November 23, 2022

The 36 iconic female athletes who have changed the world of women’s sports for the better

Recent breakthroughs have helped usher female athletes and their organizations closer to the mainstream than they've ever been. According to a 2018 Nielsen report on the rise of women's sports, 84% of general sports fans now have an interest in women's sports. Insider

November 22, 2022

The Athletic to double women’s sports coverage

The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...

November 22, 2022

How Races Are Supporting Breastfeeding Runners

From pumping tents at start villages to lactation stations along the course, here’s how major races are making changes to better support new moms. Runners World (paywall)

November 22, 2022

Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year

Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced by an all-female team. The film opens with two friends, two decades-long skiers, two locals...

November 21, 2022

Gymnasts to testify on first day of hearings on safety of girls, women in sport

After months of imploring the federal government to clean up their sport, Canadian gymnasts will finally have the floor in Ottawa. Gymnasts will be among the first to testify before members of Parliament today as the Standing Committee on the Status of Women begins its hearings on the safety of...

November 21, 2022

Athleta Sees Q3 Sales Stabilize, Looks To Open 30 Stores In 2023

Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led to significant improvement versus recent quarters. Athleta’s total sales of $340 million were up 6 percent...

November 19, 2022

Naomi Osaka Partners with Nike to Launch New Capsule Collection, focused on Self Discovery and Personal Expression

Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated with the brand on several apparel pieces. Tennis Up to Date

November 19, 2022

Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon

Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...

November 18, 2022

New women’s pro volleyball league embarks on ‘converting the unconverted’

Pro Volleyball Federation, the new professional women’s indoor volleyball league in the U.S., endeavors to give elite players and coaches the opportunity to profit from their abilities, cultivate dedicated fanbases throughout the country and thrive in the world beyond the court. With a start date of February 2024, teams will...

November 18, 2022

LPGA Prize Money to Exceed $100M in 2023, Setting Record for Women’s Tour

The LPGA is planning to award $101.4 million in total prize money in 2023, marking an all-time single-season high for the tour. According to the Associated Press (h/t ESPN), the figure is 18 percent higher than the planned total for 2022 and more than double the total from 10 years...

November 17, 2022

Wimbledon relaxing its all-white clothing rule to allow women to wear dark-colored undershorts

Wimbledon is planning to relax its all-white clothing rule in order to allow women's players to wear dark-colored undershorts if they choose to do so, according to an announcement from organizers on Thursday. This comes after Wimbledon and its organizers were facing scrutiny regarding whether blood would be visible on...

November 17, 2022

Pro Volleyball Federation to launch inaugural U.S. women’s season in 2024

The Pro Volleyball Federation announced its presence Thursday and said it will begin play in February 2024, calling itself “real pro volleyball and the premier women’s professional volleyball league in North America.” The organizers, while making their announcement, revealed that Columbus, Ohio, and Dallas-Fort Worth will be two of what...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 16, 2022

iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels

iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...

November 16, 2022

G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player

PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...

November 15, 2022

Amazon gets back into the virtual care space with the launch of Amazon Clinic

Amazon announced the launch of Amazon Clinic, which it calls, "a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers." With Amazon Clinic, customers are able to select the third-party telehealth provider that best meets their timeline and budget, then connect directly with a licensed clinician. Vator

November 15, 2022

Women’s Volleyball Continues to Draw Major Media Interest

ESPN has enjoyed multiple years of increased ratings for its women’s college volleyball coverage — and as a result has expressed interest in renewing its deal in the future. In the meantime, however, ESPN is investing in a professional version of the game. FOS

November 15, 2022

Running can reduce risk of Metastatic Cancer by 72%, new study shows

Researchers at Tel Aviv University discovered that running increases the glucose (sugar) consumption of internal organs, thus reducing the amount of energy available to tumors. Led by Professor Carmit Levy of the Department of Human Molecular Genetics and Biochemistry, and Dr. Yftach Gepner of the School of Public Health, the...

November 15, 2022

Hockey Canada loses CAN$23.5m in sponsorships amid sexual assault fallout

Since the allegations emerged, a host of commercial partners have either paused or withdrawn sponsorship funds for Hockey Canada since the allegations emerged. The likes of Scotiabank, Tim Hortons and Telus, for example, have decided not to fund any men’s hockey programme run by the organisation for the 2022/23 season....

November 14, 2022

Marlins become first major sports team led by two women

The Miami Marlins promoted O’Connor to president of business operations on Monday, making them the first U.S. major sports franchise to have women serving simultaneously as president and general manager. The Marlins made history by hiring Kim Ng as GM in November 2020; two years later, they’ve made another significant...

November 14, 2022

Pregnant runners: research says it’s safe to continue into the third trimester

If you weren't exercising before pregnancy, studies say it's safe and beneficial to introduce some activity now. Exercise physiologist and nutrition scientist Dr. Stacy Sims has recently debunked some pregnancy and exercise myths on social media, providing reassurance to people who are already runners, or pregnant individuals wondering if it’s OK...

November 14, 2022

Morning Physical Activity Is Associated With the Lowest Risk of Heart Disease and Stroke

Those who exercise either early or late in the morning were 11% and 16% respectively at a lower risk of coronary artery disease. Those who exercise later in the morning were 17% less likely to have a stroke than those in the control group. The findings were consistent regardless of...

November 14, 2022

Tour of Britain and Women’s Tour organizer signs four-year deal with Welsh government

The Welsh government has partnered up with the Tour of Britain and Women’s Tour organizer, SweetSpot, to host key stages of the two races. The 2024 Women’s Tour will set off from Wales for the first time in the race’s history. The deal will conclude in 2026 with the Women’s Tour...

November 11, 2022

Carolina Athletics Announces Joe Van Gogh as First Women’s Soccer Season Presenting Sponsor

Carolina Athletics and its multimedia rightsholder, LEARFIELD’s Tar Heel Sports Properties, announced Joe Van Gogh as a new corporate partner and the first-ever presenting sponsor for the women’s soccer season. LEARFIELD

November 11, 2022

Canada Soccer President claims “epic, historical deal for pay equity” on the way

Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce "an epic, historical deal for pay equity." The association's collective bargaining agreement (CBA) with the women's team - the reigning Olympic champions - expired last December. Inside the Games