PRODUCT NEWS

June 24, 2025

Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever

Maven Clinic, the world’s largest virtual clinic for women’s and family health, has announced a new partnership with Oura, the maker of the popular Oura Ring, to bring continuous biometric data into Maven’s expert-led care model. Athletec News

June 24, 2025

rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

Rest easy with the Index Sleep Monitor smart sleep band from Garmin

OLATHE, Kan. (June 18, 2025) /SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking,...

June 17, 2025

Strong Girl Publishing Announces The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a Joyful New Children’s Book from Cycling Activist Marley Blonsky

June 17, 2025 /SPORTSWIRE WOMEN/ — Strong Girl Publishing is proud to announce the Spring 2026 release of The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a new children’s picture book from All Bodies On Bikes co-founder Marley Blonsky, a leading voice at the...

June 12, 2025

Monumental Sports Network Pioneers Interactivity for Women’s Sports by Offering Integrated Sports Betting and Gamification Features for Mystics Games

Following its historic launch of interactive sports betting and gamification features for Washington Capitals (NHL) and Washington Wizards (NBA) games earlier this year, Monumental Sports Network (MNMT) announced today that the “Monumental Game Center” feature is now live for all Washington Mystics games on MNMT throughout the 2025 WNBA season....

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 9, 2025

Caitlin Clark, Wilson Release Four New Signature Basketballs

Wilson has expanded Caitlin Clark’s signature basketball collection in year two of its landmark deal with the Indiana Fever star. Sportico

June 4, 2025

Running Mate Builds on Safety Mission for Women Runners

Running Mate, a runshare app built to make running safer for women, is expanding its mission with the launch of the Running Mate Collective — a new initiative that combines education, community and a first-of-its-kind Runner Safety Certification course with partners with Safely, Hettas, Brooksee, NightCap and Invisawear. Founded by...

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...

May 15, 2025

Airbnb launches new services ahead of summer travel season

Airbnb is taking on hotels… again. The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer...

May 15, 2025

Athletes and fitness influencers use creatine, but what is it? And does it work?

Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...

May 6, 2025

Sports Business Journal to add women’s sports biz coverage

The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news

May 1, 2025

May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)

May 1, 2025 /SPORTSWIRE WOMEN/ –  Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...

April 29, 2025

Alani Nu Surpasses $1 Billion in Sales

Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year. Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders,...

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...

April 14, 2025

USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub

USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA TODAY Studio IX features comprehensive women’s sports coverage including the WNBA, college sports, soccer, high school...

April 7, 2025

New Jazzercise Program Targets Menopausal Women

Jazzercise is helping perimenopausal and postmenopausal women dance to a new beat with the launch of Vital Sculpt HIIT — a new science-backed fitness program. Athletec News

April 2, 2025

Superfeet Named Insole Supplier of the Professional Women’s Hockey League

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey...

April 1, 2025

Meet vívoactive 6, the latest health and fitness smartwatch from Garmin

OLATHE, Kan. (April 1, 2025) /SPORTSWIRE WOMEN/  – Garmin (NYSE: GRMN) today announced vívoactive® 6, its newest health and fitness smartwatch with an even brighter AMOLED display. With up to 11 days of battery life, users can go about their day – and night – without stopping to recharge, making...

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...

March 13, 2025

Roku Adds National Women’s Soccer League Zone For NWSL Fans

Roku has added a new National Women’s Soccer League Zone to provide NWSL fans with an easier way to keep up to date on all the latest action. Streaming Better

March 12, 2025

Gnara and Burton Announce Revolutionary Partnership Featuring Gnara’s Patented GoFly® Technology

  Gunnison, CO. (March 12, 2025) /SPORTSWIRE WOMEN/  - Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms featuring Gnara’s award-winning GoFly® Pee Zipper...