SPONSORSHIP NEWS

November 19, 2024

Angel City Signs NYX Makeup Brand as Sleeve Partner

Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup brand on the sleeve of the home and away jerseys of the NWSL club starting with the 2025 season. NYX replaces women’s footwear company Birdies, which had been the sleeve partner since Angel City’s started play as an expansion...

November 18, 2024

WNBA sponsorship deals are booming, but some players are getting left out. Here’s why

Many of the WNBA’s young stars like Caitlin Clark and Angel Reese brought deals with them from their playing days in college, including name, image and likeness agreements that became endorsements with such companies as Nike, Reebok and Gatorade. Players of different backgrounds landed a variety of other endorsement deals...

November 6, 2024

Three women’s sports nearing NCAA championship sponsorship threshold

Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship data released in October. NCAA

October 31, 2024

Deloitte is upping the ante on its women’s sports sponsorships

The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 27, 2024

UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings

The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN

October 25, 2024

Toyota Returns As Women’s Sports Summit Sponsor

Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 24, 2024

Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic

Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...

October 21, 2024

As women’s hoops boom, NIL boosters favor men, records show

Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington Post

October 19, 2024

Ancient DNA suggests our love for carbs goes back 800,000+ years

Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much deeper roots than previously thought, potentially explaining why so many of us find carbohydrates irresistible. By...

October 17, 2024

PWHL and LA Dodgers co-owner Mark Walter pledges $5.5 million to Women’s Sports Foundation

NEW YORK — Mark Walter, the PWHL and Los Angeles Dodgers co-owner, pledged $5.5 million to the $55 million capital campaign of the Women’s Sports Foundation on Wednesday night. Newsday

October 17, 2024

How New Balance’s ‘athlete-first’ approach to women’s sports partnerships is paying off

With the WNBA finals between the New York Liberty and the Minnesota Lynx in full swing, all eyes are on a league that has exploded in popularity this year. This season of the WNBA has had more 100-point games than any season in the league’s 28-year history. Glossy

October 9, 2024

JuJu Watkins Reportedly Signs a Multiyear Contract Extension With Nike

USC basketball star JuJu Watkins has reportedly signed a multiyear contract extension with Nike. Charania further reported that discussions with Nike to close the deal ended on Tuesday. Footwear News

October 8, 2024

The Gist’s revenue strategy is about more than typical sports content sponsors

Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue 20 fold in the past two years by targeting typical sports marketers alone, Jacie deHoop, co-founder and head...

October 1, 2024

Stanford Athletics Launches First-of-Its-Kind Collaboration With Tampon Brand Sequel

In a Just Women's Sports exclusive release, women's health and wellness startup Sequel announced an agreement with Stanford Athletics to provide Stanford athletes with free Sequel Spiral Tampons through the 2024/25 academic year. This is the first time a college athletic program has entered an official collaboration with a tampon brand in NCAA history. JWS

October 1, 2024

Zip Unveils New Ad Campaign with WNBA Superstar Kelsey Plum

Zip (ASX: ZIP), a digital financial services company offering innovative, people-centered products, today announced a new advertising campaign featuring two-time WNBA champion, Olympian, and superstar Kelsey Plum. The "Pay How You Want" campaign showcases Zip's payment options that let customers manage their spending without relying on traditional credit solutions and make...

September 26, 2024

Lululemon ends partnership with ultrarunner Camille Herron

Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal. On Monday, we reported on the couple’s history of making pro-Herron edits to her Wikipedia page while editing the pages of other ultrarunners (including Courtney Dauwalter and Kilian Jornet) to remove or...

September 24, 2024

Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

NEW YORK, Sept. 20, 2024 -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm...

September 24, 2024

Aspen Sponsors Women’s Match Racing Regatta

The Royal Bermuda Yacht Club and World Match Racing Tour today announced re-insurer Aspen as title sponsor of the new Aspen Bermuda Women’s Match Racing Regatta to take place alongside the 71st Bermuda Gold Cup from 29 October to 3 November in Hamilton Harbour. A spokesperson said, “It is the...

September 12, 2024

Norrøna Announces New Partnership with Protect Our Winters

OSLO, Norway (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate...

September 4, 2024

WNBA Expansion Team Valkyries Sign Chase as First Jersey Sponsor

The Golden State Valkyries and JPMorgan Chase have signed a multi-year sponsorship that will make the banking giant’s Chase Freedom brand the first founding partner of the WNBA expansion team, which starts play in 2025. Chase Freedom’s logo will be on the club’s home and away jerseys. The team calls Chase their jersey “shield”...

September 4, 2024

Gender Equity at Heart of New California NIL Law

The NCAA isn’t the only entity trying to force the terms of name, image, and likeness (NIL) deals to become public. Last week, the California state legislature passed an amendment to its existing NIL law requiring any deals worth $5,000 or more to be reported to their schools, who will...

September 3, 2024

Downy and Venus Williams Pair Up to Smash Tough Odor Out of Laundry

Downy®, the #1 most trusted fabric rinse for odor removal**, announced today that it is teaming up with tennis champion and entrepreneur Venus Williams to showcase how its breakthrough laundry odor remover, Rinse & Refresh, helps rinse away the most stubborn odor and residue trapped within the funkiest fabrics that take...

September 3, 2024

Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

VOSS, NORWAY (September 3, 2024) /SPORTSWIRE WOMEN/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...