PRODUCT NEWS
Want to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.-
June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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June 7, 2023
The Nike Phantom Luna Football Boot Is Made by Women Athletes, for Women Athletes
Nike just dropped a football boot created by women, for women. Dubbed Nike’s most thoughtful women’s lead football boot, the Phantom Luna was crafted with input from female footballers to increase include traction, feel and fit that makes it game-ready. FN
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June 5, 2023
Action Sports Journalist Shelby Stanger Pens Her First Book
Stanger, who worked for Shop-Eat-Surf after leaving Vans in 2009, has been writing about the power of adventure since age 19, when she started an adventure and surfing column for five San Diego Newspapers in 1999. She went on to work as the first female journalist for the Vans Warped Tour,...
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June 5, 2023
Running Vacations: Women Are Exploring the World On Two Feet
According to a recent study, global adventure tourism is expected to quadruple by 2032 as people search for authentic experiences that line up their interests. Over the last few decades the options for travel-eager runners ranging from do-it-yourself adventures to fully curated vacations have blossomed. Discovering new places while wearing...
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May 23, 2023
Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’
Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or...
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May 17, 2023
Roku Made Streaming Women’s Sports Easier with Dedicated Zone
Streaming device-maker Roku announced on Wednesday it's adding a dedicated Women's Sports Zone within its Sports Experience. The new zone will collect live and upcoming games -- from the WNBA, golf, soccer and more -- and sports-related movies and documentaries into one place. Content can also be curated to match...
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May 16, 2023
Serena Williams Docuseries Set at ESPN
The life, legacy and journey of tennis superstar Serena Williams will be put on full display in the upcoming ESPN docuseries “In the Arena: Serena Williams.” The new series was announced at the Walt Disney Company upfront presentation held in New York on Tuesday. Variety
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May 15, 2023
Angel City’ documentary: The realest look yet at an NWSL team
One of the NWSL’s highest-profile clubs is getting the Hollywood treatment this week, as the new three-part HBO documentary “Angel City” airs for the first time. The film covers the Los Angeles club from its inception, when a high-profile group led by team president Julie Uhrman, her business partner Kara...
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April 30, 2023
Processed Food Perfection
It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
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April 26, 2023
Monster Energy Snowboard Athletes Release All-Women’s Video “Turisti Per Sempre”
Ending the season with a mind-boggling video! Monster Energy is proud to announce the worldwide premiere of the all-female “Turisti Per Sempre” video, starring some of the world’s top competitive women snowboarders. Released to global audiences today across Monster Energy’s social media channels, the high-definition edit features state-of-the-art tricks by...
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March 28, 2023
Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...
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March 22, 2023
Documentary ‘Fabric” Celebrates the Women Changing Board Sports
A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online
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March 8, 2023
As Women’s Sports Grows, Broadcaster Taps Into Momentum
Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...
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March 7, 2023
6 Wellness Retreats That Promise High-Tech Healing
Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times
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January 19, 2023
Des Linden and Kara Goucher Become New Voices On The Podcast Scene
Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic themselves. This week they have just dropped three episodes from their new podcast called ‘Nobody Asked...
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January 4, 2023
The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more
CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also plays a big part on the event floor, with a whole zone of the convention...
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January 4, 2023
LunaJoy raises $2.4M to provide mental health services for women
As the mental health crisis continues to grow, and companies in the mental health space continue to raise funding, there also seems to be some growing awareness that not all people experience mental health the same way; different groups have different challenges and needs that have to be addressed. Vator News
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January 1, 2023
Sports Tech Shoutouts 2022 08
In the final edition of sportstech shoutouts for 2022, they highlight some amazing apps that incorporate computer vision technologies to help athletes improve their technique while reducing their risk of injuries. Sports Technology Blog
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December 28, 2022
Movano Health seeks FDA approval for smart ring for women
Movano Health seeks FDA approval for smart ring for women. “Evie” will gather health metrics and provide users with data via an app. The smart ring will provide metrics like resting heart rate and variability, oxygen saturation, respiration rate, skin temperature, period and ovulation tracking, menstrual symptom tracking, an activity...
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December 12, 2022
You May Have Bought Your Last Women’s Sleeping Bag
Led by one of the outdoors' biggest retailers, some manufacturers may soon ditch women's and men's sleeping bags for nonbinary ones made to fit a wide variety of bodies. Outside
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November 30, 2022
Kimeze Focuses on Glasses for People of Color
An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them. Combining craftsmanship with luxurious materials, Kimeze is a revolutionary eyewear brand with statement style, everyday versatility and exceptional quality at its...
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November 22, 2022
Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year
Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced by an all-female team. The film opens with two friends, two decades-long skiers, two locals...
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November 16, 2022
iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels
iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...
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November 15, 2022
Amazon gets back into the virtual care space with the launch of Amazon Clinic
Amazon announced the launch of Amazon Clinic, which it calls, "a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers." With Amazon Clinic, customers are able to select the third-party telehealth provider that best meets their timeline and budget, then connect directly with a licensed clinician. Vator
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October 25, 2022
‘This will get us closer to where we need to be’: Welcome to New Era, SportsPro’s dedicated programme for women in sport
Major events such as the Uefa Women’s European Championship in England, the inaugural Tour de France Femmes and the ongoing Rugby World Cup in New Zealand have been surpassing even the greatest of expectations, generating new records in attendances and viewership that have only served to reinforce the belief that...