SPONSORSHIP NEWS

December 10, 2024

Under Armour Named as Unrivaled’s Official Uniform Partner

Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...

December 6, 2024

Nike Was WNBA Star Caitlin Clark’s Most Valuable Endorsement Deal in 2024

Caitlin Clark brought a considerable amount of eyes to the WNBA this past season, which proved to be financially lucrative for the Indiana Fever star. Footwear News

December 4, 2024

Women’s Sports Sees 200% Media Investment Gain: Horizon 12/04/2024

Demand for women’s sports is rising. Overall TV viewership of women’s sport is up 81% over the last three years in persons two years of age and older -- 145% for women’s college basketball; 76% for WNBA, and 99% for women’s international/club soccer events. MediaPost

December 3, 2024

Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut

The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year deal. Financial details were not released. Sportico

November 29, 2024

FanDuel Extends Position in Women’s Sports and Becomes an Official Sportsbook Partner of the Professional Women’s Hockey League (PWHL)

TORONTO, Nov. 29, 2024 -- FanDuel, North America's premier online gaming company, announced today a new partnership with the Professional Women's Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90...

November 26, 2024

State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League

State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand.  Newsroom State Form

November 19, 2024

Angel City Signs NYX Makeup Brand as Sleeve Partner

Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup brand on the sleeve of the home and away jerseys of the NWSL club starting with the 2025 season. NYX replaces women’s footwear company Birdies, which had been the sleeve partner since Angel City’s started play as an expansion...

November 18, 2024

WNBA sponsorship deals are booming, but some players are getting left out. Here’s why

Many of the WNBA’s young stars like Caitlin Clark and Angel Reese brought deals with them from their playing days in college, including name, image and likeness agreements that became endorsements with such companies as Nike, Reebok and Gatorade. Players of different backgrounds landed a variety of other endorsement deals...

November 6, 2024

Three women’s sports nearing NCAA championship sponsorship threshold

Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship data released in October. NCAA

October 31, 2024

Deloitte is upping the ante on its women’s sports sponsorships

The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 27, 2024

UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings

The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN

October 25, 2024

Toyota Returns As Women’s Sports Summit Sponsor

Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 24, 2024

Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic

Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...

October 21, 2024

As women’s hoops boom, NIL boosters favor men, records show

Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington Post

October 19, 2024

Ancient DNA suggests our love for carbs goes back 800,000+ years

Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much deeper roots than previously thought, potentially explaining why so many of us find carbohydrates irresistible. By...

October 17, 2024

PWHL and LA Dodgers co-owner Mark Walter pledges $5.5 million to Women’s Sports Foundation

NEW YORK — Mark Walter, the PWHL and Los Angeles Dodgers co-owner, pledged $5.5 million to the $55 million capital campaign of the Women’s Sports Foundation on Wednesday night. Newsday

October 17, 2024

How New Balance’s ‘athlete-first’ approach to women’s sports partnerships is paying off

With the WNBA finals between the New York Liberty and the Minnesota Lynx in full swing, all eyes are on a league that has exploded in popularity this year. This season of the WNBA has had more 100-point games than any season in the league’s 28-year history. Glossy

October 9, 2024

JuJu Watkins Reportedly Signs a Multiyear Contract Extension With Nike

USC basketball star JuJu Watkins has reportedly signed a multiyear contract extension with Nike. Charania further reported that discussions with Nike to close the deal ended on Tuesday. Footwear News

October 8, 2024

The Gist’s revenue strategy is about more than typical sports content sponsors

Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue 20 fold in the past two years by targeting typical sports marketers alone, Jacie deHoop, co-founder and head...

October 1, 2024

Stanford Athletics Launches First-of-Its-Kind Collaboration With Tampon Brand Sequel

In a Just Women's Sports exclusive release, women's health and wellness startup Sequel announced an agreement with Stanford Athletics to provide Stanford athletes with free Sequel Spiral Tampons through the 2024/25 academic year. This is the first time a college athletic program has entered an official collaboration with a tampon brand in NCAA history. JWS

October 1, 2024

Zip Unveils New Ad Campaign with WNBA Superstar Kelsey Plum

Zip (ASX: ZIP), a digital financial services company offering innovative, people-centered products, today announced a new advertising campaign featuring two-time WNBA champion, Olympian, and superstar Kelsey Plum. The "Pay How You Want" campaign showcases Zip's payment options that let customers manage their spending without relying on traditional credit solutions and make...

September 26, 2024

Lululemon ends partnership with ultrarunner Camille Herron

Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or...

September 24, 2024

Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

NEW YORK, Sept. 20, 2024 -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm...