BUSINESS NEWS

March 26, 2025

Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”

/SPORTSWIRE WOMEN/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...

March 25, 2025

Athletes Unlimited and Jessica Mendoza Make Their Big Pitch For Women’s Softball

A new Athletes Unlimited softball league arrives this summer with the sport still on the rise and a surrounding campaign throwing hard for its success. ADWEEK

March 24, 2025

With March Madness underway, it’s game time for newly opened women’s-sports bars across the US

Several new bars dedicated to women's sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than a dozen across the country before the year is over. The femme-focused bar scene has made...

March 21, 2025

Austin’s first women’s sports pub opens its doors just in time for March Madness

Austin's first women's sport's pub has opened near the University of Texas at Austin that's celebrating women's sport in a unique way. KVUE

March 20, 2025

International Olympic Committee elects first female president

Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine

March 18, 2025

Women’s elite sports to generate more than $2.35 billion in 2025, says Deloitte

Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. Reuters

March 18, 2025

Denver NWSL announces plan for first women’s soccer-dedicated stadium in Colorado

Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI

March 18, 2025

Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025

New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and...

March 17, 2025

Serena Williams’ husband Alexis Ohanian vows to push for women’s golf in TGL, eyes Nelly Korda & other stars to exercise LAGC rights

Serena Williams' husband, Alexia Ohanian, plans to bring women's golf to TGL. The Los Angeles Golf Club owner holds the right of first refusal for an L.A. women's team and sees stars like Nelly Korda as key to its potential. Sportskeeda

March 17, 2025

Women’s March Madness Enters Year 1 of Polarizing Rights Deal

The 2025 Women’s March Madness tournament is a historic one: It’s the first under the eight-year, $920 million contract extension between ESPN and the NCAA. Front Office Sports

March 14, 2025

Rad Power Bikes Appoints New CEO after Phil Molyneux’s Departure

Rad Power Bikes (RPB) has appointed former Bartell Drugs CEO Kathi Lentzsch as its new chief executive officer, closing the loop after the surprising departure of former CEO Phil Molyneux. SGB Media

March 13, 2025

The growth of women’s sports is spurring a building boom

While it might not be the flashiest way to chart the rapid growth of women's professional sports, a building boom is showing that investors are paying attention. There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA has seen a jump in new practice...

March 13, 2025

Monarch Collective expands fund to $250m as institutional interest in women’s sports surges

Monarch Collective, a private equity fund dedicated to women’s sports, has expanded its fund size to $250 million from an initial $150 million used at founding in 2023. Sportico

March 12, 2025

Eminem Joins Detroit’s WNBA Expansion Bid Group

Rapper Eminem is part of the effort to bring a WNBA expansion team to Detroit, according to someone familiar with the process, joining a bid group that includes some of the city’s most prominent sports owners, executives and athletes. Sportico

March 11, 2025

Ad spending on women’s sports more than doubled last year

Women’s sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. CNBC

March 10, 2025

Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team

Boulder, Colorado /SPORTSWIRE WOMEN/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...

March 10, 2025

WNBA Expansion Cuts Into Owners’ Share, Not NBA or 2022 Investors

The current WNBA expansion process has attracted more than a dozen groups interested in bringing a women's basketball team to their market. MSN

March 7, 2025

Strong Girl Talk Podcast Launches in Time to Celebrate International Women’s Day

MARCH 7, 2025 /SPORTSWIRE WOMEN/ - Strong Girl Talk, a groundbreaking podcast focused on women and girls in sports, debuts with three episodes in time for International Women's Day. Co-hosted by author and Strong Girl Publishing founder Molly Hurford and executive director of Yellow Running Shoes runner Dr. Sasha Gollish.....

March 7, 2025

New York Liberty’s Sabrina Ionescu’s Invests In Women’s Sports: Bay Area Soccer Club

The Oregon Ducks and New York Liberty guard Sabrina Ionescu is now an investor for the National Women's Soccer League's Bay football club. Oregon Ducks

March 7, 2025

Portland Thorns & WNBA Team Plan $150 Million Women’s Sports Campus

RAJ Sports announced plans for a groundbreaking dual-sport women’s performance center in Hillsboro for both Portland Thorns and WNBA team. HillsBoro

March 6, 2025

WTA players to receive maternity pay for first time

Female tennis players will receive paid maternity leave on the WTA Tour for the first time. More than 320 players will be eligible for up to 12 months paid leave through a new maternity fund introduced by governing body, the Women's Tennis Association. Everyone will receive the same amount, which...

March 5, 2025

Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection

Sun Valley, ID (March 5, 2025) /OUTDOOR SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025....

March 4, 2025

X Games Names WNBA Exec Annie Lokesh as Head of X Games League 

X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. SHOPeatSURF

March 4, 2025

Utah Athletics receives anonymous $14 million donation for use with women’s sports programs

The University of Utah received a $14 million estate gift from an anonymous donor that will be used to form an endowment and support the university’s women’s athletics programs, the school announced Tuesday. DeseretNews

March 4, 2025

UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports

Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC