PRESS RELEASES

September 4, 2024

Women’s Professional Field Announced for 2024 VinFast IRONMAN World Championship in Nice, France

- The world’s best female triathletes and age-groupers set to compete in Nice, France at 2024 VinFast IRONMAN World Championship - Defending IRONMAN World Champion Lucy Charles-Barclay (GBR) headlines the field chasing back-to-back titles, while fellow 2023 podium finishers Anne Haug (DEU) and Laura Philipp (DEU) also make a return...

September 4, 2024

Gainbridge® Announces Winners of Parity Week Grants

Zionsville, Ind. (Sept. 4, 2024)/SPORTSWIRE WOMEN/ – Gainbridge®, Parity, and the Women’s Sports Foundation (WSF®) announce the recipients of grants for “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports.” This year, $150,000 in grants is being awarded to 21 deserving organizations and athletes that support girls and women through...

September 3, 2024

Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

VOSS, NORWAY (September 3, 2024) /SPORTSWIRE WOMEN/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...

August 27, 2024

Push your limits with the Enduro 3 from Garmin, a lightweight ultraperformance GPS smartwatch with best-in-class solar battery life

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced Enduro™ 3, its next-gen ultraperformance GPS smartwatch that is lighter than ever and can last for longer than the previous model thanks to a solar charging display. Built for the longest races, Enduro 3 weighs just 63 grams and...

August 27, 2024

Garmin adds AMOLED displays to fēnix 8 Series, its most capable lineup of premium multisport GPS smartwatches with something for everyone

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the fēnix® 8 Series, its next-gen premium multisport GPS smartwatches that offer either a bright AMOLED display or solar charging display for even greater battery life. Introducing advanced strength training features, dive capabilities, an internal speaker and mic and...

August 22, 2024

Bumble Furthers Commitment to Women’s Sports With New York Liberty Partnership

TEXAS AND NEW YORK – August 22, 2024 – Bumble, the women-first dating app, has announced a new partnership with the New York Liberty throughout the remainder of the 2024 season, becoming the team’s first official dating app partner. The partnership strengthens Bumble’s multi-year deal with the WNBA by creating local...

August 21, 2024

Oiselle Becomes Inaugural Athletic Apparel Sponsor of Alexis Ohanian’s Athlos NYC

Seattle, Wash. (August 21, 2024) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian. Focused on centering and celebrating the female athlete, Athlos NYC will feature a historic investment in...

August 19, 2024

Delta Air Lines Named Official Airline Partner of the WNBA

NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA. This latest agreement builds on Delta’s existing WNBA charter program relationship and is part of the airline’s ongoing focus on women’s athletics. “We’re proud...

August 19, 2024

The North Face Taps OutsidePR as Performance Public Relations Agency of Record

Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The alignment aims to further cement The North Face as the world’s leading outdoor brand, by highlighting...

August 15, 2024

Dovetail Workwear Debuts Fall 2024 Line Mixing Classic Cuts With Modern Details

PORTLAND, OREGON (August 15, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the world - unveils its Fall 2024 collection, "Back to Cool." The new line reimagines heritage workwear classics through a feminine lens, offering women quality garments perfect for the changing seasons. “Drawing inspiration...

August 13, 2024

BRANWYN Ranks 109th Among Inc. 5000’s Fastest-Growing Brands

Bend, OR – August 13, 2024 /SPORTSWIRE WOMEN/ - BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the fastest-growing private companies in America, highlighting the success of independent, entrepreneurial enterprises in the nation's most...

August 13, 2024

Ombraz Armless Sunglasses Earns Spot on 2024 Inc. 5000 for Stellar Growth and Innovation

Bellevue, WA – August 13, 2024 /SPORTSWIRE WOMEN/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the companies driving the economy's...

August 12, 2024

Fortuna Investments Launches Women’s Sports Investment Platform

MIAMI and LOS ANGELES, Aug. 12, 2024 -- Fortuna Investments (“Fortuna”), a venture capital and advisory firm focused on high-growth industries, announced today the launch of a new investment platform dedicated to providing resources to support women’s professional sports, at a time of exciting and rapid expansion in the sector. The platform...

August 9, 2024

Sue Bird and Megan Rapinoe Launch Sports and Culture Show, A Touch More: The Podcast

A Touch More and Vox Media launched A Touch More: The Podcast, a new show created and hosted by world champion athletes Sue Bird and Megan Rapinoe. Inspired by a limited series they hosted on Instagram Live in 2020, the show will release new episodes weekly on Wednesdays, offering audiences a deep dive into the world...

August 8, 2024

OutsidePR Expands to Australian & New Zealand Markets

Sausalito, Calif. (August 8, 2024) /SPORTSWIRE WOMEN/ - OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market. With the Australian & New Zealand (ANZ) region growing in popularity and awareness for active outdoor pursuits, business, travel...

August 6, 2024

JOIN Cycling Launches Innovative Period Tracker for Female Athletes

AMSTERDAM, NETHERLANDS, August 6, 2024/SPORTSWIRE WOMEN/ – JOIN, the adaptive cycling training app, announces today its new Period Tracker feature designed to address a vital aspect of female athletes' training. Understanding menstruation cycles is crucial to performance training, as cycles represent significant impact to women’s training performance, recovery, and energy...

August 6, 2024

Garmin enables premium app purchases in the Connect IQ Store and unveils fun new watch faces and apps

OLATHE, Kan./August 6, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) today announced that customers can now make purchases in the Connect IQ™ Store using Garmin Pay™. This seamless integration rewards developers for their innovative designs while also providing Garmin customers with access to premium watch faces and apps from brands like...

August 6, 2024

Parity Appoints Mandy Anderson As VP of Sales

[New York, NY, August 6, 2024] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executive Mandy Anderson has joined the company as Vice President, Sales. With multiple decades experience driving revenue growth initiatives for leading media...

August 6, 2024

Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace

August 6, 2024 -- Asheville, NC /SPORTSWIRE WOMEN/ - Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel Goods offers an online marketplace that speaks to all athletes, not just...

August 1, 2024

IPA Connect branches out into Fitness & Yoga

Hood River, OR/SPORTSWIRE WOMEN/ – IPA Connect, the leading outdoor recreation industry pro management company, has branched out to create a new fitness and yoga brand pro collective. Fitness industry professionals from personal trainers to instructors for yoga, spin, barre, Pilates, and CrossFit to gym and studio owners are eligible to...

July 26, 2024

deboer swim partners with NGO Relate Water to bring clean water to rural Africa 

London, 26 July 2024 /SPORTSWIRE WOMEN/ – deboer swim, a leading manufacturer of premium swim products, and Relate Water, a non-profit social enterprise, today announced a groundbreaking founding partnership aimed at providing clean, accessible water to rural South African villages. The partnership, which was formally announced at the London leg...

July 23, 2024

Women’s Epic Race Announces Title Sponsorship by Solaray her life STAGES for 2024

Salt Lake City, UT /SPORTSWIRE WOMEN/ - Women's Epic Race is excited to announce Solaray her life STAGES as the official title sponsor for its 2024 race season. This partnership underscores a mutual commitment to empowering women through health, fitness, and community support. The Women's Epic Races are known for challenging...

July 22, 2024

31,000 Runners Register For 2024 San Francisco Marathon Weekend Events

San Francisco, CA. – [Jul 22, 2024] /SPORTSWIRE WOMEN/ - Jumping Fences, Inc., the organizers of the iconic San Francisco Marathon, officially announces its return July 27-28, 2024. Bringing together thousands of runners from across the globe to participate in one of the world's most scenic and challenging running events,...

July 22, 2024

PUMA Unleashes Exciting Activations at the San Francisco Marathon

San Francisco, CA – July 23, 2024 /SPORTSWIRE WOMEN/ – Global sports company PUMA is set to elevate the San Francisco Marathon experience with a series of dynamic events and special appearances by PUMA athletes Molly Seidel, Jenna Prandini, Alex Toussaint and more. From shakeout runs to engaging panel discussions,...

July 22, 2024

PARiTY Paris celebrates the first gender equal Olympic Games Paris 2024 with a runway fashion show in partnership with The Coca-Cola Company

PARIS, July 22, 2024 -- Hosted by 4TheWalk, PARiTY Paris will honor the historic gender equal Olympic Games with a groundbreaking runway show featuring 24 Olympians and Paralympians. These athletes are walking the runway to promote the empowerment of women across the sports industry and celebrate progress to date. This...