PRODUCT NEWSWant to stay up to date on the latest press releases and news about women's sports products? Scroll below to view all women's sports product news.
March 22, 2023
Documentary ‘Fabric” Celebrates the Women Changing Board Sports
A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online
March 16, 2023
CORE partners with the women’s ZAAF cycling team in 2023
Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...
March 8, 2023
As Women’s Sports Grows, Broadcaster Taps Into Momentum
Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...
March 7, 2023
Sports Innovation Lab and Ally Assemble Powerhouse Team, Launch ‘Women’s Sports Club’ to Directly Address Media Disparity
BOSTON, MARCH 07, 2023 - Sports Innovation Lab, the data-driven fan intelligence company behind women’s sports initiatives such as The Fan Project, and Ally Financial Inc., a purpose-driven financial services company known for its commitment to driving equity in women’s sports, today announced the launch of the Women’s Sports Club. The club...
March 7, 2023
6 Wellness Retreats That Promise High-Tech Healing
Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times
February 22, 2023
Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op
Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...
February 19, 2023
Serena, Venus Williams to Produce Film on 1971 Women’s World Cup
Serena and Venus Williams are set to serve as executive producers on the documentary COPA 71, which will feature the story of the 1971 women’s soccer World Cup. The Williams sisters will work with Will Smith and Jada Pinkett Smith’s Westbrook Studios on the project. The documentary will showcase never-before-seen footage...
February 15, 2023
P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies
PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For each box sold, $10 will be donated directly to Girls on the Run of Magee-Womens...
February 6, 2023
Join the Revolution with Leia Affiliate Program: Unleash Your Potential and Improve Your Income
Shreveport, LA \ 6-Feb-2023 \ Leia /SPORTSWIRE WOMEN/- Leia is proud to announce its new Affiliate Program, designed for individuals who are looking to supplement their income while making a positive impact on the world. College students, teachers, social workers, and anyone with a desire to change the world for...
January 29, 2023
The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race
/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...
January 28, 2023
Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup
SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...
January 26, 2023
Fast Talk Laboratories Launches Podcast Series for Women in Endurance Sports
January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ - Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast Talk Femmes is co-hosted by Julie Young and Dede Barry, both former U.S. National Team cyclists....
January 19, 2023
Des Linden and Kara Goucher Become New Voices On The Podcast Scene
Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic themselves. This week they have just dropped three episodes from their new podcast called ‘Nobody Asked...
January 4, 2023
The best fitness kit at CES 2023: next-gen smartwatches, sleep trackers, cycling and more
CES 2023, the annual Las Vegas technology convention happening right now, is showing off TVs, automotive stuff, smart home tech, and many other innovations which often never see the light of day. Health tech also plays a big part on the event floor, with a whole zone of the convention...
January 4, 2023
LunaJoy raises $2.4M to provide mental health services for women
As the mental health crisis continues to grow, and companies in the mental health space continue to raise funding, there also seems to be some growing awareness that not all people experience mental health the same way; different groups have different challenges and needs that have to be addressed. Vator News
January 1, 2023
Sports Tech Shoutouts 2022 08
In the final edition of sportstech shoutouts for 2022, they highlight some amazing apps that incorporate computer vision technologies to help athletes improve their technique while reducing their risk of injuries. Sports Technology Blog
December 28, 2022
Movano Health seeks FDA approval for smart ring for women
Movano Health seeks FDA approval for smart ring for women. “Evie” will gather health metrics and provide users with data via an app. The smart ring will provide metrics like resting heart rate and variability, oxygen saturation, respiration rate, skin temperature, period and ovulation tracking, menstrual symptom tracking, an activity...
December 12, 2022
You May Have Bought Your Last Women’s Sleeping Bag
Led by one of the outdoors' biggest retailers, some manufacturers may soon ditch women's and men's sleeping bags for nonbinary ones made to fit a wide variety of bodies. Outside
December 6, 2022
Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition
VANCOUVER, CANADA (December 2022) /SPORTSWIRE WOMEN/ - Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole on skis, in complete autonomy, 1130 km across Antarctica, in 36 days. The expedition, which...
November 30, 2022
Kimeze Focuses on Glasses for People of Color
An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them. Combining craftsmanship with luxurious materials, Kimeze is a revolutionary eyewear brand with statement style, everyday versatility and exceptional quality at its...
November 29, 2022
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
/SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That's why we're thrilled to be working with hockey icon Jayna Hefford in our latest Parity NFT Legends Collection. The Parity NFT Legends Collection: Jayna Hefford auction...
November 22, 2022
Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year
Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced by an all-female team. The film opens with two friends, two decades-long skiers, two locals...
November 17, 2022
Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...
November 16, 2022
iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels
iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...
November 16, 2022
G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...