BUSINESS NEWS

January 18, 2022

Women’s Hockey Gets $25 Million Boost Amid Expansion Plans

The Premier Hockey Federation, formerly known as the NWHL, announced a $25 million investment in its players and the league over the next three years from its Board of Governors, the largest one-time independent investment in the history of professional women’s hockey. Team owners will fund the investment, each committing to invest an...

January 18, 2022

Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board

18th January 2022. LONDON, ENGLAND /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20 years as a professional triathlete winning 11 IRONMAN® races and 11 IRONMAN® 70.3 races. She...

January 18, 2022

Women’s Hockey League Doubles Salary Cap, Getting $25M

Two weeks before the 2022 Beijing Winter Olympics open, the Premier Hockey Federation announced plans to raise each team’s salary cap from $300,000 to $750,000 and add two more teams next season. The sole North American women’s hockey league — previously called the National Women’s Hockey League — has six...

January 15, 2022

The Two Women’s Cycling Unions Are at Odds Over the Prize Money Management System

One organization representing the women’s peloton has taken aim at another organization representing the women’s peloton this week. Cycling Tips

January 14, 2022

Highest-Paid Female Athletes Earned $167M in 2021

The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for a combined $167 million in pretax earnings according to Forbes, a 23% increase compared to 2020. Tennis star Naomi...

January 14, 2022

The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System

As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced that a Centralized Prizemoney Management (CPM) system will be used in 2022, like the one...

January 11, 2022

VF Corporation Appoints Nicole Otto as Global Brand President, The North Face®

DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022....

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 5, 2022

Sierra Designs Announces Reach Out Partners for 2022

January 5th, 2022– Broomfield, CO /SPORTSWIRE WOMEN/ - In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception, Sierra Designs has donated nearly $40,000 in both gear and web sales to eight nonprofits dedicated...

December 31, 2021

Deloitte’s sport business forecast: Women’s football to reach new heights in 2022

This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK. More broadly beyond the UK, according to Deloitte’s analysis, 19...

December 31, 2021

Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year

When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...

December 23, 2021

Kate Hudson takes a new role at Fabletics

Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.” Bizjournals

December 23, 2021

Upper Deck Lands Women’s Hockey Card License

Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada.  The deal includes both physical and...

December 22, 2021

Nashville Sports Authority gauging city’s interest in women’s pro franchise

The Metro Nashville Sports Authority has moved to the next stage in its effort to bring a women's professional sports franchise to town. That stage includes the Sports Authority collaborating with CAA ICON, a sports management consulting firm, to gauge local interest for the specific types of women's pro sports team that might...

December 20, 2021

Women Set the Pace/100 Challenge

Toronto, Canada /SPORTSWIRE WOMEN/ - Keep moving. Keep fit. Keep having fun. And be ready to rock the 2022 race season when the warmer weather hits! That’s the message that the Toronto Women’s Run Series wants to convey as it launches its newest and most unique challenge, the Women Set...

December 15, 2021

Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm

Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...

December 10, 2021

Naomi Osaka, Simone Biles, Sasha Banks: The most Tweeted about female athletes in 2021

Well now, thanks to Front Office Sports’ “Year on Twitter” review, we know exactly which global superstars have been talked about frequently in 2021. Front Office Sports, a Business of Sports media organisation, have separated the results into different categories, including “Most Tweeted Male Athletes,” “Most Tweeted Female Athletes”, and...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 8, 2021

Front Office Sports Announces the 2021 Best Employers in Sports

Established in 2019, the Best Employers in Sports Award presented by FEVO, recognizes organizations across the sports industry that are doing the best for their employees. Whether it’s great leadership, commitment to diversity and inclusion, employee wellbeing, or philanthropic/social endeavors, the Best Employers in Sports Award looks to recognize organizations...

December 8, 2021

Cheryl Reeve new USA Basketball women’s national team coach

USA Basketball didn't have to look far for its next women's coach, turning to Cheryl Reeve. The Minnesota Lynx coach and general manager has been an assistant on the last two Olympic teams. Now she's taking over the U.S. women's national team. hjnews

December 7, 2021

Oiselle’s Lauren Fleshman on Advocating for Women in a Sports System Built by Men

Muse by Clio spoke to Oiselle's brand strategy advisor Lauren Fleshman for its Time-Out series, where they chat with folks in the sports world about their favorite athletes, teams, sports movies and shows, and their love of sports generally.

December 7, 2021

The UCI increases percentage of their women committee members

One of the goals of the reorganization of the Union Cycliste Internationale was to increase the proportion of women’s representation to at least 25%. This goal has been exceeded as the percentage of women has now reached over 32 per cent on average (59 women for a total of 184...

December 6, 2021

Tennis Champion and Entrepreneur Maria Sharapova Invests in Investing Platform Public.com

NEW YORK-- Public.com, the investing platform that helps people become better investors, today announced that tennis champion and entrepreneur Maria Sharapova has made an investment in the company to help level the investing playing field for everyone, especially young women, and empower and bring more women into the public markets for the...

December 2, 2021

Meet the woman who could move women’s college basketball to a more equitable spot

Change is a notoriously slow process and that’s only if the powers that be want it in the first place. Hence how the NCAA found itself attempting to weather a blizzard of outcry over inequalities in its basketball tournaments last March. With one click to her millions of fans, Sedona...