PRODUCT NEWS

September 16, 2025

Girl Winter Film Tour Returns, Celebrating Women’s Ski Culture With Double The Stops and New Films

PARK CITY, UTAH (Sept. 16, 2025) /SPORTSWIRE WOMEN/ - Building on the success of last year’s debut, the Girl Winter Film Tour, presented by Stio, returns to theatres across North America with an expanded program celebrating women and non-binary voices in snowsports. The 2025 lineup delivers six films from diverse...

September 12, 2025

Apple gets official approval for watch feature that can spot potentially fatal problem

Apple has received official approval for one of the headline features of its new watches: the ability to sense how hard your heart is beating. The new hypertension feature is designed to spot when people have dangerously high blood pressure (hypertension). Unlike some tools, it doesn’t work by way of a...

September 10, 2025

Club Pilates, Pure Barre Add Women’s Health Programming

Club Pilates and Pure Barre are joining forces with Midi Health, a telehealth clinic focused on women’s midlife care and GLP-1s, in launching a new campaign to provide its boutique fitness members with education, resources and events on hormone health, menopause management and longevity. Athletech NEWS

September 9, 2025

Beachbody Adds At-Home Pilates, Women’s Health Content

The Beachbody Company, also known as BODi, is unveiling the ultimate wellness trifecta this fall, spotlighting women’s hormonal health, Pilates and functional nutrition. Athletech NEWS

September 4, 2025

Zepp Health Acquires Core Assets of Wild.AI to Expand Support for Female Athletes Across Life Stages

Zepp Health (NYSE: ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women’s wellness platform focused on optimizing female performance through hormone-informed coaching. businesswire

September 2, 2025

BRANWYN Announces 2025 Limited Edition Merino Athleisure Capsule Collection

Bend, OR (September 2, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the leader in performance innerwear created by and for active women, proudly debuts its 2025 Limited Edition SWAG (Sustainable Wool Athleisure Gear) Collection. Building on the success of last year’s collection, the new SWAG capsule is designed to move seamlessly from everyday...

August 26, 2025

Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix

August 26, 2025 (Boulder, CO) /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...

August 19, 2025

Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology

NEW YORK, NY (August 19, 2025) /SPORTSWIRE WOMEN/  - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...

August 12, 2025

Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools

Oura is deepening its focus on women’s health with the rollout of a redesigned Pregnancy Insights experience and the launch of its first-ever perimenopause feature. The updates build on the smart ring maker’s growing suite of reproductive health tools. Athletech NEWS

August 11, 2025

Women’s Rugby World Cup to adopt flashing mouthguards to signal head impact

Mouthguards that light up to indicate a player has suffered a significant head impact will be used at the Women's Rugby World Cup, officials announced Monday. Mouthguards will flash red if the impact is severe enough to potentially cause a concussion. The referee will then stop play and the player...

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

July 29, 2025

Feisty Media launches new women’s sports podcast

July 29, 2025 /SPORTSWIRE WOMEN/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 22, 2025

Introducing the QueenStage Women’s Cycling Podcast

/SPORTSWIRE WOMEN/ - The world of women’s cycling is about to get the podcast it deserves. The QueenStage Women’s Cycling Podcast is set to launch just in time for the Tour de France Femmes avec Zwift (TdFFaZ), bringing together four of the most respected journalists in the cycling world to...

July 17, 2025

Women’s health app Flo launches perimenopause features

Women's health app Flo will soon bring features specifically for perimenopause to its 76 million monthly active users. Previously, Flo focused on reproductive health, and called itself a period and ovulation tracker, and a pregnancy app. Now, Flo is branching out to help people track symptoms of perimenopause, the transitional period...

July 8, 2025

Fastest Woman to Run Around the World Shares Her Record-Breaking Journey

Washington, DC (July 8th, 2025) /SPORTSWIRE WOMEN/ - Mascot Books is pleased to announce the release of Lootie's World Run: The Extraordinary True Story of the Fastest Woman to Have Run Around the World by Marie Leautey, a former international CFO with 20+ years’ experience turned global record-breaking runner. Lootie’s World...

June 24, 2025

Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever

Maven Clinic, the world’s largest virtual clinic for women’s and family health, has announced a new partnership with Oura, the maker of the popular Oura Ring, to bring continuous biometric data into Maven’s expert-led care model. Athletec News

June 24, 2025

rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

Rest easy with the Index Sleep Monitor smart sleep band from Garmin

OLATHE, Kan. (June 18, 2025) /SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking,...

June 17, 2025

Strong Girl Publishing Announces The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a Joyful New Children’s Book from Cycling Activist Marley Blonsky

June 17, 2025 /SPORTSWIRE WOMEN/ — Strong Girl Publishing is proud to announce the Spring 2026 release of The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a new children’s picture book from All Bodies On Bikes co-founder Marley Blonsky, a leading voice at the...

June 12, 2025

Monumental Sports Network Pioneers Interactivity for Women’s Sports by Offering Integrated Sports Betting and Gamification Features for Mystics Games

Following its historic launch of interactive sports betting and gamification features for Washington Capitals (NHL) and Washington Wizards (NBA) games earlier this year, Monumental Sports Network (MNMT) announced today that the “Monumental Game Center” feature is now live for all Washington Mystics games on MNMT throughout the 2025 WNBA season....

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 9, 2025

Caitlin Clark, Wilson Release Four New Signature Basketballs

Wilson has expanded Caitlin Clark’s signature basketball collection in year two of its landmark deal with the Indiana Fever star. Sportico

June 4, 2025

Running Mate Builds on Safety Mission for Women Runners

Running Mate, a runshare app built to make running safer for women, is expanding its mission with the launch of the Running Mate Collective — a new initiative that combines education, community and a first-of-its-kind Runner Safety Certification course with partners with Safely, Hettas, Brooksee, NightCap and Invisawear. Founded by...

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...