News Topics
-
July 25, 2024
Olympic fashion: best and worst team uniforms ranked
If you use any sort of social media, you’ve probably seen countless TikTok or Instagram posts of athletes showing off their Paris Olympic team gear. Since some of us don’t get to enjoy wearing these uniforms ourselves, we at least deserve to have some fun comparing the outfits. Here are...
-
July 24, 2024
Angel Reese Joins New Women’s Professional Basketball League
Angel Reese is the latest athlete to join the Unrivaled 3-on-3 basketball league. The Chicago Sky rookie, is the tenth player to join the league which was started by WNBA stars Napheesa Collier and Breanna Stewart. The league will be played in the winter and boasts the "highest average salary in professional women's sports...
-
July 24, 2024
WNBA Signs $2.2 Billion Rights Deal With Disney, NBC, Amazon
After months of speculation, the NBA on Wednesday finally officially announced its partners for its new media-rights package: ESPN, NBCUniversal, and Amazon. The NBA rejected a competing bid for Amazon’s “C” package from Warner Bros. Discovery, which looks poised to take legal action in response, but for now, WBD will be on the sidelines...
-
July 23, 2024
National Women’s Soccer League delivers record Olympic turnout
A record number of National Women's Soccer League players are suiting up for Olympic competitions. The NWSL reports it is fielding more players in the Games than any other league in the world. That's 56 players representing 11 countries, including the United States. The U.S. Women's National Team leads all countries, with...
-
July 23, 2024
The ACSM American Fitness Index
The ACSM American Fitness Index (Fitness Index), a ranking of America’s 100 largest cities, celebrates healthy, active lifestyles. Cities with the highest scores are considered to have strong community fitness, a concept analogous to individuals having strong personal fitness. The 2024 Fitness Index ranked Arlington, VA as the fittest city in America for the...
-
July 23, 2024
Woman wins Wine Country half marathon for first time
A woman won the Wine Country Half Marathon in Sonoma on Sunday for the first time in the event's 20-year history, organizers said. It was a great day for girl power, with veteran runner Liza Reichert winning in one hour, 19 minutes and 28 seconds in the Charles M. Schulz-Sonoma...
-
July 23, 2024
Olympics-Women set to grab the spotlight for Team USA in Paris
American women from Simone Biles to Katie Ledecky and Sha’Carri Richardson will dominate the spotlight in Paris as the explosion in popularity of women’s sports in the United States makes its way to the Olympic stage, experts said. Those athletes are among the women featured prominently in ads for the...
-
July 22, 2024
Ironman Announces New Pregnancy and Parenthood Policy for Age-Groupers
Today Ironman changed a policy would now allow athletes entry to the same event for up to two years if a triathlete registered for one of their races and then became pregnant—a response, in part, to an article published by Triathlete in June, Ironman said. The new policy touches more than simply a race registration...
-
July 22, 2024
Why Running Clubs Are the New Dating App
Like many other singles, I have grown exasperated by the apps. According the the Pew Research Center, at least 30 percent of American adults have used dating apps at some point, and we are fairly evenly split between finding the experience to be a net positive or net negative. Just over half say...
-
July 22, 2024
Rise of women’s sports brings greater emphasis on maternity and parental needs
The support being provided at the Paris Olympics for athletes who are also parents is just part of a larger trend as the rise of women’s sports puts greater emphasis on maternity and parental needs. In France, a nursery is available for athletes’ children in the Olympic village for the first time...
-
July 22, 2024
SF’s new WNBA team has already drawn the eye of hottest brand in women’s sports
The Golden State Valkyries don’t have a player on their roster yet, but they have already teamed up with one of the most popular names in women’s sports. The Valkyries have entered a merchandising collaboration with Togethxr, the multimedia company that created the uber-popular “Everyone Watches Women’s Sports” T-shirt. The partnership has resulted in...
-
July 21, 2024
WNBA: Viewership tops records as rookies shine, women’s sports interest grows
Talks to finalize an "historic" WNBA media deal that press reports suggest would be around $200 million a year, up from $60 million currently, reinforces the rising popularity of the league and women's professional sports in general, Commissioner Cathy Engelbert said on Saturday. With Saturday's WNBA All Star Game followed...
-
July 21, 2024
Why WNBA Rookie Alissa Pili Is Important for the Future of Nike N7
Through its N7 initiative, Nike has collaborated with Native American and Indigenous communities with a focus of increasing equity in sports. During 2024 WNBA All-Star Weekend in Phoenix, the Swoosh put N7 in the spotlight with its newest ambassador, Minnesota Lynx forward Alissa Pili. From its Nike Unite Tempe store, a short drive from...
-
July 20, 2024
Top 10 richest women’s sports teams in 2024
The rising popularity of women’s sports is evident with Angel City FC, a National Women’s Soccer League (NWSL) team, becoming the world’s most richest women’s sports franchise, now valued at $250 million. This is about $110 million more than the WNBA’s two-time champion Las Vegas Aces, who were previously the...
-
July 20, 2024
WNBA: Viewership tops records as rookies shine, women’s sports interest grows
Soaring viewership, surging media attention and an electrifying rookie class featuring standouts Caitlin Clark and Angel Reese marked the strongest first half of the WNBA season since the league's 1997 inception. Talks to finalize an "historic" WNBA media deal that press reports suggest would be around $200 million a year,...
-
July 19, 2024
ESPN’s Sarah Spain launches new podcast
Sarah Spain is expanding her brand. The veteran ESPN journalist launched a new podcast this week, Good Game with Sarah Spain, distributed by iHeartPodcasts and available on the iHeartRadio app and on podcast platforms. Awful Announcing 2 The daily podcast is a production of the Women’s Sports Audio Network, the new venture...
-
July 18, 2024
DraftKings Becomes An Official Sports Betting And Daily Fantasy Partner Of The WNBA
With the backdrop of the WNBA All-Star Game this weekend and an increase in women’s sports betting, the league and DraftKings announced a new partnership. The digital sports entertainment and gaming company is now an official sports betting and daily fantasy Partner of the WNBA. Hoopfeed
-
July 18, 2024
Just Women’s Sports launching shows around Olympic coverage
Just Women’s Sports is launching three digital shows to amplify the multimedia platform’s coverage of the Paris Olympic Games. USWNT and Gotham star Kelley O’Hara will host a new in-studio show “The Gold Standard” with four-time Olympic gold medalist and two-time WNBA champion Lisa Leslie. JWS is also bringing back...
-
July 17, 2024
Paris Olympics marketing blitz powered by female athletes
Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalizing on recent record ratings for women's sports in the U.S. and Europe to reach new audiences. While the Olympics has long been considered the pinnacle of women’s sports,...
-
July 17, 2024
WNBA Strikes It Rich With $2 Billion in Media-Rights Deals
The WNBA’s boom in popularity couldn’t have come at a better time for the league. With its media deals expiring after the 2025 season, the WNBA was negotiating with potential partners at a historic peak of popularity. And it paid off, as the league agreed to $2.2 billion in new...
-
July 17, 2024
Sue Bird Barbie: Mattel honors former UConn women’s basketball star with signature doll
Former UConn women’s basketball star and WNBA great Sue Bird has been honored with a signature Barbie doll. Mattel announced Tuesday the collectible tribute doll was modeled for Bird, who is a “basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that...
-
July 17, 2024
Willow Bay, Disney CEO Bob Iger take majority stake in Angel City FC
Angel City FC is now the most valuable women's sports team in the world following an agreement by Willow Bay and Bob Iger to purchase a controlling stake in the National Women's Soccer League franchise at a $250 million valuation. Bay, the dean of the USC Annenberg School for Communication...
-
July 16, 2024
New Balance Announces Historic Partnership With WNBA
Just ahead of the highly anticipated WNBA All-Star Weekend, the league has announced a multi-year agreement with New Balance aimed at “elevating women’s sports and inspiring the next generation of fans and athletes alike.” The partnership will enable New Balance to expand its presence in basketball while using its platforms...
-
July 16, 2024
Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand
As women’s sports continue to hit new heights in revenue and ongoing investment, fans of all genders are clamoring to snap up merch. The women’s sports apparel market has soared to an estimated $4 billion in the U.S. alone, according to data from Klarna and fan-intelligence company Sports Innovation Lab (SIL)....
-
July 16, 2024
WNBA Star Angel Reese Teases Her Upcoming Reebok Collection — and it Includes a Shoe
Angel Reese always wears something fresh during her pre-game tunnel walks. Ahead of Tuesday night’s matchup against the Las Vegas Aces, the Chicago Sky star offered a look at what she’s been working on with Reebok. During her tunnel walk, Reese teased her upcoming Reebok collection, which includes the brand’s Lux Bodysuit...