SPONSORSHIP NEWS

March 13, 2026

Just Women’s Sports Partners With Under Armour To Spotlight USA Flag Football Star Isabella Geraci

Just Women's Sports (JWS), the leading multimedia platform dedicated exclusively to women's sports, teamed up with Under Armour to spotlight USA Football standout and Under Armour athlete Isabella Geraci. The video profile follows Geraci's journey from falling in love with football to earning a spot as a wide receiver for...

March 10, 2026

All Women’s Sports Network and Disc Golf Pro Tour Announce New, Multi-Year Distribution Partnership

The Disc Golf Pro Tour (DGPT) is pleased to announce the finalization of a multi-year extension of its partnership with the All Women’s Sports Network (AWSN) to increase global television distribution of the league’s Women’s Pro Open (FPO) field over the course of its 2026 and 2027 seasons. AWSN is the world’s...

March 10, 2026

Fever Expands into Women’s Sports as Front of Shirt Sponsor and Strategic Partner for FC Badalona Women

Fever, the global live entertainment platform, today announced a strategic partnership with Mercury13, the multi-club ownership group dedicated exclusively to women´s football. The announcement comes as Mercury13 acquires FC Badalona Women, the group's first expansion into the Spanish football market. Fever will become the club's front of shirt sponsor, marking...

March 9, 2026

Women’s soccer sponsorship up 53% since 2022/23

Ampere noted that teams with the biggest fan growth had the most significant commercial momentum, noting that Arsenal, Chelsea and Barcelona ranked among the top 15 per cent of European clubs for growth in sponsorship deals. Fan growth was attributed to help the trio sign new partners like Uber, Starling and Ticketmaster this...

March 9, 2026

Sport Ireland renews sponsorship of the KPMG Women’s Irish Open

On Women in Sport Week, Sport Ireland has announced the renewal of its sponsorship of the KPMG Women’s Irish Open, reaffirming its commitment to supporting the continued growth of women’s sport and world-class sporting events in Ireland. The 2026 event will take place from August 27 – 30 2026 on...

February 24, 2026

Emma Raducanu quits Nike for new clothing sponsor

Emma Raducanu has left Nike and signed with a new clothing sponsor as Uniqlo announced they had brought the tennis star on board. The British No 1 has worn Nike since she was a teenager and signed an extension with the sportswear giant after winning the US Open in 2021. But the 23-year-old has now...

February 23, 2026

Emma Raducanu quits Nike for new clothing sponsor

Emma Raducanu has left Nike and signed with a new clothing sponsor as Uniqlo announced they had brought the tennis star on board. The British No 1 has worn Nike since she was a teenager and signed an extension with the sportswear giant after winning the US Open in 2021. But the 23-year-old has now...

February 23, 2026

Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round

BOULDER, Colo. (February 23, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every...

February 4, 2026

DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide

CENTENNIAL, Colo., (February 4, 2026) /SPORTSWIRE WOMEN/ — DNA Vibe, the regenerative technology company behind SHINE, a purpose-driven movement created to unlock human potential and revitalize communities, today announced an expanded strategic partnership with Parity, the premier platform for professional women athlete partnerships. The enhanced collaboration amplifies SHINE’s mission to...

February 3, 2026

Women’s sports win before the Games begin: new study by Parity and SurveyMonkey reveals growing fan demand for women’s Winter Olympic sports and greater gender equity at the Games

February 3, 2026 /SPORTSWIRE WOMEN/ — Parity, the leading platform for professional women athlete partnerships, and SurveyMonkey, the world’s most popular platform for surveys and forms, today released new international research showing that women’s sports are entering the 2026 Winter Olympics with increasing fan momentum, matching or surpassing men’s events in...

January 30, 2026

Why can’t Premiership Women’s Rugby get a title sponsor?

Premiership Women's Rugby executive chair Genevieve Shore says she is "very disappointed" the league remains unable to secure a title sponsor. England won a home World Cup in front of 81,885 spectators at Twickenham in September and the league has enjoyed a boost in attendances and TV viewers since then....

January 5, 2026

Unrivaled Names Thorne as Official Sports Nutrition Partner

Unrivaled presented by Samsung Galaxy announced a multiyear partnership with Thorne, a leader in science-backed health and wellness solutions for athletes, in a move that makes Thorne both the Official Sports Nutrition partner of the league and the jersey patch partner of Breeze BC. It marks Thorne's first official women's...

December 30, 2025

CCB Kenetik p/b Levine Law Group Announces 2026 Roster, New Co-Title Sponsor, and Expanded International Goals

BOSTON, Mass. (December 30, 2025) /SPORTSWIRE WOMEN/- CCB Kenetik p/b Levine Law Group Elite Women’s Cycling Team is proud to announce its 2026 roster, a major new co-title sponsorship, and the addition of one of the most decorated American cyclists in history to its leadership ranks. Building on more than...

December 18, 2025

Lincoln Financial Serves as First-Ever Game Break Sponsor for Women’s Sports Desk on FOX Sports’ Women’s College Hoops Coverage

Lincoln Financial announced a first-of-its-kind agreement with FOX Sports, becoming the inaugural Game Break sponsor for the Women’s Sports Desk featured in the network’s live women’s college basketball coverage. The multi-year sponsorship reflects Lincoln’s commitment to amplifying visibility for women’s athletics and championing financial confidence and empowerment through broader audience...

December 15, 2025

Unrivaled Names Thorne as Official Sports Nutrition Partner

Unrivaled presented by Samsung Galaxy today announced a multiyear partnership with Thorne, a leader in science-backed health and wellness solutions for athletes, in a move that makes Thorne both the Official Sports Nutrition partner of the league and the jersey patch partner of Breeze BC. It marks Thorne's first official...

December 12, 2025

Toyota becomes exclusive auto partner of Portland Fire, expands support for women’s sports

The Portland Fire announced a new partnership this week with Toyota, which will serve as the team’s exclusive automotive partner. The deal expands Toyota’s investment in women’s sports in Portland, as the company is now partnered with both RAJ Sports franchises, the Portland Fire and the Portland Thorns. To kick off the...

December 12, 2025

Belgian Waffle Ride and Distance To Empty Partner to Expand Women’s Participation Across the BWR Series

Encinitas, CA (December 12, 2025) /SPORTSWIRE WOMEN/ — The Belgian Waffle Ride (BWR), North America’s most irreverent and demanding unroad cycling series, is proud to announce a strategic partnership with Distance To Empty (DTE), the women-led cycling program founded by professional cyclist and advocate Starla Teddergreen. Together, BWR and DTE are launching an ambitious,...

December 10, 2025

Women’s tennis body signs biggest sponsorship deal in the history of women’s sport

In a landmark moment for women’s tennis, the WTA has signed what is believed to be the biggest sponsorship deal in the history of female sport with Mercedes Benz. The WTA today announced that the German car manufacturing giant would become their ‘premier partner’, affirming the tour’s status as the...

December 8, 2025

WNBA Champion Sabrina Ionescu Becomes Global Brand Ambassador for Ant International

Four-time WNBA All-Star Sabrina Ionescu today becomes a new Global Brand Ambassador for Ant International, a leading global provider of digital payments, digitisation, and financial technology. The partnership is built on a shared commitment to creating a more inclusive and sustainable world through empowering underserved communities and youth groups with...

December 8, 2025

Exclusive: Adidas extends deal with Women’s National Football Conference

Adidas’s early history is in international football, but in recent years, the brand has been throwing its weight behind American football—women’s tackle football, to be exact. That is now set to continue. Adidas, which was one of the first sponsors of the Women’s National Football Conference (WNFC) during its inaugural...

December 4, 2025

Caitlin Clark’s 2025 Salary: $114K From WNBA, $16M From Sponsors

It was a frustrating season on the court for Caitlin Clark, as a series of injuries limited her to suit up in only 30% of Indiana Fever games during the 2025 WNBA regular season. But she crushed it off the court, thanks to an endorsement portfolio that pushed her total...

December 3, 2025

Women’s sports sponsorship in India growing 50% faster than men’s: Report

Women’s sports in India are emerging as a fast-growing commercial and cultural category, according to a new year-end report by LS Digital. Titled 'The Rise of Women's Sports Marketing in India,' the study examines how India’s Women’s Cricket World Cup victory and broader institutional reforms are reshaping fandom, digital consumption,...

November 25, 2025

Kailas FUGA’s Budha Sisters take Ultra-Trail Cape Town by Storm

Cape Town, South Africa (November 25, 2025 ) /SPORTSWIRE WOMEN/ - Kailas FUGA athletes Sunmaya Budha blazed to victory winning the RMB Ultra-Trail Cape Town (UTCT) Women’s 100k while her sister Ran Maya Budha took third place in the women’s 50k. This wraps up a year which has seen the pair...

November 20, 2025

Gatorade® aims to accelerate women’s sports through partnership with F1 ACADEMY™ rookie driver, Lisa Billard

Gatorade® today announces its sponsorship of F1 ACADEMY™ rookie driver Lisa Billard, marking its mission to make performance support accessible. Lisa Billard, viewed as one of the sport’s new rising talents, has shown impressive potential at just 16 years of age. She became the Women’s Champion at the 2025 French...

November 18, 2025

lululemon Unveils Athlete Kit for Milano Cortina 2026 Olympic and Paralympic Winter Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee

Today, lululemon (NASDAQ:LULU), in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership...