BUSINESS NEWS

August 14, 2025

What’s next for the business of women’s racing?

The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape

August 13, 2025

Lady Vols legend Candace Parker reaches multi-year extension with TNT Sports

Lady Vols basketball legend Candace Parker reached a multi-year extension with TNT Sports that includes an expanded role, the network announced Aug. 13. The three-time WNBA champion and two-time WNBA MVP will continue to be a prominent analyst for TNT Sports and CBS Sports' NCAA Division I men's basketball championship coverage, according to a...

August 13, 2025

Grit, goals and glam: How beauty brands are making up for lost time and tapping into women’s sports

It would take four more years for the tipping point to come when women’s sports exploded commercially and culturally (record crowds, prime-time coverage, and the amplified visibility of social media), with more athletes glamming up before stepping onto the pitch. From a business standpoint, most beauty brands are still leaving...

August 12, 2025

Back on the Inc. 5000: BRANWYN Named One of America’s Fastest-Growing Companies

Bend, OR (August 12, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce its inclusion in the 2025 Inc. 5000 list, marking its second appearance on the prestigious ranking. This annual list celebrates the fastest-growing private companies in America, highlighting the...

August 11, 2025

Court Blocks University From Cutting Women’s Sports Programs: What Your School Needs to Know

In the wake of the groundbreaking settlement establishing a new revenue-sharing system with student-athletes, a federal court in Texas just blocked a university from cutting women’s beach volleyball, golf, and bowling teams for the upcoming school year because of potential gender discrimination concerns. JDSUPRA

August 8, 2025

$4.5M donation boosts SIU women’s sports in Carbondale

Southern Illinois University received a significant boost with a $4.5 million gift from an anonymous donor. SIU says this donation will enhance scholarships for female student-athletes and improve the Saluki Softball stadium. WSIL

August 8, 2025

Ariel Investments sees opportunity in women’s sports amid continuing rise in popularity

Ariel Investments President & co-CEO Mellody Hobson said that “there are light years of difference in valuations and in prices” between men’s and women’s sports franchises, and “we think that creates real opportunity.” SBJ

August 7, 2025

Women in Nigerian sports still underpaid

Nigerian women are facing off not just against top talent abroad but a domestic atmosphere of mismanagement and pay disparities -- and even the risk of repression for speaking out. The country is fresh off a win at the finals of Women's AfroBasket, their fifth-consecutive championship at the continent's top...

August 7, 2025

Surf Icon Lisa Andersen Joins Outerknown

Outerknown is proud to welcome legendary surfer Lisa Andersen to the Outerknown family. Lisa’s legacy in surf culture and her enduring impact on women’s athletics align seamlessly with Outerknown’s mission to inspire and empower through purpose-driven design. Co-founded by 11-time world champion Kelly Slater and acclaimed designer John Moore, Outerknown...

August 6, 2025

Whitecap Sports Group opens women’s sports unit

Tampa-based sports investment bank Whitecap Sports Group has launched a business unit tailored specifically for women’s sports. The new group will be led by Chelsee Washington, most recently an associate with the firm. Washington, who joined WSG in 2023, is a former NWSL player and has advised on team ownership deals...

August 6, 2025

NWSL renews deal with Just Women’s Sports platform

US top tier women’s league NWSL has renewed its digital media partnership with Just Women’s Sports (JWS), a multimedia platform dedicated exclusively to women’s sports, for a fourth year. Just Women’s Sports, which had 172 million social impressions across its NWSL content last season, has rights to NWSL game highlights,...

August 6, 2025

How Nike, the WNBA, and NWSL Pitched Women’s Sports in Portland

Last week, during The Epicenter Women’s Global Sports Summit, RAJ Sports general manager Karina LeBlanc put in the legwork to show brands, fans, media, and the world at large what Portland, Oregon, had to offer all levels of women’s sports. Led by siblings Alex Bhathal and Lisa Bhathal Merage, RAJ...

August 5, 2025

WNBA Trade Deadline Hits Ahead of Looming CBA Chaos

The WNBA trade deadline is Thursday at 3 p.m. ET, and it’s particularly intriguing given the backdrop of the league’s CBA negotiations. About 80% of the league’s players will be free agents next offseason in preparation for a huge increase in the salary cap and player salaries (assuming a work stoppage...

August 5, 2025

Pro Volleyball Federation Joins Major League Volleyball in Blockbuster Women’s Sports Merger

Volleyball made headlines this week, with a merger seeing the two-season-old Pro Volleyball Federation (PVF) join with the incoming Major League Volleyball (MLV) for a joint 2026 launch. Though originally separate ventures, the eight-team PVF will now adopt MLV branding, setting up a unified league valued at over $325 million. Investors...

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

July 30, 2025

Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership

MORRISVILLE, VT. (July 30, 2025) /SPORTSWIRE WOMEN/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...

July 29, 2025

LPGA announces investment in Golf Foundation

The Golf Foundation has announced a new partnership with the LPGA Foundation, marking a significant moment for girls’ golf in the UK. Through a generous commitment of $150,000 over three years, the LPGA Foundation is investing in the Golf Foundation’s mission to introduce more girls to the game, support their development,...

July 29, 2025

Feisty Media launches new women’s sports podcast

July 29, 2025 /SPORTSWIRE WOMEN/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 29, 2025

RunBuddy Expands Globally: Now Available in Europe and Canada

Worcester, MA (July 29, 2025) /SPORTSWIRE WOMEN/ — RunBuddy, the personal GPS-based safety app built for runners, cyclists, walkers, and solo outdoor athletes, is now officially available to users across Europe and Canada. Designed to bring peace of mind to those who train alone, RunBuddy uses real-time location sharing, smart...

July 25, 2025

Caitlin Clark just scored the highest-selling women’s sports trading card of all time

Caitlin Clark has just set another record. The latest, you ask? Oh, nothing, just setting the record for the highest sale of a women’s sports card of all time with her 2024 Panini Flawless WNBA Platinum Rookie Logowoman Patch Auto 1/1. This 1/1 sold in the Fanatics Collect July Premier Auction on...

July 24, 2025

WNBAs Sophie Cunningham defends Caitlin Clark in TikTok, gets fined

A WNBA player who recently reached the echelons of everyday fame says she was just fined $500 for criticizing referees in a TikTok video. In one viral incident, Sophie Cunningham grabbed Connecticut Sun player Jacy Sheldon and shoved her to the ground after Sheldon reportedly poked Clark in the eye...

July 23, 2025

Seahawks legend Bobby Wagner joins Storm ownership group

Seattle sports legend Bobby Wagner may not play in the city anymore, but he will still have a strong presence there. The Seattle Storm announced that Wagner has joined the team's ownership group. Wagner spent the first 10 seasons of his NFL career with the Seahawks, and he earned first-team All-Pro honors six times in...

July 17, 2025

Arsenal sign Canadian Olivia Smith in world-record deal

Canada forward Olivia Smith became the most expensive player in women’s soccer history at a reported one million pounds (US$1.34 million) when Arsenal signed her from Liverpool on Thursday. The new benchmark in women’s soccer would surpass the 900,000 pounds ($1.1 million) Chelsea paid when signing Naomi Girma from the San Diego...

July 17, 2025

England Soccer Star Launches a Women’s Sports Agency

For women’s soccer fans, all eyes are on Switzerland this summer, as women’s national teams from 16 countries face off at the European Championships. The English women’s national team is the defending champion and boasts a star-studded roster including Manchester United’s Ella Toone. Now, she has teamed up with her...

July 17, 2025

Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say

C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach to understanding female consumers that combines data and dialogue At the ATN Innovation Summit 2025, C-Suite executives discussed how to rectify such issues and move the industry forward. The conversation, which featured barre3 co-founder and CEO Sadie Lincoln, CorePower Yoga chief marketing...