EVENT NEWS

July 3, 2024

What Does the Women’s Race at Unbound Mean for Other Gravel Race Organizers?

At Unbound this year, race organizers started the elite women’s field 25 minutes ahead of the amateurs at the bequest of the athletes. Amateur men never caught the lead women, proving that a staggered start time might be the key to a standalone women’s gravel race. While most race organizers...

June 27, 2024

Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the United States Golf Association (USGA). Ally also contributed to the $12 million in prizes awarded at this year’s LPGA US Women’s Open, the largest ever purse for a women’s golf tournament. The Women’s Open...

June 26, 2024

Women’s Football Is Ready for Its Own Breakout Moment

The Women's National Football Conference is seeking additional funding in a bid to become the next breakout sports league. New sponsorship and digital media deals have helped the league grow in recent years, but CEO Odessa Jenkins is still fighting for investment to ensure the WNFC capitalizes on an opportunity...

June 21, 2024

Las Vegas Aces become the first WNBA team to sell out every home game in a season

The Las Vegas Aces became the first WNBA team to sell out every home game in a season when the final tickets were claimed Thursday for a Sept. 3 matchup against Angel Reese and the Chicago Sky. That game is one of two scheduled for T-Mobile Arena, which is bigger than the Aces' usual home venue. The...

June 20, 2024

Women’s PGA Championship Tees Off With a Big Investment, Record Purse

The third women’s golf major championship of the year is underway, with significant new financial investment in LPGA players and fans, as the trend of spending more money on women’s sports in general continues. This year’s purse at the KPMG Women’s PGA Championship, which teed off Thursday morning at Sahalee...

June 13, 2024

Why Alexis Ohanian Thinks Women’s Track Is Ripe for Heavy Investment

Alexis Ohanian, the wealthy Reddit cofounder, serial sports investor, and Serena Williams’s husband, went through the experience recently with track and field. In an interview with Front Office Sports, Ohanian said he spent the past few years going deep into track’s almost quaint culture of posting wars and social media accounts. “There’s...

June 12, 2024

6 Triathlons With Amazing Pregnancy and Postpartum Race Deferral Policies

The process of getting a deferral or refund can be frustrating for multisport moms-to-be. These races are changing that by offering generous pregnancy and postpartum policies for age-group triathletes. Triathlete

June 10, 2024

Rock Fight – The Bold New Voice in Outdoor Media Debuts at Summer Outdoor Retailer

San Diego, CA – June 10, 2024 /SPORTSWIRE WOMEN/ – Rock Fight, an unapologetically honest and fiercely entertaining outdoor industry podcast is set to make its live debut at the 2024 Summer Outdoor Retailer show with its new spinoff series Gear & Beer. Co-hosts and outdoor industry veterans Colin True...

June 10, 2024

The 2025 Tour de France Femmes expands to nine stages

The 2025 Tour de France Femmes will run for nine stages in what will be its longest edition yet, race organizer ASO announced on Monday. While the men’s race will roll out from Lille in the Nord department, Brittany will host the women’s Grand Départ, with three stages set to...

June 8, 2024

Chicago Red Stars break NWSL attendance record at Wrigley Field

The Chicago Red Stars set a single-game NWSL attendance record with an announced crowd of 35,038 fans watching the team's matchup with Bay FC at Wrigley Field on Saturday. The special one-off match at the the Chicago Cubs' historic home beat the previous mark of 34,130, set by Seattle Reign in the final regular-season home game for U.S. women's national team legend Megan Rapinoe...

June 6, 2024

Lucy Charles-Barclay Shares Breaking Race Plan News on Newly Launched IRONMAN Insider Presented by Maurten Podcast

TAMPA, Fla. / LONDON, UK. (June 6, 2024) /SPORTSWIRE WOMEN/- In a special bonus episode of the newly launched IRONMAN Insider™ presented by Maurten podcast, 2023 IRONMAN® World Champion, Lucy Charles Barclay (GBR) confirmed that she has shifted her race plans to defend her IRONMAN World Championship title in Nice,...

June 5, 2024

Women in Motorsports North America and Parity Announce New Event at 2024 Pikes Peak to Honor Six Female Racing Phenoms

New York, NY, June 5, 2024 /SPORTSWIRE WOMEN/ –Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the latest edition of their collaborative event series Women with Drive: Pikes Peak, presented by...

June 5, 2024

Finally, Women Mountain Bikers to Compete at Red Bull Rampage

Red Bull Rampage has come a long way since 2001, when a ragtag group of freeriders first gathered in the Utah desert to show off their best stunts. But when this world-class mountain biking event returns to Virgin, Utah, in October, it will feature something new in its 23-year history:...

May 30, 2024

Easton Twilight Crit: Labecki and Bourgoyne Sprint to Victory

Livestream Replay: https://www.youtube.com/watch?v=O73VUpbyJVA May 30, 2024 /SPORTSWIRE WOMEN/ – In its fourth year, the Easton Twilight Crit pb LVHN saw the deepest field yet for both the Pro Women and Pro Men’s fields. Boasting international pedigree in both races, the paces in both races were high with multiple attacks throughout....

May 30, 2024

79th Tour of Somerville: Labecki and Marte sprint to Victory

Livestream Replay: https://www.youtube.com/watch?v=tuRk9VxkmNo May 30, 2024 /SPORTSWIRE WOMEN/  In its seventy-ninth year, the Tour of Somerville p/b Unity Bank saw some of the deepest fields yet for both the Pro Women and Pro Men’s fields. Boasting international pedigree in both races, the paces in both races were high with multiple...

May 29, 2024

Excitement Builds for Easton’s Premier Cycling Event on May 25

EASTON, Pa. (May 21)/SPORTSWIRE WOMEN/ – As the anticipation builds for the fourth edition of the Easton Twilight Criterium presented by Lehigh Valley Health Network, cycling enthusiasts are gearing up to witness a star-studded lineup of world-class athletes competing on the streets of Downtown Easton on Saturday, May 25. “We’re very...

May 24, 2024

Formula 1 Miami Grand Prix 2024 Propelled Women in Motorsports to the Forefront

Notably, the 10 Formula 1 teams have all committed to the developmental series and each selected a woman from the ages 16 to 25 with karting and other junior racing experience to represent them. WWD

May 24, 2024

Why women-only run clubs are dominating the scene

Amid 2024’s run-mania, with races frequently selling out across Canada, female-exclusive run clubs are gaining momentum. In honour of Sexual Assault Awareness Month, we’re discussing how the sport has evolved, with women’s run clubs paving the way for female runners to feel seen, safe and empowered. Women’s running has been...

May 23, 2024

Marathon Runner Deliberately Avoids Kids Running onto Course to Cheer Her On

One mom is demonstrating the importance of prioritizing yourself. In a now-viral TikTok video, which has amassed over 11.7 million views and 26 thousand comments, Luciana Grandi Lourenção is captured sprinting downhill through a marathon finish line. As the runner approaches her mark, leading the race, a man identified as her husband,...

May 17, 2024

Grandmother makes history as first person to complete 17-hour swim through shark-infested waters

A grandmother became the first person in history to complete a treacherous 29.7-mile solo swim through freezing, shark-infested waters without a wetsuit. Amy Appelhans Gubser, 55, a paediatric nurse from Pacifica, California, completed the gruelling feat of endurance from San Francisco to the Farallon Islands in 17 hours. The route marks “the toughest marathon...

May 13, 2024

Sportive Breaks unveils Women’s-Only Cycling Weekenders – with special guest Louise Vardeman of InternationElles

13th May 2024 - UK/SPORTSWIRE WOMEN/ – Cycling travel specialists Sportive Breaks offer travel packages designed for cyclists seeking to participate in some of the world's most prestigious grand tours, cycling classics and weekend getaways. The team offers a variety of tailored travel options; including cycling tours, training camps, hospitality...

May 13, 2024

Unbridled Women Cut Loose in Parklands

Louisville, KY /SPORTSWIRE WOMEN/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Sunday, June 9, 2024. The 6-hour event will be staged out of the Brown-Forman Silo Center in Turkey Run Park. Participants will race in teams of 2 or 3, visiting checkpoints...

May 8, 2024

Liv Cycling Forges Paths for New Cyclists with the Liv AlUla Jayco Women’s Continental Team Grassroots Programme

NEWBURY PARK, CA — MAY 8, 2024 /SPORTSWIRE WOMEN/ – Liv Cycling, the company dedicated to getting more women and girls on bikes, today announces a significant new opportunity for young, developing road cyclists, in partnership with the Liv AlUla Jayco Women’s Continental Team. Together they welcome four exceptional international guest...

May 7, 2024

After Her Six-Day Women’s World Record, Camille Herron Is Eyeing the Men’s

Camille Herron has to believe it is possible. An ultrarunner, Herron is no stranger to breaking records at long distances. Now she has another record in her sights: the men’s. SI

May 2, 2024

The Women’s Sports Foundation Celebrates 50th Anniversary, Marks Milestone with Founder Billie Jean King in a Ceremonial Lighting of the Iconic Empire State Building

The Women's Sports Foundation (WSF) is celebrating its 50th anniversary with sports icon, social justice pioneer and WSF Founder, Billie Jean King leading a ceremonial lighting of the iconic Empire State Building in WSF colors. WSF is commemorating 50 Years of Changing the Game throughout 2024. Today marks the official 50 years-to-the-date when King founded WSF with...