EVENT NEWS

March 23, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....

March 22, 2023

Women’s NCAA Tournament TV Ratings Are Through The Roof

The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St. Louis, and 636,000 people watched UCONN take down Vermont. Louisville vs Drake and South Carolina vs...

March 20, 2023

Calgary Marathon introduces pregnancy deferral, child care for 2023

Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race day and on-course infant feeding stations. Running Magazine

March 17, 2023

Do We Still Need Women’s-Only Triathlon Races?

Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete

March 13, 2023

Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time

On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a strange twist of ski-racing serendipity, Mikaela Shiffrin surpassed Stenmark’s World Cup win record in Åre,...

March 9, 2023

Tour de France Femmes debut marks a ‘before and after’ for peloton

There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition of the maillot jaune lended immediate credibility to the race. VeloNews

March 8, 2023

Take the Lead Announces Dates for 2023 Retreat

Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running industry with career development programming, community building, and mentorship opportunities. After a successful launch in...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 7, 2023

Hundreds of London Cyclists Ride in Protest, Demanding Safer Streets for Women

Hundreds of people rode through the streets of London last weekend, protesting for safer cycling conditions for women. The event was organized by the London Cycling Campaign's (LCC) Women’s Network, along with Joyriders, a women’s cycling organization, and the Londra Bisiklet Klubu, a cycling group run by London’s Turkish/Kurdish community....

March 7, 2023

Florida Woman Sets Guinness World Record for Consecutive Ultramarathons

According to the newspaper, Cassidy started running in 2010 after she ran the Disney Marathon with her sister. Since then, she’s run 100 marathons and is on her way to becoming a World Marathon Major Six Star Finisher. Runners World

March 6, 2023

Woman Completes First Crossing of Africa on an Electric Motorcycle

Unaided by technical or medical support, Gottwald ended her journey in Cape Town, South Africa, on Feb. 15, 2023. Gottwald’s finish marks the first person to ride an electric motorcycle across the continent. She completed the 124-day quest using a Kalk AP, made by Swedish bike maker CAKE, which also...

February 24, 2023

USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that give female athletes, from beginner to experienced, a space to celebrate and engage with other...

February 23, 2023

Women’s March Madness Title Game Deserved a True Pregame Show

Since 2020, ESPN has made major strides in elevating the NCAA Division I women’s basketball tournament to better channels and times. The biggest change in 2023: The championship game will be broadcast on ABC for the first time. FOS

February 16, 2023

Wondery Brand Celebrates International Women’s Day with “The Onsight” Climbing Festival

Los Angeles, CA (February 16, 2023) /SPORTSWIRE WOMEN/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, will celebrate International Women’s Day with its inaugural climbing festival, The Onsight. An annual festival launching Saturday, March 4, The Onsight will gather climbers and those...

February 14, 2023

As Popularity Soars, WNBA Makes Bet With Broadcast Deal for Another League

The WNBA is using its own platform to elevate the women’s professional basketball league run by Athletes Unlimited. On Tuesday, the two entities announced that 25 of 30 Athletes Unlimited games will be broadcast on WNBA League Pass this season. Financial terms of the partnership were not disclosed. CBS Sports Network will...

February 10, 2023

Best Women’s Field in European Triathlon History at Roth

ROTH /SPORTSWIRE WOMEN/ – There has never been such a top field at a long distance race outside Hawaii. With Anne Haug, Daniela Ryf and the reigning Kona winner Chelsea Sodaro, three world champions and two Roth winners will fight for the title at DATEV Challenge Roth powered by hep...

February 8, 2023

Tour de France Femmes dates will change in 2024

A clash with the Paris Olympic Games will force Tour de France Femmes organizers to change the dates of the race in 2024. That’s according to Tour director Christian Prudhomme, speaking to reporters during an event to promote the Italian start of the 2024 Tour in Tuscany. VeloNews

January 30, 2023

Australia’s Women’s World Cup opener moved to bigger venue

Australia’s opener was originally set to be played at Sydney’s new Allianz Stadium, which seats 42,500, but it has been shifted to Stadium Australia, which seats more than 82,000. Stadium Australia, the former Olympic stadium, will also host the World Cup final on Aug. 20. AP

January 24, 2023

Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy

After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women's Running  

January 24, 2023

Heidi Muller Leads a Buy Out of the Adventure Racing World Series

23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...

January 23, 2023

WNBA Set to Test Its Popularity, Weigh Expansion in Canada

Canada has the chance to prove why it should get a WNBA team. Toronto is hosting a preseason game between the Minnesota Lynx and Chicago Sky in May at Scotiabank Arena that will air on Sportsnet and TSN. FOS

January 20, 2023

Lindsey Vonn Became the First Woman to Ski the Kitzbühel Streif. She Did It at Night.

American skiing great Lindsey Vonn won everything there is to win in alpine skiing before retirement in 2019 (Olympic gold, 82 World Cups, and multiple World Championships), but one last dream goal eluded her in her illustrious career: the notorious Streif downhill in Kitzbühel, Austria. The treacherous downhill course—immortalized by...

January 13, 2023

After a successful first year, the Gone Graveling Festival presented by BMC is returning to Bentonville, AR for a one-of-a-kind experience for women gravel cyclists

Victoria, B.C. January 13, 2023 /ENDURANCE SPORTSWIRE/ – Girls Gone Gravel and Feisty Media are thrilled to announce that The Gone Graveling Festival presented by BMC will be returning to Bentonville, AR for a second year. The event, which celebrates all things gravel cycling, will take place on the weekend of May...

January 11, 2023

4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion

LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...

January 9, 2023

How Races are Supporting Lactating Runners

Lactating runners often rely on the advice from friends or other runners who have been through this before. But this fall, several races took steps to expand and promote lactation support services, making their events more inclusive for this modest but present population. Women's Running