PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
January 24, 2023
Heidi Muller Leads a Buy Out of the Adventure Racing World Series
23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...
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January 13, 2023
After a successful first year, the Gone Graveling Festival presented by BMC is returning to Bentonville, AR for a one-of-a-kind experience for women gravel cyclists
Victoria, B.C. January 13, 2023 /ENDURANCE SPORTSWIRE/ – Girls Gone Gravel and Feisty Media are thrilled to announce that The Gone Graveling Festival presented by BMC will be returning to Bentonville, AR for a second year. The event, which celebrates all things gravel cycling, will take place on the weekend of May...
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January 12, 2023
Polar Explorer Caroline Côté Reaches South Pole in 34 Days
VANCOUVER, CANADA (January 2023) /SPORTSWIRE WOMEN/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...
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January 11, 2023
4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion
LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...
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January 10, 2023
Uniting to Preserve Women’s Sports: Global Launch of International Consortium on Female Sport
CONNECTICUT, US /SPORTSWIRE WOMEN/ - The new International Consortium on Female Sport (ICFS) launched globally, debuting January 9, 2023, as the preeminent international lobby group to advocate for the preservation of the female sport category worldwide. This comes at a time when more international governing sports bodies, including the International Olympic Committee...
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January 3, 2023
Los Angeles Sparks Name Leading Industry Executive Karen Bryant Chief Administrative Officer & General Manager
LOS ANGELES (Jan. 3, 2023) – Los Angeles Sparks Owner and Managing Partner Eric Holoman announced today the appointment of Karen Bryant to the role of Chief Administrative Officer and General Manager. Bryant will oversee both business and basketball operations for the three-time WNBA champions. Bryant has served in executive leadership...
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December 27, 2022
Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic...
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December 23, 2022
Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster
ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World...
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December 23, 2022
Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023
BOSTON, Mass. (December 23, 2022)/SPORTSWIRE WOMEN/ – The Levine Law Group - CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team remains the premier women’s development team in the U.S., having sent four riders onto professional...
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December 6, 2022
Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition
VANCOUVER, CANADA (December 2022) /SPORTSWIRE WOMEN/ - Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole on skis, in complete autonomy, 1130 km across Antarctica, in 36 days. The expedition, which...
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December 2, 2022
PUMA announces title sponsorship of the Toronto Women’s Run Series
TORONTO, CANADA – December 2, 2022 /SPORTSWIRE WOMEN/ - The Toronto Women’s Run Series, the country’s largest women’s running series today announced global sports brand PUMA as the title sponsor of the race series. The multiyear deal will take effect January 1, 2023 and will position PUMA as the title...
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December 1, 2022
Allyson Felix Joins First Women’s Bank to Help Close the Gender Lending Gap and Elevate Women Business Owners
CHICAGO-- First Women’s Bank announced that Allyson Felix, the most decorated track and field Olympian in history, Founder and President of Saysh, and advocate for women’s equity, has joined Billie Jean King, Nia Batts and Sophia Bush as a Strategic Advisor to the Bank. Together, First Women’s Bank and Allyson...
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November 30, 2022
Committed To Hosting Dedicated IRONMAN World Championship Race Days for Women and Men, IRONMAN Announces Plan for Dual Hosts for VinFast IRONMAN World Championship
TAMPA, Fla. (Nov. 30, 2022) /SPORTSWIRE WOMEN/ - Following the first-ever two-day IRONMAN World Championship and a continued commitment to providing women and men their own dedicated day of racing, IRONMAN announced today that the 2023 VinFast IRONMAN® World Championship triathlon will move forward with two different host venues. To...
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November 30, 2022
The Women’s Sports Foundation Announces its 2022 Grant Recipients for the Sports 4 Life Program – Serving Girls of Color in 40 Community Organizations Across 23 States
NEW YORK, Nov. 30, 2022 - The Women's Sports Foundation (WSF) announced the 2022 grant recipients of the Sports 4 Life program - a national initiative, co-founded with espnW and supported by Gatorade, to increase sport participation and retention of Black, African-American, Hispanic and Native American girls throughout the country. This...
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November 29, 2022
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
/SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That's why we're thrilled to be working with hockey icon Jayna Hefford in our latest Parity NFT Legends Collection. The Parity NFT Legends Collection: Jayna Hefford auction...
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November 17, 2022
Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...
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November 16, 2022
G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...
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November 15, 2022
G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., Nov. 15, 2022 -- G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form's line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist Sliding Shorts, specifically engineered to...
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November 11, 2022
NCAA National Titles up for Grabs this Weekend at the 2022 Women’s Collegiate Triathlon National Championships
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - The 2022 Women’s Collegiate Triathlon National Championships are set to take place this Saturday, Nov. 12 as Tempe, Arizona, once again hosts the country’s top women’s varsity collegiate triathletes all vying for individual and team national titles. The event, organized by Kinetic Multisports and...
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November 10, 2022
The Business of Fitness Podcast with Molly Hurford is Feisty Media’s new show bringing sport + business together for women
Victoria, BC— November 10, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 10th show, The Business of Fitness Podcast with Molly Hurford. The podcast explores all things athletic industry-related through the lens of the women who have been working in the endurance sport and fitness industries for years, and...
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November 9, 2022
Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID (Nov. 9, 2022)/SPORTSWIRE WOMEN/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23,...
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November 7, 2022
Victoria Brumfield Named USA Triathlon Chief Executive Officer
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body. Brumfield, who has served as USA Triathlon’s interim CEO since early September, becomes the organization’s first female CEO in its...
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November 2, 2022
Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift
NEWBURY PARK, Calif. (Nov. 3, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...
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November 2, 2022
The Wait is Over, The Women’s Sports Network Has Arrived
LOS ANGELES, Nov. 2, 2022 -- FAST Studios, the Los Angeles-based streaming venture studio, today announced the highly anticipated Women's Sports Network is officially live. On the 50th Anniversary of Title IX, with support from 12 professional women's sports leagues and federations including the WNBA, the LPGA, U.S. Ski & Snowboard, and Athletes...
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October 31, 2022
American Taylor Knibb Dominates at the 2022 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission
ST. GEORGE, Utah /SPORTSWIRE WOMEN/ - In a day that was all about the sport’s top women, Taylor Knibb of the USA overpowered the competition at the 2022 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by Utah Sports Commission. At just 24 years old, Knibb used a 23:54 swim, a 2:14...