PRODUCT NEWS

October 12, 2022

DeFeet Supports Uphill Climb Documentary with Limited Edition Sock

Hildebran, NC, October 12, 2022 / SPORTSWIRE WOMEN/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible Race. The story documents the phenomenal women from around the world who raced the Tour...

October 11, 2022

Weston Backcountry X Artist Jessa Gilbert Collaboration

MINTURN, CO. /SPORTSWIRE WOMEN/ - Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. A portion of the proceeds from the collaboration...

October 4, 2022

100% Takes On The Mountain With Their First Collection Of Snow Goggles

SAN DIEGO, Calif. – October 4, 2022 /SPORTSWIRE WOMEN/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to...

September 28, 2022

Lululemon to Launch At-Home Fitness Platform

Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on Oct. 5 through its smart-home gym product Mirror and its app. Market Watch

September 21, 2022

Michelle Parker’s ‘Nexus’: First Ski Film Entirely Directed and Produced by Women

As the first-ever ski movie entirely produced and directed by women, Nexus proves there’s still plenty to explore for outdoor filmmakers expanding representation. Sponsors dropped the trailer last month, with plans to release the documentary this fall, though no specific tour dates have been announced yet. The Inertia

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

August 22, 2022

Startup aims to make better platform for athlete highlight reels

Although the comments section on platforms like YouTube can often be a toxic place, they also help drive user engagement. McNeally is pursing alternative ways to provide an enjoyable customer experience. She plans to adds a feature where users can earn coins for certain activities, and then trade them in...

August 8, 2022

Women’s sports bar Rough & Tumble to open in Ballard this winter

Rough & Tumble, a women’s sports bar, is coming to Old Ballard later this year. The bar will be the first-ever home for women’s sports in Seattle, where women’s sports will be prioritized on their big screens, plus the bar will be a hub to watch all Seattle Storm and...

July 22, 2022

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...

July 21, 2022

‘The Run Up’ Episode Three Airs July 22

NEWBURY PARK, Calif. (July 21, 2022)/SPORTSWIRE WOMEN/ –  The Run Up, an online documentary series aimed at growing awareness and interest in women’s pro cycling, returns Friday, July 22 with the third and final episode of its second season, highlighting the preparation of riders and staff from Trek-Segafredo and Liv...

July 13, 2022

Kane Footwear partners with Hilary Knight to launch athlete-designed shoe

Westport, CT (July 13, 2022) /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...

July 12, 2022

Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health

/SPORTSWIRE WOMEN/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics.  Known for her ‘Women are Not Small Men’ lectures and...

July 7, 2022

Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes

Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is said to have a version that has a tougher steel casing, bigger battery and a...

June 30, 2022

Flo, the leading female health app, launches ‘Anonymous Mode’ to further protect reproductive health information in wake of Roe v. Wade decision

LONDON, June 30, 2022  -- Flo, the #1 leading female health app, today announced the launch of 'Anonymous Mode', a feature that allows any of its 240 million users to use the service without any personally identifiable information, such as a name, email address, and technical identifier being associated with the...

June 16, 2022

Feisty Media Launches IX Voices for Title IX Podcast Series

Victoria, BC – June 16th, 2022/SPORTSWIRE WOMEN/ – The women-led media network, Feisty, is launching a limited-edition podcast series — IX Voices for Title IX powered by InsideTracker, on June 16th, ahead of the June 23rd 50th anniversary of the landmark anti sex discrimination legislation. The exclusive series will investigate the...

June 13, 2022

Dr. Stacy T. Sims Launches Book NEXT LEVEL: You Guide to Kicking Ass, Feeling Great, and Crushing Goals Through Menopause and Beyond

/SPORTSWIRE WOMEN/ – For active women, menopause hits hard. Overnight, their bodies don’t feel like the one they know and love—they’re battling new symptoms, dealing with weight gain, losing endurance and strength, and taking longer to bounce back from workouts that used to be easy. The things that have always kept...

June 1, 2022

Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town

June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....

June 1, 2022

100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear

SAN DIEGO, California – June 1, 2022/SPORTSWIRE WOMEN/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from...

June 1, 2022

Award-winning producer teaming up with renowned documentary filmmaker on Cycling Documentary

/SPORTSWIRE WOMEN/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning veteran of television, sports production, marketing, and partnerships, is the film’s executive producer. The project, scheduled...

May 25, 2022

Serena Williams’ Trading Card Nets $266,000 at Auction, Doubling The Record for a Female Athlete

Sports Illustrated (SI) reports Ken Goldin, founder of Goldin Auctions, tweeted that a 2003 Serena Williams NetPro signed rookie trading card sold for $266,000 last weekend. The Athletic added the sale more than doubled the previous record of $117,000, set in January after a bidder purchased Williams 1999 SI for...

May 22, 2022

Adidas Terrex Delivers a New Trail Running Shoe With Insights From Ultramarathoner Abby Hall

The Adidas Terrex Agravic Flow 2, according to the brand, was made with long-lasting speed and control for runners of all skill levels in mind. How Hall helped, according to Adidas Terrex, was by offering critical design inputs from her races around the world over the last five years, which...

May 10, 2022

Tenaya and Zara Announce Latest Capsule Collection for Spring 2022

Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to develop...

May 5, 2022

SOREL and prAna Release Limited-Edition Collab Inspired By Movement

PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product...

May 4, 2022

ESPN expands espnW with W. Studios, reveals details on five short films in Fifty/50 Shorts series

Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced a new initiative, W. Studios. They describe that as “a new content generator that creates, produces,...