News Topics
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September 16, 2025
Inside New Balance’s Proven Formula for Reimagining Sport for Women
New Balance executive Melissa Worth told the audience at the WWD x FN x Beauty Inc Women in Power event that "authenticity" is key to storytelling. Worth was interviewed by Footwear News executive editor Katie Abel on “Winning Her Trust: How New Balance Reimagined Sport for the Female Consumer” at the Women in...
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September 16, 2025
VERSANT Inks Deal for League One Volleyball as Women’s Sports Rights Slate Grows
VERSANT, the soon-to-be NBCUniversal spinoff, continues to build out its roster of women’s sports media rights with the a new multi-year deal for League One Volleyball (LOVB). The premier women’s professional volleyball league in the U.S. will be carried in primetime on USA Network starting January 2026. SPORTS VIDEO GROUP
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September 15, 2025
e.l.f. Cosmetics, the National Women’s Soccer League and INDIVISA Launch Nationwide Search for the Next Young Soccer Star
e.l.f. Cosmetics, a brand from e.l.f. Beauty announced the launch of a nationwide search to discover the next generation of soccer stars, in partnership with the National Women’s Soccer League (NWSL) and INDIVISA. This competition kicks off with an inclusive invitation to athletes across the country to showcase their best...
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September 15, 2025
Adidas joins as Official Clothing Partner for the 2025 Billie Jean King Cup by Gainbridge Finals in Shenzhen
The Billie Jean King Cup by Gainbridge today welcomes adidas as an official partner for the 2025 Finals, taking place in Shenzhen from September 16–21, and will provide branded apparel for ball kids, match officials, and event staff throughout the tournament. BILLIE JEAN KING Cup
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September 15, 2025
WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence
Following a historic 2024 season, the WNBA delivered a slight viewership increase. The 2025 WNBA season averaged 969,000 viewers across ESPN networks, Ion, and CBS, a 3% increase in viewership relative to last year, according to Sports Media Watch. FRONT OFFICE SPORTS
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September 15, 2025
Elena Delle Donne named managing director of USA 3×3 Women’s National Team
After a poor showing at the 2024 Summer Olympics, which saw the U.S. Women's National 3x3 Basketball team finish with a bronze medal, USA Basketball has named two-time WNBA MVP and seven-time All-Star Elena Delle Donne the team's first managing director. USA TODAY
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September 13, 2025
Lauren Leichtman Building Family Affair as San Diego Wave Owner
Brandi Chastain’s thrilling penalty kick to win the 1999 women’s World Cup for the United States captivated soccer fans across the county, prompting a boom in the sport and paving the way for leagues like the National Women’s Soccer League. Lauren Leichtman, who owns the San Diego Wave, was among those...
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September 12, 2025
Saudi Arabia to welcome women’s nonstop action sports channel
All Women's Sports Network (AWSN) will launch a dedicated women's sports channel in Saudi Arabia on Friday in partnership with the country's football federation and national broadcaster Saudi Sports Company. Co-founded by Oscar-winning actor and comedian Whoopi Goldberg, AWSN was launched late last year as the first global media channel...
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September 12, 2025
Apple gets official approval for watch feature that can spot potentially fatal problem
Apple has received official approval for one of the headline features of its new watches: the ability to sense how hard your heart is beating. The new hypertension feature is designed to spot when people have dangerously high blood pressure (hypertension). Unlike some tools, it doesn’t work by way of a...
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September 12, 2025
Women’s Fitness Gets Its First Hormonal Health Studio
BAB NYC’s founders launched Brooklyn’s first fitness studio centered on women’s hormonal health and their unique physiological needs. The new studio officially opened earlier this month at premium boutique fitness brand GYM NYC’s Brooklyn flagship, introducing what the company calls the fitness industry’s first comprehensive training methodology designed around women’s...
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September 11, 2025
Japanese women struggle to find a place in the Japanese sumo world
Sumo is more than a sport in Japan. It’s a sacred tradition, a 1,500-year-old spectacle steeped in Shinto ritual and ceremony. But at its heart lies a long-standing taboo: women are still barred from the traditional ring, the dohyō in Japanese. That legacy is facing quiet resistance. While professional sumo...
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September 10, 2025
Bryan Graham to run Just Women’s Sports content
Just Women’s Sports has hired Bryan Graham as Exec Dir of Content. He was most recently the Head of Global Video at The Athletic. JWS founder & CEO Haley Rosen declined to share if a search firm was used. SPORTS BUSINESS JOURNAL
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September 10, 2025
Unrivaled Announces Expansion Ahead of Possible WNBA Work Stoppage
Unrivaled, the three-on-three women's basketball league, is expanding according to Tom Friend of Sports Business Journal. The league will add two more teams as well as add an extra night to their weekly schedule in Year 2. SI
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September 10, 2025
Club Pilates, Pure Barre Add Women’s Health Programming
Club Pilates and Pure Barre are joining forces with Midi Health, a telehealth clinic focused on women’s midlife care and GLP-1s, in launching a new campaign to provide its boutique fitness members with education, resources and events on hormone health, menopause management and longevity. Athletech NEWS
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September 9, 2025
Beachbody Adds At-Home Pilates, Women’s Health Content
The Beachbody Company, also known as BODi, is unveiling the ultimate wellness trifecta this fall, spotlighting women’s hormonal health, Pilates and functional nutrition. Athletech NEWS
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September 9, 2025
New Initiative Targets Gaps in Women’s Sports Science
Indiana University, in collaboration with Indiana Sports Corp and Pacers Sports & Entertainment, will launch a first-of-its-kind research program dedicated to the health, performance and lifelong well-being of female athletes. THE MIRAGE
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September 8, 2025
Connecticut Senators Rip WNBA Handling of Sun Sale
The WNBA’s handling of the Connecticut Sun sale process has attracted high-level political attention. Both of the state’s U.S. senators have recently weighed in to express their displeasure with the league and push to keep the team in the state. FRONT OFFICE SPORTS
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September 8, 2025
Serena Williams invests in women’s basketball league Unrivaled, now valued at $340 million
Women's 3-on-3 basketball league Unrivaled is now valued at $340 million after a new funding round that included tennis legend Serena Williams, the league announced Monday. CNBC
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September 7, 2025
Valkyries Set WNBA Attendance Record in Inaugural Season
The Golden State Valkyries have set the standard for the five WNBA expansion teams entering the league from 2026 to 2030. The Valkyries announced that they sold out all 22 games at the Chase Center following their final home game Saturday against the Minnesota Lynx. FRONT OFFICE SPORTS
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September 5, 2025
Chelsea launches groundbreaking British Sign Language initiative for deaf fans
In an effort to make matches more accessible and reduce this gap, Chelsea have teamed up with Cadbury to provide BSL interpreters on-screen at all home games during the 2025/26 Premier League and Women’s Super League season. This step is a first for both the Premier League and the WSL. ONEFOOTBALL
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September 5, 2025
Venus And Serena Williams To Launch Program That Will Teach Under-Resourced Youth To Lead In The Boardroom
According to information shared by the U.S. Open, the tennis stars have partnered with the USTA Foundation to launch the Williams Family Excellence Program. The USTA Foundation believes the pair are well-positioned to serve as partners, citing their influences beyond the court as businesswomen. AFROTECH
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September 4, 2025
Chicago Sky forward Angel Reese joins the TOGETHXR ownership group
Angel Reese wants to be a part of the conversation on and off the court. That's why it was announced on Thursday, Sept. 4, that she will be the newest member of the TOGETHXR ownership group. The collective was founded in 2021 to advance the women’s sports movement. USA TODAY
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September 4, 2025
London City to make ‘powerful statement’ with shirt
London City Lionesses will make history on Saturday when they wear the slogan 'Everyone Watches Women's Sports' on the front of their shirts for their opening match in the Women's Super League against Arsenal. BBC SPORT
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September 4, 2025
Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom
The launch, which first hit TikTok Shop, comes as demand grows for functional products and as more women embrace strength training and lean muscle building for longevity, benefits that creatine is widely known to support. Athletech NEWS
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September 4, 2025
Zepp Health Acquires Core Assets of Wild.AI to Expand Support for Female Athletes Across Life Stages
Zepp Health (NYSE: ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women’s wellness platform focused on optimizing female performance through hormone-informed coaching. businesswire
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