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November 17, 2025
Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’
Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address. “Our intention for Halo was...
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November 17, 2025
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
The protein boom is as strong as ever, but recent news created some doubt as protein powder came under fire in the wake of an explosive Consumer Reports expose. The report, which included results from testing 23 different protein powders and shakes, offered a look into heavy metal contamination across these...
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November 13, 2025
Parity research shows Gen Z rewards brands for women’s sports investments
For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report released Thursday found members of that generation -- which range from teens to people in their late 20s -- are more likely to be aware of and more likely...
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November 13, 2025
Hot Flashes? There’s Now a Wearable for That
One of the top gift ideas for older Millennial and Gen X women this year may just be a new wearable, one that doesn’t count steps or calories, but hot flashes and night sweats. Behind it is IdentifyHer, a women’s health company that has launched Peri, a wearable designed to...
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November 12, 2025
Saucony® Renews Contract with Marathon Standout Julia Paternain
Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives. STOCK TITAN
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November 12, 2025
LA Olympics schedules top women’s event before men’s for first time ever
The 2028 Los Angeles Olympics will be the first in history to schedule the women’s 100-meter track final on the opening day of competitions and push the men's event to the second day. FOX NEWS
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November 11, 2025
Nike Opens Female-Focused Retail Store in London
Nike opened a female-centric store on London’s King’s Road and a shop-in-shop inside Selfridges’ flagship department store, Level 3, at 400 Oxford Street in London. The King’s Road store, a 4,300-square-foot space, features modular displays and dedicated areas for personalized services, styling consultations and industry-led workshops. The store design is...
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November 10, 2025
‘I’m an 80-year-old Ironman world-record holder – these 5 training habits keep me fit for life’
After learning to swim aged 59, Natalie Grabow recently became the oldest woman to complete the Ironman World Championship – she tells WH how she discovered the sport and why age should never stop you from finding the movement you enjoy. Women'sHealth Magazine
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November 10, 2025
Dubai Sets A New Benchmark In Women’s Sports Tourism With The Launch Of The Pioneering Women’s Triathlon World Cup – Dubai 2025, Celebrating Empowerment And Global Athletic Excellence
Dubai is set to make history in the world of sports and tourism by hosting the inaugural Women’s Triathlon World Cup – Dubai 2025, the first-ever global event dedicated entirely to female athletes. This groundbreaking competition, taking place on December 7, 2025, not only highlights Dubai’s commitment to empowering women...
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November 9, 2025
Irish runner sets new women’s 100-mile world record at Tunnel Hill 100
The Tunnel Hill 100 in Vienna, Ill., has earned a reputation for producing world-record performances, and 2025 may go down as its most historic year yet. On Sunday, Ireland’s Caitriona Jennings and Anne Flower of the U.S. set new women’s world records (to be ratified) at the 100- and 50-mile...
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November 7, 2025
New Pro League Signs WNBPA President Nneka Ogwumike, Offers Other WNBA Players $2 Million
The WNBA has a big problem on its hands. It is almost guaranteed to find itself in the midst of a lockout once the league’s collective bargaining agreement comes to an end on Nov. 30, but that’s far from the only significant issue it is facing. Now there is yet...
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November 7, 2025
JuJu Watkins Makes History As The First College Athlete To Invest In A Women’s Professional Sports Team
You can never predict JuJu Watkins’ next move. The University of Southern California (USC) basketball player is now an investor in the National Women’s Soccer League’s Boston Legacy Football Club (Boston Legacy FC), according to a press release. Watkins makes history in the process as the first college athlete to...
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November 6, 2025
Sports greats join new NWSL advisory board aimed at growing league
Soccer World Cup winner Alex Morgan, baseball Hall of Famer Ken Griffey Jr and basketball's Magic Johnson and Sue Bird are among the sports greats joining a new advisory board to accelerate the growth of the NWSL, the top-flight U.S. league said on Thursday. USA TODAY
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November 6, 2025
Women’s boxing champ Claressa Shields signs $8 million promotional deal, plans ring return in 2026
Claressa Shields signed a multi-fight deal Thursday that will pay her a minimum of $8 million, and the undisputed women's heavyweight boxing champion plans to return to the ring in early 2026. Times Union
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November 5, 2025
LPGA partners with Golf Saudi: New commissioner unveils Vegas event with $4 million purse
LPGA commissioner Craig Kessler wasted no time delivering something his predecessor wouldn’t — a deal with Golf Saudi. The LPGA has announced that the tour will return to Shadow Creek in Las Vegas in 2026 for the new Aramco Championship, a co-sanctioned event with the Ladies European Tour that features a...
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November 4, 2025
Key Takeaways From Oura’s Study on Physiological Changes During Pregnancy
A new study from Oura has provided a detailed look at how the human body changes throughout pregnancy, drawing from on collected from the Oura Ring. The research tracked over 10,000 pregnancies to better understand how physiological markers like sleep, heart rate, body temperature and activity shift from conception to...
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November 3, 2025
Halfdays Co-Founder Ariana Ferwerda on Raising Capital, Wholesale Strategy and Blending Fashion with Performance
Colorado-based Halfdays has grown a loyal following for its fashion-forward skiwear and base layers since launching five years ago. With a team of 30 full-time employees, co-founders Ariana Ferwerda and professional freestyle skier Kiley McKinnon are deeply involved in the design process. Seasonal concepting and color direction is led by...
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November 3, 2025
Study: Women’s sports driving record NIL growth as rev-share era begins
Through the first years of the NIL era, women’s sports thrived. With the revenue-sharing era in its early stages, that trend is primed to continue, according to a new report from Opendorse. Women’s sports are on track to drive record NIL growth, the study showed. Rev-share is also part of the equation as schools continue...
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November 3, 2025
Stop Counting Steps—Track Minutes Walking Instead, New Study Says
Tired of your smartwatch reminding you that you haven’t hit 10,000 steps today? It’s time to dismiss the notification. Walking any distance is beneficial for health, even if you don’t reach this popular (but actually, pretty arbitrary) threshold. Outside
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November 2, 2025
Hellen Obiri shatters 22-year-old course record at 2025 TCS New York City Marathon
Sunday’s TCS New York City Marathon was a bittersweet day for Canada’s Charles Philibert-Thiboutot. The event not only marked the runner’s first-ever marathon, but also his final race as a professional athlete. “The time wasn’t pretty,” he said. “I came through the first half with the lead pack in 65:20–much faster...
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October 31, 2025
NC Courage To Break North Carolina Professional Women’s Sports Attendance Record
The North Carolina Courage today announced that more than 11,000 tickets have been sold for the season finale this Sunday, November 2, guaranteeing a new single-game attendance record for a professional women’s sporting event in North Carolina. The Decision Day match against Gotham FC kicks off at 5 p.m. ET...
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October 30, 2025
Women’s sport reaches record audiences as England’s Euros final against Spain is most watched TV moment
The Women's Sport Trust (WST) has released a report showing how female UK broadcast audiences reached an all-time high, making up 44 per cent of the UEFA Women's Euros audience and 43 per cent of the Women's Rugby World Cup (RWC) audience - the highest on record for both competitions....
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October 30, 2025
Pregnancy is harder than marathons, science shows
In a groundbreaking 2019 study published in "Science Advances", a scientific journal published by the American Association for the Advancement of Science (AAAS), evolutionary anthropologist Herman Pontzer of Duke University compared the metabolic strain of pregnancy to some of the world's most extreme endurance feats like the Tour de France...
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October 30, 2025
Top women’s sports influencers on TikTok who are changing the game
Everybody watches women's sports, and that sentiment rings true on TikTok. With women's athletics reaching new heights of exposure in recent years, it's no surprise that female sports influencers have found a pocket of success on social media apps like TikTok. The Sporting news
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October 29, 2025
ESPN and Athletes Unlimited Announce Multi-Year Distribution Deal Covering More Than 50 Nationally Televised Games Annually
Following an incredibly successful inaugural season of the Athletes Unlimited Softball League (AUSL), ESPN and Athletes Unlimited (AU) today announced a multi-year rights extension that strengthens ESPN’s role as an official broadcast partner for AU’s professional leagues in softball, basketball, and volleyball. ESPN Press Room
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