BUSINESS NEWS

December 23, 2021

Upper Deck Lands Women’s Hockey Card License

Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada.  The deal includes both physical and...

December 22, 2021

Nashville Sports Authority gauging city’s interest in women’s pro franchise

The Metro Nashville Sports Authority has moved to the next stage in its effort to bring a women's professional sports franchise to town. That stage includes the Sports Authority collaborating with CAA ICON, a sports management consulting firm, to gauge local interest for the specific types of women's pro sports team that might...

December 20, 2021

Women Set the Pace/100 Challenge

Toronto, Canada /SPORTSWIRE WOMEN/ - Keep moving. Keep fit. Keep having fun. And be ready to rock the 2022 race season when the warmer weather hits! That’s the message that the Toronto Women’s Run Series wants to convey as it launches its newest and most unique challenge, the Women Set...

December 15, 2021

Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm

Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...

December 10, 2021

Naomi Osaka, Simone Biles, Sasha Banks: The most Tweeted about female athletes in 2021

Well now, thanks to Front Office Sports’ “Year on Twitter” review, we know exactly which global superstars have been talked about frequently in 2021. Front Office Sports, a Business of Sports media organisation, have separated the results into different categories, including “Most Tweeted Male Athletes,” “Most Tweeted Female Athletes”, and...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 8, 2021

Front Office Sports Announces the 2021 Best Employers in Sports

Established in 2019, the Best Employers in Sports Award presented by FEVO, recognizes organizations across the sports industry that are doing the best for their employees. Whether it’s great leadership, commitment to diversity and inclusion, employee wellbeing, or philanthropic/social endeavors, the Best Employers in Sports Award looks to recognize organizations...

December 8, 2021

Cheryl Reeve new USA Basketball women’s national team coach

USA Basketball didn't have to look far for its next women's coach, turning to Cheryl Reeve. The Minnesota Lynx coach and general manager has been an assistant on the last two Olympic teams. Now she's taking over the U.S. women's national team. hjnews

December 7, 2021

Oiselle’s Lauren Fleshman on Advocating for Women in a Sports System Built by Men

Muse by Clio spoke to Oiselle's brand strategy advisor Lauren Fleshman for its Time-Out series, where they chat with folks in the sports world about their favorite athletes, teams, sports movies and shows, and their love of sports generally.

December 7, 2021

The UCI increases percentage of their women committee members

One of the goals of the reorganization of the Union Cycliste Internationale was to increase the proportion of women’s representation to at least 25%. This goal has been exceeded as the percentage of women has now reached over 32 per cent on average (59 women for a total of 184...

December 6, 2021

Tennis Champion and Entrepreneur Maria Sharapova Invests in Investing Platform Public.com

NEW YORK-- Public.com, the investing platform that helps people become better investors, today announced that tennis champion and entrepreneur Maria Sharapova has made an investment in the company to help level the investing playing field for everyone, especially young women, and empower and bring more women into the public markets for the...

December 2, 2021

Meet the woman who could move women’s college basketball to a more equitable spot

Change is a notoriously slow process and that’s only if the powers that be want it in the first place. Hence how the NCAA found itself attempting to weather a blizzard of outcry over inequalities in its basketball tournaments last March. With one click to her millions of fans, Sedona...

December 2, 2021

Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...

December 2, 2021

Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”

NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...

December 1, 2021

Flagg Bicycle Group acquires Terry Bicycles

The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...

December 1, 2021

USA Cycling announces first all-female set of athlete reps on board of directors

As of today, four new athlete representatives sit on USA Cycling’s 10-person board of directors. Former pro racers Cari Higgins and Meredith Miller, along with Tokyo Olympian Maddie Godby, join Alison Tetrick, who returns for a second term on the USAC board. It is the first time all four positions...

November 26, 2021

Peloton has sued Lululemon in feud over cycle maker’s new apparel line

Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...

November 24, 2021

LPGA Tour seizing on more sponsor interest in women’s sports

People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...

November 24, 2021

Secrets from an angel investor: How to get your women-led outdoor startup funded

According to Harvard Business Review, women founders received only 2.3 percent percent of all venture capital funding in 2020. To put that in perspective, 2.3 percent equates to roughly $3.7 billion that went to women, as opposed to the $160 billion that male founders received. This isn’t all that surprising...

November 24, 2021

Inside The Call: Athleta Expands Double-Digits In Q3

For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...

November 19, 2021

Serena Williams’ Net Worth Explains Why She’s One of the Highest Paid Tennis Players of All Time

There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement deals with Nike, Puma and more? Read on for what we know about Serena Williams’ net...

November 18, 2021

Momentum behind women’s pro sports has fans — and investors — cheering

During Covid, almost every single men’s sports ratings went down, but WNBA and NWSL ratings went way up. There’s new support for professional women’s sports. Big names are committing big dollars — and it is finally paying off. WGN9

November 18, 2021

GU Energy Labs Announces Leadership Changes

Berkeley, Calif. — November 18, 2021  /SPORTSWIRE WOMEN/ - GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future of GU leadership that will sharpen its focus on innovation and growth. “Magda’s long history...

November 17, 2021

Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner

The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be available at more than 140 stores and on Dickssportinggoods.com starting Nov. 19. FN