SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
October 21, 2022
LPGA Tour experiences massive brand partnership growth in 2022, according to report
According to a study from marketing and advertising company SponsorUnited, the LPGA Tour led all women’s sports leagues with 940 brand deals in 2022. That number represents a 30% increase in overall brand deals year-over-year for the league, with an 18% rise in new brand partnerships. Golf.com
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October 19, 2022
EA Sports to invest $11m in women’s soccer
EA Sports announced that it will be investing $11 million in women's soccer via its Starting XI Fund. The initiative intends to grow the sport as it will fund in-game, league, club and athlete investments. Next year, the gaming firm said that it will also invest in a women's football...
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October 19, 2022
LPGA’s LA Championship purse will double to $3 million in 2023 with addition of new sponsors
The purse at the LPGA stop at Wilshire Country Club will double in 2023 to $3 million thanks to new title and presenting sponsors. The LPGA and Outlyr have announced that the newly renamed JM Eagle LA Championship presented by Plastpro will take place April 27-30 with a field of...
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October 14, 2022
Vizzy Becomes Official Hard Seltzer of the PWHPA
Vizzy Hard Seltzer and the Professional Women’s Hockey Players Association (PWHPA) announce a new partnership to help support the upcoming season for top women’s hockey players. The first event in the Secret® Dream Gap Tour began in Montreal. The partnership includes seltzer exclusivity and rights to marks, visibility assets such...
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October 14, 2022
Women’s sport sponsorships increase 20% in 2022
The 2022 Women In Sports Report, which analysed partnerships for collegiate and professional sports across teams and individual athletes, found that finance brands – already the most active sponsorship category among women’s sport – increased their sponsorship activity by 30 per cent YoY. Completing the top three were apparel and accessories, and...
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October 13, 2022
Gatorade® Canada Partners with The PWHPA For Upcoming Season
Gatorade® Canada, the leader in sports fuel, announces a new partnership deal with The Professional Women’s Hockey Players Association (PWHPA) on their upcoming 2022-23 season kicking off with the Secret® Dream Gap Tour on October 14th in Montreal. This partnership further supports Gatorade’s mission to invest in areas that fuel sports...
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October 12, 2022
WNBA and BreakAway announce partnership
The WNBPA and BreakAway Data have announced a partnership that will allow gamers to use the BreakAway app to commercialize, collect, control and store their data, the two sides announced on Monday. BreakAway app features include data related to GPS/tracking, biomechanics, sensors, wearables, and sleep/rest. USA Sports
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October 11, 2022
Nike signs five young basketball players to NIL deals
Nike signed its first NIL deal with a college athlete, UCLA soccer player Reilyn Turner, in 2021. The first high school players to make a deal with the sportswear giant were soccer-playing sisters Alyssa and Gisele Thompson, who signed an agreement in May of this year. Biz Journals
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October 10, 2022
Alaska Airlines to redirect sponsorship funds for Timbers, Thorns
Alaska Airlines has announced they are redirecting Timbers and Thorns FC sponsorship funds. In a statement, the company said the money will be allocated to the National Women's Soccer League Players Association. The move comes after an investigation revealed emotional and sexual abuse in women's soccer, including at providence park. KATU
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October 10, 2022
W Series cancels three remaining races due to financial difficulties
The all-woman W Series cancelled its remaining three races in the United States and Mexico for financial reasons on Monday and declared Britain's Jamie Chadwick champion for the third season in a row. ESPN
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October 10, 2022
Colorado State University receives largest gift devoted to women’s sports in Mountain West history
Construction is the great sign of progress, and it can be seen all over the Colorado State University campus. That's thanks to a $5 million gift from the Bohemian Foundation to be used for women's athletics. 9 News
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October 7, 2022
Women’s soccer is booming in England. But the big money hasn’t caught up yet
The top-tier England women’s league is selling out major stadiums after the national team won the European Championship over the summer. Grassroots funding and a big broadcasting deal have boosted the game, but a review has flagged increased sponsorship revenue as an important component in growing it further. Though the women’s game...
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September 27, 2022
Why brands should bet big on the future of women’s sport
Brands are queuing up to sponsor England’s Euro 2022 stars in the aftermath of the Lionesses’ success. But long-term partnerships with a wider purpose to support women’s sport, will be key to winning over a new value-conscious audience of consumers. Raconteur
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September 26, 2022
Angel City name Chevrolet as latest founding partner
The deal places Chevrolet into the same third-level sponsorship tier as eight other brands, including Therabody, Heineken and Diageo’s Jane Walker whiskey line. Angel City have confirmed, as per all of the franchise’s commercial deals, the tie-up with Chevrolet will see ten per cent of partnership revenue redistributed back to...
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September 23, 2022
LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M
The Mizuho Americas Open will take place May 29 to June 4, 2023, in the shadow of New York City at Liberty National Golf Club in Jersey City, N.J., which has hosted the Presidents Cup and the PGA Tour playoffs. The event represents Mizuho Americas’ first foray into sports sponsorship,...
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September 19, 2022
UConn women’s basketball star Paige Bueckers has NIL endorsement deal with Bose
Paige Bueckers won't be on the court of the UConn women's basketball team this season as she recovers from ACL surgery. But Bueckers, among the most marketable college athletes in the country, will continue to be visible in the name, image and likeness space. On Monday, she announced to her...
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September 5, 2022
Women’s sports sponsors are trustworthy leaders, industry report finds
The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also found that regular spectators of women’s sports have significant levels of sponsorship recall with 82% of...
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September 3, 2022
Serena Williams Forever Changed How Brands See Female Athletes
The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on marketing budgets everywhere and her overwhelming success convinced the Pepsico Inc. division, which first partnered with...
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September 3, 2022
Michelob Ultra Debuts Limited-Edition Serena Williams Cans After Her Final Singles Match
Michelob Ultra is celebrating Serena Williams' storied career. Following her final singles match at the US Open on Friday, the beer company announced that it will release 100 limited-edition packs of 24 cans in honor of the 40-year-old tennis icon. People
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September 2, 2022
Paige Bueckers Stands to Earn More in College Than She Would As a Pro
Bueckers has an array of N.I.L. deals that will generate much more than the base salary even for the No. 1 pick in the W.N.B.A. Last November she became the first-ever college athlete to be signed by Gatorade during the N.I.L. era. She also has deals with StockX, a global e-commerce...
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August 30, 2022
Women in Sports Tech partners with SRAM to help grow opportunities for women in cycling
SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST has a strong reputation globally for its impactful work. In five short years, WiST's unique programs and engaging original content have...
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August 29, 2022
World Rugby and IWG on Women and Sport launch four-year strategic partnership
World Rugby and the IWG on Women and Sport aim to use their partnership to increase awareness regarding the need to establish positive transformation across sports by organising several shared initiatives. The length of the partnership means it is set to incorporate the 2021 and 2025 Rugby World Cups in...
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August 25, 2022
Rutgers Women’s Sports Athletes Sign NIL Deal to Commemorate Title IX
Athletes will promote the city of New Brunswick, and will be featured in a video that Knights of The Raritan president Jon Newman and DEVCO’s president Chris Paladino collaborated on. FOS
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August 25, 2022
Five WNBA Players Who Have Made The Crypto Leap
The WNBA has officially entered the wide world of cryptocurrency. The league joined forces with Coinbase in October, making the company the league’s exclusive cryptocurrency platform partner. As part of the partnership, all 144 members of the WNBA Players’ Association will receive Coinbase accounts and crypto funds to become more...
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August 23, 2022
Barcelona score Heura Foods partnership for women’s team
Heura Foods will become a partner of the women’s team Barcelona for the next three seasons. From the start of the 2022/23 season, Heura’s plant-based products will be available at the team’s Johan Cruyff Stadium home, with the brand also set to receive LED promotion at the venue, as well...