News Topics
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April 18, 2024
Caitlin Clark ‘Nearing’ $10 Million-Plus Nike Deal
Days after being taken first overall by the Indiana Fever in Monday’s WNBA draft, Clark is expected to sign an “eight-figure” endorsement deal with Nike and get her own signature shoe, according to The Athletic. Clark had an NIL deal with Nike as a college player at Iowa, but it concluded at...
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April 17, 2024
Women’s fitness levels declining compared to men, study finds
Women are lagging behind when it comes to fitness levels compared to men as gender inequality continues to impact access to exercise, a new report has revealed. According to Nuffield Health’s fourth annual Healthier Nation Index, women are reporting that their physical fitness has gotten worse over the past year ....
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April 17, 2024
Women’s Golf Has Five—Not Four—Majors, and That’s a Good Thing
The Chevron Championship, the first women’s major of the year, begins Thursday. The best golfers in the women’s game are gathering just outside Houston for the Chevron Championship, which is the first of the sport’s five annual major championships. Yes, five, not the four that the men’s game plays. FOS
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April 17, 2024
Women’s fitness levels declining compared to men, study finds
According to Nuffield Health’s fourth annual Healthier Nation Index, women are reporting that their physical fitness has gotten worse over the past year - despite figures showing that Britons are moving 18 minutes more per week than in 2022. Among those surveyed, 31% of women said their physical fitness has improved...
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April 17, 2024
Under Armour Loses Another High-Ranking Female Exec, This Time in the HR Function
The Baltimore-based athletic brand announced in a Tuesday SEC filing that its chief people and administrative officer Tchernavia Rocker will be leaving the company on June 1, 2024 “for personal reasons.” She joined the company in 2019 as its chief people and culture officer, a then-newly created title to emphasize...
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April 16, 2024
Serena Williams eyes potential investment in Caitlin Clark, Angel Reese and Women’s Basketball
Serena Williams, known for her dominance on the Tennis court, is exploring opportunities to channel her influence into women's basketball. The 23-time Grand Slam champion, who already holds ownership stakes in Angel City FC and Los Angeles Golf Club, expressed her interest in owning a WNBA team, provided the conditions are right. In a recent interview...
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April 16, 2024
Clark sets jersey sales record for draft picks
Just two hours after the Indiana Fever selected her with the No. 1 pick in the WNBA draft on Monday, Clark became Fanatics' top-selling draft pick of any draft night in history, according to Darren Rovell of cllct. Clark's jersey sales surpassed those of Jacksonville Jaguars quarterback Trevor Lawrence, who set the...
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April 16, 2024
The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard
Caitlin Clark made her way to the podium to shake commissioner Cathy Engelbert’s hand and usher in a new era of the WNBA. She did the obligatory interview with ESPN before heading backstage and being greeted by…Jake from State Farm? The insurance spokesman, who has appeared alongside the Iowa star...
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April 15, 2024
Exercise may benefit heart by calming the brain, study shows
You know exercise is great for your cardiovascular health, but new research suggests that your brain has a lot to do with it. It's all about physical activity's ability to lower stress levels within the brain, explained a team at Massachusetts General Hospital (MGH) in Boston. Bolstering that finding, their...
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April 14, 2024
Outrage sparked by Nike’s skimpy Olympic uniforms
Women athletes have spoken out after images of the U.S. Olympic uniforms, with the Nike-designed attire displayed on a mannequin, were released on Thursday. The women’s outfit is being criticized for its notably high-cut panty line and Reuters reported that athletes say the emphasis seems to be on appearance rather...
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April 12, 2024
Paige Bueckers’ WNBA Salary Projection Is Dwarfed by Her Endorsement Deals
Paige Bueckers‘ salary projections for her rookie WNBA season are insignificant when compared to her current endorsement deals. Prior to announcing that she would be returning to UConn on February 16, ESPN projected Bueckers as the No. 3 overall pick in the 2024 WNBA Draft, which is currently held by the Chicago Sky. The WNBA’s collective bargaining...
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April 11, 2024
‘Women Are Not Small Men:’ Dr. Stacy Sims and the Women’s Endurance Sports Revolution
“Women are not small men.” It’s a statement that Stacy Sims, Ph.D., a decorated athlete, exercise physiologist, nutrition scientist, and author, has made for years, as she and her teams have revolutionized women’s endurance sports. Until recently, research into female athletes and what they need to succeed has been limited to non-existent,...
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April 10, 2024
WNBA Has New Commercial Partner: Over-the-Counter Birth Control
The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated focus on reproductive health-care advocacy during the 2024 season. The WNBA and the company are making...
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April 10, 2024
Women’s NCAA title game outdraws the men’s championship for 1st time ever
South Carolina's 87-75 victory over Caitlin Clark and Iowa in the women's NCAA championship game has achieved a pair of milestones. It is the first time the women's title game outdrew the men. It also was the second most-watched non-Olympic women's sporting event on U.S. television. The Sunday afternoon game...
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April 9, 2024
Athletic Cosmetic Company Bets Big on Sports Makeup
In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of Babo Botanicals, and Dominique van Boekel, a former pro tennis player, have joined forces to...
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April 9, 2024
ASICS global study shows link between regular exercise in teenage years and positive mental wellbeing in adulthood
ASICS is announcing the results of its second Global State of Mind Study, which reaffirms a positive link between physical exercise and mental wellbeing and uncovers a link between being physically active in teenage years and positive mental wellbeing in adulthood. The study of over 26,000 respondents across 22 countries found that...
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April 9, 2024
The Brands Shaping the Future of Women’s Sports Sponsorship
Investment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women’s sports are one of the hot ticket items, and the reasons are obvious: Ratings are growing exponentially—including highlights such as Caitlin Clark...
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April 8, 2024
WNBA Commish Wants New Media-Rights Deal to Double Old One
Cathy Engelbert is betting big on the WNBA’s next media-rights deal. Speaking on CNBC a day after Iowa fell to undefeated South Carolina in the NCAA championship game, the WNBA commissioner is already talking up the impact Caitlin Clark will bring to her league a week before she officially joins it. The...
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April 8, 2024
Survey: Interest in Women’s Sports Spikes
Following record ratings for ESPN’s coverage of the Women’s Basketball Final Four games, Magid has released new data showing a significant growth in interest in women’s basketball. The Magid research survey found that the fanbase for women’s college basketball has increased by +50%, growing from 12% in May of 2023 to...
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April 8, 2024
South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale
As the final seconds ticked off in South Carolina’s victory over Iowa, ESPN’s Ryan Ruocco exclaimed, “Perfection with a touch of sweet redemption.” The line was a chef’s kiss in several ways. Ruocco was celebrating South Carolina exacting revenge for its Final Four loss to Caitlin Clark and Iowa last...
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April 7, 2024
Iowa-UConn Draws 14.2 Million Viewers, Racks Up Records
Friday’s women’s Final Four matchup between UConn and Iowa was the most-watched women’s college basketball game in history, ESPN announced. The thrilling Iowa win, featuring stars Caitlin Clark and Paige Bueckers, averaged 14.2 million viewers. The game, which ended with a controversial foul call against UConn that took over the...
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April 4, 2024
Garmin’s new heart rate tracker pairs nearly perfectly with sports bras
Sports bras are a necessary evil. I’m not the bustiest runner, but even I need a high-support bra to neutralize the laws of physics. Adding a chest strap to the mix, however, often feels like I’ve signed up to run 13 miles with a python squeezing my chest. Which is...
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April 4, 2024
Asics’ Pearl-Covered GT-2160 Sneakers Will Sell for up to $30,000
Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette with a tonal color scheme featuring cream, white and grey as well as pearlescent detailing. Where...
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April 4, 2024
Study suggests running style may be linked to personality type
Human biomechanics specialists based out of Volodalen SportLab in France have found a connection between running style and personality type, according to a new study published in Plos One. The research team used 80 adult volunteers; participants were asked to complete three 50-metre running tests, where the team evaluated biomechanic factors...
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April 3, 2024
‘I’m 48, perimenopausal, and ran 38km per day for six days, here’s what I’ve learned’
If modesty is a matter of downplaying your achievements, Mirna Valerio is the definition. She’s one of ten women who took part in lululemon’s FURTHER Ultramarathon – a historic six-day event in which each athlete surpassed the furthest distance of their careers, totalling 2,880 miles. At 48, former Spanish teacher and mother-of-one Valerio...