BUSINESS NEWS

April 18, 2023

Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection

Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...

April 17, 2023

LPGA and Legends Announce Broad Partnership

NEW YORK, N.Y. and DAYTONA BEACH, Fla., April 17, 2023 – The LPGA, one of the longest-running women’s professional sports associations in the world, today announced an expansive partnership with Legends, a data-intelligence-fueled global premium experiences company, to drive fan engagement and growth. Legends Golf, a division of Legends that...

April 17, 2023

Serena Williams Serves New Multimedia Company, 926 Productions

No stranger to the entertainment industry, the tennis icon is launching a production company — naming Grand Electric alum Caroline Currier as president. Hollywood Reporter

April 11, 2023

Women’s Sports Becoming Bigger Business, Better Investment

Plenty of investors agree, as they’re ploughing money into women’s sports amid the sports’ growing popularity. And that trend will continue, experts say. Recent investments include the National Women’s Soccer League announcement last week that an investment group would pay $53 million to form a team in the San Francisco...

April 11, 2023

Despite Increasing Viewership, a Massive Pay Gap Between the NBA and WNBA Still Exists

According to Spotrac.com, the largest annual contract currently in the WNBA is held by Jackie Young, who earns $252,450 each year. Young’s contract is for two years, and she will be a free agent in 2025. As for NBA players, according to Spotrac.com, the current largest annual contract belongs to...

April 10, 2023

WNBA Expands Private Travel For 2023 After Player Pressure

Charter flights, long grounded by insufficient revenue to pay for them, will now be provided for all postseason games, starting with this year’s WNBA playoffs, as well as a select number of regular-season contests. Private travel during the regular season will be accommodated when teams have back-to-back games scheduled. Teams competing in the...

April 10, 2023

Women’s sports are having a huge moment. The WNBA is missing it.

The WNBA has remained a 12-team league for more than a decade now, despite interest from prospective ownership groups and cities as the league’s reach has grown across the country. In fact, there are two right here in the Bay Area: the African American Sports and Entertainment Group wants to...

April 8, 2023

Why Caitlin Clark and Angel Reese are not in the 2023 WNBA Draft

The league's eligibility rules are keeping two of the 2023 NCAA Tournament's biggest stars on campus. The WNBA official rules require players to be 22 years old the year of the draft. The other option according to the rules is to have already graduated from a four-year college or university, or...

April 4, 2023

Sheryl Sandberg backs a $125 million investment to bring a women’s soccer club to the Bay Area

Sheryl Sandberg invests in a new National Women's Soccer League team in the San Francisco Bay Area. Fortune (PAYWALL)

April 4, 2023

Nix Biosensors CEO, Meridith Cass, Named to Inc.’s 2023 Female Founder 200 List

BOSTON, MASS — APRIL 4, 2023  /SPORTSWIRE WOMEN/ – Inc. today announced its sixth annual Female Founders list, honoring an outstanding group of 200 leaders whose innovations and leadership are creating positive change in the world. The founders cross all industries and bring with them unique stories of success from...

March 31, 2023

Women’s Sports Are Raking in Investments. The Final Four Shows Why.

With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports. NY Times

March 28, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

In October 2021, Staley, who earned a third straight trip to the Final Four, inked a seven-year, $22.4 million contract — a $1 million annual increase. The contract made her one of the top three highest-paid coaches in the sport, along with UConn’s Geno Auriemma and LSU’s Kim Mulkey, who...

March 28, 2023

Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley

Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...

March 27, 2023

A new $100 million fund from a founder of Angel City FC will invest in women’s sports

A new fund being launched is seeking to capitalize on the potential of women’s sports. Kara Nortman, a former managing partner at Upfront Ventures, and Jasmine Robinson, a former partner at VC firm Causeway and ex-executive at the San Francisco 49ers, are debuting Monarch Collective. The $100 million fund will...

March 23, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....

March 21, 2023

A lot of money is on the line for women’s pro soccer in the U.S.

The NWSL hired Berman in March 2022. Previously, she was deputy commissioner at the National Lacrosse League, spent 13 years with the NHL and worked as a labor lawyer at Proskauer Rose. Her biggest priorities? Restore faith in women’s soccer and grow the business. CNBC

March 17, 2023

FIFA Increases Women’s World Cup Prize to $150M

FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at the governing body’s annual congress in Kigali, Rwanda, FIFA president Gianni Infantino — who was reelected...

March 8, 2023

DICK’S Sporting Goods and Just Women’s Sports Team Up with 6 WNBA Stars for Second Annual Women’s College Basketball Bracket Challenge

PITTSBURGH, March 8, 2023 -- DICK'S Sporting Goods (NYSE: DKS) and Just Women's Sports (JWS), the leading multimedia platform exclusively dedicated to women's sports, are partnering with WNBA Champion, 2x WNBA MVP and Olympic gold medalist Elena Delle Donne; WNBA MVP and champion, Olympic gold medalist, and 4x NCAA champion and 4x Most Outstanding Player Breanna...

March 5, 2023

Canadian Women’s Soccer Team Reaches Equal Pay Agreement

Canada Soccer and the country’s women’s national team struck a deal on interim funding for 2022, helping to resolve an issue that had the team threatening to strike last month. Canada Soccer said that the deal reflects that of the men’s national team with regards to incentives and compensation. The...

March 1, 2023

Venus Williams Joins Topspin Consumer Partners as Newest Operating Partner

MAMARONECK, N.Y.-- Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced the appointment of tennis champion and entrepreneur, Venus Williams, as its newest Operating Partner. In this role, Venus will work closely with Topspin and its portfolio companies to broaden marketing strategies, gain...

March 1, 2023

First Bourn Commits $100,000 to Scholarship Fund to Support U.S. Professional Female Endurance Athletes

Charlotte, North Carolina USA – March 1, 2023 /SPORTSWIRE WOMEN/ – First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, today announces their commitment of $100,000 towards the Futures Fund, a college sponsorship program for the endurance sports industry. The fund is a female-focused...

February 22, 2023

Soccer-MLS’ newest owner Kindle breaks new ground for women in sport

Major League Soccer’s (MLS) expansion franchise St. Louis City SC make their regular-season debut on Saturday, with the league’s first-ever female majority owner in Carolyn Kindle. The self-described soccer newcomer joins the ranks of only a handful of female majority owners across professional sports, after the franchise shelled out a...

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...

February 22, 2023

Independent Running Apparel Brands Janji and Oiselle Announce Merger

February 22, 2023 /SPORTSWIRE WOMEN/ - Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced that they will enter a collaborative partnership through a merger, facilitated by Digsbury Ventures. The...

February 16, 2023

Kate Johnson Aims Google At Fixing Women’s Sports Coverage Disparity

For Kate Johnson, Google’s Director of Global Sports, Media and Entertainment Marketing, finding ways to level the playing field between men’s and women’s sports has been a lifelong pursuit. Her work at Visa did much to help on the sponsorship side, specifically, part of a career arc that began back in...