BUSINESS NEWS

September 21, 2023

National Women’s Soccer League is coming back to Boston

The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor's office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league has awarded Boston expansion rights to bring a 15th team to the league. A formal...

September 19, 2023

Samsung and the University of Michigan team up on smartwatch technology for runners

ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 18, 2023

Why the organization behind ‘Got Milk’ is leaning into sports marketing

The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint.  From there, MilkPEP went...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 11, 2023

Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership

Sarah Luna, president of Xponential, talks about what lies ahead for the company, including it new three-year operating targets that include opening 500 new studios and hitting $405 million in revenue. Luna also touched on Xponential’s recent collaborations with social media maven Gary Vaynerchuk and corporate wellness platform Gympass. Althletech

September 5, 2023

Tennis Tours Contemplate Merger As Landscape Evolves

Professional tennis may soon get a makeover: The ATP and WTA tours are set to discuss a merger later this month. While the top men’s and women’s players in the world often compete on the same courts throughout the year at Grand Slams and other top events, the tours are...

August 29, 2023

Professional Women’s Hockey League unveils its Original 6, with teams based in Boston and New York

The newly founded Professional Women's Hockey League unveiled its Original Six franchises on Tuesday, with franchises based in NHL markets — three in the United States and three in Canada — with track records of supporting the women’s game. Boston, New York City’s tri-state area and Minneapolis-St. Paul were the U.S. sites selected...

August 28, 2023

Venus Williams Signed a $40 Million Deal Before She Turned 21, So Yeah, Her Net Worth Is Huge

During Venus' time as a professional athlete, the tennis star has won a whopping seven Grand Slam titles and was even the World Number One on three different occasions. And all that talent equals major bucks. So let's get into all the details of her deep pocket. Cosmopolitan

August 28, 2023

Tennis Has Enjoyed 16 Years Of Equal Pay — But Only At The Grand Slams

The 2023 US Open will be the 50th edition to offer equal prize money, with a record purse of $65 million, and caps off the 17th season with pay equity at all four Grand Slams. However, the same cannot be said for all of the regular-season events run by the...

August 23, 2023

Fenway Sports Group, LPGA team up to boost revenue and enhance exposure for women’s golf

Fenway Sports Group is doubling down on both golf and women’s sports with Tuesday’s announcement of a sales partnership between its marketing arm, Fenway Sports Management, and the Ladies Professional Golf Association. The goal of the alliance is for FSM to help the LPGA strike deals to boost revenues and enhance...

August 21, 2023

Success of Women’s World Cup can’t hide financial gap with men

Just a few years ago, pre-season training for Stoke City's women sometimes included painting the dugout and removing litter from the pitch at a former working men's club in central England. Now, in line with a global boom in women's football, they are being paid, receive instructions from a full-time...

August 19, 2023

Matildas pave way for $200 million funding boost women’s sport

Australia's Prime Minister Anthony Albanese says the Women's World Cup has "changed sport in Australia forever" as he detailed a $200 million boost for women's sport and an overhaul of broadcast rules. Mr Albanese said the Matildas had given Australians "a moment of national inspiration" as he announced the funding...

August 18, 2023

FIFA Launches the Women’s Health, Wellbeing, and Performance Project: Empowering Women in Sports

FIFA, in collaboration with more than 20 leading experts from around the globe, announced the FIFA Women’s Health, Wellbeing, and Performance project. Two years in the making, the initiative will address crucial challenges in women's health within the realm of sports, with a vision to elevate women's participation, education, and performance to...

August 17, 2023

Women’s sports investment deserves the same consideration tech receives

Amid volatility in some of business’ most high-profile sectors, facing ongoing economic uncertainty, investing in women’s sports this year is the most stabilizing investment one can make to create that balance. You just have to afford women’s sports the faith they’ve consistently, rightfully earned. Tech Crunch

August 16, 2023

NWSL’s Red Stars bought by female ownership group led by Cubs co-owner Laura Ricketts

An ownership group led by Laura Ricketts, co-owner of the Chicago Cubs and a minority owner of the Chicago Sky, agreed to buy the NWSL's Chicago Red Stars. Ricketts and the NWSL confirmed the sale in subsequent news releases but the deal is still pending and requires approval by the NWSL Board of...

August 15, 2023

DAZN acquires women’s soccer platform Ata Football

Sports streaming company DAZN has reached a deal to acquire women’s soccer content platform Ata Football. The acquisition will see DAZN further consolidate its women’s soccer offering, adding to its extensive rights portfolio that include the global rights to the Uefa Women’s Champions League (UWCL) and both the domestic and...

August 14, 2023

Denver investors making play for WNBA expansion team as league commissioner visits this week, source says

WNBA Commissioner Cathy Engelbert will visit Denver on Wednesday as the league assesses the city’s potential for an expansion team, possibly as early as 2025. The group, which includes Robert Cohen, chairman and chief executive officer of IMA Financial Group; Navin Dimond, CEO and co-founder of Stonebridge Companies, a hospitality...

August 3, 2023

lululemon Announces the Formation of Mental Wellbeing Global Advisory Board

VANCOUVER, British Columbia-- lululemon (NASDAQ:LULU) today announced the creation of a Mental Wellbeing Global Advisory Board to help the company develop best practices and influence a global conversation to improve mental wellbeing outcomes for both employees and communities around the world. The Advisory Board is comprised of 11 leaders representing...

August 3, 2023

Former NYC Marathon Head Named President of NWSL’s Gotham FC

Mary Wittenberg, the former president and chief executive of the New York City Marathon’s parent company has been hired as the new president of the National Women’s Soccer League’s Gotham FC. The team’s ownership group includes New Jersey Gov. Phil Murphy and his wife, Tammy. Strategic investors include NBA star...

August 3, 2023

Women’s Soccer Is Playing the Long Game

The US women’s team barely made it through the group stage at the World Cup, and for the owners of a major American soccer club, that’s a good thing. It suggests the game is becoming more popular around the world. Yahoo

August 2, 2023

Strava Rallies Communities to Strive for More™ Attention on Women’s Sports

SAN FRANCISCO and PORTLAND, Ore., Aug. 2, 2023 -- Strava, the subscription platform at the center of connected fitness, today announced its latest effort as part of its Strive for More™ initiative, a commitment to promote and support women in movement and sports. Jointly with TOGETHXR, a media and commerce company founded by world-renowned professional athletes Alex Morgan, Chloe...

August 2, 2023

UCI announces creation of second division of women’s professional cycling teams

The International Cycling Union (UCI) has announced plans to create a second division of women’s professional teams, a move that would bring the sport’s team structure in line with their male counterparts. The UCI women’s pro team division is set to come into the sport in 2025 and is due...

August 1, 2023

Prana Names Tricia Shumavon President

Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s, and kids sportswear apparel. She has also worked in merchandising with such companies as Nike, The...

July 29, 2023

Women are finally racing in a Tour de France—here’s what took so long

The day before the start of the Tour de France Femmes on July 23, professional cyclist Ashleigh Moolman Pasio was lying on a massage table in Clermont-Ferrand, France, marveling at the amenities around her. Thanks to the sponsors of her cycling team, AG Insurance – Soudal Quick-Step, she would be...