PRODUCT NEWS

June 6, 2024

Lucy Charles-Barclay Shares Breaking Race Plan News on Newly Launched IRONMAN Insider Presented by Maurten Podcast

TAMPA, Fla. / LONDON, UK. (June 6, 2024) /SPORTSWIRE WOMEN/- In a special bonus episode of the newly launched IRONMAN Insider™ presented by Maurten podcast, 2023 IRONMAN® World Champion, Lucy Charles Barclay (GBR) confirmed that she has shifted her race plans to defend her IRONMAN World Championship title in Nice,...

June 5, 2024

How a coffee expert is revolutionizing the water filtration market

Willmington/SPORTSWIRE WOMEN/ – The launch of the Vitaloop Flexguard Water Filtration Bottle represents a significant milestone in the quest for clean, reliable water. This innovative product, crafted by Arild Vikingstad, promises to redefine water filtration standards with its unique automatic pump system, ensuring consistent pressure and filtration time for unmatched...

June 4, 2024

rabbit Introduces New Line of Running Maternity Tops

SANTA BARBARA, CA /SPORTSWIRE WOMEN/ - Since debuting its first pair of running shorts eight years ago, rabbit, the women-founded running apparel brand based in Santa Barbara, California, has been committed to making the most functional, comfortable, EZ-to-love apparel for all runners, a tradition that continues with the addition of the...

June 3, 2024

Whoop, Oura CEOs Eye Women’s Health, Data Optimization

Oura and Whoop may be competitors as two of the most prominent brands in the burgeoning wearables space, but their leaders move in lockstep when it comes to identifying the biggest opportunities and challenges facing the market. Athletech News spoke with Oura CEO Tom Hale and Whoop founder and CEO Will Ahmed to get...

May 17, 2024

WNBA, women’s sports craze helping to fuel major tampon redesign

A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks. Why it matters: It's "the first engineering redesign of the tampon in 80 years" according to Sequel, which aims to change the game for women athletes. "We've introduced a helical spiral that circumnavigates the...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 8, 2024

Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina

Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....

May 3, 2024

Why Vitaloop Automatic Bottle is the only reliable water filtration solution

Willmington, Delaware/SPORTSWIRE WOMEN/ – Vitaloop is proud to announce the launch of the next generation in portable water filtration: the Vitaloop FlexGuard Bottle. This product sets a new standard in the water filtration market by combining advanced automatic technology with user-friendly design to deliver laboratory-grade efficiency anywhere. Vitaloop is currently...

April 9, 2024

Athletic Cosmetic Company Bets Big on Sports Makeup

In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of Babo Botanicals, and Dominique van Boekel, a former pro tennis player, have joined forces to...

April 4, 2024

Garmin’s new heart rate tracker pairs nearly perfectly with sports bras

Sports bras are a necessary evil. I’m not the bustiest runner, but even I need a high-support bra to neutralize the laws of physics. Adding a chest strap to the mix, however, often feels like I’ve signed up to run 13 miles with a python squeezing my chest. Which is...

March 13, 2024

‘Girls Run Ultras’ Is a New Film About Women Crushing Trails

Girls Run Ultras is a 15-minute film that follows the journey of an all-women’s running collective, Girls Run NYC, as they push their limits individually and collectively through the challenges of the 2022 Black Canyon Ultras 60K. It’s an intimate look into a group’s unwavering determination and camaraderie as they conquer the trails together....

March 12, 2024

Thousand Answers the Call of Parents, Launches Toddler Helmet

Los Angeles (March 12, 2024)/SPORTSWIRE WOMEN/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...

March 7, 2024

Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation

McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

February 26, 2024

Could Smart Earrings Shake Up the Wearables Space? Researchers Think So

Researchers from the University of Washington have introduced the thermal earring, a piece of smart tech they say could redefine how we monitor our health. The device continuously monitors earlobe temperature to provide more insights into users’ health in a fashionable and discreet manner. It can detect changes related to stress,...

February 15, 2024

Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership

SACRAMENTO, Calif. (Feb. 15 , 2024)/SPORTSWIRE WOMEN/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl)...

February 7, 2024

How Fitbit Wants AI to Help You Reach Your Fitness Goals

Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet  

February 6, 2024

Train Fitness: Powering Your Workout With AI

Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...

February 5, 2024

Are you ready to Go Multisport?

New York, NY, /SPORTSWIRE WOMEN/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first handbook for multisport athletes introduces the revolutionary concept of multisport and how it can help you...

January 22, 2024

The 14 Best Wellness Retreats in the World for Active Travelers

Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...

January 16, 2024

From Trails to Trends: The Eco-Friendly Mission of Wander Trails

/SPORTSWIRE WOMEN/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...

January 16, 2024

Canadian Track Sprinter Micha Powell has a Memoir Coming

FOR IMMEDIATE RELEASE /SPORTSWIRE WOMEN/ – Commonwealth Games gold medalist Micha Powell’s memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, will be released in Summer 2024 with Strong Girl Publishing. Micha is a world-class Canadian Olympic sprinter specializing in the 400m, currently running for...

January 1, 2024

Betty Designs to Launch New Sportswear Line and Site Redesign In 2024

PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...

December 22, 2023

The Best Women’s Running Books of 2023

It’s also been a big year for books about women running—from compelling and vulnerable memoirs by legends of the field to insightful explorations of the sport’s intersection with cultural and social issues. Women's Running put together our top reads of the year. Here are their top picks.

December 12, 2023

The Story Behind ‘Under Pressure,’ Netflix’s USWNT Women’s World Cup Documentary

You may think you know how the U.S. women’s national team’s 2023 World Cup journey ended. One millimeter, a tense penalty kick shootout against Sweden and a heartbreaking Round of 16 exit. There’s more to the story, though, as the Netflix series, Under Pressure: The U.S. Women’s World Cup Team,...