BUSINESS NEWS

December 19, 2024

Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...

December 19, 2024

Pickleball leads the way in women’s sports pro salaries as sport continues growth

In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing

December 18, 2024

Women’s Sports Network Expands Reach With Samsung TV Plus Deal

FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...

December 17, 2024

A’ja Wilson Reportedly Signs Six-Year Contract Extension With Nike, ‘One of the Richest’ Deals in Women’s Basketball History

It looks as if A’ja Wilson and Nike are going to be aligned for a long time. ESPN senior NBA insider Shams Charania reported via Twitter (X) on Tuesday that Wilson is signing a six-year contract extension with Nike. What’s more, Charania stated it is “one of the richest shoe deals for a women’s basketball player.” In May,...

December 17, 2024

FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary

Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the...

December 16, 2024

Unrivaled’s $28 Million Investing Round Includes Phelps, Giannis, Staley, Watkins

We are getting close to the start of the new women's basketball league, Unrivaled. It will be a 3-on-3 league that has generated a ton of buzz since being announced earlier in the year. The league will debut on Jan. 17 and the league has revealed revealed coaches and rosters....

December 16, 2024

Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC

Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire

December 12, 2024

Alexis Ohanian makes donation to Virginia women’s basketball

The Virginia women's basketball team is getting what the school calls a "multi-year transformational gift" from entrepreneur and philanthropist Alex Ohanian. Ohanian, who is married to tennis legend Serena Williams and is one of the founding investors in the Angel City FC team in the NWSL, has a history of support...

December 12, 2024

The year in review: Garmin releases 2024 Garmin Connect Data Report

Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how their bodies responded to stress – to fitness-driven data like average daily steps, insights from the...

December 8, 2024

Caitlin Clark Fever rookie card sells for record-setting price, second-highest sale ever in women’s sports

A Caitlin Clark Indiana Fever rookie card has sold for a record-setting $234,850 at auction, per Goldin. t is the most expensive women's basketball card ever. CBS Sports

December 5, 2024

The WNBA was the fastest-growing brand in 2024: report

After a season marked by viewership and attendance records and a roster of new sponsors, the women’s basketball league landed at the top of Morning Consult’s annual Fastest Growing Brands report, which is determined by comparing the share of consumers who said they were considering purchasing from a brand in Q3 to Q1. ChatGPT...

December 4, 2024

Highest-Paid Female Athletes 2024: Coco, Caitlin and Korda Soar

Interest in women’s sports has exploded recently with record TV ratings, attendance, revenue, sponsorships and franchise valuations across multiple sports properties. For the athletes, the money is starting to flow as well. The world’s 15 highest-paid female athletes will earn an estimated $221 million in 2024, up 27% versus last...

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 3, 2024

Women’s World Cup-winning coach Jill Ellis takes full-time leadership job at FIFA

Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football development, in a partnership they started in 2021 when she led the governing body’s technical advisory...

December 3, 2024

Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications

Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...

December 2, 2024

Mollie Marcoux Samaan stepping down as LPGA commissioner after 3 1/2 years of record prize money

Mollie Marcoux Samaan is resigning in January as LPGA commissioner, a surprise announcement Monday after record growth in prize money along with criticism the LPGA wasn't gaining in popularity during the surge in women's sports. Star Tribune

November 30, 2024

$200M battle for WNBA expansion team signals league has entered a new era

Around a dozen potential owners are vying for the WNBA’s 16th franchise, which experts say could fetch up to $200 million. “People see it as a great opportunity, and they’re clamoring for it because they feel like they can still get in early,” said Teresa Resch, president of the WNBA...

November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

After a successful inaugural season, the Professional Women’s Hockey League announced new names and logos for its six franchises in September. The Toronto Sceptres rebrand, in particular, was met with a unique reception. The team’s “TS” logo is reminiscent of a monogram worn in Taylor Swift’s 2014 “Shake It Off” music video....

November 29, 2024

BOA elects Grainger as first female president

The British Olympic Association shaped the narrative with the election of Dame Katherine Grainger as its first female head in 120 years, as was revealed on Thursday. The former Olympic rowing champion will lead Team GB towards Milan-Cortina 2026 and LA28 with a renewed vision and unique expertise. Great Britain reached...

November 28, 2024

Taylor Swift, the future of fandom and a dilemma facing women’s football

How to sum up Taylor Swift’s record-breaking Eras tour? Unavoidable and unignorable, given its scale and economic impact: the highest-grossing concert tour of all time boosted tourism, local businesses and the hospitality industry more significantly than the 2024 Summer Olympics and the Super Bowl. Dancing from concertgoers at several stops...

November 26, 2024

Women’s MultiSport Action Group (WMAG) launch at The Running Conference 2024

The Women’s MultiSport Action Group (WMAG) is a new initiative designed to empower and support women in the multisport industry who are members of Running Industry Alliance (RIA) and / or Triathlon Industry Association (TIA). Endurance.Biz

November 23, 2024

Caitlin Clark Is Investing in Women’s Sports as She Looks to Bring NWSL Team to Cincinnati

Caitlin Clark has joined an ownership group working to bring a National Women's Soccer League team to Cincinnati, which is one of the finalist cities bidding for a new team to join the league. The final decision will be announced by the end of 2024. In a statement to the outlet...

November 22, 2024

Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection

Philadelphia, PA - November 22, 2024 /SPORTSWIRE WOMEN/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women's sports and...

November 21, 2024

WNBA and NWSL team valuations to increase by at least US$1.6bn in next three years

The value of Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL) teams is anticipated to increase by at least US$1.6 billion in the next three years, according to a study from Wasserman’s The Collective. Sports Pro Media