Women’s basketball players have quickly figured out how to earn NIL money

March 30, 2022

As the Final Four descends on Minneapolis with some of the biggest names in the game competing for the national title, women’s basketball continues to be the surprise winner in the first year of college athletes being allowed to cash in on their name, image and likeness. The sport ranks second to football in total compensation, according to a study by NIL company Opendorse, as marketers have found immense value in these women with massive reach through their social media endeavors. Washington Post