SPONSORSHIP NEWS

April 10, 2025

Sephora continues women’s basketball push with Golden State Valkyries deal

Beauty retailer Sephora has struck another deal in women’s basketball by becoming a founding partner of the Golden State Valkyries. Agreement includes naming rights to team’s 31,800-square-foot Oakland training facility, which will be known as the Sephora Performance Center. SP

April 7, 2025

Cosmetic brands capitalizing on the expansion of women’s sports

Sports wield an influence that transcends the game, particularly in women’s sports, where the values of empowerment align closely with those espoused by cosmetic brands. Sportcal

April 3, 2025

Reebok Basketball Signs WNBA Dallas Wings Star DiJonai Carrington

Reebok Basketball has signed DiJonai Carrington, a guard for the WNBA‘s Dallas Wings, to its ambassador roster. She will compete wearing the Engine A, Reebok’s new performance basketball shoe. Footwear News

April 2, 2025

Superfeet Named Insole Supplier of the Professional Women’s Hockey League

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey...

April 1, 2025

BMW Confirms Sponsorship Renewal with KPMG Women’s Irish Open

BMW Group Ireland have announced a continued partnership with the KPMG Women’s Irish Open. The company has signed a new two-year agreement as ‘Official Car Partner’ and Premium Sponsor, building on its 2024 inaugural partnership with Tournament partners Forefront Sports. Sport For Business

March 31, 2025

Former Pro Volleyball Player Gabrielle Reece On Becoming Vionic’s First-Ever Well-Being Ambassador: ‘Everyone Is An Athlete’

In 1994, professional beach volleyball player Gabrielle Reece became the first female athlete to design a shoe for Nike. More than 30 years later, the now-retired competitor will have her first namesake sneaker with Vionic as the newly minted well-being ambassador for the science-focused footwear brand, with a release set for Spring ’26. FN

March 31, 2025

Former Pro Volleyball Player Gabrielle Reece On Becoming Vionic’s First-Ever Well-Being Ambassador: ‘Everyone Is An Athlete’

In 1994, professional beach volleyball player Gabrielle Reece became the first female athlete to design a shoe for Nike. More than 30 years later, the now-retired competitor will have her first namesake sneaker with Vionic as the newly minted well-being ambassador. Footwear News

March 27, 2025

Sprouts Farmers Market Inks 8 New Women’s Sports Deals

As an extension of its PowHERed by Sprouts program, Sprouts Farmers Market has added eight new individual Name, Image and Likeness (NIL) deals with female college athletes to its roster. Progressive Grocer

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 10, 2025

Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team

Boulder, Colorado /SPORTSWIRE WOMEN/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...

March 9, 2025

DJ Lagway Boosts Florida Women’s Sports with NIL Donation

For International Women’s Day, University of Florida quarterback DJ Lagway announced a significant donation that he will be making with a portion of his NIL earnings to bolster the Gators’ women’s sports programs. Yard Barker

March 7, 2025

Adidas Adds Olympian Ilona Maher to Its Star-Studded Athlete Roster

With Women’s History Month here, Adidas has added a history-making athlete to its roster: rugby superstar Ilona Maher. In a statement, Adidas said it will provide Maher with its top-tier apparel and footwear to support her game as part of this multiyear partnership. Footwear News

March 5, 2025

Under Armour Adds Style-Savvy WNBA Star Nika Mühl to Its Athlete Roster

When Nika Mühl steps on the court next to terrorize WNBA foes with her relentless defense, she will be wearing Under Armour. Footwear News

March 4, 2025

From Portland, with love: Alaska Airlines partners with Portland Thorns FC & Portland WNBA expansion team to celebrate and elevate women’s sports

Alaska Airlines is proud to announce that it will be the official airline partner of Portland's new WNBA team and is renewing its role as the official airline of Portland Thorns FC. Alaska Airlines

February 25, 2025

Unrivaled promo to bring women’s sports push to a new place — a NASCAR race

“Women’s Sports = Good Business.” “A Movement Not A Moment.” “Women’s Sports; Are You Watching Yet?” Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a NASCAR racetrack. Ally Financial, which sponsors Alex Bowman’s No. 48 car, has chosen to use its...

February 19, 2025

Thorns ink NWSL record kit deal with home security company Ring

National Women's Soccer League side Portland Thorns have inked the most valuable kit deal in the league's history after signing Ring home security as a multi-year sponsor. Reuters

February 14, 2025

Gotham FC Signs Record-Breaking Sponsorship Deal With Dove

Gotham and Dove are teaming up, with the 2023 NWSL champs signing a record-setting multi-year kit partnership with the beauty brand on Thursday. Just Women's Sports

January 28, 2025

Lexie Hull ‘So Excited’ to Team Up With Kate Martin for Athleta Apparel Partnership

On January 28, women's performance activewear brand Athleta announced that they have added WNBA and Unrivaled stars Lexie Hull and Kate Martin to its Power of She Collective, which, "deepen its relationship with female athletes at every stage of their careers and further build on its mission of inspiring women...

January 28, 2025

Saudi Arabia announces first women’s football sponsorship

The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme. Inside World Football

January 16, 2025

Manchester City Women’s scores Revolut sponsorship

The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’ visibility in both the UK and internationally. Revolut will feature prominently on Manchester City Women’s training kit sleeve, with the deal also seeing the team’s captain, Alex Greenwood, become a Revolut...

January 16, 2025

Canadian Olympic sprinter signs pro contract with Adidas

On Wednesday, Canadian olympic sprinter, Audrey Leduc took to Instagram to announce yet another remarkable achievement: the signing of a professional contract with Adidas. Running Magazine

January 15, 2025

Emma Olofsson signs with OnlyFans for 2025

In yet another sponsorship devlopment, Emma Olofsson is now riding for OnlyFans. While what fans can expect on OnlyFans is always debatable, Emma promises to bring the best content possible. Cycling Magazine

January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /SPORTSWIRE WOMEN/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 8, 2025

Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership

The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo

January 7, 2025

Alé partners with Fenix-Deceuninck women’s WorldTour team

Italian apparel brand Alé has announced its partnership with one of the most prestigious women’s teams on the WorldTour circuit, Fenix-Deceuninck. The partnership – said to reaffirm the brand’s commitment to supporting women’s cycling – begins with the 2025 cycling season, and sees the brand become the official kit supplier for the...