SPONSORSHIP NEWS

January 4, 2023

H&M Move signs women’s football ‘legend’ Nadia Nadim

H&M is continuing to put support behind its still-new activewear brand, H&M Move, and has signed one of women’s football’s best players, Nadia Nadim. Fashion Network

December 27, 2022

Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl

Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic...

December 23, 2022

Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster

ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World...

December 23, 2022

Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023

BOSTON, Mass. (December 23, 2022)/SPORTSWIRE WOMEN/ – The Levine Law Group - CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team remains the premier women’s development team in the U.S., having sent four riders onto professional...

December 22, 2022

Simone Biles, online mental health care company Cerebral end partnership

Simone Biles and telehealth provider Cerebral Inc. have ended their partnership. Biles was announced as Cerebral’s chief impact officer in October 2021 and part of a partnership called “Simone Biles x Cerebral.” Biles’ contract ended earlier this year and was not extended. Cerebral, a company that offers online therapy, mental...

December 22, 2022

The Biggest NIL Earners in Women’s Sports From 2022

In the era of college athletes cashing in, women seem to be quickly benefiting from the chance to monetize while in the college spotlight. It’s been almost 18 months since the NCAA adopted its name, image and likeness policy, with 2022 being the first full year student-athletes have been able...

December 22, 2022

The top ten highest-paid women in sport in 2022

A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double the number from a year ago and the most females to reach that milestone since...

December 21, 2022

Why You Should Care About High School Athletes Earning NIL Money

Since the NCAA rolled out its Interim NIL policy in July 2021, male and female student athletes have benefited from individual and team-wide endorsement deals with major brands. This has caused a tilt in the competitive balance in favor of high schools, universities and NCAA conferences sitting in NIL-friendly states,...

December 15, 2022

Sports sponsorships for women athletes grew 20% in 2022

It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in...

December 13, 2022

Eight things we learned about sports sponsorship and marketing in 2022

SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...

December 12, 2022

Women’s Super League chiefs to reopen talks about external funding

Top football executives are to kick off a fresh search for external funding for the Women's Super League (WSL) amid soaring domestic and international interest in the sport. Sky Sports

December 8, 2022

Aflac Partners With Championship Coach Dawn Staley To Bolster Player and Fan Experience During NCAA(R) Division 1 Women’s Basketball Championship

Aflac Incorporated, a leading provider of supplemental health insurance in the U.S., announced plans to boost its support for the upcoming NCAA® Division 1 Women's Basketball Championship in an effort to draw attention to funding gaps that exist in women's athletics. As part of its 2023 March Madness® spend, Aflac...

December 6, 2022

Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition

VANCOUVER, CANADA (December 2022) /SPORTSWIRE WOMEN/ - Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole on skis, in complete autonomy, 1130 km across Antarctica, in 36 days. The expedition, which...

December 2, 2022

PUMA announces title sponsorship of the Toronto Women’s Run Series

TORONTO, CANADA – December 2, 2022 /SPORTSWIRE WOMEN/ - The Toronto Women’s Run Series, the country’s largest women’s running series today announced global sports brand PUMA as the title sponsor of the race series. The multiyear deal will take effect January 1, 2023 and will position PUMA as the title...

November 29, 2022

UConn women’s basketball stars Paige Bueckers and Azzi Fudd announce NIL deals with Nerf

UConn women's basketball stars Paige Bueckers and Azzi Fudd announced name, image and likeness deals with Nerf by posting a video on social media in which the two competed in a challenge using Nerf toys. Bueckers posted the video on her Instagram story and on Twitter Monday night. Instead of...

November 24, 2022

Manchester City Women And The Fold Announce New Long-Term Partnership

Manchester City's have become the first Barclays Women's Super League side to partner with a British womenswear brand. The Fold will be the Official Formalwear Partner of Manchester City Women, providing access to a selection of quality tailoring, including the bestselling Clever Crepe performance suits for when the players need...

November 15, 2022

Hockey Canada loses CAN$23.5m in sponsorships amid sexual assault fallout

Since the allegations emerged, a host of commercial partners have either paused or withdrawn sponsorship funds for Hockey Canada since the allegations emerged. The likes of Scotiabank, Tim Hortons and Telus, for example, have decided not to fund any men’s hockey programme run by the organisation for the 2022/23 season....

November 11, 2022

Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor

Carolina Athletics and its multimedia rightsholder, LEARFIELD’s Tar Heel Sports Properties, announced Joe Van Gogh as a new corporate partner and the first-ever presenting sponsor for the women’s soccer season. LEARFIELD

November 9, 2022

New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. NY Times

November 9, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID (Nov. 9, 2022)/SPORTSWIRE WOMEN/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23,...

November 3, 2022

The U.S. Olympic and Paralympic Governing Body Getting Into NIL

On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “​​another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...

November 2, 2022

Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift

NEWBURY PARK, Calif. (Nov. 3, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...

November 2, 2022

U.S. Soccer scores seven-figure renewal with Allstate

U.S. Soccer today will announce a multiyear extension of its partnership with insurance company Allstate. SUM, the commercial arm of MLS, facilitated the extension, which is worth seven figures annually. SUM will continue to represent U.S. Soccer’s commercial interests through the end of 2022, when the governing body is scheduled to...

November 1, 2022

Snapchat Renews Content Partnership With Sky Sports UK to Include Premier League, Women’s Super League Soccer Highlights, Talk Shows, More

Snapchat and Sky Sports UK have renewed a content deal that will now include short-form video clips from the Premier League, the Women’s Super League and the UK’s soccer version of Monday Night Football. Sporttechie

November 1, 2022

CLIF® Announces CLIF CORPS Partnership with World-Renowned Gymnast Sunisa Lee and the VOICEINSPORT Foundation

Clif Bar & Company announced a partnership with champion gymnast and collegiate athlete Sunisa “Suni” Lee and nonprofit organization VOICEINSPORT Foundation to help close the opportunity gap in sports and support women at critical development stages of their sports journey. CLIF is pledging funds to accelerate the VIS Advocacy Program and...