BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
December 22, 2022
The top ten highest-paid women in sport in 2022
A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double the number from a year ago and the most females to reach that milestone since...
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December 20, 2022
Phoenix Suns sale: Mat Ishbia to purchase NBA franchise and WNBA’s Mercury for $4 billion, per reports
The NBA's Phoenix Suns and WNBA's Phoenix Mercury are being sold to Mat Ishbia, the billionaire CEO of United Wholesale Mortgage. The purchase price will be $4 billion, and the deal is pending NBA approval. The sale effectively ends the tenure of embattled owner Robert Sarver, who announced in September that he would sell his...
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December 16, 2022
Bengals’ Joe Burrow Buys into New Pro Women’s Volleyball League
Bengals quarterback Joe Burrow is adding his name to the growing list of believers in women’s volleyball as a founding partner of the Pro Volleyball Federation, the sport’s newest indoor professional league. The NFL star’s parents, Jimmy and Robin, are also investing in the league, which is set to debut in early 2024....
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December 14, 2022
Naomi Osaka And Patrick Mahomes Join Wave Of Celebrities Investing In Pickleball
Following in the footsteps of NBA stars LeBron James and Kevin Durant, tennis ace Naomi Osaka and Kansas City Chiefs quarterback Patrick Mahomes are investing in a new Major League Pickleball team in a deal expected to be announced Thursday. Celebrity investors have poured into the league over the last...
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December 14, 2022
Women’s Hockey League’s Salary Cap Jumps 900%
After raising it from $300,000 to $750,000 for the 2022-23 season, the women’s hockey league announced plans on Wednesday to raise it again for the 2023-23 season — this time to $1.5 million, representing a 900% increase since 2021. The move is part of a three-year, $25 million commitment approved...
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December 14, 2022
WNBA reportedly will not announce expansion plans by the end of the year, still hopes team starts by 2025
The WNBA expansion process is taking a little longer than expected. WNBA commissioner Cathy Engelbert told The Athletic the league would not announce a new expansion site by the end of the year. Engelbert said in September she would love to make an expansion announcement by the end of 2022....
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December 11, 2022
WNBA Wants More Money in Players’ Pockets
The WNBA is working on a way to keep players working in the U.S. Since before the league began in 1997, players have been going overseas, first to play and then to complement their salaries — the WNBA minimum is $62,285. FOS
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December 8, 2022
Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent
Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...
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December 7, 2022
Sue Bird, Megan Rapinoe announce launch of A Touch More production company
Sue Bird and Megan Rapinoe have launched A Touch More, a production company that focuses on the "stories of revolutionaries who move culture forward." The power couple announced the start of the venture created in partnership with TOGETHXR — the media and commerce company Bird co-founded — on Wednesday in an interview...
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December 5, 2022
Metabolism tracker Lumen raises US$62 million
Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC. Endurance Biz
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December 2, 2022
Leading women’s sports news breakers are joining forces to create the ultimate ‘women’s sports content network’
Only a small fraction of all sports media coverage is devoted to reporting on women's games. Two of the biggest players in women's sports media are joining forces to change that metric. The Next — a premier WNBA and women's college basketball newsroom from The IX — and leading women's soccer outlet Equalizer Soccer are joining...
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December 2, 2022
Women’s Sports Network Launches Free Channel on Roku to Stream Original Shows, Programming
The Women’s Sports Network has launched a free channel on Roku to stream original shows and programming from partners such as the Athletes Unlimited, the WNBA, LPGA Tour, Street League Skateboarding, U.S. Ski & Snowboard, USGA, Women’s Football Alliance, and World Surf League. The new channel for Roku TVs and...
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November 30, 2022
U.S. Women’s National Team will make $5.85 million after men’s win over Iran
FIFA, international soccer's governing body, outlined the prize money teams would receive in the World Cup in Qatar and those that finished 9th through 16th will get $13 million each. According to the CBA, the prize money will be divided in two parts — 90% will be split equally between the men's and...
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November 28, 2022
The Fastest-Growing Audiences On TV Are For Women’s Sports
Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can compete with men’s for ratings, interest in them is clearly on the rise—and could represent an...
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November 22, 2022
The Athletic to double women’s sports coverage
The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...
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November 19, 2022
Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon
Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...
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November 11, 2022
Canada Soccer President claims “epic, historical deal for pay equity” on the way
Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce "an epic, historical deal for pay equity." The association's collective bargaining agreement (CBA) with the women's team - the reigning Olympic champions - expired last December. Inside the Games
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November 8, 2022
Former Harvard co-captain, professional basketball player Maura Healey elected governor of Massachusetts
The current Attorney General of Massachusetts is projected to defeat Republican Geoff Diehl, flipping the office back to Democrats after two terms under Charlie Baker. Not only is Healey the first woman to be elected to the office, she's also the first open lesbian to be elected governor in U.S....
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November 2, 2022
Serena Williams is on extensive list of investors in Tiger Woods’ new venture
Serena Williams is on an extensive list of new investors announced today by TMRW Sports, a Winter Park, Florida-based firm started by golfers Tiger Woods and Rory McIlroy to create a tech-focused golf league called TGL. The startup has raised more than $15 million. The TGL will consist of six...
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November 1, 2022
Naomi Osaka, Hyperice and Modern Health Unite to Improve Mental Wellness
Hyperice, a global high-performance wellness brand, furthered its commitment to helping people improve their mental wellness with the launch of a guided meditation narrated by four-time Grand Slam singles champion and mental health advocate Naomi Osaka, now available in the Core App and developed by global workplace mental health platform, Modern Health....
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October 31, 2022
Women’s Soccer Continues to Grow, Drawing More Investors
Setting the Pace — FIFA’s benchmarking report covering women’s soccer — found that the number of women’s leagues with title sponsors has risen 11% from 2021 to 77%, while the roster of leagues securing broadcasting revenue grew from nine to 10. FIFA’s second edition of the report, which analyzes 30 leagues and 294 clubs, also revealed...
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October 27, 2022
Highest-Paid Female Athletes 2022: Osaka And Serena Score Nearly $90M
Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis aces remained the biggest draws for brands looking to reach a global audience through female sports stars. The result:...
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October 25, 2022
Did Serena Williams Just Drop A Comeback Hint? Tennis Legend Claims She’s ‘not Retired’
Serena Williams may not be not done with tennis after the legendary US tennis star dropped a huge statement over her possible comeback. Williams 'evolved' away from the game following her US Open exit but it looks like she has some unfinished business in store. Republic World
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October 24, 2022
Eurovision Sport secures 2023 Women’s World Cup rights for 28 countries
Eurovision Sport has secured the rights to the 2023 Fifa Women’s World Cup for its members in 28 countries, as world soccer’s governing body continues to hold out for more lucrative offers in larger markets. The European Broadcasting Union (EBU) members covered by the deal have committed to showing at...
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October 20, 2022
FIFA Rejects World Cup Tv Bids In Favor Of Pay ‘Women’s Game Deserves’
FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low. Romy Gai, FIFA’s chief partnerships and media officer, said the body has already turned down offers to broadcast the World Cup in Italy, Germany,...
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