SPONSORSHIP NEWS

September 16, 2025

Inside New Balance’s Proven Formula for Reimagining Sport for Women

New Balance executive Melissa Worth told the audience at the WWD x FN x Beauty Inc Women in Power event that "authenticity" is key to storytelling. Worth was interviewed by Footwear News executive editor Katie Abel on “Winning Her Trust: How New Balance Reimagined Sport for the Female Consumer” at the Women in...

September 16, 2025

VERSANT Inks Deal for League One Volleyball as Women’s Sports Rights Slate Grows

VERSANT, the soon-to-be NBCUniversal spinoff, continues to build out its roster of women’s sports media rights with the a new multi-year deal for League One Volleyball (LOVB). The premier women’s professional volleyball league in the U.S. will be carried in primetime on USA Network starting January 2026. SPORTS VIDEO GROUP

September 16, 2025

Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins

OSLO (September 16, 2025) /SPORTSWIRE WOMEN/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...

September 15, 2025

e.l.f. Cosmetics, the National Women’s Soccer League and INDIVISA Launch Nationwide Search for the Next Young Soccer Star

e.l.f. Cosmetics, a brand from e.l.f. Beauty announced the launch of a nationwide search to discover the next generation of soccer stars, in partnership with the National Women’s Soccer League (NWSL) and INDIVISA. This competition kicks off with an inclusive invitation to athletes across the country to showcase their best...

September 15, 2025

Adidas joins as Official Clothing Partner for the 2025 Billie Jean King Cup by Gainbridge Finals in Shenzhen

The Billie Jean King Cup by Gainbridge today welcomes adidas as an official partner for the 2025 Finals, taking place in Shenzhen from September 16–21, and will provide branded apparel for ball kids, match officials, and event staff throughout the tournament. BILLIE JEAN KING Cup

September 10, 2025

Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team

Durango, CO (September 10, 2025) /SPORTSWIRE WOMEN/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...

September 4, 2025

Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists

Zionsville, Ind. (Sept. 4, 2025) / SPORTSWIRE WOMEN / - Gainbridge®, Parity, and the Women’s Sports Foundation® (WSF) today announced the 2025 recipients of the Gainbridge® Assists Powered by Parity grant program, awarding $222,000 in funding to 32 deserving organizations and athletes across 21 states. These grants aim to level...

September 4, 2025

OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes

Braintree, MA (September 4, 2025) /SPORTSWIRE WOMEN/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...

August 25, 2025

Rihanna’s multibillion-dollar brand invested in the WNBA — and it’s just the start

In May, Rihanna’s multibillion-dollar brand inked its first beauty and skin sports contract with the WNBA’s reigning champions. “There’s not one monolithic view of what a female athlete looks like and there’s not one monolithic view of what beauty and beautiful looks like,” Sukiana Chancy, vice president of brand strategy...

August 21, 2025

Women’s WorldTour team to ‘cease operations’ at the end of the season after sponsor search struggle

The Ceratizit Pro Cycling Women's WorldTour team is to close at the end of the year, it announced on Tuesday. The German-registered outfit, which has existed for 11 seasons, in a message on its website, its manager Claude Sun said that a challenging economic climate had made it impossible to go...

August 21, 2025

Global Partnerships at the Women’s Rugby World Cup 2025

The Women’s Rugby World Cup 2025 promises to be the biggest staging yet of the sport’s premier event. Kicking off in England this Friday night, it will stretch across six weeks, showcase 16 national teams, and, crucially, be underpinned by a commercial roster that signals the sport’s growing clout on...

August 20, 2025

New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting—and Ready to Spend

August 20, 2025, NEW YORK, NY SPORTSWIRE WOMEN/ - As momentum builds around women’s soccer in the U.S., new research from Parity reveals what every marketer should know: women’s soccer fans are among the most valuable audiences in sports—driven by unmatched brand loyalty, deep trust in athletes, and a strong...

August 13, 2025

NWSL teams hit $75 million in sponsorship revenue in a dozen seasons: report

The National Women’s Soccer League is just 13 years old, but it’s already hit $75 million in team sponsorship revenue as of 2024, almost as much as the WNBA’s team revenue of $76 million 27 seasons in, according to a new report from sports and entertainment sponsorship intelligence platform SponsorUnited....

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

July 29, 2025

Feisty Media launches new women’s sports podcast

July 29, 2025 /SPORTSWIRE WOMEN/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 28, 2025

Kari Traa Signs Olympic Freeski and Snowboard Athletes Megan Oldham and Zoe Kalapos Ahead of 2026 Winter Games

DENVER, Colo. (July 28, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the leading women’s sportswear brand founded by Olympic freestyle skier Kari Traa, proudly announces the signing of Canadian Olympic freeski champion Megan Oldham and U.S. Olympic snowboarder Zoe Kalapos as official brand athletes. Oldham, a Canadian X Games gold medalist...

July 22, 2025

Wiley X Partners with A girl & A Gun for 2025 Clays Extravaganza

Frisco, TX (July 22, 2025) /SPORTSWIRE WOMEN/ - Wiley X was proud to continue its partnership with A Girl & A Gun at the 2025 Clays Extravaganza, which took place July 18–20 at Defender Outdoors in Fort Worth, Texas. The three-day event welcomed female shooters of all skill levels for...

July 21, 2025

Sephora steps up to the plate as exclusive beauty partner of AUSL

Athletes Unlimited Softball League (AUSL) and Sephora are teaming up to redefine what beauty looks like in women’s sports. Today, the leading prestige beauty retailer was announced as the Exclusive Beauty Partner of AUSL and the presenting sponsor of the upcoming AUSL Championship series – marking a bold new alliance...

July 19, 2025

TOGETHXR and Dear Media Team Up to Launch ‘Unsupervised’ with Sydney Colson and Theresa Plaisance

TOGETHXR is joining forces with Dear Media to enhance women's sports coverage with a new podcast series called "Unsupervised," hosted by NBA players Sydney Colson and Theresa Plaisance. The first episode will be available on July 24, marking a significant commitment to showcasing women's narratives in sports culture. The podcast...

July 10, 2025

Olympic Champion Torri Huske pushes into new tech with deboer swim

Colorado Springs, CO (July 10, 2025) /SPORTSWIRE WOMEN/ – deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world record holder, Torri Huske. This collaboration marks a significant milestone for both Huske and deboer, as they commit to a close working...

July 7, 2025

Project XO is Seeking Riders for a New Women’s Gravel Collective

ALL WOMEN • ALL GRIT • ALL IN July 7, 2025 /SPORTSWIRE  WOMEN/ - As riders begin to look towards 2026 and their race plans, a new women’s gravel collective spearheaded by Inspire Athlete Management is actively seeking riders. Project XO is the next chapter in the off-road story: We’re...

July 2, 2025

Dick’s Sporting Goods and the WNBA Renew Multiyear Partnership

Dick’s Sporting Goods and the Women’s National Basketball Association (WNBA) have extended their multi-year partnership, which initially began in the Fall of 2021. Through their renewed agreement, Dick’s Sporting Goods will continue as the “Official Sporting Goods Retailer” and an “Official Marketing Partner” of the WNBA through the 2028 season....

June 18, 2025

WNBA Star Angel Reese and Cash App Transform Chicago With New Basketball Court for Female Athletes

Following their powerful partnership in 2024 to champion the future of fandom in women's sports, Cash App and WNBA All-Star Angel Reese have teamed up again, this time to make a lasting impact in Chicago. STOCK TITAN

June 17, 2025

Allyson Felix: Beauty Brands Are Dropping the Ball on Women’s Sports

Women’s sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women’s sports marketing is still virtually nonexistent. ADWEEK

June 16, 2025

Lume Six Launches Support Women: Athletes Grant Program

Santa Cruz, CA (June 16th, 2025) /SPORTSWIRE WOMEN/ - Lume Six, the woman-owned and operated brand known for developing high-performance sports bras for mountain athletes, is proud to announce its first annual Support Women: Athletes financial grant program. Designed to help women athletes pursue their 2025 goals with confidence and...