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October 13, 2025
She Became the First Woman to Complete This 3,600-Mile Thru-Hike—and Brought Thousands Along for the Journey
Jessica “Stitches” Guo began her 30th birthday alone, in the woods, walking north towards the Canadian border. It was the same way she had spent the last few months of her 20s, during which she hiked from the Mexican border through New Mexico, Colorado, Wyoming, Idaho, and Montana along the Continental...
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October 12, 2025
World’s fastest woman defeats 100 men for US$100,000
Internet personality and streamer MrBeast put the speed of the world’s fastest woman, Melissa Jefferson-Wooden, to the test in his latest YouTube challenge. The YouTuber offered a US$100,000 prize to any man who could beat the reigning world 100m and 200m champion across the width of two soccer fields. Spoiler alert: Jefferson-Wooden threw...
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October 12, 2025
After Joy of Women’s-Only Ironman World Championship, Grief Sets In
The Ironman World Championship has made a lot of progress in the last three years of women’s-only racing. Now it must avoid a setback. There was something about this year’s Ironman World Championship week in Kona that felt sad. The final edition of the women’s-only championship event was empowering and inspiring and...
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October 12, 2025
ESPN Adds More Women’s Sports With UEFA UWCL Rights Agreement
ESPN just made a major power play for women’s soccer that will bring more games to the network and direct-to-consumer streaming service. The network has signed a five-year, exclusive multimedia rights agreement for the UEFA Women’s Champions League (UWCL) covering the 2025/26 through 2029/30 seasons. ESPN will carry all 75 matches...
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October 11, 2025
‘My Showgirl Era’ – British triathlon star becomes an OnlyFans athlete on eve of IRONMAN World Champs
“I’ve never really been one to do things the way they have always been done,” said top British triathlete Steph Clutterbuck when she made the eye-catching announcement that she has become an OnlyFans athlete. OnlyFans is a subscription site, which has been associated with adult material, although it is not exclusively a...
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October 10, 2025
WNBA Quietly Increased Finals Bonuses Amid CBA Negotiations
This year the WNBA Finals lengthened to a best-of-seven contest for the first time. As a result, the league increased the prize pool again. Winners will get $22,908 each—roughly $25,000 more as a team compared to 2024—while the runners-up receive $8,521 each, up from $7,746. Players eliminated in the first...
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October 10, 2025
Dear Ironman, Here’s What We Can Learn from the Women’s-Only Championship
The article explores how lessons from the women’s Ironman World Championship in Nice could improve the men’s race in Kona. It highlights the women’s event’s community feel, inclusivity, and logistical successes as models for the broader Ironman brand. Triathlete spoke with athletes and industry leaders on the Big Island ahead...
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October 10, 2025
In women’s sports, athletes losing their periods was long considered normal. Not anymore
The article examines how menstrual health is becoming a central focus in women’s sports, as more athletes and teams discuss periods openly and incorporate cycle tracking into training. It highlights how understanding hormonal changes can improve performance and reduce injury risk. Experts emphasize that better education and communication around menstruation...
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October 10, 2025
WNBA Officiating Task Force Still Taking Shape After Outcry
The WNBA has formed an officiating task force under commissioner Cathy Engelbert to address growing concerns about referee consistency and transparency. The group will review training, evaluation, and communication processes to enhance the credibility of officiating across the league. FOS
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October 10, 2025
Track Start-Up Athlos Makes ‘Millions’ but No Profit Yet
The track and field start-up Athlos “has not been a profitable endeavor yet,” founder Alexis Ohanian said at a press conference in New York City on Thursday. Asked by Front Office Sports about Athlos’s revenue and ownership structure, Ohanian declined to say how much revenue it was pulling in, only disclosing that...
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October 10, 2025
Wellness Brands Eye Peptides as Next Wave in Women’s Health
Vesalius Longevity Labs, the company behind peptide brand Peptual, is going all-in on women’s health in a new partnership with telehealth provider Wisp. The two health tech brands are launching an exclusive range of peptide therapies designed to enhance women’s quality of life and promote longevity. Athletech NEWS
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October 9, 2025
Female athletes have faster reaction times on day they ovulate, study finds
Female athletes have reaction times 80 milliseconds faster and make fewer mistakes on the day they ovulate, according to research. Researchers at University College London (UCL) studied how different stages of the menstrual cycle and levels of activity affected women’s brain function. They tracked 54 women aged 18 to 40 not...
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October 9, 2025
Women keep on beating men in ultra-endurance races – here’s why
Running from Derbyshire to Scotland is a feat in itself, but Jasmin Paris did it battling 50mph winds, freezing January temperatures, and in three days with less than three hours' sleep. All the while breastfeeding. The ultra-runner – who is also a vet and mother of two – broke the...
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October 9, 2025
Women’s track-and-field startup Athlos eyes sustainable and durable growth
Japanese startup Athlos is launching a women’s-only athletics league aimed at creating more professional opportunities and visibility for female track and field athletes. The initiative seeks to challenge gender disparities in sports and inspire broader participation among women in athletics. Japantimes
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October 8, 2025
Why Olly chose the Golden State Valkyries for its first sports sponsorship
At the start of the WNBA season earlier this year, the Golden State Valkyries and the vitamin and supplement brand Olly were both new to the league. By the end of the regular season, both the team and one of its founding brand partners were breaking records. Halfway through the Valkyries’ inaugural...
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October 8, 2025
WNBA Finals draw most viewers for a Game 1 since the league’s inaugural season
The opening game of the WNBA Finals was the most watched Game 1 since the league's inaugural season. An average of 1.9 million viewers watched Las Vegas edge Phoenix 89-86 on Friday night, according to ESPN. That was up 62% from last season's matchup of New York and Minnesota. The game peaked...
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October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
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October 8, 2025
Apple Watch now offers high blood pressure notifications
The latest versions of the Apple Watch (Series 11 and Ultra 3), released Sept. 19, have a new health feature: hypertension notifications, representing a breakthrough addition to the heart health features offered by Apple Watch. The watch does not directly measure blood pressure, but works via optical heart rate sensing...
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October 8, 2025
Athlos NYC track meet hits grand slam with new payment sponsor
Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...
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October 7, 2025
M+C Saatchi acquires Women’s Sports Group to bolster rights representation
Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport. Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts, WSG provides services across media rights, broadcast and content, data, communications, and diversity, equality and inclusion....
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October 7, 2025
How Monarch Collective scored some of the biggest early deals in women’s sports
This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023, right before women’s sports exploded into the mainstream. But she didn’t just get lucky: She helped create...
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October 7, 2025
Peloton Enters Menopause Care as Wellness Brands Race To Aid Women in Midlife
Perimenopause doesn’t wait until 50. For many women, it begins in their mid-to-late 30s or 40s, a time already packed with career demands, caregiving and everything in between. The transition can bring more than a hundred possible symptoms, from brain fog and anxiety to weight changes and sleepless nights. Yet...
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October 6, 2025
Barbie Unveils Ilona Maher Doll to ‘Reflect the Build of Many Strong Athletes’
Mattel announced Team Barbie — Maher, English player Ellie Kildunne, New Zealander Portia Woodman-Wickliffe and French player Nassira Konde — on Oct. 6, encouraging young girls to "own their confidence proudly." TODAY
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October 5, 2025
The Fight for the Future of Women’s Basketball
Napheesa Collier is a smooth, coolheaded forward for the Minnesota Lynx. She is not the most famous player in the W.N.B.A., but she is one of the best. Before injuring her ankle, in early August, she was the front-runner for Most Valuable Player. THE NEW YORKER
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October 3, 2025
DoorDash Canada Debuts BRING IT IN, Boldly Unifying Women’s Sports Sponsorships
DoorDash Canada is now the official on-demand delivery platform partner of the Professional Women’s Hockey League (PWHL), joining its long-standing collaboration with the Women’s National Basketball Association (WNBA) and its founding partnership with the Northern Super League (NSL). The three trailblazing institutions anchor BRING IT IN: DoorDash Canada's boldest commitment...
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