BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
October 23, 2023
Overtime launches new league for top high school girls basketball players
Beginning next summer, some of the top female high school basketball players in the United States will be able to take part in a new star-studded competition. Overtime, a sports media company with more than 85 million followers across social media platforms, is launching a league aimed at not only...
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October 6, 2023
NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps
The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...
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October 4, 2023
Angel City FC leads Sportico’s NWSL team valuations at $180 million
NWSL team valuations continue to soar, according to new calculations from Sportico. Not a single team’s market value is below $40 million. Angel City FC is atop the table with a valuation of $180 million, double that of the second-place San Diego Wave. JWS
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October 4, 2023
New women’s pro volleyball league just doubled its funding, thanks to famous investors
League One Volleyball just brought in $35 million in its second round of fundraising — more than doubling the money invested in the startup league. Investors comprise a roster of bold-face names, such as Amy Schumer — who played high school volleyball — and Boston Celtics star Jayson Tatum. The...
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October 4, 2023
WNBA agrees to grant Golden State Warriors an expansion team in 2025, AP source says
The WNBA has agreed to grant the Golden State Warriors an expansion franchise in 2025, a person familiar with the situation told The Associated Press on Wednesday. While the deal hasn’t been finalized, WNBA Commissioner Cathy Engelbert is expected to be in the San Francisco Bay Area on Thursday to...
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September 27, 2023
League One Volleyball Raises $35 Million To Serve Growing Fanbase
Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. The Los Angeles-based venture, founded in 2020, recently raised $35 million in Series B funding. The round was led by Left Lane Capital, with support from Ares...
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September 23, 2023
New survey shows widening salary gap in women’s cycling
The Cyclists’ Alliance published the results of its annual rider survey with figures showing that almost 50 percent of respondents worked a second job to sustain their racing. Of the 140 that filled out the survey, 41 percent worked with a WorldTour team while 53 percent raced with a Continental squad. Others raced...
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September 21, 2023
National Women’s Soccer League is coming back to Boston
The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor's office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league has awarded Boston expansion rights to bring a 15th team to the league. A formal...
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September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
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September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
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September 11, 2023
Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership
Sarah Luna, president of Xponential, talks about what lies ahead for the company, including it new three-year operating targets that include opening 500 new studios and hitting $405 million in revenue. Luna also touched on Xponential’s recent collaborations with social media maven Gary Vaynerchuk and corporate wellness platform Gympass. Althletech
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September 5, 2023
Tennis Tours Contemplate Merger As Landscape Evolves
Professional tennis may soon get a makeover: The ATP and WTA tours are set to discuss a merger later this month. While the top men’s and women’s players in the world often compete on the same courts throughout the year at Grand Slams and other top events, the tours are...
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August 28, 2023
Venus Williams Signed a $40 Million Deal Before She Turned 21, So Yeah, Her Net Worth Is Huge
During Venus' time as a professional athlete, the tennis star has won a whopping seven Grand Slam titles and was even the World Number One on three different occasions. And all that talent equals major bucks. So let's get into all the details of her deep pocket. Cosmopolitan
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August 23, 2023
Fenway Sports Group, LPGA team up to boost revenue and enhance exposure for women’s golf
Fenway Sports Group is doubling down on both golf and women’s sports with Tuesday’s announcement of a sales partnership between its marketing arm, Fenway Sports Management, and the Ladies Professional Golf Association. The goal of the alliance is for FSM to help the LPGA strike deals to boost revenues and enhance...
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August 21, 2023
Success of Women’s World Cup can’t hide financial gap with men
Just a few years ago, pre-season training for Stoke City's women sometimes included painting the dugout and removing litter from the pitch at a former working men's club in central England. Now, in line with a global boom in women's football, they are being paid, receive instructions from a full-time...
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August 19, 2023
Matildas pave way for $200 million funding boost women’s sport
Australia's Prime Minister Anthony Albanese says the Women's World Cup has "changed sport in Australia forever" as he detailed a $200 million boost for women's sport and an overhaul of broadcast rules. Mr Albanese said the Matildas had given Australians "a moment of national inspiration" as he announced the funding...
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August 18, 2023
FIFA Launches the Women’s Health, Wellbeing, and Performance Project: Empowering Women in Sports
FIFA, in collaboration with more than 20 leading experts from around the globe, announced the FIFA Women’s Health, Wellbeing, and Performance project. Two years in the making, the initiative will address crucial challenges in women's health within the realm of sports, with a vision to elevate women's participation, education, and performance to...
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August 17, 2023
Women’s sports investment deserves the same consideration tech receives
Amid volatility in some of business’ most high-profile sectors, facing ongoing economic uncertainty, investing in women’s sports this year is the most stabilizing investment one can make to create that balance. You just have to afford women’s sports the faith they’ve consistently, rightfully earned. Tech Crunch
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August 16, 2023
NWSL’s Red Stars bought by female ownership group led by Cubs co-owner Laura Ricketts
An ownership group led by Laura Ricketts, co-owner of the Chicago Cubs and a minority owner of the Chicago Sky, agreed to buy the NWSL's Chicago Red Stars. Ricketts and the NWSL confirmed the sale in subsequent news releases but the deal is still pending and requires approval by the NWSL Board of...
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August 15, 2023
DAZN acquires women’s soccer platform Ata Football
Sports streaming company DAZN has reached a deal to acquire women’s soccer content platform Ata Football. The acquisition will see DAZN further consolidate its women’s soccer offering, adding to its extensive rights portfolio that include the global rights to the Uefa Women’s Champions League (UWCL) and both the domestic and...
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August 14, 2023
Denver investors making play for WNBA expansion team as league commissioner visits this week, source says
WNBA Commissioner Cathy Engelbert will visit Denver on Wednesday as the league assesses the city’s potential for an expansion team, possibly as early as 2025. The group, which includes Robert Cohen, chairman and chief executive officer of IMA Financial Group; Navin Dimond, CEO and co-founder of Stonebridge Companies, a hospitality...
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August 3, 2023
Former NYC Marathon Head Named President of NWSL’s Gotham FC
Mary Wittenberg, the former president and chief executive of the New York City Marathon’s parent company has been hired as the new president of the National Women’s Soccer League’s Gotham FC. The team’s ownership group includes New Jersey Gov. Phil Murphy and his wife, Tammy. Strategic investors include NBA star...
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August 3, 2023
Women’s Soccer Is Playing the Long Game
The US women’s team barely made it through the group stage at the World Cup, and for the owners of a major American soccer club, that’s a good thing. It suggests the game is becoming more popular around the world. Yahoo
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August 2, 2023
UCI announces creation of second division of women’s professional cycling teams
The International Cycling Union (UCI) has announced plans to create a second division of women’s professional teams, a move that would bring the sport’s team structure in line with their male counterparts. The UCI women’s pro team division is set to come into the sport in 2025 and is due...
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August 1, 2023
Prana Names Tricia Shumavon President
Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s, and kids sportswear apparel. She has also worked in merchandising with such companies as Nike, The...
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