PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
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September 8, 2023
WNBA’s Sydney Colson & Theresa Plaisance To Star In Unscripted Series For Ryan Reynolds’ Maximum Effort
The duo are to star in The Syd + TP Show, which sees the World Champions and bench warming besties Sydney Colson and Theresa Plaisance determined to become the faces of the WNBA, despite the fact no one asked them to. This buddy comedy series follows Syd and TP on their...
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August 16, 2023
FIBA unveils innovative world-premiere ASB GlassFloor court in Madrid
An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women's Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications. FIBA
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July 26, 2023
Google introduces new ways to search relevant information on women’s sports
Just in time for the 2023 FIFA Women’s World Cup, Google has introduced new ways to make it easier for users to find relevant information when searching for women’s sports. Through partnerships with broadcasters and rights holders, the company said it has also been able to provide easy access to...
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June 8, 2023
Megan Rapinoe features in new 2023 Women’s World Cup Lego set
A number of women’s soccer stars will now have their own Legos after the company released a 2023 Women’s World Cup set this month. The players featured are U.S. women’s national team forward Megan Rapinoe, Australia’s Sam Kerr, Japan’s Yuki Nagasato and Nigeria’s Asisat Oshoala. The set comes as part of...
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June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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June 7, 2023
The Nike Phantom Luna Football Boot Is Made by Women Athletes, for Women Athletes
Nike just dropped a football boot created by women, for women. Dubbed Nike’s most thoughtful women’s lead football boot, the Phantom Luna was crafted with input from female footballers to increase include traction, feel and fit that makes it game-ready. FN
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June 5, 2023
Action Sports Journalist Shelby Stanger Pens Her First Book
Stanger, who worked for Shop-Eat-Surf after leaving Vans in 2009, has been writing about the power of adventure since age 19, when she started an adventure and surfing column for five San Diego Newspapers in 1999. She went on to work as the first female journalist for the Vans Warped Tour,...
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June 5, 2023
Running Vacations: Women Are Exploring the World On Two Feet
According to a recent study, global adventure tourism is expected to quadruple by 2032 as people search for authentic experiences that line up their interests. Over the last few decades the options for travel-eager runners ranging from do-it-yourself adventures to fully curated vacations have blossomed. Discovering new places while wearing...
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May 23, 2023
Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...
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May 17, 2023
Roku Made Streaming Women’s Sports Easier with Dedicated Zone
Streaming device-maker Roku announced on Wednesday it's adding a dedicated Women's Sports Zone within its Sports Experience. The new zone will collect live and upcoming games -- from the WNBA, golf, soccer and more -- and sports-related movies and documentaries into one place. Content can also be curated to match...
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May 16, 2023
Serena Williams Docuseries Set at ESPN
The life, legacy and journey of tennis superstar Serena Williams will be put on full display in the upcoming ESPN docuseries “In the Arena: Serena Williams.” The new series was announced at the Walt Disney Company upfront presentation held in New York on Tuesday. Variety
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May 15, 2023
Angel City’ documentary: The realest look yet at an NWSL team
One of the NWSL’s highest-profile clubs is getting the Hollywood treatment this week, as the new three-part HBO documentary “Angel City” airs for the first time. The film covers the Los Angeles club from its inception, when a high-profile group led by team president Julie Uhrman, her business partner Kara...
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April 30, 2023
Processed Food Perfection
It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
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April 26, 2023
Monster Energy Snowboard Athletes Release All-Women’s Video “Turisti Per Sempre”
Ending the season with a mind-boggling video! Monster Energy is proud to announce the worldwide premiere of the all-female “Turisti Per Sempre” video, starring some of the world’s top competitive women snowboarders. Released to global audiences today across Monster Energy’s social media channels, the high-definition edit features state-of-the-art tricks by...
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March 28, 2023
Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...
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March 22, 2023
Documentary ‘Fabric” Celebrates the Women Changing Board Sports
A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online
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March 8, 2023
As Women’s Sports Grows, Broadcaster Taps Into Momentum
Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...
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March 7, 2023
6 Wellness Retreats That Promise High-Tech Healing
Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times
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January 19, 2023
Des Linden and Kara Goucher Become New Voices On The Podcast Scene
Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic themselves. This week they have just dropped three episodes from their new podcast called ‘Nobody Asked...
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January 4, 2023
The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more
CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also plays a big part on the event floor, with a whole zone of the convention...
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January 4, 2023
LunaJoy raises $2.4M to provide mental health services for women
As the mental health crisis continues to grow, and companies in the mental health space continue to raise funding, there also seems to be some growing awareness that not all people experience mental health the same way; different groups have different challenges and needs that have to be addressed. Vator News
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January 1, 2023
Sports Tech Shoutouts 2022 08
In the final edition of sportstech shoutouts for 2022, they highlight some amazing apps that incorporate computer vision technologies to help athletes improve their technique while reducing their risk of injuries. Sports Technology Blog
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December 28, 2022
Movano Health seeks FDA approval for smart ring for women
Movano Health seeks FDA approval for smart ring for women. “Evie” will gather health metrics and provide users with data via an app. The smart ring will provide metrics like resting heart rate and variability, oxygen saturation, respiration rate, skin temperature, period and ovulation tracking, menstrual symptom tracking, an activity...
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December 12, 2022
You May Have Bought Your Last Women’s Sleeping Bag
Led by one of the outdoors' biggest retailers, some manufacturers may soon ditch women's and men's sleeping bags for nonbinary ones made to fit a wide variety of bodies. Outside
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