PRESS RELEASES

June 13, 2024

VITALOOP Named Finalist at Outdoor Retailer Innovation Awards in Salt Lake City

Salt Lake City, UT - June 13, 2024 /OUTDOOR SPORTSWIRE/ – VITALOOP is thrilled to announce its selection as a Finalist at the prestigious Outdoor Retailer Innovation Awards. This recognition marks a significant milestone as we take a major step into the US market. We will showcase our automated water...

June 13, 2024

USL Super League and Peacock Ink Multiyear Media Rights Agreement as Part of New and Expanded NBCUniversal Streaming & Technology Partnership

Peacock to stream every regular season and playoff match as the “Official Home of the USL Super League” NBC Sports Next’s SportsEngine Play is named streaming home for USL League Two, USL W League, and USL Youth As an official USL technology partner, SportsEngine will provide its club registration and...

June 11, 2024

Jetboil® Embarks on Adventure with Bound For Nowhere Partnership

June 11, 2024 -- Racine, WI /SPORTSWIRE WOMEN/ - Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film, “Press On: A High Sierra...

June 10, 2024

Rock Fight – The Bold New Voice in Outdoor Media Debuts at Summer Outdoor Retailer

San Diego, CA – June 10, 2024 /SPORTSWIRE WOMEN/ – Rock Fight, an unapologetically honest and fiercely entertaining outdoor industry podcast is set to make its live debut at the 2024 Summer Outdoor Retailer show with its new spinoff series Gear & Beer. Co-hosts and outdoor industry veterans Colin True...

June 6, 2024

Lucy Charles-Barclay Shares Breaking Race Plan News on Newly Launched IRONMAN Insider Presented by Maurten Podcast

TAMPA, Fla. / LONDON, UK. (June 6, 2024) /SPORTSWIRE WOMEN/- In a special bonus episode of the newly launched IRONMAN Insider™ presented by Maurten podcast, 2023 IRONMAN® World Champion, Lucy Charles Barclay (GBR) confirmed that she has shifted her race plans to defend her IRONMAN World Championship title in Nice,...

June 5, 2024

How a coffee expert is revolutionizing the water filtration market

Willmington/SPORTSWIRE WOMEN/ – The launch of the Vitaloop Flexguard Water Filtration Bottle represents a significant milestone in the quest for clean, reliable water. This innovative product, crafted by Arild Vikingstad, promises to redefine water filtration standards with its unique automatic pump system, ensuring consistent pressure and filtration time for unmatched...

June 5, 2024

Women in Motorsports North America and Parity Announce New Event at 2024 Pikes Peak to Honor Six Female Racing Phenoms

New York, NY, June 5, 2024 /SPORTSWIRE WOMEN/ –Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the latest edition of their collaborative event series Women with Drive: Pikes Peak, presented by...

June 4, 2024

Verge Cycling Apparel Announces Sponsorship of the Prospect Park Women’s Series

NEW YORK, June 4th /SPORTSWIRE WOMEN/ – Verge, the innovative leader in custom cycling apparel is thrilled to announce its sponsorship of the Prospect Park Women's Series, now officially named the Prospect Park Women's Series presented by Verge. This exciting series takes place in the heart of Brooklyn, NY, and...

June 4, 2024

rabbit Introduces New Line of Running Maternity Tops

SANTA BARBARA, CA /SPORTSWIRE WOMEN/ - Since debuting its first pair of running shorts eight years ago, rabbit, the women-founded running apparel brand based in Santa Barbara, California, has been committed to making the most functional, comfortable, EZ-to-love apparel for all runners, a tradition that continues with the addition of the...

May 30, 2024

Easton Twilight Crit: Labecki and Bourgoyne Sprint to Victory

Livestream Replay: https://www.youtube.com/watch?v=O73VUpbyJVA May 30, 2024 /SPORTSWIRE WOMEN/ – In its fourth year, the Easton Twilight Crit pb LVHN saw the deepest field yet for both the Pro Women and Pro Men’s fields. Boasting international pedigree in both races, the paces in both races were high with multiple attacks throughout....

May 30, 2024

79th Tour of Somerville: Labecki and Marte sprint to Victory

Livestream Replay: https://www.youtube.com/watch?v=tuRk9VxkmNo May 30, 2024 /SPORTSWIRE WOMEN/  In its seventy-ninth year, the Tour of Somerville p/b Unity Bank saw some of the deepest fields yet for both the Pro Women and Pro Men’s fields. Boasting international pedigree in both races, the paces in both races were high with multiple...

May 30, 2024

Natural Grocers® Grant Subsidizes Women’s Entry Fees for Annual Jesse Blancarte Time Trial in Gardner, Kansas: June 16, 2024

LAKEWOOD, Colo., May 30, 2024 /SPORTSWIRE WOMEN/ – Natural Grocers Cycling (with the support of their title sponsor, Natural Grocers by Vitamin Cottage ®) is proud to support women’s bike racing at the 2024 edition of the Jesse Blancarte Memorial 10k Time Trial on June 16, 2024, in Gardner, Kansas....

May 29, 2024

Excitement Builds for Easton’s Premier Cycling Event on May 25

EASTON, Pa. (May 21)/SPORTSWIRE WOMEN/ – As the anticipation builds for the fourth edition of the Easton Twilight Criterium presented by Lehigh Valley Health Network, cycling enthusiasts are gearing up to witness a star-studded lineup of world-class athletes competing on the streets of Downtown Easton on Saturday, May 25. “We’re very...

May 21, 2024

Dovetail Workwear Announces New Maven Parternship With HGTV Stars Elizabeth Finkelstein & Jennifer Salvemini

PORTLAND, OREGON (May 21, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Announced today, Dovetail is thrilled to welcome renowned restoration expert Elizabeth Finkelstein and...

May 16, 2024

Largest global study of its kind reveals women’s sports fandom is moving from “a moment” to mainstream

SAN MATEO, Calif., May 16, 2024 /SPORTSWIRE WOMEN/ - SurveyMonkey, a global leader in online surveys and forms, and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the findings of the largest global survey ever conducted to...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 13, 2024

Sportive Breaks unveils Women’s-Only Cycling Weekenders – with special guest Louise Vardeman of InternationElles

13th May 2024 - UK/SPORTSWIRE WOMEN/ – Cycling travel specialists Sportive Breaks offer travel packages designed for cyclists seeking to participate in some of the world's most prestigious grand tours, cycling classics and weekend getaways. The team offers a variety of tailored travel options; including cycling tours, training camps, hospitality...

May 13, 2024

Unbridled Women Cut Loose in Parklands

Louisville, KY /SPORTSWIRE WOMEN/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Sunday, June 9, 2024. The 6-hour event will be staged out of the Brown-Forman Silo Center in Turkey Run Park. Participants will race in teams of 2 or 3, visiting checkpoints...

May 9, 2024

Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education

Zionsville, Ind. (May 9, 2024) /SPORTSWIRE WOMEN/ - As part of this year’s “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports,” Gainbridge® announces grants totaling $150,000 to deserving organizations that support girls and women through sports and/or education from Gainbridge®, Parity, and Women’s Sports Foundation®. Gainbridge®, a...

May 8, 2024

Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina

Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....

May 8, 2024

Liv Cycling Forges Paths for New Cyclists with the Liv AlUla Jayco Women’s Continental Team Grassroots Programme

NEWBURY PARK, CA — MAY 8, 2024 /SPORTSWIRE WOMEN/ – Liv Cycling, the company dedicated to getting more women and girls on bikes, today announces a significant new opportunity for young, developing road cyclists, in partnership with the Liv AlUla Jayco Women’s Continental Team. Together they welcome four exceptional international guest...

May 7, 2024

The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter

San Francisco, Calif. – May 7, 2024 /SPORTSWIRE WOMEN/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...

May 3, 2024

Why Vitaloop Automatic Bottle is the only reliable water filtration solution

Willmington, Delaware/SPORTSWIRE WOMEN/ – Vitaloop is proud to announce the launch of the next generation in portable water filtration: the Vitaloop FlexGuard Bottle. This product sets a new standard in the water filtration market by combining advanced automatic technology with user-friendly design to deliver laboratory-grade efficiency anywhere. Vitaloop is currently...

April 25, 2024

Women in Motorsports North America and Parity Announce Women with Drive Miami Event to Celebrate Industry Trailblazers

New York, NY, April 25, 2024 /SPORTSWIRE WOMEN/ - Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced an all-new event, Women with Drive Miami, presented by RBC Wealth Management. The...

April 25, 2024

From inspiration to innovation — NNormal’s Trail Cropped Top

April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners. Some time ago, in a...