PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
September 25, 2022
Ewers Rides to Top American Finish in Elite Women’s Road World Championships
September 24, 2022, WOLLONGONG, Australia /SPORTSWIRE WOMEN/ - Team USA took on the Junior and Elite Women’s Road Races on the sixth day of the 2022 UCI Road World Championships in Wollongong, Australia. Veronica Ewers (Moscow, Idaho; EF Education-TIBCO-Silicon Valley Bank) and Samantha Scott (Boise, Idaho; Virginia’s Blue Ridge TWENTY24) were...
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September 22, 2022
&Mother and Salomon Raise the Bar for Supporting Mothers Participating in Race Events
BERKELEY, CA & OGDEN, UT (September 22, 2022) /SPORTSWIRE WOMEN/ – &Mother, a nonprofit driving change and building equity for mothers in sports, is partnering with Salomon, a global leader in trail running, to kick off a project aimed at standardizing support services for parents participating in recreational athletic events. These...
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September 19, 2022
Wondery Brand Expands Fall Collection of Size-Inclusive Apparel
Los Angeles, CA (September 19, 2022)/OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, is releasing its new fall lineup of apparel, including a collaboration with the Jeep® brand. The functional and fashionable pieces provide the comfort and confidence every woman needs...
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September 15, 2022
Spivey Hoping For Redemption As She Returns Home For Super League Triathlon Malibu
/SPORTSWIRE WOMEN/ - Taylor Spivey is hoping for redemption as she returns home to California, USA, for Super League Triathlon Malibu on Saturday (13:00 local time) with a chance of taking pole position in the race for the 2022 Championship Series. The American has been a resurgent force this year,...
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September 13, 2022
Sprouts Farmers Market Aligns with Arizona State University, University of California, Los Angeles, University of Southern California, and University of Texas to Empower Women’s Sports and Health
PHOENIX, Sept. 13, 2022 -- Sprouts Farmers Market today announced a complement to its long-term commitment and investment to women’s athletics through individual sponsorship agreements with the athletics departments for Arizona State University, University of California, Los Angeles, University of Southern California and University of Texas. Sprouts will sponsor season-long activity and...
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September 12, 2022
Oiselle and Run4AllWomen Host 3rd Annual “Women Run the Vote” Virtual Relay
VIRTUAL /SPORTSWIRE WOMEN/ – In the lead up to the 2022 Midterm Elections, Oiselle and Run4AllWomen are teaming up to host the third annual “Women Run the Vote” Virtual Relay. Organizers and runners are driving registration now ahead of the virtual event in the Fall. “Running can be a political act,”...
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September 9, 2022
rabbit Co-Founders Keep Dreaming at Cascade Express Marathon
/SPORTSWIRE WOMEN/ - Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus...
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September 8, 2022
Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism
Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...
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September 8, 2022
Polar Explorer Caroline Côté is Breaking Records to Raise Awareness
VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ - For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters are critically endangered drives them to action. Caroline, a professional adventurer and endurance athlete, has...
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September 7, 2022
Olympic Champion Duffy Highlights Unique Opportunity for Amateurs To ‘Race and Watch’ At The PTO US Open
Weds 7 September, London /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US Open (17-18 September), including Olympic Champion Flora Duffy. But whilst Bermuda’s finest will go head-to-head against...
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September 6, 2022
prAna Announces Adventurer Program and 2022 Roster
CARLSBAD, Calif. - September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s ethos and share experiences of adventure, wellness, and mindful living with a wide audience....
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September 6, 2022
A Family Affair at She Tris
Charleston, SC (September 6, 2022) /SPORTSWIRE WOMEN/ - If you’re local to the Charleston, SC area, you’ve probably heard or read about the all-women short distance triathlon events called She Tris Sprint Triathlon. Started by Angela Klick of Mt. Pleasant, the event series is designed to welcome women to a...
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September 6, 2022
Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship
LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate...
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September 5, 2022
ABC to broadcast NCAA Women’s Basketball championship game in 2023
The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be played at American Airlines Center in Dallas. The 2023 Women’s Final Four semifinal matchups will air...
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August 31, 2022
Katie Schide highlights successful UTMB campaign for CTS athletes
(Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ - Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022, with Katie Schide scoring a runaway victory in ultramarathon’s premier 171-kilometer event. As a testament to...
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August 29, 2022
Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales
NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes. Miller brings more than...
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August 25, 2022
Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador
Atlanta – 25 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable...
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August 24, 2022
Leah Reid prepares to take on her 100th Rock ‘n’ Roll Series Event at St. Jude Rock ‘n’ Roll Running Series Washington on September 3-4, 2022
BELLEVUE, Wash. (August 24, 2022)/ENDURANCE SPORTSWIRE/ – Thousands of runners are scheduled to participate in the St. Jude Rock ‘n’ Roll® Running Series Washington on Saturday and Sunday, September 3-4, 2022 as the Rock ‘n’ Roll Running Series makes its return to the Pacific Northwest. For one runner in particular, the...
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August 22, 2022
University of Arizona becomes 12th NCAA Division I School to add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with University of Arizona Athletics Director Dave Heeke, today announced the University of Arizona in Tucson, Arizona, will become the 12th NCAA Division I program to offer women’s triathlon at the varsity level. A member of the Pac-12 Conference, the University of...
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August 19, 2022
Yvonne Spencer Appointed to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced that Yvonne Spencer (Arlington, Va.), a 28-year United States Air Force officer and leader of USA Triathlon Club Fast Chix, has been appointed as a General Director of the USA Triathlon Board of Directors. Her term goes until Dec. 31, 2025. Throughout...
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August 18, 2022
Dick’s Sporting Goods Named Official Sporting Goods Retailer and Marketing Partner of Defending WNBA Champions, The Chicago Sky
PITTSBURGH, Aug. 18, 2022 -- With the WNBA playoffs underway, DICK'S Sporting Goods today announced a partnership with the Chicago Sky, making DICK'S the Official Sporting Goods Retailer and Marketing Partner for the team. This multi-year partnership furthers the company's investment in women's sports, player development, youth athlete engagement and the Chicago community. Effective...
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August 18, 2022
Merrell Launches Hiking Club, Further Connecting Women with the Outdoors
ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...
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August 16, 2022
The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series
MIAMI, FL /SPORTSWIRE WOMEN/ - Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world...
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August 11, 2022
Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team
OGDEN, Utah (August 11, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron...
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August 11, 2022
Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador
Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...