Stephen Curry signs UConn women’s basketball freshman Azzi Fudd to multi-dimensional NIL deal with his SC30 brand

December 1, 2021

Curry is bringing the star UConn women’s basketball freshman into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation’s top recruit builds her collegiate career — a multi-dimensional name, image and likeness contract.

Golden State’s reigning NBA scoring champion, with two young daughters, has long been dedicated to helping women shine and vowed to do more for the women’s game. In 2018, Fudd participated in Curry’s elite camp as one of two women invited to take part and she and Curry have continued to build their friendship since. Curry also held an all-girls camp that summer. HC