BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
February 22, 2022
ESPN sells out NCAA Women’s Tournament ad inventory
March is obviously a huge month for college sports, with the men’s and women’s basketball tournaments set to begin. Well in advance of the start date, ESPN and Disney announced today that they’ve completely sold out of ad inventory for the women’s NCAA Tournament, which airs exclusively on ESPN’s family...
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February 16, 2022
Angel City FC adds Gabrielle Union, daughter, Christina Aguilera to star-studded ownership group
Angel City FC, the expansion team set to debut in the National Women's Soccer League this year, has added a few more celebrities to its star-studded ownership group -- including the 3-year-old daughter of former NBA star Dwyane Wade and actress Gabrielle Union. ESPN
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February 7, 2022
$10,000 in Grants Available for Women Alpinists; Act Fast
GRIT&ROCK’s First Ascent Expedition Prize started along with the organization itself in 2016. Each year since the program has distributed $10,000 in grants to selected majority-female alpine climbing expeditions. This month, it puts another $10,000 on the table. Gear Junkie
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February 7, 2022
Nike joins all-star lineup with WNBA equity investment
Nike Inc. is now an equity investor in the WNBA, the company announced Thursday, building upon its 25-year partnership with the league. Nike (NYSE: NKE) is not the only one investing in the WNBA, as it also announced Thursday the largest-ever capital raise for a women’s sports property, featuring new...
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February 3, 2022
Athletes Unlimited and Sportradar are all-in on betting in women’s sports
AU has agreed to terms on a multi-year sports integrity partnernship with Sportradar, an industry leader in sports data collection and analysis. The deal will help Athletes Unlimited further delve into the sports betting market by offering the network's five leagues protection from match fixing and other betting-related corruption. Insider
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February 1, 2022
Women’s Sports Network seeks to spotlight female athletes
This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field. The Women’s Sports Network is partnering with several prominent organizations, including the Ladies Professional Golf Assn., U.S. Ski and Snowboard, and World Surf...
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January 28, 2022
Let’s Just Crowdfund Women’s Sports Teams into Existence
The Minnesota Aurora FC’s existence is entirely thanks to a $1 million community investment campaign that required a $100 minimum investment from each contributor and concluded in December 2021. The team is funded by 3,080 investors from 48 states, 8 countries, 2 military bases, and an embassy, according to a...
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January 27, 2022
Ikea’s digital chief tapped to head global sporting goods company
Global sports company Decathlon has named Ikea’s chief digital officer as its next CEO. Barbara Martin Coppola, who will join France-based Decathlon in mid-March, is a French and Spanish co-national who has lived and worked in nine countries worldwide. She currently has overall responsibility for the digital business and technology...
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January 26, 2022
Serena Williams card breaks record for highest-selling women’s sports card at $117,000
Serena Williams has added another record to her resume. At PWCC Marketplace on Monday night, a 1999 SI For Kids Series 4 Serena Williams Rookie card has sold for $117,000. This shatters the record for a women's sports card. The previous record for a women's sports card was $44,280, set by,...
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January 20, 2022
Serena Williams appointed as board advisor for NFT platform Sorare
Serena Williams is joining Sorare as an advisor to its board of directors, according to a statement from the company. The company plans to expand into women’s sports in 2022. The Block Crypto
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January 19, 2022
Megan Ritch and Kristina Mena get commissions with World Triathlon
USA Triathlon has announced that Megan Ritch has been appointed to the World Triathlon Equity, Diversity and Inclusion Commission; and Kristina Mena has been appointed to the World Triathlon Sustainability Commission. Endurance Biz
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January 18, 2022
Women’s Hockey Gets $25 Million Boost Amid Expansion Plans
The Premier Hockey Federation, formerly known as the NWHL, announced a $25 million investment in its players and the league over the next three years from its Board of Governors, the largest one-time independent investment in the history of professional women’s hockey. Team owners will fund the investment, each committing to invest an...
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January 18, 2022
Women’s Hockey League Doubles Salary Cap, Getting $25M
Two weeks before the 2022 Beijing Winter Olympics open, the Premier Hockey Federation announced plans to raise each team’s salary cap from $300,000 to $750,000 and add two more teams next season. The sole North American women’s hockey league — previously called the National Women’s Hockey League — has six...
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January 15, 2022
The Two Women’s Cycling Unions Are at Odds Over the Prize Money Management System
One organization representing the women’s peloton has taken aim at another organization representing the women’s peloton this week. Cycling Tips
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January 14, 2022
Highest-Paid Female Athletes Earned $167M in 2021
The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for a combined $167 million in pretax earnings according to Forbes, a 23% increase compared to 2020. Tennis star Naomi...
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January 14, 2022
The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System
As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced that a Centralized Prizemoney Management (CPM) system will be used in 2022, like the one...
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December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
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December 23, 2021
Kate Hudson takes a new role at Fabletics
Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.” Bizjournals
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December 23, 2021
Upper Deck Lands Women’s Hockey Card License
Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada. The deal includes both physical and...
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December 22, 2021
Nashville Sports Authority gauging city’s interest in women’s pro franchise
The Metro Nashville Sports Authority has moved to the next stage in its effort to bring a women's professional sports franchise to town. That stage includes the Sports Authority collaborating with CAA ICON, a sports management consulting firm, to gauge local interest for the specific types of women's pro sports team that might...
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December 15, 2021
Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm
Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...
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December 10, 2021
Naomi Osaka, Simone Biles, Sasha Banks: The most Tweeted about female athletes in 2021
Well now, thanks to Front Office Sports’ “Year on Twitter” review, we know exactly which global superstars have been talked about frequently in 2021. Front Office Sports, a Business of Sports media organisation, have separated the results into different categories, including “Most Tweeted Male Athletes,” “Most Tweeted Female Athletes”, and...
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December 8, 2021
Cheryl Reeve new USA Basketball women’s national team coach
USA Basketball didn't have to look far for its next women's coach, turning to Cheryl Reeve. The Minnesota Lynx coach and general manager has been an assistant on the last two Olympic teams. Now she's taking over the U.S. women's national team. hjnews
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December 7, 2021
Oiselle’s Lauren Fleshman on Advocating for Women in a Sports System Built by Men
Muse by Clio spoke to Oiselle's brand strategy advisor Lauren Fleshman for its Time-Out series, where they chat with folks in the sports world about their favorite athletes, teams, sports movies and shows, and their love of sports generally.
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December 7, 2021
The UCI increases percentage of their women committee members
One of the goals of the reorganization of the Union Cycliste Internationale was to increase the proportion of women’s representation to at least 25%. This goal has been exceeded as the percentage of women has now reached over 32 per cent on average (59 women for a total of 184...
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