PRODUCT NEWS

December 11, 2023

Ikea Enters Fitness With At-Home Workout Collection

Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...

December 9, 2023

LLama – a new App by CWRB

[Australia, Brisbane, 9 December 2023] /SPORTSWIRE WOMEN/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...

December 6, 2023

Strava’s new feature will only benefit one type of runner – predatory men

From this week, Strava users will be able to privately message other users within the app. Strava says the feature is intended to be used as a way to motivate your friends on the platform and coordinate group activities – you’ll be able to send both direct and group messages. Independent

November 21, 2023

Americans Are Spending More on Supplements, Especially Performance & Recovery

Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins and supplements is a growing “super category” in terms of revenue, with sales of $13.5...

November 16, 2023

A Gift Guide for Strong Girls from Strong Girl Publishing

The holiday season is here, and at Strong Girl Publishing, we've got the perfect gifts to inspire and empower the young girls and women in your life. Let's dive into our holiday gift guide and discover the perfect presents that will help your daughters, nieces, grandkids, friends and teammates become...

October 18, 2023

Peloton Forms Multi-Year Partnership with NBA/WNBA

Peloton has signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year partnership, Peloton will introduce NBA- and WNBA-themed fitness classes for Peloton members and be the first to launch content from NBA Fitness, which will be part of the NBA app.The content...

October 17, 2023

A New Novel Shows Young Girls Just How Strong They Can Be

/SPORTSWIRE WOMEN/ – The Strong Girl by Molly Hurford, author of the Shred Girls series, is hitting the shelves on October 17, 2023. This is Hurford’s first historical fiction novel and while it has a circus themed setting, the real focus is around the real strength that all girls possess....

September 26, 2023

Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023

Sun Valley, ID (Sept. 26, 2023)/SPORTSWIRE / – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also features a rollout of new...

September 19, 2023

Samsung and the University of Michigan team up on smartwatch technology for runners

ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 8, 2023

WNBA’s Sydney Colson & Theresa Plaisance To Star In Unscripted Series For Ryan Reynolds’ Maximum Effort

The duo are to star in The Syd + TP Show, which sees the World Champions and bench warming besties Sydney Colson and Theresa Plaisance determined to become the faces of the WNBA, despite the fact no one asked them to. This buddy comedy series follows Syd and TP on their...

August 29, 2023

COROS announces the PACE 3 GPS Sport Watch

IRVINE, California / AUGUST 29, 2023/SPORTSWIRE WOMEN/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its...

August 16, 2023

FIBA unveils innovative world-premiere ASB GlassFloor court in Madrid

An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women's Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications. FIBA

July 26, 2023

Google introduces new ways to search relevant information on women’s sports

Just in time for the 2023 FIFA Women’s World Cup, Google has introduced new ways to make it easier for users to find relevant information when searching for women’s sports. Through partnerships with broadcasters and rights holders, the company said it has also been able to provide easy access to...

July 25, 2023

Endurance Sportswire Launches Free AI Press Release Generator

San Diego, CA - June 25, 2023 - Endurance Sportswire, the only press release distribution service for the running, cycling and triathlon industries, today announced the launch of its free AI press release generator. The innovative new tool allows businesses to quickly and easily create high-quality press release drafts in...

July 17, 2023

NBC Sports’ “Uphill Climb” Presented by Shimano, Story of Trailblazing Women of the Tour de France in 1980s – Available Now Exclusively on Peacock

(July 17, 2023, Los Angeles CA) /ENDURANCE SPORTSWIRE/ - “Uphill Climb: The Women Who Conquered The Impossible Race,” presented by Shimano, an original documentary about one of the most significant yet lesser-known stories in sports, is available now exclusively on Peacock in the United States. The story was produced in...

June 8, 2023

Megan Rapinoe features in new 2023 Women’s World Cup Lego set

A number of women’s soccer stars will now have their own Legos after the company released a 2023 Women’s World Cup set this month. The players featured are U.S. women’s national team forward Megan Rapinoe, Australia’s Sam Kerr, Japan’s Yuki Nagasato and Nigeria’s Asisat Oshoala. The set comes as part of...

June 8, 2023

How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire

Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...

June 7, 2023

The Nike Phantom Luna Football Boot Is Made by Women Athletes, for Women Athletes

Nike just dropped a football boot created by women, for women. Dubbed Nike’s most thoughtful women’s lead football boot, the Phantom Luna was crafted with input from female footballers to increase include traction, feel and fit that makes it game-ready. FN

June 5, 2023

Action Sports Journalist Shelby Stanger Pens Her First Book

Stanger, who worked for Shop-Eat-Surf after leaving Vans in 2009, has been writing about the power of adventure since age 19, when she started an adventure and surfing column for five San Diego Newspapers in 1999. She went on to work as the first female journalist for the Vans Warped Tour,...

June 5, 2023

Running Vacations: Women Are Exploring the World On Two Feet

According to a recent study, global adventure tourism is expected to quadruple by 2032 as people search for authentic experiences that line up their interests. Over the last few decades the options for travel-eager runners ranging from do-it-yourself adventures to fully curated vacations have blossomed. Discovering new places while wearing...

May 23, 2023

Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’

Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...

May 17, 2023

Roku Made Streaming Women’s Sports Easier with Dedicated Zone

Streaming device-maker Roku announced on Wednesday it's adding a dedicated Women's Sports Zone within its Sports Experience. The new zone will collect live and upcoming games -- from the WNBA, golf, soccer and more -- and sports-related movies and documentaries into one place. Content can also be curated to match...

May 16, 2023

Serena Williams Docuseries Set at ESPN

The life, legacy and journey of tennis superstar Serena Williams will be put on full display in the upcoming ESPN docuseries “In the Arena: Serena Williams.” The new series was announced at the Walt Disney Company upfront presentation held in New York on Tuesday. Variety

May 15, 2023

Angel City’ documentary: The realest look yet at an NWSL team

One of the NWSL’s highest-profile clubs is getting the Hollywood treatment this week, as the new three-part HBO documentary “Angel City” airs for the first time. The film covers the Los Angeles club from its inception, when a high-profile group led by team president Julie Uhrman, her business partner Kara...