July 1, 2025

Inside Women’s Sports Bar Boom

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FRONT OFFICE SPORTS

June 30, 2025

The Future Is Female: Four Climbers Prove Things Are Changing in ‘Passing the Crux’

Climbing has historically been a very male-dominated sport. But, as access to the sport grows, that's starting to change — and quickly. Steph Davis, Cail Soria, Katie Lambert, and Erika Moncada all fell in love with climbing and have become inexorably connected to it. They come from different walks of...

June 30, 2025

WNBA announces expansion teams in 3 cities by 2030

The WNBA has formally announced plans to expand into three new cities by 2030, which will eventually increase the size of the league to 18 teams. In addition to previously announced expansion clubs coming next year in Portland, Oregon and Toronto, the WNBA revealed June 30 that it will establish...

June 30, 2025

Lululemon Sues Costco Over Alleged Copycat Yoga Pants

Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...

June 30, 2025

Parity Appoints Risa Isard, PH.D., as Director of Research & Insights

NEW YORK — [June 30, 2025] — Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data...

June 30, 2025

WNBA announces expansion teams in 3 cities by 2030

The WNBA has formally announced plans to expand into three new cities by 2030, which will eventually increase the size of the league to 18 teams. USA TODAY

June 30, 2025

The Future Is Female: Four Climbers Prove Things Are Changing in ‘Passing the Crux’

Climbing has historically been a very male-dominated sport. But, as access to the sport grows, that's starting to change — and quickly. These four female climbers show us how. GEAR JUNKIE

June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FOS contributor Ellyn Briggs checked in with six of these bar owners on their high-risk, high-reward industry. FOS

June 27, 2025

VC Firm Launches $16M Fund To Back Wellbeing Tech Startups

The San Francisco-based VC firm has locked in $16 million for the first close of its second fund, aiming to scale startups that put emotional intelligence and human resilience at the core of their tech. Athletech NEWS

June 27, 2025

Olympic Runner Faith Kipyegon Misses 4-Minute Mile Record by Mere Seconds

Faith Kipyegon nearly ran a mile in less than four minutes — coming oh-so-close to breaking the threshold which no female athlete has ever achieved on Thursday, June 26. People

June 26, 2025

The stunning photos chosen as finalists for Women in Sport Photo Action Awards

Finalists for the 2025 Women in Sport Photo Action Awards (WISPAA) have been announced, after close to 500 powerful images of women in sport were submitted. Women's AGENDA

June 26, 2025

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025. Athletech NEWS

June 25, 2025

ESPN bets big on women’s sports with Women’s Lacrosse League media deal

ESPN and the Premier Lacrosse League (PLL) have announced a new five-year media rights agreement that will begin in 2026 and includes a three percent investment stake in the PLL for ESPN. CLUTCH POINTS

June 25, 2025

Carbitex Appoints Jen Hanna as Vice President of U.S. Sales

KENNEWICK, Washington (June 25, 2025) /SPORTSWIRE WOMEN/ – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created role of Vice President of Sales for the U.S. market. Hanna brings over twelve years...

June 25, 2025

Toronto Waterfront Marathon’s bold initiative to get more women racing

At the TCS Toronto Waterfront Marathon, race director Charlotte Brookes has noticed a concerning trend: fewer women are signing up, even as total race participation climbs. CANADIAN Running Magazine

June 25, 2025

How Should Sports Journalism Adapt To The Women’s Sports Boom?

You might already know this, but women’s sports are kind of a big deal these days. Whether we’re talking media rights deals, or ratings, or advertising, or even new leagues, the sports landscape has shifted significantly since 2024, when the Caitlyn Clark effect plus the Paris Olympics shifted the landscape....

June 24, 2025

ESPN Reaches Agreement with UEFA for Exclusive Rights to the 2025 UEFA European Women’s Championship Across Spanish-Speaking Latin America

ESPN has acquired exclusive media rights to the 2025 UEFA European Women’s Championship across Spanish-speaking Latin America as part of a new agreement with UEFA. The deal also includes rights to UEFA’s men’s and women’s youth and futsal competitions through 2028. ESPN Press Room

June 24, 2025

Langkawi International Ultra Run: Hong Kong’s Wong is fastest woman and beats the men too

It was meant to be her husband’s big day, but instead it was Wong Mei-yan who stole the show at the Langkawi International Ultra Run, becoming the fastest overall finisher in the 100km Round Island Ultra-Road. myNEWS

June 24, 2025

Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever

Maven Clinic, the world’s largest virtual clinic for women’s and family health, has announced a new partnership with Oura, the maker of the popular Oura Ring, to bring continuous biometric data into Maven’s expert-led care model. Athletec News

June 24, 2025

rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 23, 2025

Lululemon Lays Off 150, Plans ‘Modest’ Price Increases

Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...

June 20, 2025

Women’s tackle football has 2 leagues whose championship games are on ESPN2

Women have been playing tackle football for decades, usually under the radar. Two leagues, operating independently, are helping the sport get more attention. The Women’s Football Alliance will be back on ESPN2 for its championship game on July 26 at Tom Benson Hall of Fame Stadium in Canton, Ohio, where MVP...

June 19, 2025

Report: Nike to Delay Launch of NikeSkims

The eagerly anticipated collaboration between Kim Kardashian and Nike has delayed its launch. NikeSkims, which was announced in February for a spring release, is pushing back its launch date because of production delays, according to a source familiar with the situation. A new date hasn’t been revealed. The collection is an extension...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

KPMG Women’s PGA ups purse by $1.6 million, matching largest on LPGA

The KPMG Women’s PGA is now on equal terms with the U.S. Women’s Open when it comes to prize money. KPMG announced Tuesday its total purse is now $12 million, up from $10.4 million a year ago. The winner will earn $1.8 million. KPMG took over as title sponsor in...