March 28, 2025

Leveling the Playing Field: $32.5 Million Gap Between Men’s, Women’s Sports Funding at GU

The difference is especially pronounced within basketball: Georgetown spends $34.3 million on its men’s basketball team every year, nearly ten times more than on its women’s basketball team, which has annual expenses of $3.5 million.  The Hoya

March 28, 2025

Nike, TOGETHXR to partner on ‘Everyone Watches Women’s Sports’ collection

The sportswear giant, Nike and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. USA Today

March 27, 2025

Sprouts Farmers Market Inks 8 New Women’s Sports Deals

As an extension of its PowHERed by Sprouts program, Sprouts Farmers Market has added eight new individual Name, Image and Likeness (NIL) deals with female college athletes to its roster. Progressive Grocer

March 27, 2025

NFL Bringing in Caitlin Clark to Help With New Flag Football initiative

Caitlin Clark will reportedly attend an NFL panel at the league's annual owners meeting in Palm Beach, Fla. next week where she'll discuss women's sports and the future of flag football, according to Eric Fisher of Front Office Sports. SI

March 27, 2025

Money Is Finally on the Line at the Women’s NCAA Tournament

After years of those conversations, NCAA membership voted unanimously in January to establish a payment structure for women’s basketball, starting with the tournament this March. SI

March 27, 2025

Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges

Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media

March 26, 2025

Women’s Sports Quicken the Pace for Licensing

As the popularity of women’s sports continues to grow, licensing is coming into play at an ever-faster pace. Traditionally, leagues have waited several seasons before embarking on a licensing program to build an engaged fan base. Licensing International

March 26, 2025

Caitlin Clark Is Getting Her First Personalized Nike Kobe Sneaker Release This Summer

Caitlin Clark’s devotion to the Nike Kobe line led to her receiving several player-exclusive colorways during her rookie season, and fans will soon have a chance to wear one of them during her second season the WNBA. Footwear News

March 26, 2025

Boston professional women’s soccer team announces new name

The new professional women’s soccer team expected to begin playing in Boston in 2026 has announced a new name: Boston Legacy Football Club. Mass Live

March 26, 2025

Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”

/SPORTSWIRE WOMEN/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...

March 25, 2025

Athletes Unlimited and Jessica Mendoza Make Their Big Pitch For Women’s Softball

A new Athletes Unlimited softball league arrives this summer with the sport still on the rise and a surrounding campaign throwing hard for its success. ADWEEK

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 24, 2025

Study Finds Better Way For Smartwatches to Track Health

Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps provides a more reliable measure of a person’s heart fitness than either number on its...

March 24, 2025

With March Madness underway, it’s game time for newly opened women’s-sports bars across the US

Several new bars dedicated to women's sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than a dozen across the country before the year is over. The femme-focused bar scene has made...

March 21, 2025

Caitlin Clark, Fever will have 41 of 44 games nationally broadcast or streamed in 2025

Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. The WNBA set several other viewership records a season ago. ESPN’s WNBA broadcasts increased 170 percent compared to 2023, making it the network’s most-viewed...

March 21, 2025

Austin’s first women’s sports pub opens its doors just in time for March Madness

Austin's first women's sport's pub has opened near the University of Texas at Austin that's celebrating women's sport in a unique way. KVUE

March 20, 2025

Unrivaled basketball league is eyeing a long future in women’s sports

Unrivaled, the 3-on-3 women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier, is eyeing a sustained future in women’s sports after concluding its inaugural season in Miami. Chicago Sun Times

March 20, 2025

International Olympic Committee elects first female president

Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine

March 20, 2025

Caitlin Clark, Fever will have 41 of 44 games nationally broadcast or streamed in 2025

Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. Yahoo Sports

March 18, 2025

Women’s elite sports to generate more than $2.35 billion in 2025, says Deloitte

Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. Reuters

March 18, 2025

In March Madness, the women still have more stars and perhaps more people watching too

The two biggest names in college basketball these days will be playing in the women’s tournament when March Madness goes into full swing later this week. abc 10

March 18, 2025

Denver NWSL announces plan for first women’s soccer-dedicated stadium in Colorado

Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI

March 18, 2025

New research and innovation hub launched to “transform the landscape of women’s sport”

Loughborough University has launched a new research facility to accelerate “growth and excellence” in the women’s sport sector. SportsNation

March 18, 2025

Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025

New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and...

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...