PRESS RELEASES

August 19, 2024

The North Face Taps OutsidePR as Performance Public Relations Agency of Record

Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The alignment aims to further cement The North Face as the world’s leading outdoor brand, by highlighting...

August 15, 2024

Dovetail Workwear Debuts Fall 2024 Line Mixing Classic Cuts With Modern Details

PORTLAND, OREGON (August 15, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the world - unveils its Fall 2024 collection, "Back to Cool." The new line reimagines heritage workwear classics through a feminine lens, offering women quality garments perfect for the changing seasons. “Drawing inspiration...

August 13, 2024

BRANWYN Ranks 109th Among Inc. 5000’s Fastest-Growing Brands

Bend, OR – August 13, 2024 /SPORTSWIRE WOMEN/ - BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the fastest-growing private companies in America, highlighting the success of independent, entrepreneurial enterprises in the nation's most...

August 13, 2024

Ombraz Armless Sunglasses Earns Spot on 2024 Inc. 5000 for Stellar Growth and Innovation

Bellevue, WA – August 13, 2024 /SPORTSWIRE WOMEN/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the companies driving the economy's...

August 12, 2024

Fortuna Investments Launches Women’s Sports Investment Platform

MIAMI and LOS ANGELES, Aug. 12, 2024 -- Fortuna Investments (“Fortuna”), a venture capital and advisory firm focused on high-growth industries, announced today the launch of a new investment platform dedicated to providing resources to support women’s professional sports, at a time of exciting and rapid expansion in the sector. The platform...

August 9, 2024

Sue Bird and Megan Rapinoe Launch Sports and Culture Show, A Touch More: The Podcast

A Touch More and Vox Media launched A Touch More: The Podcast, a new show created and hosted by world champion athletes Sue Bird and Megan Rapinoe. Inspired by a limited series they hosted on Instagram Live in 2020, the show will release new episodes weekly on Wednesdays, offering audiences a deep dive into the world...

August 8, 2024

OutsidePR Expands to Australian & New Zealand Markets

Sausalito, Calif. (August 8, 2024) /SPORTSWIRE WOMEN/ - OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market. With the Australian & New Zealand (ANZ) region growing in popularity and awareness for active outdoor pursuits, business, travel...

August 6, 2024

JOIN Cycling Launches Innovative Period Tracker for Female Athletes

AMSTERDAM, NETHERLANDS, August 6, 2024/SPORTSWIRE WOMEN/ – JOIN, the adaptive cycling training app, announces today its new Period Tracker feature designed to address a vital aspect of female athletes' training. Understanding menstruation cycles is crucial to performance training, as cycles represent significant impact to women’s training performance, recovery, and energy...

August 6, 2024

Garmin enables premium app purchases in the Connect IQ Store and unveils fun new watch faces and apps

OLATHE, Kan./August 6, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) today announced that customers can now make purchases in the Connect IQ™ Store using Garmin Pay™. This seamless integration rewards developers for their innovative designs while also providing Garmin customers with access to premium watch faces and apps from brands like...

August 6, 2024

Parity Appoints Mandy Anderson As VP of Sales

[New York, NY, August 6, 2024] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executive Mandy Anderson has joined the company as Vice President, Sales. With multiple decades experience driving revenue growth initiatives for leading media...

August 6, 2024

Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace

August 6, 2024 -- Asheville, NC /SPORTSWIRE WOMEN/ - Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel Goods offers an online marketplace that speaks to all athletes, not just...

August 1, 2024

IPA Connect branches out into Fitness & Yoga

Hood River, OR/SPORTSWIRE WOMEN/ – IPA Connect, the leading outdoor recreation industry pro management company, has branched out to create a new fitness and yoga brand pro collective. Fitness industry professionals from personal trainers to instructors for yoga, spin, barre, Pilates, and CrossFit to gym and studio owners are eligible to...

July 26, 2024

deboer swim partners with NGO Relate Water to bring clean water to rural Africa 

London, 26 July 2024 /SPORTSWIRE WOMEN/ – deboer swim, a leading manufacturer of premium swim products, and Relate Water, a non-profit social enterprise, today announced a groundbreaking founding partnership aimed at providing clean, accessible water to rural South African villages. The partnership, which was formally announced at the London leg...

July 23, 2024

Women’s Epic Race Announces Title Sponsorship by Solaray her life STAGES for 2024

Salt Lake City, UT /SPORTSWIRE WOMEN/ - Women's Epic Race is excited to announce Solaray her life STAGES as the official title sponsor for its 2024 race season. This partnership underscores a mutual commitment to empowering women through health, fitness, and community support. The Women's Epic Races are known for challenging...

July 22, 2024

31,000 Runners Register For 2024 San Francisco Marathon Weekend Events

San Francisco, CA. – [Jul 22, 2024] /SPORTSWIRE WOMEN/ - Jumping Fences, Inc., the organizers of the iconic San Francisco Marathon, officially announces its return July 27-28, 2024. Bringing together thousands of runners from across the globe to participate in one of the world's most scenic and challenging running events,...

July 22, 2024

PUMA Unleashes Exciting Activations at the San Francisco Marathon

San Francisco, CA – July 23, 2024 /SPORTSWIRE WOMEN/ – Global sports company PUMA is set to elevate the San Francisco Marathon experience with a series of dynamic events and special appearances by PUMA athletes Molly Seidel, Jenna Prandini, Alex Toussaint and more. From shakeout runs to engaging panel discussions,...

July 22, 2024

PARiTY Paris celebrates the first gender equal Olympic Games Paris 2024 with a runway fashion show in partnership with The Coca-Cola Company

PARIS, July 22, 2024 -- Hosted by 4TheWalk, PARiTY Paris will honor the historic gender equal Olympic Games with a groundbreaking runway show featuring 24 Olympians and Paralympians. These athletes are walking the runway to promote the empowerment of women across the sports industry and celebrate progress to date. This...

July 18, 2024

Just Women’s Sports Announces New Studio Show The Gold Standard with Kelley O’Hara and Lisa Leslie

LOS ANGELES- Just Women's Sports (JWS), the leading multimedia platform dedicated exclusively to women's sports, today announced a new in-studio show, "The Gold Standard," hosted by Olympic gold medalists and women's sports icons Kelley O'Hara and Lisa Leslie. "The Gold Standard" will debut on July 27th and cover the biggest women's sports stories...

July 17, 2024

The Marin Mile Partners with Movemint for 2025

SAN FRANCISCO [07/17/24] /SPORTSWIRE WOMEN/ - The Marin Mile is set to join the Movemint event platform for the 2025 edition of the race. This exciting partnership marks a step forward in the evolution of The Marin Mile, ensuring the event continues to meet the evolving needs of its vibrant...

July 15, 2024

Outdoor Media Summit Announces “New Gear Campout”

Missoula, MT /SPORTSWIRE WOMEN/ - Outdoor Media Summit (OMS), the conference for outdoor gear journalists and brand marketers, will add an experiential component to the show called New Gear Campout. New Gear Campout will take place on Sunday, October 13th, the evening before OMS officially kicks off its three-day conference programming....

July 11, 2024

Athleta Ignites ‘Power of She’ Community This Summer, Celebrating Game Changers in Women’s Sports

SAN FRANCISCO, July 11, 2024 -- Athleta, a Gap Inc. (NYSE: GPS) company and leading women's performance activewear brand, empowers women and girls to build confidence, strength, and belonging through movement—igniting the POWER OF SHE. At a time when women are dominating on and off courts, tracks, mats, and fields,...

July 10, 2024

Garmin releases report highlighting cycling trends from around the world

OLATHE, Kan./July 10, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) released a report today highlighting how cyclists around the world are logging miles and the positive health benefits they’re seeing as a result. Whether riding inside or outdoors, data from the Garmin Connect community shows that cycling activities are on the...

July 9, 2024

Parity & Gainbridge® To Unveil Special “Parity In Paris” Paint Scheme During Nascar Race Weekend At Pocono Raceway To Celebrate Parity’s Paris-Bound Athletes And Equal Gender Representation At The 2024 Summer Olympics

** MEDIA ALERT ** MEDIA ALERT ** WHO: Gainbridge®, a Group 1001 company, along with its sister company Parity, a brand sponsorship platform committed to closing the gender income and opportunity gap in professional sports. WHAT: A full “Parity in Paris” paint scheme will be featured on the #7 NASCAR...

July 8, 2024

Fernanda Keller and Kathleen McCartney to be inducted into IRONMAN Hall of Fame

TAMPA, Fla. (July 8, 2024) /SPORTSWIRE WOMEN/ – IRONMAN is pleased to announce that icons of the sport Kathleen McCartney and Fernanda Keller will be inducted into the IRONMAN® Hall of Fame this year. An induction ceremony is planned for race week of the men’s 2024 VinFast IRONMAN World Championship®...

July 1, 2024

Inside the Mind of a Track Runner: “Sprinting Through Setbacks” by Micha Powell is Available Now!

/SPORTSWIRE WOMEN/ - When Commonwealth Games gold medalist Micha Powell wrote her memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, her goal was to inspire the next generation of young women going after their biggest goals on the track and beyond—while she continues to...