PRESS RELEASES

May 8, 2024

Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina

Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....

May 8, 2024

Liv Cycling Forges Paths for New Cyclists with the Liv AlUla Jayco Women’s Continental Team Grassroots Programme

NEWBURY PARK, CA — MAY 8, 2024 /SPORTSWIRE WOMEN/ – Liv Cycling, the company dedicated to getting more women and girls on bikes, today announces a significant new opportunity for young, developing road cyclists, in partnership with the Liv AlUla Jayco Women’s Continental Team. Together they welcome four exceptional international guest...

May 7, 2024

The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter

San Francisco, Calif. – May 7, 2024 /SPORTSWIRE WOMEN/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...

May 3, 2024

Why Vitaloop Automatic Bottle is the only reliable water filtration solution

Willmington, Delaware/SPORTSWIRE WOMEN/ – Vitaloop is proud to announce the launch of the next generation in portable water filtration: the Vitaloop FlexGuard Bottle. This product sets a new standard in the water filtration market by combining advanced automatic technology with user-friendly design to deliver laboratory-grade efficiency anywhere. Vitaloop is currently...

April 25, 2024

Women in Motorsports North America and Parity Announce Women with Drive Miami Event to Celebrate Industry Trailblazers

New York, NY, April 25, 2024 /SPORTSWIRE WOMEN/ - Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced an all-new event, Women with Drive Miami, presented by RBC Wealth Management. The...

April 25, 2024

From inspiration to innovation — NNormal’s Trail Cropped Top

April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners. Some time ago, in a...

April 24, 2024

The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content

New York, NY, April 24, 2024 /SPORTSWIRE WOMEN/ - The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent...

April 18, 2024

Cotopaxi Hires First Combined Chief Financial Officer and Chief Operating Officer

Salt Lake City, UT. April 18, 2024/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role. Shumlas takes the COO reins from Cotopaxi executive Stephan Jacob who has held the COO title...

April 18, 2024

Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics

FERNDALE, Wash. (April 18, 2024)/SPORTSWIRE WOMEN/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...

April 16, 2024

US Olympian, 2x Grandma’s Marathon Champion Dakotah Lindwurm Returning to Duluth

DULUTH, MINN./SPORTSWIRE WOMEN/ – Dakotah Lindwurm will be at the starting line during this year’s Grandma’s Marathon weekend in June, just not as part of the race that’s helped make her a fan favorite in Duluth and one of the best female distance runners in America. Instead of the full...

April 16, 2024

BRANWYN Performance Innerwear Debuts the Essential Racerback Bra

Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...

April 16, 2024

Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...

April 16, 2024

Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...

March 28, 2024

LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago

STAMFORD – (March 28, 2024)/SPORTSWIRE WOMEN/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race's 24 year history. Stroeer...

March 24, 2024

Inaugural U.S. Olympic Marathon Trials 40-Year Reunion: Calling All 1984 Qualifiers!

/SPORTSWIRE WOMEN/ - On the weekend of May 16 – May 19 in Olympia, Washington, the locally-based 1984 Trials Legacy Committee is organizing a 40-year reunion for the inaugural U.S. Women’s Olympic Marathon Trials. held on May 12, 1984. More than 50 of the 267 Trials qualifiers plan to attend,...

March 22, 2024

Katie Zaferes To Make supertri E Debut In London

/SPORTSWIRE WOMEN/ – Katie Zaferes is joining an all-star line-up for supertri E World Triathlon Championships powered by Zwift in London on April 13. The American Olympic silver and bronze medallist is continuing her bid to qualify for Paris by tackling the multi-award winning hybrid real life and virtual race...

March 20, 2024

America’s Noisiest Race Announcer Fitz Koehler Takes Center Stage in Dancing with the Stars Fundraiser

[Gainesville, FL March 20th, 2024] /SPORTSWIRE WOMEN/ - Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates in a special edition of Dancing with the Stars. The event, organized as a Dance Alive...

March 20, 2024

“The goal is to win Roth” – Laura Philipp returns to Roth in 2024

ROTH/SPORTSWIRE WOMEN/ – German long-distance triathlon record holder, Laura Philipp, will be competing again at DATEV Challenge Roth on 7 July 2024. The 36-year-old is returning to the Home of Triathlon after her third place in Roth last year. "Would like to perform even better" Laura Philipp has a very...

March 19, 2024

Sprouts Farmers Market Announces New NIL Deals

PHOENIX-- Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position...

March 18, 2024

PTO Confirms ‘Battle of Champions’ for Women’s Singapore T100

London, UK /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation (PTO) and World Triathlon have confirmed a powerful line up for the women’s Singapore T100 triathlon on 13 April, 2024, the second stop on the new eight-leg T100 Triathlon World Tour. Included is Miami T100 champion India Lee, who will be...

March 18, 2024

Women’s Product Entrepreneur & Inventor Summit Set for April

Lead and Empower Her She Talks, in collaboration with BoldSKY Foundation, proudly presents the inaugural Women’s Product Entrepreneur & Inventor Summit April 27 and 28 in Coronado. https://leadandempowerher.com/women-inventors/ The Women’s Product Entrepreneur & Inventor Summit is conceived BY women with extraordinary product concepts, FOR women with extraordinary product concepts. The landscape...

March 12, 2024

Thousand Answers the Call of Parents, Launches Toddler Helmet

Los Angeles (March 12, 2024)/SPORTSWIRE WOMEN/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 11, 2024

Ally Financial Continues to Make Women’s Sports Unmissable, Sponsors U.S. Tour for Wrexham AFC Women

DETROIT, March 11, 2024  -- Ally Financial Inc. (NYSE: ALLY), a financial services company with the United States' largest all-digital bank and a leading brand in women's sports, today announced its historic sponsorship of Wrexham AFC Women to help bring the club to the U.S. for the first time this summer for the 2024 Wrex...

March 7, 2024

Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation

McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...