PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
November 30, 2022
Kimeze Focuses on Glasses for People of Color
An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them. Combining craftsmanship with luxurious materials, Kimeze is a revolutionary eyewear brand with statement style, everyday versatility and exceptional quality at its...
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November 22, 2022
Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year
Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced by an all-female team. The film opens with two friends, two decades-long skiers, two locals...
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November 16, 2022
iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels
iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...
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November 15, 2022
Amazon gets back into the virtual care space with the launch of Amazon Clinic
Amazon announced the launch of Amazon Clinic, which it calls, "a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers." With Amazon Clinic, customers are able to select the third-party telehealth provider that best meets their timeline and budget, then connect directly with a licensed clinician. Vator
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October 25, 2022
‘This will get us closer to where we need to be’: Welcome to New Era, SportsPro’s dedicated programme for women in sport
Major events such as the Uefa Women’s European Championship in England, the inaugural Tour de France Femmes and the ongoing Rugby World Cup in New Zealand have been surpassing even the greatest of expectations, generating new records in attendances and viewership that have only served to reinforce the belief that...
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October 25, 2022
This New Stamp Will Score Big With Women’s Sports Fans
In an homage to the accomplishments of women in sports, the U.S. Postal Service announced that it will roll out stamps depicting a woman soccer player mid-kick. The women’s soccer stamp will be released as part of a larger, eclectic collection that “highlights our unique American culture,” the USPS said....
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September 28, 2022
Lululemon to Launch At-Home Fitness Platform
Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on Oct. 5 through its smart-home gym product Mirror and its app. Market Watch
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September 21, 2022
Michelle Parker’s ‘Nexus’: First Ski Film Entirely Directed and Produced by Women
As the first-ever ski movie entirely produced and directed by women, Nexus proves there’s still plenty to explore for outdoor filmmakers expanding representation. Sponsors dropped the trailer last month, with plans to release the documentary this fall, though no specific tour dates have been announced yet. The Inertia
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August 22, 2022
Startup aims to make better platform for athlete highlight reels
Although the comments section on platforms like YouTube can often be a toxic place, they also help drive user engagement. McNeally is pursing alternative ways to provide an enjoyable customer experience. She plans to adds a feature where users can earn coins for certain activities, and then trade them in...
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August 8, 2022
Women’s sports bar Rough & Tumble to open in Ballard this winter
Rough & Tumble, a women’s sports bar, is coming to Old Ballard later this year. The bar will be the first-ever home for women’s sports in Seattle, where women’s sports will be prioritized on their big screens, plus the bar will be a hub to watch all Seattle Storm and...
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July 7, 2022
Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes
Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is said to have a version that has a tougher steel casing, bigger battery and a...
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May 25, 2022
Serena Williams’ Trading Card Nets $266,000 at Auction, Doubling The Record for a Female Athlete
Sports Illustrated (SI) reports Ken Goldin, founder of Goldin Auctions, tweeted that a 2003 Serena Williams NetPro signed rookie trading card sold for $266,000 last weekend. The Athletic added the sale more than doubled the previous record of $117,000, set in January after a bidder purchased Williams 1999 SI for...
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May 22, 2022
Adidas Terrex Delivers a New Trail Running Shoe With Insights From Ultramarathoner Abby Hall
The Adidas Terrex Agravic Flow 2, according to the brand, was made with long-lasting speed and control for runners of all skill levels in mind. How Hall helped, according to Adidas Terrex, was by offering critical design inputs from her races around the world over the last five years, which...
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May 4, 2022
ESPN expands espnW with W. Studios, reveals details on five short films in Fifty/50 Shorts series
Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced a new initiative, W. Studios. They describe that as “a new content generator that creates, produces,...
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April 27, 2022
Angel City FC launching NFT series to commemorate inaugural season
LA's newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the "ACFC Inaugural Fan Pass Collection" in partnership with club founding partner Crypto.com, the world's fastest-growing cryptocurrency platform. Sports Business Journal
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April 13, 2022
‘Grit & Grace’: The First Women’s Paris-Roubaix With Marianne Martin and More
“Grit & Grace” features cycling legends like America’s first female Tour de France winner, Marianne Martin, Olympic gold medalists Anna van der Breggen and Connie Carpenter-Phinney, and road race champ Chantal van den Broek-Blaak. Each woman — a cycling phenom in her own right — discusses what it means that women can...
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April 11, 2022
There’s a virtual dating event for Boston Marathon runners and enthusiasts
Filteroff, a video speed dating app, is hosting an April 11 event for people attending the Boston Marathon as runners, friends, family, or fans. Really, it’s for anyone who’ll be in town next weekend and cares about the race. West Observer
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March 28, 2022
‘Queen of Basketball’ documentary on life of pioneer Lusia Harris wins Oscar
Lusia Harris' legacy added another chapter when the documentary celebrating her historic story won an Oscar. "The Queen of Basketball" won the Academy Award for short subject documentary at the Academy Awards ceremony in Los Angeles on Sunday. It follows the story of Harris as the first and only woman...
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February 28, 2022
Hope Solo Launches New Podcast in Partnership with Siriusxm
Former USWNT star goaltender and National Soccer Hall of FamerHope Solo is launching a new podcast in partnership with SiriusXM called “Hope Solo Speaks,” debuting across all platforms March 2. Solo will discuss a variety of topics, including her relentless fight for women’s rights and gender equality, motherhood and family,...
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February 1, 2022
Do You Need a Women’s Bike?
Finding your ideal bike can be a minefield. Trying to find the right specification, the right type, in the correct size and colour you like is enough to consider. But once you’ve found the answers to those questions the industry then throws in one final conundrum: “Do I need a...
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January 10, 2022
Wellness has become fashionable at Saks
Saks.com has launched an online shop focused on wellness as health consciousness rises amid the pandemic. The Wellness Shop encompasses four key pillars: Fitness, Health & Nutrition, Sexual Wellness and Rest & Relaxation. RetailWire
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December 24, 2021
These Are the Best Women’s Sports Movies
Women’s sports movies, though rare, are always much more satisfying to watch than men’s sports movies. There is the sense that these women had to work much harder in order to be taken seriously in their chosen field than any of their male counterparts. Women in sports seem to be...
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December 23, 2021
Upper Deck Lands Women’s Hockey Card License
Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada. The deal includes both physical and...
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December 3, 2021
Serena Williams is publishing her first children’s book — about her daughter’s Insta-famous doll
Serena Williams is already one of the best tennis players, and overall athletes, of all time, with 23 Grand Slam titles and four Olympic gold medals. Now, she's looking to expand on her success off the court — this time, by writing a children's book. Williams announced the news on...
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December 1, 2021
Flagg Bicycle Group acquires Terry Bicycles
The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...
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