F. Austin State University for violating Title IX a little more than a month after the school announced it was cutting four sports. The LufKin Daily News

July 1, 2025

Inside Women’s Sports Bar Boom

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FRONT OFFICE SPORTS

June 30, 2025

Lululemon Sues Costco Over Alleged Copycat Yoga Pants

Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...

June 30, 2025

Parity Appoints Risa Isard, PH.D., as Director of Research & Insights

NEW YORK — [June 30, 2025] — Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data...

June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FOS contributor Ellyn Briggs checked in with six of these bar owners on their high-risk, high-reward industry. FOS

June 27, 2025

VC Firm Launches $16M Fund To Back Wellbeing Tech Startups

The San Francisco-based VC firm has locked in $16 million for the first close of its second fund, aiming to scale startups that put emotional intelligence and human resilience at the core of their tech. Athletech NEWS

June 26, 2025

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025. Athletech NEWS