SPONSORSHIP NEWS

February 19, 2025

Thorns ink NWSL record kit deal with home security company Ring

National Women's Soccer League side Portland Thorns have inked the most valuable kit deal in the league's history after signing Ring home security as a multi-year sponsor. Reuters

February 14, 2025

Gotham FC Signs Record-Breaking Sponsorship Deal With Dove

Gotham and Dove are teaming up, with the 2023 NWSL champs signing a record-setting multi-year kit partnership with the beauty brand on Thursday. Just Women's Sports

January 28, 2025

Lexie Hull ‘So Excited’ to Team Up With Kate Martin for Athleta Apparel Partnership

On January 28, women's performance activewear brand Athleta announced that they have added WNBA and Unrivaled stars Lexie Hull and Kate Martin to its Power of She Collective, which, "deepen its relationship with female athletes at every stage of their careers and further build on its mission of inspiring women...

January 28, 2025

Saudi Arabia announces first women’s football sponsorship

The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme. Inside World Football

January 16, 2025

Manchester City Women’s scores Revolut sponsorship

The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’ visibility in both the UK and internationally. Revolut will feature prominently on Manchester City Women’s training kit sleeve, with the deal also seeing the team’s captain, Alex Greenwood, become a Revolut...

January 16, 2025

Canadian Olympic sprinter signs pro contract with Adidas

On Wednesday, Canadian olympic sprinter, Audrey Leduc took to Instagram to announce yet another remarkable achievement: the signing of a professional contract with Adidas. Running Magazine

January 15, 2025

Emma Olofsson signs with OnlyFans for 2025

In yet another sponsorship devlopment, Emma Olofsson is now riding for OnlyFans. While what fans can expect on OnlyFans is always debatable, Emma promises to bring the best content possible. Cycling Magazine

January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /SPORTSWIRE WOMEN/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 8, 2025

Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership

The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo

January 7, 2025

Alé partners with Fenix-Deceuninck women’s WorldTour team

Italian apparel brand Alé has announced its partnership with one of the most prestigious women’s teams on the WorldTour circuit, Fenix-Deceuninck. The partnership – said to reaffirm the brand’s commitment to supporting women’s cycling – begins with the 2025 cycling season, and sees the brand become the official kit supplier for the...

December 27, 2024

Sumarpo Powers IRONMAN 70.3 Muskoka with Eco-Friendly Wetsuits Through 2025

December 27, 2024 /SPORTSWIRE WOMEN/- Muskoka’s wild landscapes and iconic lakes define the IRONMAN 70.3 experience. Partnering with Sumarpo through 2025, the race deepens its alignment with nature, offering athletes a wetsuit choice that reflects their respect for the environment and their love for the sport. Nestled in Canada’s picturesque...

December 10, 2024

Under Armour Named as Unrivaled’s Official Uniform Partner

Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...

December 6, 2024

Nike Was WNBA Star Caitlin Clark’s Most Valuable Endorsement Deal in 2024

Caitlin Clark brought a considerable amount of eyes to the WNBA this past season, which proved to be financially lucrative for the Indiana Fever star. Footwear News

December 4, 2024

Women’s Sports Sees 200% Media Investment Gain: Horizon 12/04/2024

Demand for women’s sports is rising. Overall TV viewership of women’s sport is up 81% over the last three years in persons two years of age and older -- 145% for women’s college basketball; 76% for WNBA, and 99% for women’s international/club soccer events. MediaPost

December 3, 2024

Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut

The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year deal. Financial details were not released. Sportico

November 29, 2024

FanDuel Extends Position in Women’s Sports and Becomes an Official Sportsbook Partner of the Professional Women’s Hockey League (PWHL)

TORONTO, Nov. 29, 2024 -- FanDuel, North America's premier online gaming company, announced today a new partnership with the Professional Women's Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90...

November 26, 2024

State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League

State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand.  Newsroom State Form

November 19, 2024

Angel City Signs NYX Makeup Brand as Sleeve Partner

Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup brand on the sleeve of the home and away jerseys of the NWSL club starting with the 2025 season. NYX replaces women’s footwear company Birdies, which had been the sleeve partner since Angel City’s started play as an expansion...

November 18, 2024

WNBA sponsorship deals are booming, but some players are getting left out. Here’s why

Many of the WNBA’s young stars like Caitlin Clark and Angel Reese brought deals with them from their playing days in college, including name, image and likeness agreements that became endorsements with such companies as Nike, Reebok and Gatorade. Players of different backgrounds landed a variety of other endorsement deals...

November 6, 2024

Three women’s sports nearing NCAA championship sponsorship threshold

Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship data released in October. NCAA

October 31, 2024

Deloitte is upping the ante on its women’s sports sponsorships

The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 27, 2024

UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings

The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN

October 25, 2024

Toyota Returns As Women’s Sports Summit Sponsor

Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...