BUSINESS NEWS

December 2, 2025

Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In

Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they're logging off and lacing up. Running and racing boomed in 2025. Gen...

December 2, 2025

Jets Throw $1M at College Women’s Flag Football League

Women’s college flag football is coming to MetLife Stadium early next year, backed by a $1 million commitment from the Jets. The new venture from the Eastern College Athletic Conference (ECAC), funded by a grant from The Betty Wold Johnson Foundation—a philanthropic organization named for the mother of Jets owner Woody Johnson—will...

December 2, 2025

U.S. Soccer Launches Kang Women’s Institute to Transform Health and Performance in the Women’s Game

U.S. Soccer announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, innovation, and elevated best practices. Made possible through a transformative investment from business leader and women’s sports advocate Michele Kang, the Kang Institute will establish research-backed best...

December 2, 2025

Mark Allen Signals Major New Initiative to Boost Women’s Participation in Triathlon

Mark Allen, one of the greatest athletes in triathlon history and a six-time Ironman World Champion, used his Instagram platform this week to signal a major development for women in the sport. Allen has been a visible advocate for equity in triathlon, including leading a petition that pushed Ironman to...

December 2, 2025

With Nike merch, TV, and podcasts Togethxr is making its motto a reality

Former pro soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel, and basketball player Sue Bird launched Togethxr in 2021, with a mission to increase media coverage of women’s sports. Four years later, the media and commerce brand—which encompasses merch, a production studio, and a podcast network—is demonstrating that women’s sports...

December 1, 2025

WNBA proposes $1.2M max player salary amid ongoing CBA negotiations

One day after the WNBA and Women's National Basketball Association (WNBPA) agreed to extend the current collective barging agreement (CBA) through Jan. 9, the league has reportedly come to the negotiating table with a new proposal that increases player compensation. The league's latest offer includes a maximum $1 million guaranteed base salary...

November 30, 2025

WNBA, Players Association agree to extend CBA deadline again, to January 2026

The WNBA and the WNBA Players Association agreed to a second extension in collective bargaining negotiations, according to a WNBA statement. "The WNBA and WNBPA have agreed to extend the current CBA through January 9, 2026, with either party having the option to terminate the extension with 48 hours' advance...

November 25, 2025

Pair of Fever stars extend WNBA athlete list joining Project B league

Indiana Fever guards Kelsey Mitchell and Sophie Cunningham are the latest WNBA players to sign on with women's basketball startup league Project B, which begins play in Europe, Asia and Latin America in 2026. On Monday and Tuesday, the league revealed that Mitchell and Cunningham would join its expanding roster that...

November 24, 2025

Running Brands See Bright Future for Women’s-Focused Events

Through rain and relentless desert heat, over 4,000 women (and a handful of men) pounded Scottsdale’s streets in a sea of colorful energy, community and pain as they came together to run 26.2 miles in the second annual Every Woman’s Marathon. Featuring major sponsors like Saucony and Rabbit, the race...

November 24, 2025

UC Berkeley Haas takes the lead in advancing equal pay, women’s sports leadership

Kellie McElhaney, executive director of the Center for Equity, Gender, and Leadership (EGAL), which helped promote the conference, said women’s sports have a “special sauce”: positive community impact, role models, inclusive fan engagement, and purpose. Recognizing the need for professional development for athletes and business leaders to drive the industry, EGAL has...

November 21, 2025

Standoff between WNBA, players union continues after new CBA proposal

The standoff between the WNBA and its players doesn't appear close to ending with less than 10 days remaining before the league's collective bargaining agreement expires. The Women's National Basketball Player's Association has determined the latest CBA proposal from the WNBA won't move negotiations forward, according to a report from ESPN. The proposal reportedly...

November 18, 2025

Source: WNBA proposes max salary over $1.1M in latest CBA talks

The WNBA's latest collective bargaining proposal would include revenue sharing with a maximum salary of more than $1.1 million available to more than one player per team growing each year, a source confirmed to ESPN on Tuesday. WNBA officials updated the board on the latest proposal at meetings this week....

November 18, 2025

Lindsey Vonn Has Nothing Left to Prove

She arrived barefaced, hair damp from her post-gym shower, and went straight into hair and makeup—three stylists working at once while she offered calm, exact feedback. She’s done this countless times, toggling between athlete and model, snow and studio. That’s the duality of Lindsey Vonn, the consummate professional, who floats...

November 18, 2025

Lumia snags $7M to bring real-time blood flow sensing to smart earrings

Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...

November 17, 2025

Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address. “Our intention for Halo was...

November 11, 2025

Nike Opens Female-Focused Retail Store in London

Nike opened a female-centric store on London’s King’s Road and a shop-in-shop inside Selfridges’ flagship department store, Level 3, at 400 Oxford Street in London. The King’s Road store, a 4,300-square-foot space, features modular displays and dedicated areas for personalized services, styling consultations and industry-led workshops. The store design is...

November 7, 2025

New Pro League Signs WNBPA President Nneka Ogwumike, Offers Other WNBA Players $2 Million

The WNBA has a big problem on its hands. It is almost guaranteed to find itself in the midst of a lockout once the league’s collective bargaining agreement comes to an end on Nov. 30, but that’s far from the only significant issue it is facing. Now there is yet...

November 7, 2025

JuJu Watkins Makes History As The First College Athlete To Invest In A Women’s Professional Sports Team

You can never predict JuJu Watkins’ next move. The University of Southern California (USC) basketball player is now an investor in the National Women’s Soccer League’s Boston Legacy Football Club (Boston Legacy FC), according to a press release. Watkins makes history in the process as the first college athlete to...

November 6, 2025

Sports greats join new NWSL advisory board aimed at growing league

Soccer World Cup winner Alex Morgan, baseball Hall of Famer Ken Griffey Jr and basketball's Magic Johnson and Sue Bird are among the sports greats joining a new advisory board to accelerate the growth of the NWSL, the top-flight U.S. league said on Thursday. USA TODAY

November 6, 2025

Fleet Feet Continues National Expansion With Two Key Executive Hires

CARRBORO, N.C. (November 6, 2025) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of locally owned and operated running stores, has named Stacey Donley as vice president of merchandising strategy and planning, and Jason Williams vice president of store development and real estate. In her role, Donley will lead Fleet...

November 4, 2025

Nuyarn® Appoints Wool Textile Industry Veteran as Vice President, Sales N. America

New Zealand (November 4, 2025) /SPORTSWIRE WOMEN/ - Nuyarn® technologies, a proven innovator in performance yarn and fabric, has appointed Monica Ebert as VP of Sales North America to spearhead strategic product partnerships and business development. This appointment underscores Nuyarn's expansion across the premium apparel, footwear, and accessories sectors. A...

November 3, 2025

Halfdays Co-Founder Ariana Ferwerda on Raising Capital, Wholesale Strategy and Blending Fashion with Performance

Colorado-based Halfdays has grown a loyal following for its fashion-forward skiwear and base layers since launching five years ago. With a team of 30 full-time employees, co-founders Ariana Ferwerda and professional freestyle skier Kiley McKinnon are deeply involved in the design process. Seasonal concepting and color direction is led by...

October 30, 2025

Top women’s sports influencers on TikTok who are changing the game

Everybody watches women's sports, and that sentiment rings true on TikTok. With women's athletics reaching new heights of exposure in recent years, it's no surprise that female sports influencers have found a pocket of success on social media apps like TikTok. The Sporting news

October 29, 2025

WNBA offers 30-day extension to players as collective agreement deadline looms: report

The WNBA has offered a 30-day extension to players to continue negotiations for a new collective bargaining agreement, two people familiar with the decision told The Associated Press on Tuesday night. The current CBA is set to expire Friday and tensions have been rising in recent weeks as the sides...

October 29, 2025

Support Every Game: New Initiative Tackles Hidden Barrier Keeping Girls Out of Sports

[Roswell, GA] October 29, 2025] /SPORTSWIRE WOMEN/ - The RCX Sports Foundation and NFL FLAG, as part of the Females in Flag initiative, today announced the launch of the Support Every Game campaign, with support from Gillette Venus and Head & Shoulders. Starting today, the campaign aims to address one...