Sportswear Label Actively Black Signs Deja Kelly in NIL Deal

July 19, 2022

Sportswear brand Actively Black is the latest to ink a NIL deal with North Carolina women’s basketball player Deja Kelly. As per the one-year partnership, which marks Actively Black’s first NIL — or name, image and likeness — deal, Kelly is featured in a campaign video supporting the brand. Actively Black is Kelly’s latest NIL deal, joining previous agreements with Forever 21, Beats by Dre, Dr. Teals, Outback and Dunkin’, among others. WWD