BUSINESS NEWS

March 20, 2026

Feisty Media Acquires Iconic Women’s Running Brand, Another Mother Runner

/SPORTSWIRE WOMEN/ - In its newest expansion, building on a history of providing space for female athletes of all ages, experience levels, and sports, Feisty Media announced it has acquired the iconic women’s running brand Another Mother Runner. “In an era when running goals and motherhood often seemed at odds,...

March 18, 2026

Lawsuit prompts Marshall to keep women’s swimming and diving

Marshall University dropped plans to eliminate its women's swimming and diving program on Wednesday, citing concerns raised in a lawsuit over compliance questions involving Title IX. The reversal was announced after a special meeting of the Marshall Board of Governors and came a week after a group of swimmers filed...

March 18, 2026

A landmark WNBA labor deal nears reality, paving the way for the first million dollar players

A landmark new WNBA collective bargaining agreement was reached in principle early Wednesday morning that will give the league its first million dollar players. There's still a lot of work to do between now and the start of the regular season on May 8, however. Lawyers on both sides are finalizing the term...

March 18, 2026

WNBA, players union reach tentative CBA agreement after marathon negotiation sessions

The WNBA and its player union reached a tentative agreement on a new collective bargaining agreement after more than a year of negotiations, the league and union announced early Wednesday morning. WNBA commissioner Cathy Engelbert said in a short statement that the two sides had “aligned on key elements of...

March 16, 2026

Ariel’s Project Level Seeks $1 Billion for Women’s Sports

Ariel Investments, the global asset manager, is seeking $1 billion for its first fund focused on women’s sports, according to four people familiar with the situation. In February, Ariel said its Project Level fund had clinched a $250 million first close. The Chicago firm expects to reach a second close in...

March 15, 2026

NWSL: Why US soccer franchises have bespoke women’s football stadiums, and will WSL teams follow suit?

"If a women's football team does not have their own stadium in 10 years' time, they will be at a disadvantage." So says Chris Long, co-owner of Kansas City Current, who have played at the CPKC Stadium for the past two seasons. It is the world's first purpose-built ground for...

March 14, 2026

WNBA commissioner says progress made in collective bargaining talks after another marathon session

WNBA Commissioner Cathy Engelbert said progress is being made towards getting a new collective bargaining agreement done. The two sides met for another marathon negotiating session that started Sunday afternoon and ended around 3 a.m. Monday morning. “We’re working as hard as we can to get it done as quickly...

March 12, 2026

Panini America Unites With The NWSL and NWSLPA For Exclusive Multi-Year Trading Card Partnership

Panini America, the world’s largest sports and entertainment collectibles company, is the new exclusive trading card partner of the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The alliance is a multi-year agreement. Panini will introduce multiple NWSL-related products, including trading card products featuring some of its...

March 12, 2026

National Women’s Soccer League and Front Office Sports Announce Content Partnership

The National Women’s Soccer League (NWSL) and Front Office Sports (FOS), the leading multiplatform media and news organization covering the business of sports, today announced a content partnership that will deliver fans deeper access to the business stories shaping women’s soccer as the league’s popularity continues to rise. Through this...

March 12, 2026

Athlete-built women’s sports media TOGETHXR invests in Sportsish

The deal unites two US female-forward media platforms under one commercial framework – a move that signals growing investor confidence in women’s sports media as a scalable standalone business. TOGETHXR, one of the US’s leading women’s sports media brands, has announced a strategic partnership and equity investment in Sportsish, a social-first...

March 9, 2026

WNBA labor talks intensify as deadline nears, but wiggle room left to start season as planned

WNBA collective bargaining agreement negotiations have intensified as Tuesday’s deadline nears. In March alone, the league and players union have exchanged three CBA proposals, including two over the weekend. No details have been shared on either of the two most recent offers. The lack of details on these offers suggests...

March 9, 2026

Utah private equity deal could boost women’s sports funding, sustain programs

Univ. of Utah President Taylor Randall believes that the university’s pending private equity deal with Otro Capital should “provide a reason to hope for the future of Utah women’s sports,” according to Jason Batacao of the SALT LAKE TRIBUNE. Randall said, “The whole concept is to create a sustainable business model that...

March 9, 2026

Salomon North America Appoints Laura Stauth as SVP of Sales, and Accelerates Strategic Growth With Robust Commercial Team

OGDEN, Utah (March 9, 2026) /SPORTSWIRE WOMEN/ — Salomon North America today announced the appointment of Laura Stauth as Senior Vice President of Sales, effective March 9, 2026. Stauth joins the brand from VF Corp-owned Vans, where she most recently served as Vice President of Sales, leading the Americas Wholesale strategy driving both...

March 4, 2026

Bradley University adding new women’s sports opportunities

Bradley University is expanding competitive sports opportunities for women with the addition of five new Premier Club Sports, an investment that President James Shadid says strengthens campus life, builds school spirit and advances the University’s commitment to the Premier Student Experience. Shadid said the expansion is made possible through the...

March 4, 2026

Parity Elevates Executive Leadership as Company Scales Impact Across Women’s Sports

March 4, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy focused on professional women athlete partnerships, today announced a pair of promotions to its executive team, underscoring the company’s commitment to driving meaningful change across women’s sports. Mandy Anderson has been promoted to Chief Revenue Officer (CRO), recognizing her...

March 3, 2026

Breanna Stewart, Kelsey Plum reportedly air frustrations over CBA negotiations in letter to WNBPA head

With the clock ticking on the WNBA's collective bargaining agreement negotiations, the union appears to be facing internal unrest from two of its biggest names. Breanna Stewart and Kelsey Plum, two of the seven players on the Women's National Basketball Players Assocation's executive committee, aired out a series of frustrations in a...

March 3, 2026

StubHub Launches Dedicated Women’s Sports Hub as Olympic Momentum Drives Sales

StubHub has introduced HerSportsHub, the resale industry’s first dedicated women’s sports ticket destination, as new company data points to sustained and accelerating demand for women’s professional sports beyond Olympic competition. The new platform centralizes ticket access for leagues including the WNBA, NWSL, PWHL and NCAA Women’s Basketball, creating a single...

March 2, 2026

Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation

Activewear giant Alo continues to push deeper into fitness. Its latest activation brings 270 free classes spanning Pilates to sound baths, at studios stretching from Seoul to LA To amplify the global celebration of International Women’s Day on March 8, Alo is partnering with over 100 female-owned wellness studios in...

March 2, 2026

ESPN executive sees Caitlin Clark as ‘gateway drug’ to watching women’s sports

The conversation around Caitlin Clark and her impact on women’s sports has always been a weird one. The Indiana Fever superstar has been co-opted by various groups to prove whatever point they’d like to make about women’s sports, the WNBA, white female athletes, and many other things. She’s become an avatar for ugly, divisive opinions...

March 2, 2026

Angel City started as a local football club. It changed women’s sports

The Angel City Football Club is one of USA TODAY’s 2026 Women of the Year, a recognition of women who have made a significant impact in their communities and beyond.  Meet this year's honorees here. If you’re heading to your first Angel City Football Club home game at BMO Stadium in Los Angeles, you will experience a vibe. Girls wearing too-large player jerseys −...

February 27, 2026

WNBA rumors: Players split on CBA details after ‘heated’ meeting

As the WNBA continues to try to come to an agreement on labor negotiations, things became tense in the latest virtual meeting amongst the players, according to Annie Costabile of Front Office Sports. “The tone quickly became tense as players discussed the best path forward, according to multiple sources with direct knowledge of the...

February 27, 2026

WNBPA offers revenue sharing, housing concessions in latest proposal

The Women's National Basketball Players Association submitted a new counterproposal to the WNBA on Friday evening with some concessions on revenue share and housing, a source familiar with the collective bargaining negotiations told ESPN. In the new CBA proposal, the players' union is asking for players to receive 26% of...

February 25, 2026

NYC bar combines women’s sports viewing with knitting

Wilka's is NYC's dedicated women's sports bar hosting a unique knitting club. This NBC News video highlights how the venue on Bowery in lower Manhattan blends watching women's sports with fiber arts like knitting and crocheting.​​ Wilka's, opened in 2025 by Melissa Ng and Lauren McKenna, focuses exclusively on women's sports...

February 25, 2026

Report: Atlanta NWSL shatters women’s sports history with $28M record deal with Aflac

Atlanta NWSL and Arthur Blank have shattered the women’s sports record with their front-of-jersey sponsorship with Aflac. The previous records belonged to Portland Thorns and Bay FC. The Atlanta NWSL franchise doesn’t start league play until 2028, but that hasn’t stopped them from making history. According to Sportico’s Kurt Badenhausen, Aflac...

February 25, 2026

UNC women’s tennis star reaches deal with NCAA in prize money case

North Carolina women’s tennis star Reese Brantmeier and the NCAA have reached an agreement to settle her federal class action lawsuit over prize money. The parties told the judge in a court filing Wednesday that they “have reached agreement on material terms of a class action settlement fully resolving this...