PRODUCT NEWSWant to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.
December 7, 2021
InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan’s Project Eclipse Challenge
CAMBRIDGE, Mass.— Dec. 8, 2021 /SPORTSWIRE WOMEN/ - Shalane Flanagan’s Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with baseline blood analysis from InsideTracker, the leading truly personalized performance and nutrition system, who today...
December 3, 2021
Serena Williams is publishing her first children’s book — about her daughter’s Insta-famous doll
Serena Williams is already one of the best tennis players, and overall athletes, of all time, with 23 Grand Slam titles and four Olympic gold medals. Now, she's looking to expand on her success off the court — this time, by writing a children's book. Williams announced the news on...
December 1, 2021
American-made FORLOH introduces women-specific rain gear
WHITEFISH, Mont. (Dec. 1, 2021) /SPORTSWIRE WOMEN/ - The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two lightweight, breathable and waterproof women's-specific rain garments. FORLOH's new Women's AllClima 3L Rain Jacket ($369) and...
December 1, 2021
Flagg Bicycle Group acquires Terry Bicycles
The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...
November 22, 2021
Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.
Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...
November 17, 2021
Whoop to Expand Research, Products for Women Athletes; Sloane Stephens Among the Advocates
Wearable fitness company Whoop has formed its new Women’s Performance Collective to further the company’s research and product development effort, specifically to benefit women’s health and athletics. The founding class of the WPC, which will feature a new group of female sports experts every year, includes tennis star Sloane Stephens, CrossFit...
November 16, 2021
Marker Teams up with Women of Patrol for Limited-Edition Goggle
Lebanon, NH (November 16, 2021) /SPORTSWIRE WOMEN/ - Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers and encourages more women to work in the ski industry. The goggle will be available for...
November 5, 2021
Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle
Seattle, WA /SPORTSWIRE WOMEN/ - Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style. The AMD Collection features a boxy tee, long sleeve, and lounge pants. The AMD Collection...
November 4, 2021
Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors
Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico
October 25, 2021
Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction
A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women's sports card, beating the record sale previously held by a 1992 S.I. for Kids Mia Hamm rookie card, which sold in late June with Goldin...
October 20, 2021
Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names
Rohnert Park, Calif.— Oct 20, 2021 /SPORTSWIRE WOMEN/ — Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices...
October 19, 2021
Elite Runner Releases New Book about Running and Training Throughout Pregnancy and into the Fourth Trimester
/SPORTSWIRE WOMEN/ — Natasha LaBeaud Anzures, an elite runner for Canada, has just released a new book entitled, “Pregruncy: An Elite Runner’s Journey Training Through Pregnancy.” The book details every day of pregnancy and the first 90 days postpartum, which workout logs, personal thoughts, and training notes from both the...
October 14, 2021
SHAPE Announces Winners of 2021 Well Tech Awards
NEW YORK, Oct. 14, 2021 — Meredith Corporation's (NYSE: MDP) SHAPE announced the 10 winners of the 2021 SHAPE Well Tech Awards, spotlighting cutting-edge products that make any wellness routine better. Tested by SHAPE editors, these items implement the latest technology to enhance every aspect of wellness, including fitness, beauty, fashion, food, and more....
October 7, 2021
Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear
Los Angeles (October 7, 2021) /SPORTSWIRE WOMEN/ — Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In...
October 7, 2021
Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality
Broomfield, Colo. – Oct. 7, 2021 /SPORTSWIRE WOMEN/ — Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign...
October 6, 2021
Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete
CAMBRIDGE, Mass.— Oct. 6, 2021 /SPORTSWIRE WOMEN/ — InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are...
October 5, 2021
Liv Unveils New Alight Disc Range
NEWBURY PARK, Calif. (Oct. 5, 2021) /SPORTSWIRE WOMEN/ — Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic...
October 5, 2021
LVMH’s Dior Adds Technogym Collab to Fitness Lineup
Exercise equipment maker Technogym announced a deal with luxury designer Christian Dior in an effort to attract more high-end clients. Starting in January, Technogym will sell co-branded treadmills, bench presses, and gym balls exclusively in Dior boutiques across the globe. The company has machines in around 80,000 fitness centers and 500,000...
October 1, 2021
Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation
Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting...
September 29, 2021
The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org
(Portland, CT) /SPORTSWIRE WOMEN/ — October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be donated to Breastcancer.org, the leading online resource for breast cancer and breast health information. Valued...
September 29, 2021
Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...
September 20, 2021
Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care
SANTA MONICA, Calif., Sept. 20, 2021 /SPORTSWIRE WOMEN/ — Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body...
September 13, 2021
The Women’s Sports Foundation Announces Groundbreaking ‘We Play Interactive’ Digital Platform
NEW YORK, Sept. 13, 2021 /PRNewswire/SPORTSWIRE WOMEN/ — The Women's Sports Foundation (WSF) is proud to announce the launch of We Play Interactive, a first-of-its kind digital resource for coaches, leaders, and mentors of girl-serving sports programs. From a robust bevy of training and activity modules to inspiring video content, the...
August 12, 2021
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...
August 4, 2021
Another Mother Runner ‘Gears Up’ Features Performance Sunscreen KINeSYS
Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR ambassadors, tried and tested as go to options by women within the community. Another Mother Runner...