News Topics
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May 19, 2025
Why the World’s Most Successful Women’s Sports Team Dropped ‘Women’ From Its Name
Olympique Lyonnais Féminin is no more. Instead, the most successful club in women’s soccer will now be called “OL Lyonnes.” The decision to remove Féminin from the name, which also comes with a new crest, was an intentional commitment to giving the team a separate identity from the men’s team,...
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May 19, 2025
Who is Alexis Ohanian? The tech mogul turned Chelsea investor set on backing women’s sports
Alexis Ohanian is on a mission to become one of the most influential figures in women’s sports. His investment in Chelsea Women is a huge step to achieving his goal. In the sports world, many know him as Serena Williams’s husband. In tech, he is better recognised as the Reddit...
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May 18, 2025
How the Olympics are levelling the playing field
Across the globe, the Olympic Movement is breaking barriers with sport as a vehicle for gender equality. Last month, the Olympic Values Education Programme launched a series of inclusive projects in Saudi Arabia, which brought together male and female participants and trainers. ITG
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May 16, 2025
U.S. Professional Softball Players Are Flocking to Japan to Get Paid
The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere more lucrative to play than Japan’s Diamond League. That’s why former Oklahoma softball star Kelly Maxwell...
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May 16, 2025
Julie Foudy Out at ESPN After Two Decades
Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team joined ESPN in 2005. Over the last two decades, she’s been a mainstay of ESPN’s soccer...
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May 16, 2025
She’s a folk hero in our sport’: How NiJaree Canady became college softball’s first million-dollar player
Last July, pitcher NiJaree Canady shook college sports when she announced her transfer to Texas Tech and landed the richest softball NIL deal ever. ESPN
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May 16, 2025
NWSL says ‘we regret’ completing game after Angel City’s Savy King collapsed
The NWSL acknowledged that last week's game between Angel City FC and the Utah Royals should have been suspended after Savy King required emergency medical treatment on the field. USA TODAY
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May 15, 2025
Reddit co-founder Alexis Ohanian buys minority stake in Chelsea women’s team
Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on Thursday, saying he was “proud” to help this “iconic club” to become the most popular Women’s...
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May 15, 2025
Athletes and fitness influencers use creatine, but what is it? And does it work?
Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian
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May 15, 2025
The Troubling Rise of Harassment and Stalking in Women’s Sports
As women’s sports have experienced meteoric growth in recent years, many female athletes have come forward to share accounts of stalking and harassment. ELLE
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May 15, 2025
The WNBA will soon be the most valuable league in women’s sport
The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist
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May 14, 2025
WNBA Toronto Franchise Builds ‘Canada’s Team’ Amid Tariff Tension
Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals. Sportico
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May 14, 2025
She Helped Build Angel City FC — Now She’s Taking Over the WNBA with the Golden State Valkyries
From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share how she’s bringing the Valkyries to life in their inaugural season. FRONT OFFICE SPORTS
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May 14, 2025
5 beauty brands with big-time partnerships in women’s sports
From Fenty to Glossier, beauty brands are aligning with women’s sports, redefining sports partnerships in 2025. These collaborations not only enhance brand visibility to a shiny, new audience, but also underscore a commitment to empowering women in sports. Tatler
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May 14, 2025
Alex Morgan becomes minority stakeholder in her former club
Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL) team where she ended her professional career as a player. Olympics
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May 13, 2025
About 3 in 10 US adults follow women’s sports, a new AP-NORC poll finds
About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP
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May 13, 2025
Pro Padel League partners with Unrivaled women’s basketball, announces Season 2 schedule
The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and Napheesa Collier — to kick off the PPL’s 2025 season in Miami. The Athletic
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May 13, 2025
Booking.com signs joint NBA, WNBA sponsorship
Booking.com made its first entry in US women's sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA. SportBusiness
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May 13, 2025
How the 2024 WNBA draft changed women’s sports forever
In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. FAST COMPANY
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May 12, 2025
How Unrivaled built brand partnerships that are more than logo slaps
For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE
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May 12, 2025
Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS
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May 12, 2025
WNBA Franchises Are the Next Big Sports Investment
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS
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May 10, 2025
Coco Gauff Just Debuted Her Groundbreaking Miu Miu x New Balance Collaboration
American tennis star Coco Gauff is off to a hot start at the 2025 Italian Open, winning both her Friday singles opening match and securing a doubles win with partner Alexandra Eala Saturday morning. Footwear News
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May 9, 2025
Researchers make disturbing discovery after analyzing athletes’ bodies: ‘We’re only just beginning’
While exposure to microplastics is unavoidable no matter who you are, they surround athletes almost by necessity. Athletes eat plastic-wrapped nutrition bars and drink from plastic water bottles, as they're lightweight and easily handled mid-training or during competition. They wear lightweight, elastic, breathable gear made from plastic materials. They spend...
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May 9, 2025
FIFA Women’s World Cup expanded to 48 teams from 2031
The Women's World Cup will be expanded from 32 to 48 teams, like the men's competition, starting with the 2031 edition, FIFA announced on Friday. yahoo sports
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