PRESS RELEASES

May 16, 2023

Liv Cycling Announces Campaign to Celebrate Catalysts of the Sport

NEWBURY PARK, CALIF. /MAY 16, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, the brand dedicated to getting more women and girls on bikes, today announces the fourth year of its Liv Committed campaign to celebrate and increase awareness for "cycling catalysts." Through this campaign, Liv looks to recognize individuals around the world who are...

May 16, 2023

Orvis Appoints Carla Feely Chief Product Officer

MANCHESTER, Vt. (May 16, 2023) /SPORTSWIRE WOMEN/ - Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product officer. In this role, Feely will oversee the next chapter of Orvis’s commitment to product...

May 10, 2023

Take the Lead Opens Registration for 2023 Retreat

Seattle, Wash. (May 10, 2023)/SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat for women and femme of color (WFOC) in the running industry, today opens registration for the 2023 retreat in Chicago, IL this August 14-16. The retreat launched in 2022 with the goal of providing WFOC who work...

May 10, 2023

WNBA Legend Sheryl Swoopes Joins DICK’S Sporting Goods and Nike for Third Annual It’s Her Shot Tour Designed To Empower Young Female Athletes To Take Their Place on the Court

PITTSBURGH, PA / ACCESSWIRE / May 10, 2023 / DICK'S Sporting Goods (NYSE: DKS) and Nike (NYSE: NKE) announced their third annual It's Her Shot campaign with a six-city tour stopping in Los Angeles, Seattle, Las Vegas, Chicago, Atlanta, and New York City. The tour aims to create a space for girls to...

May 10, 2023

Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter

Annecy, France (May 10, 2023)/SPORTSWIRE WOMEN/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social...

May 9, 2023

Specialty Sports Bra Brand Lume Six Outpaces Leading Brands in Dry Time Test

Santa Cruz, Calif. (May 9, 2023)/SPORTSWIRE WOMEN/ – Lume Six, the specialty sports bra brand designed by longtime outdoor industry professional and the first woman to climb a million feet on her bike in a year, Margaux Elliott, is proud to announce its industry-leading results from a dry time test conducted...

May 9, 2023

Rab, Lowe Alpine Name Annales Loomer US Marketing Manager

Louisville, Colo. (May 9, 2023) /SPORTSWIRE WOMEN/ - Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee Loomer as its U.S. Marketing Manager, marking a promotion for the outdoor industry veteran and...

May 9, 2023

MOTTIV Announces Free Version of their App with new a Basic Plan

/SPORTSWIRE WOMEN/ – MOTTIV, an athlete-run company dedicated to ensuring endurance sports and the transformations they bring are accessible to everyone has announced it now has a free price tier of their training app. Research has shown that while 30 percent of endurance athletes work with a coach, 60 percent are...

May 9, 2023

Parity Appoints Leela Srinivasan as CEO

New York, May, 2023 /SPORTSWIRE WOMEN/ – Parity, and its parent company Group 1001, today announced the hiring of Leela Srinivasan as its chief executive officer. Srinivasan, an experienced executive whose 25-year career has spanned roles in marketing, sales and management consulting at a series of high-profile public and private companies, is...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...

May 5, 2023

Advice For Girls, An All-Women’s Ski Film, Launches Kickstarter

Salt Lake City, UT (April 5, 2023) /SPORTSWIRE WOMEN/ - “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share the lessons they have learned through their experiences and pass advice on to the next...

April 26, 2023

Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration

Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While...

April 26, 2023

Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity

GUNNISON, COLORADO /SPORTSWIRE WOMEN/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...

April 25, 2023

Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features

Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for outdoor and indoor cycling, as well as everyday fitness activities, Jelenew’s cycling jerseys, bibs, shorts,...

April 25, 2023

Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear

OAKHAM, United Kingdom /SPORTSWIRE WOMEN/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...

April 20, 2023

WNBA and Scripps Partner on Multi-Year Agreement for Friday Night Spotlight Games on ION

NEW YORK and CINCINNATI – The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company (NASDAQ: SSP) have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every U.S. TV household over-the-air and on all major pay...

April 20, 2023

UTMB World Series introduces new pregnancy policy to support women in trail running

Chamonix (France), April 20th 2023  /SPORTSWIRE WOMEN/ – UTMB® World Series have committed to supporting mothers and their partners through the introduction of a new pregnancy policy which will apply to UTMB World Series events in the 2023 season. The policy - which includes deferral and priority entry guidelines for athletes...

April 19, 2023

Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market

MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online...

April 19, 2023

Apex® Ski Boots Welcomes Jax Mariash Mustafa as New President

GOLDEN, Colorado, April 19th, 2023  /SPORTSWIRE WOMEN/ – Apex® Ski Boots, a pioneer in the development of high-performance, comfortable ski boot solutions, is pleased to announce the appointment of Jax Mariash Mustafa as the company's new President. Mustafa, an accomplished professional athlete, entrepreneur, and passionate skier, brings a wealth of...

April 18, 2023

Women’s Sports Network Taps Connect Partnership Group to Drive Media and Sponsorship Sales Efforts

DALLAS-- FAST Studios’ Women's Sports Network (WSN), the first ever streaming network dedicated to women’s sports, today announced the selection of Dallas-based Connect Partnership Group (“Connect”) as its media and sponsorship sales agency of record. Connect will be responsible for executing a comprehensive corporate partnership strategy as the Women’s Sports Network continues to break...

April 18, 2023

Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection

Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...

April 17, 2023

LPGA and Legends Announce Broad Partnership

NEW YORK, N.Y. and DAYTONA BEACH, Fla., April 17, 2023 – The LPGA, one of the longest-running women’s professional sports associations in the world, today announced an expansive partnership with Legends, a data-intelligence-fueled global premium experiences company, to drive fan engagement and growth. Legends Golf, a division of Legends that...

April 13, 2023

Gazelle Bikes Continues Commitment to Innovation, Quality, and Sustainability with Four New Electric Bikes

SANTA CRUZ, CA /SPORTSWIRE WOMEN/ - Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380, and Ultimate T10. These bikes build upon the brand's legacy of producing durable, beautiful, and high-performing...

April 4, 2023

Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet

Los Angeles (April 4, 2023) /SPORTSWIRE WOMEN/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand's flagship model. Thousand prioritized diversity and inclusivity in designing the new helmet, hosting a comfort study...

April 4, 2023

Nix Biosensors CEO, Meridith Cass, Named to Inc.’s 2023 Female Founder 200 List

BOSTON, MASS — APRIL 4, 2023  /SPORTSWIRE WOMEN/ – Inc. today announced its sixth annual Female Founders list, honoring an outstanding group of 200 leaders whose innovations and leadership are creating positive change in the world. The founders cross all industries and bring with them unique stories of success from...