PRODUCT NEWS

January 1, 2023

Sports Tech Shoutouts 2022 08

In the final edition of sportstech shoutouts for 2022, they highlight some amazing apps that incorporate computer vision technologies to help athletes improve their technique while reducing their risk of injuries. Sports Technology Blog

December 28, 2022

Movano Health seeks FDA approval for smart ring for women

Movano Health seeks FDA approval for smart ring for women. “Evie” will gather health metrics and provide users with data via an app. The smart ring will provide metrics like resting heart rate and variability, oxygen saturation, respiration rate, skin temperature, period and ovulation tracking, menstrual symptom tracking, an activity...

December 12, 2022

You May Have Bought Your Last Women’s Sleeping Bag

Led by one of the outdoors' biggest retailers, some manufacturers may soon ditch women's and men's sleeping bags for nonbinary ones made to fit a wide variety of bodies. Outside

December 6, 2022

Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition

VANCOUVER, CANADA (December 2022) /SPORTSWIRE WOMEN/ - Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole on skis, in complete autonomy, 1130 km across Antarctica, in 36 days. The expedition, which...

November 30, 2022

Kimeze Focuses on Glasses for People of Color

An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them.  Combining craftsmanship with luxurious materials, Kimeze is a revolutionary eyewear brand with statement style, everyday versatility and exceptional quality at its...

November 29, 2022

Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection

/SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That's why we're thrilled to be working with hockey icon Jayna Hefford in our latest Parity NFT Legends Collection. The Parity NFT Legends Collection: Jayna Hefford auction...

November 22, 2022

Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year

Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced by an all-female team. The film opens with two friends, two decades-long skiers, two locals...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 16, 2022

iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels

iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...

November 16, 2022

G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player

PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...

November 15, 2022

Amazon gets back into the virtual care space with the launch of Amazon Clinic

Amazon announced the launch of Amazon Clinic, which it calls, "a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers." With Amazon Clinic, customers are able to select the third-party telehealth provider that best meets their timeline and budget, then connect directly with a licensed clinician. Vator

November 15, 2022

G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player

PROVIDENCE, R.I., Nov. 15, 2022  -- G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form's line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist Sliding Shorts, specifically engineered to...

November 2, 2022

The Wait is Over, The Women’s Sports Network Has Arrived

LOS ANGELES, Nov. 2, 2022  -- FAST Studios, the Los Angeles-based streaming venture studio, today announced the highly anticipated Women's Sports Network is officially live. On the 50th Anniversary of Title IX, with support from 12 professional women's sports leagues and federations including the WNBA, the LPGA, U.S. Ski & Snowboard, and Athletes...

October 25, 2022

‘This will get us closer to where we need to be’: Welcome to New Era, SportsPro’s dedicated programme for women in sport

Major events such as the Uefa Women’s European Championship in England, the inaugural Tour de France Femmes and the ongoing Rugby World Cup in New Zealand have been surpassing even the greatest of expectations, generating new records in attendances and viewership that have only served to reinforce the belief that...

October 25, 2022

This New Stamp Will Score Big With Women’s Sports Fans

In an homage to the accomplishments of women in sports, the U.S. Postal Service announced that it will roll out stamps depicting a woman soccer player mid-kick. The women’s soccer stamp will be released as part of a larger, eclectic collection that “highlights our unique American culture,” the USPS said....

October 18, 2022

Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine

Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /SPORTSWIRE WOMENSte/ - Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel and accessories collaborative collection, designed exclusively for women-founded retailer, Title Nine. Founded in 1989, Title...

October 12, 2022

DeFeet Supports Uphill Climb Documentary with Limited Edition Sock

Hildebran, NC, October 12, 2022 / SPORTSWIRE WOMEN/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible Race. The story documents the phenomenal women from around the world who raced the Tour...

October 11, 2022

Weston Backcountry X Artist Jessa Gilbert Collaboration

MINTURN, CO. /SPORTSWIRE WOMEN/ - Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. A portion of the proceeds from the collaboration...

October 4, 2022

100% Takes On The Mountain With Their First Collection Of Snow Goggles

SAN DIEGO, Calif. – October 4, 2022 /SPORTSWIRE WOMEN/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to...

September 28, 2022

Lululemon to Launch At-Home Fitness Platform

Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on Oct. 5 through its smart-home gym product Mirror and its app. Market Watch

September 21, 2022

Michelle Parker’s ‘Nexus’: First Ski Film Entirely Directed and Produced by Women

As the first-ever ski movie entirely produced and directed by women, Nexus proves there’s still plenty to explore for outdoor filmmakers expanding representation. Sponsors dropped the trailer last month, with plans to release the documentary this fall, though no specific tour dates have been announced yet. The Inertia

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

August 22, 2022

Startup aims to make better platform for athlete highlight reels

Although the comments section on platforms like YouTube can often be a toxic place, they also help drive user engagement. McNeally is pursing alternative ways to provide an enjoyable customer experience. She plans to adds a feature where users can earn coins for certain activities, and then trade them in...

August 8, 2022

Women’s sports bar Rough & Tumble to open in Ballard this winter

Rough & Tumble, a women’s sports bar, is coming to Old Ballard later this year. The bar will be the first-ever home for women’s sports in Seattle, where women’s sports will be prioritized on their big screens, plus the bar will be a hub to watch all Seattle Storm and...

July 22, 2022

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...