News Topics
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February 10, 2025
Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. AdWeek
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February 8, 2025
Women’s flag football players bask in Super Bowl spotlight
Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women's sports in the United States. Reuters
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February 6, 2025
Portland’s WNBA and NWSL teams will share the first joint training facility
The Portland Thorns of the National Women's Soccer League and the city's as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from both leagues. Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's...
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February 5, 2025
Brand New Women’s-Exclusive Air Jordan 4 With Premium Materials Is Expected to Be Released This Year
Newly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan 4 women’s exclusive set to hit retail before the end of the year. Footwear News
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February 5, 2025
Butler Athletics receives $12 million pledge in support of women’s sports
Butler Athletics is set to receive the largest documented estate commitment in school history, a gift aimed to support its women's athletic programs, on national girls and women in sports day. IndyStar
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February 4, 2025
A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
A’ja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News
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February 4, 2025
Your smartwatch might be making you sick, new research says
Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some of these handy devices come with an unexpected downside. Running Magazine
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February 3, 2025
Ariel Investments launches women’s sports fund
The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro
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February 3, 2025
The Women’s Sports Foundation to Celebrate the 39th Annual National Girls & Women in Sports Day® by Showing How Sport Fuels Women’s Leadership That Positively Impacts Society
NEW YORK, Feb. 3, 2025 /SPORTSWIRE WOMEN/ -- Gathering in the nation's capital this week, the Women's Sports Foundation (WSF®) will unite with barrier-breaking athletes, advocates, coaches and leaders to celebrate the 39th annual National Girls & Women in Sports Day (NGWSD®), a national day co-founded and powered by WSF. A leader and...
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February 3, 2025
Lindsey Vonn faces more criticism for competing at age 40 than Tom Brady, Lewis Hamilton
Lindsey Vonn has a simple explanation for why she has returned to Skiing. Vonn showed that she can still be competitive when she finished sixth and fourth in a downhill and a super-G in St. Anton, Austria, last month. abc News
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February 3, 2025
Roku, Hello Sunshine to Launch Women’s Sports Studio Show (Exclusive)
The streaming platform Roku, Reese Witherspoon's Hello Sunshine and Rich Eisen Productions are set to launch a new studio show on Roku Channel dedicated to women's sports. MSN
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February 2, 2025
Cold-water plunges and your health: The science is in
Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that it has a positive effect on health and well-being. New Atlas
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January 30, 2025
Charlotte introduces professional women’s basketball team
Charlotte will be one of four cities that's part of a brand-new professional women's basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The league announced four teams for its debut season, including Charlotte, Greensboro and Jacksonville, Florida. Officials said...
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January 30, 2025
Why Bill and Crissy Haslam, Candace Parker and others put in WNBA bid for Nashville team
An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt in honor of the legendary Lady Vols coach. The ownership group is privately financing the bid and...
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January 30, 2025
NWSL announces Denver as its 16th franchise, to begin play in the 2026 season
The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver's first women's professional sports team in a major national league. A group led by IMA Financial Group CEO Robert Cohen is reportedly paying a record expansion fee of $110 million....
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January 30, 2025
World Cup Champion Alex Morgan Sees a VC Wave Coming to Women’s Sports
Alex Morgan anticipates a VC wave shaping women's sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)
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January 30, 2025
Peyton Manning among investors for proposed Nashville WNBA franchise
The chairman of the NHL's Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning. Fox Sports
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January 29, 2025
Plus-Size Outdoor Apparel Company Alpine Parrot Shutters
After five years of trailblazing as a plus-size apparel entrepreneur, Raquel Vélez recently shuttered her outdoor apparel company, Alpine Parrot, due to a lack of profit. Since announcing the decision in late 2024, she said she has had legions of customers and fans reach out disappointed because they were rooting for...
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January 29, 2025
Olympic champion Gabby Thomas confronts alleged stalkers in Chicago
US Olympic 200m champion Gabby Thomas is one of the biggest track stars in the world and a passionate advocate for positivity in track and field. On Tuesday afternoon, the sprinter posted a troubling video on her TikTok page, revealing the identity of two men she alleges have been stalking her for several months...
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January 29, 2025
Caitlin Clark Effect Drove Record $3.26 Million in Ticket Sales at Iowa
Thanks to star player Caitlin Clark, Iowa sold out its 2023-24 season ticket slate for the first time in program history. The Iowa women’s basketball program generated a record-setting $3.26 million in ticket sale revenue for 2023-24. Yahoo Sports
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January 28, 2025
Lexie Hull ‘So Excited’ to Team Up With Kate Martin for Athleta Apparel Partnership
On January 28, women's performance activewear brand Athleta announced that they have added WNBA and Unrivaled stars Lexie Hull and Kate Martin to its Power of She Collective, which, "deepen its relationship with female athletes at every stage of their careers and further build on its mission of inspiring women...
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January 28, 2025
Saudi Arabia announces first women’s football sponsorship
The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme. Inside World Football
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January 28, 2025
Alex Morgan Reflects on $3 Million Profit as 4-Year-Old Startup Boosts Women’s Sports Growth: “Lot of Men Repping These”
While the aim of the t-shirts launched by the company named Togethxr is exactly what it says—to grow women’s sports—little did many think it would generate a $3 million profit. Essentially Sports
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January 28, 2025
Oofos Names Liz White Chief Marketing Officer
Oofos has hired Liz White for its newly-created chief marketing officer role. White will use her expertise in “combining data analytics and creative storytelling” to shape its marketing strategies. Footwear News
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January 28, 2025
Canada Goose Appoints Luxury Fashion Vet as SVP Merchandising
Canada Goose has appointed Judit Bankus as SVP of merchandising. Bankus will play a key role in shaping the brand’s product roadmap through a lens of sustainability and innovation to support long-term growth. SGB Media