PRESS RELEASES

September 9, 2022

rabbit Co-Founders Keep Dreaming at Cascade Express Marathon

/SPORTSWIRE WOMEN/ - Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus...

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

September 8, 2022

Polar Explorer Caroline Côté is Breaking Records to Raise Awareness

VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ - For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters are critically endangered drives them to action. Caroline, a professional adventurer and endurance athlete, has...

September 7, 2022

Olympic Champion Duffy Highlights Unique Opportunity for Amateurs To ‘Race and Watch’ At The PTO US Open

Weds 7 September, London /SPORTSWIRE WOMEN/ -  The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US Open (17-18 September), including Olympic Champion Flora Duffy. But whilst Bermuda’s finest will go head-to-head against...

September 6, 2022

prAna Announces Adventurer Program and 2022 Roster

CARLSBAD, Calif. - September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s ethos and share experiences of adventure, wellness, and mindful living with a wide audience....

September 6, 2022

A Family Affair at She Tris

Charleston, SC (September 6, 2022) /SPORTSWIRE WOMEN/ - If you’re local to the Charleston, SC area, you’ve probably heard or read about the all-women short distance triathlon events called She Tris Sprint Triathlon. Started by Angela Klick of Mt. Pleasant, the event series is designed to welcome women to a...

September 6, 2022

Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship

LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate...

September 5, 2022

ABC to broadcast NCAA Women’s Basketball championship game in 2023

The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be played at American Airlines Center in Dallas. The 2023 Women’s Final Four semifinal matchups will air...

August 31, 2022

Katie Schide highlights successful UTMB campaign for CTS athletes

(Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ - Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022, with Katie Schide scoring a runaway victory in ultramarathon’s premier 171-kilometer event. As a testament to...

August 29, 2022

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes. Miller brings more than...

August 25, 2022

Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador

Atlanta – 25 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable...

August 24, 2022

Leah Reid prepares to take on her 100th Rock ‘n’ Roll Series Event at St. Jude Rock ‘n’ Roll Running Series Washington on September 3-4, 2022

BELLEVUE, Wash. (August 24, 2022)/ENDURANCE SPORTSWIRE/ – Thousands of runners are scheduled to participate in the St. Jude Rock ‘n’ Roll® Running Series Washington on Saturday and Sunday, September 3-4, 2022 as the Rock ‘n’ Roll Running Series makes its return to the Pacific Northwest. For one runner in particular, the...

August 22, 2022

University of Arizona becomes 12th NCAA Division I School to add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with University of Arizona Athletics Director Dave Heeke, today announced the University of Arizona in Tucson, Arizona, will become the 12th NCAA Division I program to offer women’s triathlon at the varsity level. A member of the Pac-12 Conference, the University of...

August 19, 2022

Yvonne Spencer Appointed to USA Triathlon Board of Directors

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced that Yvonne Spencer (Arlington, Va.), a 28-year United States Air Force officer and leader of USA Triathlon Club Fast Chix, has been appointed as a General Director of the USA Triathlon Board of Directors. Her term goes until Dec. 31, 2025. Throughout...

August 18, 2022

Dick’s Sporting Goods Named Official Sporting Goods Retailer and Marketing Partner of Defending WNBA Champions, The Chicago Sky

PITTSBURGH, Aug. 18, 2022  -- With the WNBA playoffs underway, DICK'S Sporting Goods today announced a partnership with the Chicago Sky, making DICK'S the Official Sporting Goods Retailer and Marketing Partner for the team. This multi-year partnership furthers the company's investment in women's sports, player development, youth athlete engagement and the Chicago community. Effective...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 16, 2022

The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series

MIAMI, FL /SPORTSWIRE WOMEN/ - Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world...

August 11, 2022

Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team

OGDEN, Utah (August 11, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron...

August 11, 2022

Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador

Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...

August 8, 2022

Morro Bay, California Welcomes East Coast Fitness Celebrity For A First-Of-Its-Kind Event At The Iconic Morro Rock

Morro Bay, CA /SPORTSWIREWOMEN/ - The Morro Bay Chamber of Commerce is excited to announce that as part of their brand-new reimagined and rebranded 2022 Avocado Margarita Food and Drink Festival, Friday, Sept. 9 - Sunday, Sept 11, the event will feature satellite stage events at the iconic Morro Rock...

August 5, 2022

Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift

NEWBURY PARK, Calif. (Aug. 5, 2022)/SPORTSWIRE WOMEN/ –  Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a...

August 4, 2022

IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance

Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...

August 3, 2022

Elevate Women 4-Tri Malibu Triathlon Women’s Only Training Program

/SPORTSWIRE WOMEN/ – 2XU Malibu Triathlon is excited to announce the Elevate Women 4Tri 7-week triathlon training program will kick off the week off August 8th and lead right into race weekend September 17-18, 2022. The women’s only training program is designed to encourage participation for women learning the sport...

August 2, 2022

Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection

Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...

July 31, 2022

Felicia Stancil Wins Elite Women’s BMX Racing World Championship

NANTES, France /SPORTSWIRE WOMEN/ –  Team USA showed up to the second day of racing at the 2022 UCI BMX Racing World Championships with 12 riders heading in to the quarterfinals. The highlight of the day came from the Elite Women’s race with Felicia Stancil (Lake Villa, Ill.; Factory SSquared/Answer) winning...