SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
July 9, 2024
Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
Retired tennis legend Serena Williams' best place to see her — other than Paris Fashion Week or a random Ulta store — will be “In The Arena: Serena Williams,” an eight-episode docuseries that will debut on ESPN+ beginning July 10. Morgan Stanley serves as the presenting sponsor for “In The Arena” and will be featured...
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June 18, 2024
Jennifer Garner’s Once Upon a Farm and Angel City Football Club Partner to ‘Raise a Healthier Generation’
On June 18, Once Upon a Farm and Angel City Football Club (ACFC) announced that the organizations are teaming up to promote accessible, healthy eating for families and kids. Garner — who joined the Once Upon a Farm team as co-founder in 2017 — is among some of the famous names who...
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June 14, 2024
Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA
Back in April, news broke that the swoosh had signed newly-minted WNBA rookie Caitlin Clark to a reported multi-year, $28 million signature shoe deal, and Wilson fans rightly wondered where the two-time champ and MVP’s shoe was. There were media headlines and social media debates, all asking why a WNBA rookie had a...
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June 10, 2024
WNBA Rookie Kamilla Cardoso Is a Nike Athlete
WNBA rookie Kamilla Cardoso revealed she is a Nike athlete. On Monday, Nike confirmed with FN that she is aligned with the brand. Cardoso, 23, was selected by the Chicago Sky with the No. 3 overall pick in the 2024 WNBA Draft. During her college days at the University of South Carolina — where...
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May 30, 2024
Historic $100,000 Sponsorship Deal Sparks WNBA Investigation, Las Vegas Aces Under the Spotlight
In a groundbreaking move, the Las Vegas Convention and Visitors Authority (LVCVA) has bestowed each player of the Las Vegas Aces with a stunning $100,000 sponsorship deal, signaling a major shift in professional sports sponsorships. This generous gesture has, however, prompted the Women’s National Basketball Association (WNBA) to launch an...
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May 24, 2024
Portland Thorns welcome new slate of investors as women’s sports continue to grow in popularity
Portland’s professional women’s soccer team will add five new members to its investor group, including a former NBA player and the head of a major sportswear company, the club announced. In addition to Merchant, the new investors include Columbia Sportswear CEO and lifelong Portland-area resident, Tim Boyle. Joining them is...
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May 21, 2024
With Caitlin Clark’s Reported $28M Nike Deal Yet to Be Announced, She Scores a New Wilson Partnership
Not long after reports surfaced of an eight year, $28 million deal with Nike, Wilson Sporting Goods Co. announced it has entered into a multiyear partnership with WNBA star Caitlin Clark. Wilson announced Clark as part of its athlete roster on Tuesday, and stated it will release signature basketball collections “celebrating Clark’s continued legacy.” The brand also stated...
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May 20, 2024
Why women’s sport sponsorship requires a different strategy to the men’s
Those in favour of selling to women’s sponsorship rights separately from the men’s could point to several recent studies to support their case. For example, Sports Innovation Lab (SIL) found that 83 per cent of brands plan to increase their media investment in women’s sports in 2024, and SponsorUnited is predicting ‘unprecedented growth’ in sponsorship...
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May 17, 2024
CarMax Supports Women’s Sports with Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu
CarMax has a brand new campaign that launched on May 14th featuring WNBA legends Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu. Launching at the tipoff of the upcoming WNBA season, the campaign features an all-star, all-women roster–Sue Bird, A’ja Wilson, Sabrina Ionescu and Chiney Ogwumike – connecting the...
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May 9, 2024
Gatorade Adds WNBA Champion A’ja Wilson to Elite Athlete Roster
Wilson joins a prestigious lineup of basketball stars, including recent signees such as #1 WNBA draft pick Caitlin Clark and NBA standout Luka Dončić. As Gatorade continues its legacy of partnering with elite athletes, Wilson’s multiyear deal signifies a new chapter for both parties. “We’re thrilled about the addition of...
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May 6, 2024
US Olympic women’s water polo team gets support from Flavor Flav
Hall of Fame rapper Flavor Flav is throwing his support behind the United States women's water polo team, pledging to back the defending champions at the Paris Olympics. USA Today
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May 2, 2024
New Data Shows Star Women College Athletes Are Driving NIL Brand Deals
Women college athletes are getting more NIL dealsThe number of women among the top 100 athletes ranked by total NIL deals also increased 37% year over year in 2023 to surpass the number of men, with 52 women in the top 100. Business Insider
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April 24, 2024
Million-dollar gift to fund UNLV women’s sports careers initiative
An endowment of $1.05 million will fund career development for women in sports, according to a news release from the UNLV Athletics Department. The Diana Bennett Career Development Program for Women’s Sports will provide internship programming, resume building, career professional development and a variety of networking and job experience initiatives....
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April 24, 2024
Angel City FC Renews Three-Year Deal for Back of the Jersey Sponsor
Angel City Football Club (ACFC) has renewed its deal with Sprouts Farmers Market to be its back-of-the-shirt sponsor for the next three seasons. The high seven-figure deal runs through the 2027 NWSL season, a source close to the club, who was granted anonymity because the details are private, told Sportico. Sprouts Farmers Market’s logo...
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April 24, 2024
Caitlin Clark to Sign Nike Deal Worth $28 Million
Caitlin Clark is soon expected to sign her first major sponsorship as a professional women’s basketball player, according to several reports. The Wall Street Journal and the Athletic said Tuesday that Clark, 22, is on track to ink a $28 million endorsement deal with Nike that will span over the next eight years....
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April 18, 2024
Caitlin Clark ‘Nearing’ $10 Million-Plus Nike Deal
Days after being taken first overall by the Indiana Fever in Monday’s WNBA draft, Clark is expected to sign an “eight-figure” endorsement deal with Nike and get her own signature shoe, according to The Athletic. Clark had an NIL deal with Nike as a college player at Iowa, but it concluded at...
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April 12, 2024
Paige Bueckers’ WNBA Salary Projection Is Dwarfed by Her Endorsement Deals
Paige Bueckers‘ salary projections for her rookie WNBA season are insignificant when compared to her current endorsement deals. Prior to announcing that she would be returning to UConn on February 16, ESPN projected Bueckers as the No. 3 overall pick in the 2024 WNBA Draft, which is currently held by the Chicago Sky. The WNBA’s collective bargaining...
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April 10, 2024
WNBA Has New Commercial Partner: Over-the-Counter Birth Control
The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated focus on reproductive health-care advocacy during the 2024 season. The WNBA and the company are making...
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April 9, 2024
The Brands Shaping the Future of Women’s Sports Sponsorship
Investment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women’s sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially—including highlights such as Caitlin Clark...
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March 28, 2024
Women’s basketball’s best talk NIL truths
Although one of the hottest topics in sports, NIL also is one of the most misunderstood. Bird, Ogwumike, Boston and Bueckers get to the truths about the impact of NIL on women’s college basketball. As Bueckers says during the conversation, “I think it’s interesting how everybody thinks they know everything...
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March 27, 2024
State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL
State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the first for which Scripps Sports televised weekly regular-season games on Friday nights on ION, a national...
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March 26, 2024
Nothing But Net: Epsilon First to Offer NIL Deal for all Women’s D1 Basketball Tournament Participants
Epsilon, a global advertising and marketing technology company, today announced it is partnering with Opendorse, the leading athlete marketplace and NIL technology company, to launch "Work Together to Win Together," the first and only name, image and likeness (NIL) deal available to every female student-athlete participating in the Women's Division I...
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March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
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March 22, 2024
With March Madness Here, Jordan Brand Signs LSU Women’s College Basketball Star Mikaylah Williams
March Madness is underway, and Jordan Brand has signed one of the tournament’s most promising stars to a name, image and likeness (NIL) deal. The namesake brand of NBA icon Michael Jordan announced Friday that it has added LSU guard Mikaylah Williams to its star-studded athlete roster. FN
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March 21, 2024
Saucony signs pro runner Vanessa Fraser
A seven-time All-American from Stanford University, Fraser, 27, has set personal bests in the 3,000m indoors (8:51); 5,000m indoors (14:48); 10,000m (31:52); and half marathon (1:11:00). Fraser, who turned pro in 2018, is currently based in San Francisco and trains with Team Boss, an elite distance running team located in...
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