PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
January 12, 2024
Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail
Boulder, Colo. (January 12, 2024)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive...
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January 11, 2024
Boston Champions & Global Stars Set to Square Off at 128th Boston Marathon presented by Bank of America
BOSTON/SPORTSWIRE WOMEN/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19 women with personal bests under 2:23:00 will line up in Hopkinton aiming to earn the Open...
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January 11, 2024
Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...
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January 11, 2024
The Women’s Sports Foundation Welcomes New President and Six Board of Trustees Members, as it Celebrates its 50th Anniversary
Paralympian and world record holder in Track & Field, Scout Bassett, assumes her role as President of the Women's Sports Foundation. Ally Financial's Andrea Brimmer; HighlightHer Founder, Arielle Chambers; USWNT Legend, Ashlyn Harris; Bank of America Private Bank President, Katy Knox; Retired Morgan Stanley Executive, Kathleen Kunkler; and Co-founder of...
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January 10, 2024
Run Proud, Run Strong: Women’s Participation Highlighted at the Double Bridge 15K in Pensacola.
Pensacola, Fla. /SPORTSWIRE WOMEN/ - Recognizing the strength, resilience and spirit of women in the running community, the 2024 Publix Pensacola Double Bridge Run, presented by aDoor Real Estate, aims to create an empowering experience for female participants. Limited to 4,000 runners, the Double Bridge Run has become renowned for its...
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January 1, 2024
Betty Designs to Launch New Sportswear Line and Site Redesign In 2024
PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...
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December 9, 2023
LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /SPORTSWIRE WOMEN/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...
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November 27, 2023
Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation
BOULDER, CO (November 27, 2023)/SPORTSWIRE WOMEN/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department...
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November 20, 2023
Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season
Seattle, Washington (November 20, 2023)/SPORTSWIRE WOMEN/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional Level 2 Avalanche Courses...
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November 16, 2023
A Gift Guide for Strong Girls from Strong Girl Publishing
The holiday season is here, and at Strong Girl Publishing, we've got the perfect gifts to inspire and empower the young girls and women in your life. Let's dive into our holiday gift guide and discover the perfect presents that will help your daughters, nieces, grandkids, friends and teammates become...
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November 14, 2023
Oiselle Names Arielle Knutson as CEO
Seattle, Wash. (November 14, 2023)/SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. Knutson takes over from interim CEO, Atsuko Tamura, who has been with...
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November 13, 2023
Woman-Owned VIM & VIGR Celebrates Tenth Anniversary with Record Growth in Sales and Compression Sock Market
Missoula, Mont. (Nov. 13, 2023)/SPORTSWIRE WOMEN/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, celebrates a decade in business with record growth in 2023. Launched with a single style of compression socks in 2013, VIM & VIGR has grown to include dozens of...
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November 7, 2023
NCAA National Titles up for Grabs this Saturday in Tempe at 2023 Women’s Collegiate Triathlon National Championships
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - The 2023 Women’s Collegiate Triathlon National Championships are set to take place this Saturday, Nov. 11 as Tempe, Arizona, hosts the country’s top women’s varsity collegiate triathletes all vying for individual and team national titles. The event, organized by Kinetic Multisports and run in conjunction...
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October 25, 2023
Transcend Capital Advisors Expands NIL Roster With #1 Ranked Junior Yana Wilson
MADISON, N.J.-- Transcend Capital Advisors today announced a name, image, and likeness (NIL) partnership with 17-year-old amateur golfer Yana Wilson, currently the #1 ranked junior in the world per the Rolex AJGA Girls Rankings. A resident of Henderson, Nevada, Wilson recently won the AJGA Girls Invitational at Streamsong Resort in...
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October 24, 2023
Race Finishers Enjoy Fast Times, Friends and Food at Carmel’s Indiana Women’s Running Festival
CARMEL, Ind. (October 24, 2023) /SPORTSWIRE WOMEN/ - Temperatures may have been chilly at the start line, but race finishers brought the heat to the 2023 Indiana Women’s Running Festival on Saturday, October 21, in Carmel, Ind. A cash purse of $4,600 in total was awarded to the top finishers....
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October 24, 2023
Dove and Nike Team Up to Launch BODY CONFIDENT SPORT, a First-of-its-Kind Online Coaching Program to Help Build Body Confidence in Girls Globally
ENGLEWOOD CLIFFS, N.J., Oct. 24, 2023 / -- Girls who participate in physical activity – and stay with it through adolescence – are more likely to have higher body confidence and experience benefits throughout their lives. However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports -...
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October 23, 2023
The USA Women’s Half Marathon Sprints Into Dallas This Month
DALLAS/SPORTSWIRE WOMEN/ – On your mark. Get set. Go! USA Endurance Events, a road race company offering luxury racing experiences in select cities throughout the U.S., has chosen Dallas for its upcoming USA Women’s Half Marathon on Saturday, Oct. 28, at White Rock Lake. Since 2013, USA Endurance Events has...
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October 19, 2023
Parity Bolsters Team with Industry Veterans Devon Krivec And Marianne Schroer
[New York, NY, October 19, 2023] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executives Devon Krivec and Marianne Schroer have joined the company as Head of Product and Director of Marketing, respectively. With more than...
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October 18, 2023
Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection
Boulder, Colo. (Oct. 18, 2023)/SPORTSWIRE WOMEN/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both practical and fashionable the collection is made for enjoying a crisp morning stroll through snow-covered...
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October 18, 2023
Peloton, The NBA and WNBA Announce New Multi-Year Partnership To Create Special Access And Experiences For Peloton Members And Fans
NEW YORK, Oct. 18, 2023 -- Peloton (NASDAQ: PTON), the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA) today announced a multi-year partnership, naming Peloton an official fitness partner of the NBA and WNBA. The collaboration will make NBA League Pass, the league's premium live game subscription service, available to stream...
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October 17, 2023
A New Novel Shows Young Girls Just How Strong They Can Be
/SPORTSWIRE WOMEN/ – The Strong Girl by Molly Hurford, author of the Shred Girls series, is hitting the shelves on October 17, 2023. This is Hurford’s first historical fiction novel and while it has a circus themed setting, the real focus is around the real strength that all girls possess....
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October 16, 2023
Krimson Klover welcomes Katie Borgen to lead Pacific Northwest sales
Boulder, Colo. (October 16, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume...
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October 16, 2023
One For the Record Books: History Is Made at The First-Ever Women’s Only Vinfast IRONMAN World Championship in Kailua-Kona, Hawai`I
KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - For the first time in IRONMAN’s 40+ year history, Kailua-Kona played host to a standalone women’s VinFast IRONMAN World Championship. Not only was this a moment for the record books, but history was also made on the course across both the women’s professional and age-group...
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October 15, 2023
Lucy Charles-Barclay (GBR) Soars atop Stellar Field to Become The 2023 Vinfast Ironman World Champion in Kailua-Kona, Hawai`I
KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - History was made today in Kailua-Kona, Hawai`i as the first-ever women’s-only VinFast IRONMAN World Championship unfolded on triathlon’s historic homeland, with Great Britain’s Lucy Charles-Barclay earning the crown in a perfectly executed performance. The female professional field featured defending and past IRONMAN World Champions, as...
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October 13, 2023
How To Watch: Women’s 2023 Vinfast IRONMAN World Championship Kailua-Kona, Hawai’i
KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - The women take center stage in the first-ever female-only race at the VinFast IRONMAN World Championship in Kailua-Kona. On Saturday, October 14, the best female professional and amateur triathletes in the world will battle it out in a bid to be crowned 2023 VinFast IRONMAN...