State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL

March 27, 2024

State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the first for which Scripps Sports televised weekly regular-season games on Friday nights on ION, a national entertainment network that reaches every U.S. TV household over the air and on all major pay and connected TV services.

In addition, State Farm has invested in the National Women’s Soccer League Saturday Night Soccer on ION with primary brand positioning and in-game sponsorship. Saturday Night Soccer began March 16. Yahoo