PRODUCT NEWS

May 9, 2023

MOTTIV Announces Free Version of their App with new a Basic Plan

/SPORTSWIRE WOMEN/ – MOTTIV, an athlete-run company dedicated to ensuring endurance sports and the transformations they bring are accessible to everyone has announced it now has a free price tier of their training app. Research has shown that while 30 percent of endurance athletes work with a coach, 60 percent are...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...

April 30, 2023

Processed Food Perfection

It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch

April 26, 2023

Monster Energy Snowboard Athletes Release All-Women’s Video “Turisti Per Sempre”

Ending the season with a mind-boggling video! Monster Energy is proud to announce the worldwide premiere of the all-female “Turisti Per Sempre” video, starring some of the world’s top competitive women snowboarders. Released to global audiences today across Monster Energy’s social media channels, the high-definition edit features state-of-the-art tricks by...

April 18, 2023

Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection

Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...

April 13, 2023

Gazelle Bikes Continues Commitment to Innovation, Quality, and Sustainability with Four New Electric Bikes

SANTA CRUZ, CA /SPORTSWIRE WOMEN/ - Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380, and Ultimate T10. These bikes build upon the brand's legacy of producing durable, beautiful, and high-performing...

April 4, 2023

Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet

Los Angeles (April 4, 2023) /SPORTSWIRE WOMEN/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand's flagship model. Thousand prioritized diversity and inclusivity in designing the new helmet, hosting a comfort study...

April 3, 2023

The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags

Los Angeles, CA (April 3, 2023) /SPORTSWIRE WOMEN/ - Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed from factory deadstock material Olefin. This eco-friendly fabric is durable, weatherproof, and stain-resistant, making it...

March 30, 2023

Feature Documentary Film Announced with Support from DeFeet and Repreve

Hildebran, NC, March 30, 2023 /SPORTSWIRE WOMEN/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour...

March 28, 2023

Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley

Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...

March 22, 2023

Documentary ‘Fabric” Celebrates the Women Changing Board Sports

A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online

March 16, 2023

CORE partners with the women’s ZAAF cycling team in 2023

Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...

March 8, 2023

As Women’s Sports Grows, Broadcaster Taps Into Momentum

Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...

March 7, 2023

Sports Innovation Lab and Ally Assemble Powerhouse Team, Launch ‘Women’s Sports Club’ to Directly Address Media Disparity

BOSTON, MARCH 07, 2023 - Sports Innovation Lab, the data-driven fan intelligence company behind women’s sports initiatives such as The Fan Project, and Ally Financial Inc., a purpose-driven financial services company known for its commitment to driving equity in women’s sports, today announced the launch of the Women’s Sports Club. The club...

March 7, 2023

6 Wellness Retreats That Promise High-Tech Healing

Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...

February 19, 2023

Serena, Venus Williams to Produce Film on 1971 Women’s World Cup

Serena and Venus Williams are set to serve as executive producers on the documentary COPA 71, which will feature the story of the 1971 women’s soccer World Cup. The Williams sisters will work with Will Smith and Jada Pinkett Smith’s Westbrook Studios on the project. The documentary will showcase never-before-seen footage...

February 15, 2023

P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies

PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For each box sold, $10 will be donated directly to Girls on the Run of Magee-Womens...

February 6, 2023

Join the Revolution with Leia Affiliate Program: Unleash Your Potential and Improve Your Income

Shreveport, LA \ 6-Feb-2023 \ Leia /SPORTSWIRE WOMEN/- Leia is proud to announce its new Affiliate Program, designed for individuals who are looking to supplement their income while making a positive impact on the world. College students, teachers, social workers, and anyone with a desire to change the world for...

January 29, 2023

The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race

/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...

January 28, 2023

Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup

SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...

January 26, 2023

Fast Talk Laboratories Launches Podcast Series for Women in Endurance Sports

January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ - Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast Talk Femmes is co-hosted by Julie Young and Dede Barry, both former U.S. National Team cyclists....

January 19, 2023

Des Linden and Kara Goucher Become New Voices On The Podcast Scene

Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic themselves. This week they have just dropped three episodes from their new podcast called ‘Nobody Asked...

January 4, 2023

The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more

CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also plays a big part on the event floor, with a whole zone of the convention...

January 4, 2023

LunaJoy raises $2.4M to provide mental health services for women

As the mental health crisis continues to grow, and companies in the mental health space continue to raise funding, there also seems to be some growing awareness that not all people experience mental health the same way; different groups have different challenges and needs that have to be addressed. Vator News