With Caitlin Clark’s Reported $28M Nike Deal Yet to Be Announced, She Scores a New Wilson Partnership

May 21, 2024

Not long after reports surfaced of an eight year, $28 million deal with Nike, Wilson Sporting Goods Co. announced it has entered into a multiyear partnership with WNBA star Caitlin Clark.

Wilson announced Clark as part of its athlete roster on Tuesday, and stated it will release signature basketball collections “celebrating Clark’s continued legacy.” The brand also stated it will work with the Indiana Fever guard “to innovate product across the WNBA, NBA and basketball at large.”

“Wilson is made to celebrate the most iconic moments in sport, and we have always aligned ourselves with trailblazers who break boundaries and write their own story,” Wilson head of global brand Amanda Lamb said in a statement. “Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game. We couldn’t be prouder to join forces with her to continue innovating basketball both on and off the court.” FN