SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
March 28, 2023
Women’s Sports Network signs sponsor deal with Michelob Ultra as the network continues to expand OTT approach
The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off. Only five months after its launch, the free ad-supported streaming television (FAST) channel announced on Tuesday its first-ever...
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March 23, 2023
Why PepsiCo’s women’s soccer sponsorship is about more than signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive
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March 14, 2023
2023 Women’s March Madness Ad Inventory Sells Out
On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...
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March 13, 2023
Women’s Tennis Association Secures $150M Investment
The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures. SGB Media
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March 9, 2023
Women’s Tour announces 2023 route with ‘urgent’ call for sponsors
Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...
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March 8, 2023
Milk Aims to Sponsor Every Woman Running a Marathon This Year
A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...
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March 3, 2023
Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic apparel, and footwear partner of Athletes Unlimited sports. The deal covers all four Athletes Unlimited sports - softball, lacrosse, volleyball,...
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March 1, 2023
Angel City FC score partnership with PNC Bank
In accordance with the agreement, PNC will support Angel City’s 10-per cent sponsorship investment reallocation scheme and cooperate with the club to develop projects for “women financial decision-makers” in the Los Angeles region. PNC will assist the club’s retirement programme, Player 22, for NWSL players who want to start social...
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February 24, 2023
NCAA Issues First NIL Ruling, With Cavinder Twins at the Center of It
The NCAA issued its first ruling in a name, image and likeness infractions case Friday, wading into what until now had been uncharted waters in terms of rules enforcement. A case involving Miami women’s basketball players Haley and Hanna Cavinder reached a negotiated resolution that resulted in a three-game suspension...
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February 21, 2023
Houston Dash signs multi-year partnership agreement with Magellan Corporation
The agreement establishes Magellan Corporation as an official partner of the Houston Dash for the next three years. The Magellan Corporation’s logo will be featured on the right sleeve of both the home and away jersey and will debut when the Dash open the NWSL season on March 26 at...
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February 21, 2023
Sabrina Ionescu’s WNBA rookie card sells for record price
Sabrina Ionescu continues to fly high, even in the WNBA offseason. A special edition of the New York Liberty guard’s rookie card sold for a record price Sunday night. The 2020 Panini Prizm WNBA Black Gold card went for $10,800 at auction, making it the most expensive WNBA card ever, per...
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February 20, 2023
Ally inks sponsorships with Disney/ESPN, ACC
Ally Financial has finalized a one-year, multimillion-dollar sponsorship deal with ESPN and Disney that funnels 90% of its overall investment into women’s sports, as well as a separate 3 1/2-year agreement to become the first title sponsor of the ACC Women’s Basketball Tournament. Ally will sponsor a monthly ESPN "SportsCenter" segment called Moment Worth...
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February 16, 2023
Ultrarunner Camille Herron announces new sponsor: Lululemon
Hundred-mile and 12-hour world record holder Camille Herron of Oklahoma City, Okla. ended speculation about her new sponsor with Wednesday’s announcement that she has joined forces with the running and yoga brand Lululemon. The runner recently announced that she would be sponsored by a company that is new to the...
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February 1, 2023
CAA to represent women’s hockey players, signing eight
CAA is now representing women's hockey players, hoping to minimize the gender gap and help grow the sport. The Creative Artists Agency has signed eight women's hockey players, including two-time Canadian Olympic medalist Blayre Turnbull and Boston College captain Hannah Bilka, to its initial roster, promising to provide the same...
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February 1, 2023
NWSL and Adobe launch female content creator programme with multi-year deal
The National Women’s Soccer League (NWSL) has struck a multi-year partnership with creative software specialist Adobe that will see the US-based property launch a new programme for female content creators. SP
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January 31, 2023
Skydiving Trail Runner Allie McLaughlin Takes Flight
Although McLaughlin has been skydiving more than 330 times in the past six years, this was no typical jump. On this occasion, with Droplyne Balloons an hour southeast of Phoenix, she went up in a hot air balloon that rose about 10,000 feet above the ground, then, while wearing Hoka...
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January 26, 2023
$3 Million Worth Alex Morgan Shockingly Surpassed Serena Williams and Naomi Osaka To End 2022 As the Most Endorsed Female Athlete
It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played a large role in helping women’s soccer gain the popularity it enjoys today. Essentially Sports
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January 25, 2023
Top WNBA Prospect Haley Jones Is Using NIL to Elevate Women’s Hoops
The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats by Dre. But she also has partnerships with companies like natural hair care brand Uncle Funky’s...
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January 18, 2023
TaylorMade bolsters LPGA Tour staff, signs 12-time winner Brooke Henderson
A 12-time winner on the LPGA Tour (including a pair of major championships), Henderson is among the LPGA’s elite, currently ranked No. 7 in the world. After switching to TaylorMade’s TP5x ball last year she racked up two victories and 10 top-10 finishes. One of the wins was her second...
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January 17, 2023
The Unexpected Trend With NIL Apparel Sponsors
The majority of athletes appear to be sticking with their school’s apparel brands: South Carolina’s Aliyah Boston inked a long-term deal with Under Armour; UCLA’s Reilyn Turner signed with Nike; and hundreds of athletes at Adidas schools have begun to work with the company. But a select few have deviated....
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January 14, 2023
World No. 2, LPGA star Nelly Korda signs apparel deal with Nike
The World No. 2 golfer is one of the biggest stars in the game of golf and on the LPGA. Last month at the QBE Shootout, Max Homa and Kevin Kisner called her the Tiger Woods of the LPGA. Korda is now going to dress like the 15-time major champion....
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January 10, 2023
H&M Move signs women’s football ‘legend’ Nadia Nadim
For some women athletes, eschewing contracts with household-name sports brands in favor of more niche names creates opportunities to use their voices and benefit from more individualized resources and protections. Surface
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January 10, 2023
NIL Collectives Are Slacking on Supporting Women’s Sports
In 2022, name, image, and likeness collectives — groups of donors, alumni, and local businesses who pooled resources to provide deals to local athletes — took the college sports landscape by storm. More than 250 collectives have popped up nationwide, from the richest Power 5 programs to some of the...
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January 4, 2023
H&M Move signs women’s football ‘legend’ Nadia Nadim
H&M is continuing to put support behind its still-new activewear brand, H&M Move, and has signed one of women’s football’s best players, Nadia Nadim. Fashion Network
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December 22, 2022
Simone Biles, online mental health care company Cerebral end partnership
Simone Biles and telehealth provider Cerebral Inc. have ended their partnership. Biles was announced as Cerebral’s chief impact officer in October 2021 and part of a partnership called “Simone Biles x Cerebral.” Biles’ contract ended earlier this year and was not extended. Cerebral, a company that offers online therapy, mental...
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