SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
March 27, 2024
State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL
State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the first for which Scripps Sports televised weekly regular-season games on Friday nights on ION, a national...
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March 26, 2024
Nothing But Net: Epsilon First to Offer NIL Deal for all Women’s D1 Basketball Tournament Participants
Epsilon, a global advertising and marketing technology company, today announced it is partnering with Opendorse, the leading athlete marketplace and NIL technology company, to launch "Work Together to Win Together," the first and only name, image and likeness (NIL) deal available to every female student-athlete participating in the Women's Division I...
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March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
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March 22, 2024
With March Madness Here, Jordan Brand Signs LSU Women’s College Basketball Star Mikaylah Williams
March Madness is underway, and Jordan Brand has signed one of the tournament’s most promising stars to a name, image and likeness (NIL) deal. The namesake brand of NBA icon Michael Jordan announced Friday that it has added LSU guard Mikaylah Williams to its star-studded athlete roster. FN
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March 21, 2024
Saucony signs pro runner Vanessa Fraser
A seven-time All-American from Stanford University, Fraser, 27, has set personal bests in the 3,000m indoors (8:51); 5,000m indoors (14:48); 10,000m (31:52); and half marathon (1:11:00). Fraser, who turned pro in 2018, is currently based in San Francisco and trains with Team Boss, an elite distance running team located in...
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March 20, 2024
Female athletes make up 52% of top 100 college stars with NIL deals
Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase from 38 per cent year-on-year, according to SponsorUnited’s NIL Marketing Partnerships 2023/24 report. The increasing popularity...
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March 15, 2024
South Carolina’s Fulwiley signs NIL deal with Curry Brand
South Carolina freshman MiLaysia Fulwiley has become Curry Brand's first official collegiate athlete after signing a multi-year, NIL partnership with the company associated with NBA champion Stephen Curry. Fulwiley was named Southeastern Conference Tournament MVP on Sunday, helping the top-ranked Gamecocks move to 32-0 in winning the title for the eighth time in...
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March 5, 2024
Las Vegas Aces announce multimillion-dollar partnership with Ally Bank
The Las Vegas Aces and Ally Bank announced Tuesday a multimillion-dollar, multi-year deal ahead of the 2024 WNBA season. Last year, Ally Bank committed to equally splitting its investments in men's and women's sports by 2027. Since, the company has inked deals with the National Women's Soccer League (NWSL) and the...
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March 4, 2024
Nike unveils clever Caitlin Clark billboard setup after Iowa star made history
Caitlin Clark needed 18 points vs. No. 2 Ohio State on Sunday to break Pete Maravich's career scoring mark. The Iowa star proceeded to drop 35 points in a 93-83 win to become the new record holder for the most points scored all-time in D1 college basketball. Nike, who signed...
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February 13, 2024
Pixel is now the Official Mobile Phone of the National Women’s Soccer League
Google Pixel is teaming up with the National Women's Soccer League (NWSL), one of the fastest-growing leagues in professional sports, as its Official Mobile Phone. Pixel puts the best of Google’s AI, services and features in the palm of your hand, and now NWSL fans can use it to stay...
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February 5, 2024
Pinarello enter Women’s WorldTour for first time with Roland Cycling
The legendary Italian bike manufacturer Pinarello has made its first entry into the Women's WorldTour, with the Treviso-based brand announced as the official bike partner of Swiss WorldTeam Roland Cycling. The Italian bike manufacturer will supply bikes to Swiss Women's WorldTeam, who counts Olympic champion Anna Kiesenhofer amongst its ranks. GCN
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January 30, 2024
Brooks Announces Shoe Deal With Former Nike Runner Kara Goucher
Brooks on Monday announced a new footwear deal with Kara Goucher, the two-time Olympian and three-time NCAA Champion runner. The deal includes a footwear sponsorship as well as speaking engagement and athlete collaboration opportunities. It will kick off with the U.S. Olympic Marathon Trials in Orlando in February. Goucher, who...
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January 24, 2024
Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...
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January 12, 2024
Women’s sport set to push US sponsorship revenue above ‘US$8bn’ in 2024
Last year, SponsorUnited found that the collective sponsorship revenue for US major professional sports outfits totaled US$6.7 billion. With leagues expanding overall inventory and offering entirely new categories, such as AR signage, there are plenty of opportunities that could appeal to new and existing advertisers. SP
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December 18, 2023
The WNBA Is Teaming Up With Women-Led Businesses
Finding the right partnership can be a slam dunk for a business--and women-led businesses are increasingly finding that partner in the Women's National Basketball Association. There's good reason for increased interest in the league; the WNBA audience has grown 43 percent year-over-year. More broadly, viewership of women's sports has surged in recent years, and...
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December 11, 2023
Inside the Larger Sponsorships and Rising Popularity of Women’s Golf
Alison Lee and Nasa Hataoka, who tied for second, each won $445,000. The big payday follows the rising popularity of women’s golf, and it’s a sign of the larger sponsor commitments supporting the earnings opportunities for professional women golfers. In 2024, the CME Group Tour Championship total purse will grow...
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October 24, 2023
Olivia Dunne’s Livvy Fund makes partnership with Accelerator Active Energy to deliver NIL deals for teammates
LSU gymnast and social media star Olivia Dunne’s "Livvy Fund" and Accelerator Active Energy announced a partnership on Tuesday that will deliver a first-of-its-kind NIL deal to several of her gymnast teammates. Accelerator Active Energy is the first brand to do NIL deals through the Livvy Fund, which will make eight different...
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October 17, 2023
Why Reebok Signing Women’s College Basketball Star Angel Reese Is a Major Statement for the Brand
During his college days, Shaquille O’Neal was a force on the court at LSU. For his first athlete signing as president of Reebok Basketball, he recruited a baller who is currently dominating at his alma mater. Today, Reebok announced that it has signed LSU women’s basketball star Angel Reese. This...
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October 12, 2023
KPMG extends with Women’s PGA through ’28
KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015 tournament. The deal was previously extended in 2017 and ran through this past summer’s event....
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October 6, 2023
NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps
The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...
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September 18, 2023
The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff
Last year, Gauff extended her New Balance contract after becoming the only active player in pro women’s tennis with a signature sneaker. And, at this year’s US Open, she laced up her shoe, the New Balance CG1, en route to winning her first career Grand Slam title. To celebrate the...
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September 6, 2023
UConn star Paige Bueckers signs multiyear deal with Nike
UConn women's basketball guard Paige Bueckers has signed a deal with Nike, the company announced Wednesday. "I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish...
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September 1, 2023
Spain’s Kissing Scandal Comes for Soccer’s Sponsors
Luis Rubiales, the president of the Spanish football federation who forcibly kissed star forward Jenni Hermoso on the lips after the Women’s World Cup final, has a multiplying list of enemies. If world soccer’s governing body, Spanish prosecutors, the government, the coaches, the players, their union or his own federation’s...
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August 17, 2023
Tennis World Champion Iga Swiatek Joins Team Visa as Newest Global Brand Ambassador
Visa has signed tennis champion Iga Swiatek to its roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. In 2020, at the impressive age of 19, Swiatek made history as the first-ever Polish tennis player to win a Grand...
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August 17, 2023
After the Women’s World Cup, what’s next for brands in women’s sports?
The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down. This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but...
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