PRODUCT NEWS

June 8, 2023

Megan Rapinoe features in new 2023 Women’s World Cup Lego set

A number of women’s soccer stars will now have their own Legos after the company released a 2023 Women’s World Cup set this month. The players featured are U.S. women’s national team forward Megan Rapinoe, Australia’s Sam Kerr, Japan’s Yuki Nagasato and Nigeria’s Asisat Oshoala. The set comes as part of...

June 8, 2023

How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire

Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...

June 7, 2023

The Nike Phantom Luna Football Boot Is Made by Women Athletes, for Women Athletes

Nike just dropped a football boot created by women, for women. Dubbed Nike’s most thoughtful women’s lead football boot, the Phantom Luna was crafted with input from female footballers to increase include traction, feel and fit that makes it game-ready. FN

June 5, 2023

Action Sports Journalist Shelby Stanger Pens Her First Book

Stanger, who worked for Shop-Eat-Surf after leaving Vans in 2009, has been writing about the power of adventure since age 19, when she started an adventure and surfing column for five San Diego Newspapers in 1999. She went on to work as the first female journalist for the Vans Warped Tour,...

June 5, 2023

Running Vacations: Women Are Exploring the World On Two Feet

According to a recent study, global adventure tourism is expected to quadruple by 2032 as people search for authentic experiences that line up their interests. Over the last few decades the options for travel-eager runners ranging from do-it-yourself adventures to fully curated vacations have blossomed. Discovering new places while wearing...

May 23, 2023

Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’

Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...

May 17, 2023

Roku Made Streaming Women’s Sports Easier with Dedicated Zone

Streaming device-maker Roku announced on Wednesday it's adding a dedicated Women's Sports Zone within its Sports Experience. The new zone will collect live and upcoming games -- from the WNBA, golf, soccer and more -- and sports-related movies and documentaries into one place. Content can also be curated to match...

May 16, 2023

Serena Williams Docuseries Set at ESPN

The life, legacy and journey of tennis superstar Serena Williams will be put on full display in the upcoming ESPN docuseries “In the Arena: Serena Williams.” The new series was announced at the Walt Disney Company upfront presentation held in New York on Tuesday. Variety

May 15, 2023

Angel City’ documentary: The realest look yet at an NWSL team

One of the NWSL’s highest-profile clubs is getting the Hollywood treatment this week, as the new three-part HBO documentary “Angel City” airs for the first time. The film covers the Los Angeles club from its inception, when a high-profile group led by team president Julie Uhrman, her business partner Kara...

May 9, 2023

MOTTIV Announces Free Version of their App with new a Basic Plan

/SPORTSWIRE WOMEN/ – MOTTIV, an athlete-run company dedicated to ensuring endurance sports and the transformations they bring are accessible to everyone has announced it now has a free price tier of their training app. Research has shown that while 30 percent of endurance athletes work with a coach, 60 percent are...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...

April 30, 2023

Processed Food Perfection

It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch

April 26, 2023

Monster Energy Snowboard Athletes Release All-Women’s Video “Turisti Per Sempre”

Ending the season with a mind-boggling video! Monster Energy is proud to announce the worldwide premiere of the all-female “Turisti Per Sempre” video, starring some of the world’s top competitive women snowboarders. Released to global audiences today across Monster Energy’s social media channels, the high-definition edit features state-of-the-art tricks by...

April 18, 2023

Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection

Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...

April 13, 2023

Gazelle Bikes Continues Commitment to Innovation, Quality, and Sustainability with Four New Electric Bikes

SANTA CRUZ, CA /SPORTSWIRE WOMEN/ - Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380, and Ultimate T10. These bikes build upon the brand's legacy of producing durable, beautiful, and high-performing...

April 4, 2023

Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet

Los Angeles (April 4, 2023) /SPORTSWIRE WOMEN/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand's flagship model. Thousand prioritized diversity and inclusivity in designing the new helmet, hosting a comfort study...

April 3, 2023

The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags

Los Angeles, CA (April 3, 2023) /SPORTSWIRE WOMEN/ - Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed from factory deadstock material Olefin. This eco-friendly fabric is durable, weatherproof, and stain-resistant, making it...

March 30, 2023

Feature Documentary Film Announced with Support from DeFeet and Repreve

Hildebran, NC, March 30, 2023 /SPORTSWIRE WOMEN/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour...

March 28, 2023

Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley

Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...

March 22, 2023

Documentary ‘Fabric” Celebrates the Women Changing Board Sports

A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online

March 16, 2023

CORE partners with the women’s ZAAF cycling team in 2023

Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...

March 8, 2023

As Women’s Sports Grows, Broadcaster Taps Into Momentum

Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...

March 7, 2023

Sports Innovation Lab and Ally Assemble Powerhouse Team, Launch ‘Women’s Sports Club’ to Directly Address Media Disparity

BOSTON, MARCH 07, 2023 - Sports Innovation Lab, the data-driven fan intelligence company behind women’s sports initiatives such as The Fan Project, and Ally Financial Inc., a purpose-driven financial services company known for its commitment to driving equity in women’s sports, today announced the launch of the Women’s Sports Club. The club...

March 7, 2023

6 Wellness Retreats That Promise High-Tech Healing

Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...