BUSINESS NEWS

February 20, 2025

$500M San Diego FC Debut Highlights Surging MLS Valuations

MLS expansion club San Diego FC will make its regular-season debut Sunday at LAFC, as the league grows to 30 teams and franchise valuations continue to soar.  MSN

February 19, 2025

WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid

The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. An ownership group led by Donnie Wahlberg and former NBA Rookie of the Year Michael Carter-Williams is planning a bid to bring a WNBA...

February 19, 2025

WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid

The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. SI

February 18, 2025

Angel City FC Appoints Bona to Lead Business Ops, Names Uhrman CEO

NWSL club Angel City FC, the most valuable women’s sports team in the U.S., has hired Carmen Bona as its president of business operations in a newly created role. Sportico

February 13, 2025

No women crack annual list of 100 highest-paid athletes topped by Cristiano Ronaldo

Cristiano Ronaldo again topped the list of the world's highest-paid athletes with total income of $260 million US in 2024, according to sports industry news site Sportico, but there were no women in the top 100. CBC

February 12, 2025

No Women Among 100 Highest-Paid Athletes Despite Business Gains

Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn an estimated $221 million last year, up 27% year-over-year. Eleven women made at least $10 million,...

February 12, 2025

Los Angeles flexing its muscle as the center of Big Ten women’s basketball

UCLA and USC are running away from the pack in their inaugural Big Ten campaigns. The rivals are winning conference games by an average of 19 points. Yahoo Sports

February 11, 2025

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

Adidas is entering the next phase of its latest global brand campaign with an effort focused on the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt. A series of new videos show star athletes including Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal...

February 11, 2025

New Publicis Offering To Help Clients Invest In Women’s Sports

Publicis Sports has a created a new offering designed to help clients get involved with women’s sports media opportunities more efficiently and at scale.  MediaPost

February 11, 2025

Barre3 Acquires Studio Barre to Expand Female-Owned Business

Barre3, founded in 2008 by Sadie and Chris Lincoln, has acquired Studio Barre, the San Diego, CA-based barre brand founded in 2008 by Shannon Higgins. SGB Media

February 10, 2025

Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. AdWeek

February 8, 2025

Women’s flag football players bask in Super Bowl spotlight

Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women's sports in the United States. Reuters

February 6, 2025

Portland’s WNBA and NWSL teams will share the first joint training facility

The Portland Thorns of the National Women's Soccer League and the city's as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from both leagues. Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's...

February 5, 2025

Butler Athletics receives $12 million pledge in support of women’s sports

Butler Athletics is set to receive the largest documented estate commitment in school history, a gift aimed to support its women's athletic programs, on national girls and women in sports day. IndyStar

February 4, 2025

Therabody Launches “Therabody, for Her” To Support Women’s Wellbeing

Therabody has unveiled “Therabody, for Her,” an initiative dedicated to women’s health across four critical life stages: mental wellbeing, menstruation, motherhood, and menopause—termed the “Four Ms.” The initiative aims to provide women with the tools and knowledge they need to navigate these different phases of life. Athletech News

February 4, 2025

Wild Rye Bolsters Its Team with Two New Hires

Sun Valley, ID (Feb. 4, 2025) /SPORTSWIRE WOMEN/ -  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions to the brand’s growing team: national sales manager, Megan Odom, and supply chain operations manager,...

February 3, 2025

Ariel Investments launches women’s sports fund

The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro

January 30, 2025

Charlotte introduces professional women’s basketball team

Charlotte will be one of four cities that's part of a brand-new professional women's basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The league announced four teams for its debut season, including Charlotte, Greensboro and Jacksonville, Florida. Officials said...

January 30, 2025

Why Bill and Crissy Haslam, Candace Parker and others put in WNBA bid for Nashville team

An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt in honor of the legendary Lady Vols coach. The ownership group is privately financing the bid and...

January 30, 2025

NWSL announces Denver as its 16th franchise, to begin play in the 2026 season

The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver's first women's professional sports team in a major national league. A group led by IMA Financial Group CEO Robert Cohen is reportedly paying a record expansion fee of $110 million....

January 30, 2025

World Cup Champion Alex Morgan Sees a VC Wave Coming to Women’s Sports

Alex Morgan anticipates a VC wave shaping women's sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)

January 30, 2025

Peyton Manning among investors for proposed Nashville WNBA franchise

The chairman of the NHL's Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning. Fox Sports

January 29, 2025

Caitlin Clark Effect Drove Record $3.26 Million in Ticket Sales at Iowa

Thanks to star player Caitlin Clark, Iowa sold out its 2023-24 season ticket slate for the first time in program history. The Iowa women’s basketball program generated a record-setting $3.26 million in ticket sale revenue for 2023-24. Yahoo Sports

January 28, 2025

Oofos Names Liz White Chief Marketing Officer

Oofos has hired Liz White for its newly-created chief marketing officer role. White will use her expertise in “combining data analytics and creative storytelling” to shape its marketing strategies. Footwear News

January 28, 2025

Canada Goose Appoints Luxury Fashion Vet as SVP Merchandising

Canada Goose has appointed Judit Bankus as SVP of merchandising. Bankus will play a key role in shaping the brand’s product roadmap through a lens of sustainability and innovation to support long-term growth. SGB Media