UConn’s Paige Bueckers has name, image, likeness deal

November 10, 2021

After a breakout freshman season at UConn, Huskies point guard Paige Bueckers has landed her first name, image and likeness endorsement deal: a multiyear partnership with footwear and apparel marketplace platform StockX.

The reigning 2021 John Wooden Award winner — the first freshman woman to win the annual award since it began in 1976 — will become “the centerpiece” of StockX’s upcoming focus on women’s sports and basketball, according to a company spokesperson. ESPN