PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
November 17, 2021
Whoop to Expand Research, Products for Women Athletes; Sloane Stephens Among the Advocates
Wearable fitness company Whoop has formed its new Women’s Performance Collective to further the company’s research and product development effort, specifically to benefit women’s health and athletics. The founding class of the WPC, which will feature a new group of female sports experts every year, includes tennis star Sloane Stephens, CrossFit...
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November 4, 2021
Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors
Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico
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October 25, 2021
Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction
A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women's sports card, beating the record sale previously held by a 1992 S.I. for Kids Mia Hamm rookie card, which sold in late June with Goldin...
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October 5, 2021
LVMH’s Dior Adds Technogym Collab to Fitness Lineup
Exercise equipment maker Technogym announced a deal with luxury designer Christian Dior in an effort to attract more high-end clients. Starting in January, Technogym will sell co-branded treadmills, bench presses, and gym balls exclusively in Dior boutiques across the globe. The company has machines in around 80,000 fitness centers and 500,000...
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October 1, 2021
Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation
Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting...
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