The Brands Shaping the Future of Women’s Sports Sponsorship

April 9, 2024

Investment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook.

Heading into upfront season, women’s sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially—including highlights such as Caitlin Clark and Iowa’s win over UConn at the women’s Final Four averaging 14.2 million viewers on ESPN—and fans are showing sponsorship loyalty, with one in three women’s sports fans telling Global Web Index they think more positively about sponsors when they support a favorite team or league. Adweek