BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
January 22, 2024
Tara VanDerveer sets record for most wins in NCAA hoops history
Step aside, Coach K. Stanford's Tara VanDerveer is the new winningest basketball coach in NCAA history. The Stanford women's basketball team defeated Oregon State 65-56 at Maples Pavilion Sunday to give VanDerveer her 1,203rd career victory, passing former Duke men's coach Mike Krzyzewski. Krzyzewski, who held the record since 2019,...
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January 21, 2024
Sue Bird Says WNBA Players Are ‘Uniquely Positioned to Go After Everything’ in Next Contract Talks | Video
Former professional WNBA athlete Sue Bird anticipates a sweeping collective bargaining agreement (CBA) for women’s basketball players when they next negotiate their contract in the WNBA. The retired and winningest American basketball star sat down with the team behind “Sue Bird: In the Clutch” for an interview at TheWrap’s Sundance Portrait...
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January 18, 2024
Andre De Grasse invests in new Canadian women’s soccer league
Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new Canadian pro soccer league, Project Eight. Project Eight is a new Canadian women’s professional soccer league,...
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January 16, 2024
Mallory Swanson signs record-breaking NWSL contract with Chicago Red Stars: ‘It’s the start of something new’
United States women's national team striker Mallory Swanson signed a record-setting contract with the Chicago Red Stars, the club announced on Tuesday. The striker will stay in Chicago through 2028 on a four deal with a fifth-year option, a newly allowed league contract. The deal's terms will make Swanson the...
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January 15, 2024
Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....
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January 5, 2024
Women’s Sports Hit New Heights with Landmark ESPN-NCAA Deal
ESPN and the NCAA struck an eight-year, $920 million deal for broadcast rights to 40 championships, including the women’s March Madness tournament. Women’s Division I sports comprised more than half of the value in the deal at $65 million annually. FOS
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January 4, 2024
Portland Thorns sold for $63 million to Bhathal family
The Portland Thorns sale has officially gone through, with the Bhathal family acquiring the NWSL team from Merritt Paulson for a record $63 million, according to multiple outlets. The Thorns announced the sale to RAJ Sports, led by siblings Lisa Bhathal Merage and Alex Bhathal, who also own the NBA’s...
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January 3, 2024
Planet Fitness busts gym barriers with help from Megan Thee Stallion
Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...
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December 28, 2023
Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...
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December 26, 2023
Pro Triathlete Ruth Astle Reveals 2023 Finances
After a big 2022, Ruth Astle candidly shares what a not-so-successful season looks like, financially, for a pro triathlete. Triathlete
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December 21, 2023
Pro Volleyball Federation nets CBS Sports as first ever broadcast partner
The Pro Volleyball Federation (PVF) has announced CBS as its first official television partner in a multi year deal that will see matches broadcast on the CBS Sports Network. The broadcast deal continues CBS’s commitment to women’s sport having recently agreed a new deal for the National Women’s Soccer League (NWSL). SportsPro Media
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December 21, 2023
he World’s Highest-Paid Female Athletes 2023
The list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced the ranking in 2008, Maria Sharapova is the only other woman beyond Williams and Osaka to have...
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December 19, 2023
How playing sports can make women better leaders
According to data from non-profit organization Canadian Women & Sport, there is a dramatic drop in girls playing sports as their bodies change during puberty, with one in three girls leaving sport by their late teen years. By comparison, only one in 10 teenaged boys leave sports during that time. Girls...
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December 11, 2023
From athlete to advocate: How Kate Johnson drives brand investments in women’s sports
In 1995, Nike released an ad called “If You Let Me Play,” which emphasized the benefits of sports for girls and women at a time when fewer of them were encouraged to be athletes. Kate Johnson remembers it well. At the time, she was a teenager in Oregon (Nike’s home...
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December 6, 2023
Minnesota’s first women’s sports bar to open next spring in Minneapolis
A Bar of Their Own, which will exclusively show and promote women's sports, will open in the old Tracy's Saloon in Minneapolis' Seward neighborhood next spring, it said on social media Wednesday. Owner Jillian Hiscock launched a crowdfunding campaign in October and raised over $140,000 in two months. Though interest...
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November 29, 2023
Women’s Sports Revenue Set to Hit $1B In 2024
In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year. A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024....
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November 28, 2023
The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the advice...
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November 20, 2023
Nike Tops List of Brands Supporting Women’s Sports
A survey conducted by Aggregate Sports found Nike to be the top brand respondents felt supported women’s sports the most, followed by Gatorade and Coca-Cola. The survey of 1,000 U.S. adults who consider themselves avid or casual sports fans was conducted in late September by Aggregate Sports, a sales, consulting,...
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November 20, 2023
How Two Ten’s WIFI Organization Is Fueling Women’s Advancement in Footwear Industry
The Two Ten Foundation‘s Women in the Footwear Industry (WIFI) community is moving in full force as it relaunches. Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, WIFI has provided a community and forum for women to connect and support one another. Since its...
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November 16, 2023
Athleta’s Q3 Sales Tumble 18 Percent
Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent. Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the...
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November 9, 2023
Major Pay Increases Hitting International Women’s Soccer
As women’s sports continues its momentum in 2023, international soccer players are seeing significant boosts in salaries and prize money. In the U.K., this season’s Women’s FA Cup purse total will double to $7.34 million. The winning club of the final match will earn $527,000, in addition to other prize...
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November 8, 2023
New Pro Volleyball Federation to expand to Kansas City in 2025
Women’s professional volleyball is coming to Kansas City in 2025. The Pro Volleyball Federation announced Wednesday that it has awarded an expansion franchise, which will operate in Kansas City, to co-owners Missy and Kent McCarthy. KSHB
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November 2, 2023
WNBA Expansion: Portland Setback Opens Door For Several Cities
Portland’s on the backburner as the WNBA looks for its next expansion market, creating an unexpected opportunity for another city to quickly capitalize on the growth of women’s sports. While Portland could still be considered for a WNBA team down the road, the league in all likelihood needs to find...
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October 31, 2023
These are 28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women’s sports, and more
These women are the most elite and influential executives in sports media. Amazon's Marie Donoghue and ESPN's Rosalyn Durant are striking media rights deals and Haley Rosen helps grow women's sports. Business Insider
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October 23, 2023
Overtime launches new league for top high school girls basketball players
Beginning next summer, some of the top female high school basketball players in the United States will be able to take part in a new star-studded competition. Overtime, a sports media company with more than 85 million followers across social media platforms, is launching a league aimed at not only...
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