BUSINESS NEWS

January 12, 2026

WNBA free agency: How are continued CBA negotiations affecting offseason schedule?

The WNBA and the Women's National Basketball Players Association have entered a period of "status quo" after the 2020 collective bargaining agreement expired on Friday without a new deal or another extension. Though a work stoppage is now a possibility, both sides have signaled a desire to continue negotiations. "The...

January 9, 2026

Former WNBA player, Atlanta Dream owner invests in The Sports Bra

Former WNBA player and part-owner of the Atlanta Dream Renee Montgomery is now an investor in The Sports Bra, the Portland-based sports bar dedicated to women’s sports and their fans. The move comes as The Sports Bra founder and CEO Jenny Nguyen embarks on a franchising strategy for the business. New Sports...

January 8, 2026

The Surging Femtech Sector Is Racing Toward a $267B Future

Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once. Hormonal health, fertility,...

January 5, 2026

How Unrivaled plans to become women’s basketball’s Champions League

Alex Bazzell has a vision for Unrivaled, the 3-on-3 professional women’s basketball league beginning its second season on Monday, Jan. 5, in Miami, Florida. “What we want to build this into is the Champions League of women's basketball,” said Bazzell, the president of Unrivaled. “And that's not a competition towards...

January 5, 2026

Swiatek: Women’s tennis does not need ‘Battle of the Sexes’

Iga Swiatek did not watch Aryna Sabalenka take on Nick Kyrgios in Dubai and does not feel women's tennis requires such events; world No 2 said: "We have so many great athletes and great stories to present"; Swiatek is playing for Poland in United Cup in Australia, live on Sky...

January 1, 2026

Teacher & 30-Year Runner Launches “RachelRunsPA” to Coach the Overwhelmed “Real Life” Runner

LATROBE, PA (January 1, 2026) /SPORTSWIRE WOMEN/ — For three decades, Rachel Bankaci has been a runner. For years, she has been a full-time teacher. Now, she is combining those disciplines with the nationwide launch of RachelRunsPA Coaching, a digital service dedicated to helping runners chase big goals without sacrificing...

December 30, 2025

CCB Kenetik p/b Levine Law Group Announces 2026 Roster, New Co-Title Sponsor, and Expanded International Goals

BOSTON, Mass. (December 30, 2025) /SPORTSWIRE WOMEN/- CCB Kenetik p/b Levine Law Group Elite Women’s Cycling Team is proud to announce its 2026 roster, a major new co-title sponsorship, and the addition of one of the most decorated American cyclists in history to its leadership ranks. Building on more than...

December 28, 2025

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King Wanted More

King has been breaking barriers her whole life, including in business after her storied tennis career. BJK Enterprises CEO Ilana Kloss told FOS how they ended up as part owners of the Dodgers. When Dodgers and Lakers owner Mark Walter offered Billie Jean King and Ilana Kloss the chance to...

December 26, 2025

10 Moments That Changed the WNBA Forever in 2025

The 2025 WNBA season was one for the record books, defined by the departure of legends, the rise of a new generation of game-changers, and a massive surge in popularity. From historic on-court milestones to significant shifts in the business landscape, the year delivered a continuous stream of headlines that invariably...

December 22, 2025

Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead

A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the most popular New Year’s resolution for Americans — and a top spending priority. A new nationwide...

December 22, 2025

Denver City Council approves Summit women’s soccer stadium plan

Denver City Council gave its $50 million final stamp of approval Monday night for a planned professional women’s soccer stadium. Denver Summit FC threatened to abandon its plans to bring the team and a 14,500-seat stadium to Santa Fe Yards, if Denver failed to provide an initial public investment of $50 million. The...

December 18, 2025

LOVB pro volleyball to add expansion franchise in San Francisco

League One Volleyball (LOVB) is in a golden state of mind following the announcement of its newest franchise. On Thursday, Dec. 18, the women's professional indoor volleyball league announced it's expanding to the Bay Area with the LOVB San Francisco franchise, bringing the total number of teams in the league to...

December 17, 2025

The World’s Most Valuable Women’s Sports Teams 2025

After three decades of existence, the WNBA finds itself in a precarious position as team owners and the players’ union battle over a new collective bargaining agreement. Coming off two seasons that set attendance and TV ratings records, athletes want a larger share of the league’s growing revenue, among other demands. Owners, naturally, want to keep costs down as the...

December 15, 2025

BRANWYN Named in Athletech News’ Startups To Watch 2025–26

Bend, OR (December 15, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness. Curated by the...

December 9, 2025

Climber Charles Barrett Just Lost His Court Appeal

In a ruling issued on December 8, the United States Ninth Circuit Court of Appeals upheld a lower court’s conviction and life sentence of accomplished California climber and guidebook author Charles Barrett for the rape of a woman in Yosemite National Park. Barrett was found guilty by a federal jury after a February 2024...

December 4, 2025

Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity

Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...

December 4, 2025

Caitlin Clark’s 2025 Salary: $114K From WNBA, $16M From Sponsors

It was a frustrating season on the court for Caitlin Clark, as a series of injuries limited her to suit up in only 30% of Indiana Fever games during the 2025 WNBA regular season. But she crushed it off the court, thanks to an endorsement portfolio that pushed her total...

December 4, 2025

Storied Sports Announces “Origin Story: The 85ers” Chronicling the Untold Journey of the First U.S. Women’s National Team

“Origin Story: The 85ers” Premieres December 10 and the Official Trailer is Now Available Studio City, CA & Old Greenwich, CT (December 4, 2025) /SPORTSWIRE WOMEN/ — Storied Sports today announced Origin Story, a new documentary-style audio series uncovering the untold beginnings of the most pivotal moments in women’s sports...

December 2, 2025

Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In

Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they're logging off and lacing up. Running and racing boomed in 2025. Gen...

December 2, 2025

Jets Throw $1M at College Women’s Flag Football League

Women’s college flag football is coming to MetLife Stadium early next year, backed by a $1 million commitment from the Jets. The new venture from the Eastern College Athletic Conference (ECAC), funded by a grant from The Betty Wold Johnson Foundation—a philanthropic organization named for the mother of Jets owner Woody Johnson—will...

December 2, 2025

U.S. Soccer Launches Kang Women’s Institute to Transform Health and Performance in the Women’s Game

U.S. Soccer announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, innovation, and elevated best practices. Made possible through a transformative investment from business leader and women’s sports advocate Michele Kang, the Kang Institute will establish research-backed best...

December 2, 2025

Mark Allen Signals Major New Initiative to Boost Women’s Participation in Triathlon

Mark Allen, one of the greatest athletes in triathlon history and a six-time Ironman World Champion, used his Instagram platform this week to signal a major development for women in the sport. Allen has been a visible advocate for equity in triathlon, including leading a petition that pushed Ironman to...

December 2, 2025

With Nike merch, TV, and podcasts Togethxr is making its motto a reality

Former pro soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel, and basketball player Sue Bird launched Togethxr in 2021, with a mission to increase media coverage of women’s sports. Four years later, the media and commerce brand—which encompasses merch, a production studio, and a podcast network—is demonstrating that women’s sports...

December 1, 2025

WNBA proposes $1.2M max player salary amid ongoing CBA negotiations

One day after the WNBA and Women's National Basketball Association (WNBPA) agreed to extend the current collective barging agreement (CBA) through Jan. 9, the league has reportedly come to the negotiating table with a new proposal that increases player compensation. The league's latest offer includes a maximum $1 million guaranteed base salary...

November 30, 2025

WNBA, Players Association agree to extend CBA deadline again, to January 2026

The WNBA and the WNBA Players Association agreed to a second extension in collective bargaining negotiations, according to a WNBA statement. "The WNBA and WNBPA have agreed to extend the current CBA through January 9, 2026, with either party having the option to terminate the extension with 48 hours' advance...