News Topics
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March 23, 2023
Why PepsiCo’s women’s soccer sponsorship is about more than signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive
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March 23, 2023
The Gritty-est Trail Running Group in Delaware
What started as a Facebook page for group runs and became dinners, workshops, and a community on the East Coast. In just over a year, GRIT has become a community of over 160 people, mostly moms from Pennsylvania, Delaware, and New Jersey. Women's Running
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March 23, 2023
Is Your Hormonal Birth Control Affecting Your Athletic Performance?
Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+
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March 22, 2023
In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it
Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for a run. In the clip, the female runners can be seen starting their night-time run...
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March 22, 2023
Women’s NCAA Tournament TV Ratings Are Through The Roof
The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St. Louis, and 636,000 people watched UCONN take down Vermont. Louisville vs Drake and South Carolina vs...
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March 22, 2023
Documentary ‘Fabric” Celebrates the Women Changing Board Sports
A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online
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March 21, 2023
A lot of money is on the line for women’s pro soccer in the U.S.
The NWSL hired Berman in March 2022. Previously, she was deputy commissioner at the National Lacrosse League, spent 13 years with the NHL and worked as a labor lawyer at Proskauer Rose. Her biggest priorities? Restore faith in women’s soccer and grow the business. CNBC
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March 20, 2023
Calgary Marathon introduces pregnancy deferral, child care for 2023
Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race day and on-course infant feeding stations. Running Magazine
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March 20, 2023
New Research Provides Guidelines for Pregnant Runners Returning to Sport
In October 2022, the researchers’ findings on maximizing recovery in the postpartum period were published in the International Journal of Sports & Physical Therapy. The first of its kind study shares a rehabilitation model that assesses the full spectrum of pregnancy to postpartum with safe exercise progressions aimed to reduce...
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March 20, 2023
Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion
Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...
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March 17, 2023
Do We Still Need Women’s-Only Triathlon Races?
Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete
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March 17, 2023
Mom, Athlete, Western States Competitor — Dreama Walton Is One Bad Mother
Dreama Walton never thought she’d be an ultrarunner. But, as she says in the trailer for Dreama Team — the upcoming documentary about her journey — she “caught the bug.” Ultrarunning is a hell of a bug to catch. The sport places huge demands on time, relationships, and the body....
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March 17, 2023
FIFA Increases Women’s World Cup Prize to $150M
FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at the governing body’s annual congress in Kigali, Rwanda, FIFA president Gianni Infantino — who was reelected...
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March 15, 2023
The best treatment for depression? It could be exercise.
Exercise as a treatment for severe depression is at least as effective as standard drugs or psychotherapy and by some measures better, according to the largest study to date of exercise as “medicine” for depression. The study pooled data from 41 studies involving 2,265 people with depression and showed that...
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March 15, 2023
Nike and the Tucker Center Are Partnering to Keep Girls in Sport
Nike has developed a new digital coaching resource, “Coaching HER,” in partnership with the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, a preeminent research center leading a global effort to create lasting change for girls and women in sport. WebWire
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March 15, 2023
First woman to run Boston Marathon recounts how she snuck into all-men’s race in 1966
Gibb, a native of Winchester, Massachusetts, is a legend in the sport of distance running, as she is the first woman to ever run and complete the Boston Marathon. In 1966, the Boston Marathon was still an all-men's race, but Gibb applied to run in it anyway. She received a...
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March 14, 2023
Kara Goucher on Owning Her Own Story
Kara Goucher is a two-time Olympian, who competed in the 5,000m, 10,000m and marathon, and is a World Champion Silver Medalist at the 10,000m. In 2015, Goucher went public with accusations that her former coach Alberto Salazar avoided antidoping rules with elite competitors in the Nike Oregon Project. Salazar served a...
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March 14, 2023
2023 Women’s March Madness Ad Inventory Sells Out
On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...
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March 13, 2023
Women’s Tennis Association Secures $150M Investment
The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures. SGB Media
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March 13, 2023
Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time
On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a strange twist of ski-racing serendipity, Mikaela Shiffrin surpassed Stenmark’s World Cup win record in Åre,...
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March 9, 2023
Women’s Tour announces 2023 route with ‘urgent’ call for sponsors
Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...
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March 9, 2023
Tour de France Femmes debut marks a ‘before and after’ for peloton
There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition of the maillot jaune lended immediate credibility to the race. VeloNews
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March 9, 2023
Why Adidas Terrex Created a Hiking Boot Designed Specifically for Women
The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored the ways the female foot hits the ground and the impact this has on the Achilles...
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March 8, 2023
Milk Aims to Sponsor Every Woman Running a Marathon This Year
A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...
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March 8, 2023
As Women’s Sports Grows, Broadcaster Taps Into Momentum
Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...
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