News Topics
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March 28, 2024
Women’s basketball’s best talk NIL truths
Although one of the hottest topics in sports, NIL also is one of the most misunderstood. Bird, Ogwumike, Boston and Bueckers get to the truths about the impact of NIL on women’s college basketball. As Bueckers says during the conversation, “I think it’s interesting how everybody thinks they know everything...
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March 28, 2024
The Physiology Behind Women Kicking A** at Ultraman Races
When professional triathlete and multi-time iron-distance champion Michelle Vesterby crossed the finish line of Ultraman Arizona in 24:28:06 a couple of weeks ago and became the race’s overall champion, the first man didn’t follow until more than two hours later in 26:57:57. Further, five of the top 10 overall finishers at this year’s Ultraman...
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March 27, 2024
State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL
State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the first for which Scripps Sports televised weekly regular-season games on Friday nights on ION, a national...
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March 27, 2024
Self-Confidence: An Interview with Jasmin Paris About Her 2024 Barkley Marathons Finish
Jasmin Paris (U.K.) made history on March 22 in the waning minutes of the 2024 Barkley Marathons, when she came around the final corner of the finishing road. No woman had ever finished four laps of five-lap race before, let alone the whole thing. After two previous attempts at the event in...
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March 26, 2024
The Women’s Trading Card Market Is Untapped. Can Caitlin Clark Change That?
In her final, record-breaking season at Iowa, Caitlin Clark’s impact on women’s college basketball cannot be overstated, from historic ratings to spiked ticket prices and sold-out arenas. As soon as the obvious No. 1 pick declared for next month’s WNBA draft, the average price for Indiana Fever tickets more than...
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March 26, 2024
Nothing But Net: Epsilon First to Offer NIL Deal for all Women’s D1 Basketball Tournament Participants
Epsilon, a global advertising and marketing technology company, today announced it is partnering with Opendorse, the leading athlete marketplace and NIL technology company, to launch "Work Together to Win Together," the first and only name, image and likeness (NIL) deal available to every female student-athlete participating in the Women's Division I...
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March 26, 2024
Regular exercise is associated with less insomnia, study shows
“Physically active people have a lower risk of insomnia symptoms and extreme sleep duration, both long and short,” said lead study author Dr. Erla Björnsdóttir, sleep expert and part time teacher and researcher at Reykjavik University. The study published Tuesday in the journal BMJ Open looked at data from more than...
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March 25, 2024
VIDEO: Women’s sports are primed for venture investment
March Madness is a thrilling, sometimes nerve-wracking, time of year for many people, and for the first time in history viewers may be more excited for the women's tournament than the men's. As surprising as that sounds, it comes at no surprise to Jasmine Robinson, co-founder and managing partner of...
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March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
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March 23, 2024
Jasmin Paris first woman to complete gruelling Barkley Marathons race
Jasmin Paris from Midlothian completed the Barkley Marathons in Tennessee with just one minute 39 seconds to spare of the 60-hour cut off. She was so exhausted she slumped to the ground after finishing the race which is inspired by a famous prison escape. The course, at Frozen Head State...
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March 22, 2024
With March Madness Here, Jordan Brand Signs LSU Women’s College Basketball Star Mikaylah Williams
March Madness is underway, and Jordan Brand has signed one of the tournament’s most promising stars to a name, image and likeness (NIL) deal. The namesake brand of NBA icon Michael Jordan announced Friday that it has added LSU guard Mikaylah Williams to its star-studded athlete roster. FN
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March 22, 2024
How Women Are Redefining Fitness on Their Own Terms
Women’s History Month commemorates the achievements and struggles of women throughout history and casts a light on the evolving roles and burgeoning presence of women. The fitness industry serves as a prime example of this evolution. Historically, the fitness world mirrored many other sectors, with men predominantly occupying the roles...
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March 21, 2024
Lululemon Posted Strong Q4 Results but Guides to Slower Q1 Growth
Lululemon Athletica, Inc. CEO Calvin McDonald said the company was pleased with the solid finish for its 2023 fiscal year and continues to deliver ahead of its Power of Three ×2 strategy. Net revenue increased 16 percent to $3.2 billion. International net revenue increased 54 percent, or 56 percent on...
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March 21, 2024
Caitlin Clark may already make the WNBA a lot more money before even going pro
The 2023 NCAA Championship game between Iowa and LSU was by far the most-watched game on record — garnering an average viewership of nearly 10 million — and this has parlayed into strong viewership numbers throughout the 2024 regular season. But while the first round of March Madness is only...
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March 21, 2024
NCAA Women’s Basketball Tournament Steals The Spotlight, Signaling A Turning Point For Sports
In the realm of sports, the pendulum of attention has historically swung heavily in favor of men's competitions, relegating women's sports to the sidelines. However, a seismic shift is currently underway, thanks in large part to the buzz around Caitlin Clark. From the outset, the NCAA Women's Tournament has boldly...
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March 21, 2024
Lindsey Vonn Invests In SLC’s New Women’s Professional Soccer Team
On Friday, three-time Olympic medalist Lindsey Vonn announced her investment to the National Women’s Soccer League 2024 expansion side Utah Royals FC, a decision that is sure to empower women in sports worldwide. Now, being a part owner of the club, Vonn posted to Instagram that "women in sports is a movement,...
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March 21, 2024
Half of young girls inspired to take up sport after success of female athletes
A study of 500 females aged 10-17 revealed seeing successful women in sport has boosted the confidence of 65 per cent, with 55 per cent claiming it makes them feel like they can do anything. Nearly two thirds (65 per cent) who have watched sport have seen women participate, but...
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March 21, 2024
Saucony signs pro runner Vanessa Fraser
A seven-time All-American from Stanford University, Fraser, 27, has set personal bests in the 3,000m indoors (8:51); 5,000m indoors (14:48); 10,000m (31:52); and half marathon (1:11:00). Fraser, who turned pro in 2018, is currently based in San Francisco and trains with Team Boss, an elite distance running team located in...
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March 20, 2024
World Happiness Report 2024
In this World Happiness Report, the focus is on the happiness of people at different stages of life. In the seven ages of man in Shakespeare’s As You Like It, the later stages of life are portrayed as deeply depressing. But happiness research shows a more nuanced picture, and one...
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March 20, 2024
Female athletes make up 52% of top 100 college stars with NIL deals
Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase from 38 per cent year-on-year, according to SponsorUnited’s NIL Marketing Partnerships 2023/24 report. The increasing popularity...
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March 20, 2024
Finding a Groove: An Interview With Camille Herron About Her 6-Day World Record at the 2024 lululemon FURTHER Event
Camille Herron of the U.S. has set yet another world record, this time the women’s 6-day world record by running 560.330 miles (901.764 kilometers) at the 2024 lululemon FURTHER event in La Quinta, California. The race was held on a 2.55-mile loop around Lake Cahuilla made up of largely dirt. Ten women, all lululemon-sponsored athletes,...
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March 19, 2024
March Madness: Women’s Final Four Tickets Near $800
The 2023-2024 women's college basketball season has experienced a surge in viewership, with FOX reporting a 48% increase in TV ratings. This surge, along with increased ticket prices and advertisement spikes, confirms the predicted growth in women's college basketball. In response to these increases, networks are adopting ad sales strategies...
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March 19, 2024
Women in Trail Running and Ultrarunning: Perspectives on the Challenges and Progression Toward Equity
According to the running publication Run Repeat, as of 2022, women’s participation in trail races has reached 46%, whereas in 1997 only 13% of trail race participants were women. And if we look at Run Repeat’s 2020 study of ultrarunning, we learn that while women’s participation is much lower overall, at 23%,...
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March 18, 2024
Continuous Glucose Monitors Emerge as Next-Gen Wearable
The U.S. Food and Drug Administration has cleared the Dexcom Stelo Glucose Biosensor System, the first over-the-counter continuous glucose monitor (CGM), as awareness of metabolic health continues to gain steam. The wearable Stelo Glucose Biosensor System is designed for those 18 years and older who don’t use insulin and either treat diabetes...
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March 15, 2024
Angel City For Sale: NWSL’S Most Valuable Team Seeks New Owner
The NWSL’s most valuable franchise may soon have a new owner. The board of Angel City FC has hired Moelis & Company to explore a control sale of the franchise, according to multiple people familiar with the plan. The process follows tension between some board members over team governance, said the...