Why Reebok Signing Women’s College Basketball Star Angel Reese Is a Major Statement for the Brand

October 17, 2023

During his college days, Shaquille O’Neal was a force on the court at LSU. For his first athlete signing as president of Reebok Basketball, he recruited a baller who is currently dominating at his alma mater.

Today, Reebok announced that it has signed LSU women’s basketball star Angel Reese. This is the brand’s first long-term name, image and likeness (NIL) partnership. FN