News Topics
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February 12, 2025
No Women Among 100 Highest-Paid Athletes Despite Business Gains
Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn an estimated $221 million last year, up 27% year-over-year. Eleven women made at least $10 million,...
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February 12, 2025
Nike Made New Exclusive ‘Think Pink’ Kobe Sneakers for the Kay Yow Cancer Fund
Another flip of Nike’s ongoing partnership with the Kay Yow Cancer Fund, the non-profit organization which honors Kobe Bryant, they introduce "Kobe Sneakers." The Nike Kobe 9 Low Protro EM “Think Pink” has recently been spotted on the feet of several women’s college basketball teams including the Oregon Ducks and...
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February 12, 2025
Los Angeles flexing its muscle as the center of Big Ten women’s basketball
UCLA and USC are running away from the pack in their inaugural Big Ten campaigns. The rivals are winning conference games by an average of 19 points. Yahoo Sports
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February 11, 2025
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Adidas is entering the next phase of its latest global brand campaign with an effort focused on the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt. A series of new videos show star athletes including Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal...
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February 11, 2025
New Publicis Offering To Help Clients Invest In Women’s Sports
Publicis Sports has a created a new offering designed to help clients get involved with women’s sports media opportunities more efficiently and at scale. MediaPost
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February 11, 2025
Barre3 Acquires Studio Barre to Expand Female-Owned Business
Barre3, founded in 2008 by Sadie and Chris Lincoln, has acquired Studio Barre, the San Diego, CA-based barre brand founded in 2008 by Shannon Higgins. SGB Media
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February 10, 2025
Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. AdWeek
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February 8, 2025
Women’s flag football players bask in Super Bowl spotlight
Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women's sports in the United States. Reuters
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February 6, 2025
Portland’s WNBA and NWSL teams will share the first joint training facility
The Portland Thorns of the National Women's Soccer League and the city's as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from both leagues. Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's...
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February 5, 2025
Brand New Women’s-Exclusive Air Jordan 4 With Premium Materials Is Expected to Be Released This Year
Newly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan 4 women’s exclusive set to hit retail before the end of the year. Footwear News
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February 5, 2025
Butler Athletics receives $12 million pledge in support of women’s sports
Butler Athletics is set to receive the largest documented estate commitment in school history, a gift aimed to support its women's athletic programs, on national girls and women in sports day. IndyStar
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February 4, 2025
Therabody Launches “Therabody, for Her” To Support Women’s Wellbeing
Therabody has unveiled “Therabody, for Her,” an initiative dedicated to women’s health across four critical life stages: mental wellbeing, menstruation, motherhood, and menopause—termed the “Four Ms.” The initiative aims to provide women with the tools and knowledge they need to navigate these different phases of life. Athletech News
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February 4, 2025
A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
A’ja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News
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February 4, 2025
Your smartwatch might be making you sick, new research says
Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some of these handy devices come with an unexpected downside. Running Magazine
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February 3, 2025
Ariel Investments launches women’s sports fund
The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro
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February 3, 2025
The Women’s Sports Foundation to Celebrate the 39th Annual National Girls & Women in Sports Day® by Showing How Sport Fuels Women’s Leadership That Positively Impacts Society
NEW YORK, Feb. 3, 2025 /SPORTSWIRE WOMEN/ -- Gathering in the nation's capital this week, the Women's Sports Foundation (WSF®) will unite with barrier-breaking athletes, advocates, coaches and leaders to celebrate the 39th annual National Girls & Women in Sports Day (NGWSD®), a national day co-founded and powered by WSF. A leader and...
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February 3, 2025
Lindsey Vonn faces more criticism for competing at age 40 than Tom Brady, Lewis Hamilton
Lindsey Vonn has a simple explanation for why she has returned to Skiing. Vonn showed that she can still be competitive when she finished sixth and fourth in a downhill and a super-G in St. Anton, Austria, last month. abc News
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February 3, 2025
Roku, Hello Sunshine to Launch Women’s Sports Studio Show (Exclusive)
The streaming platform Roku, Reese Witherspoon's Hello Sunshine and Rich Eisen Productions are set to launch a new studio show on Roku Channel dedicated to women's sports. MSN
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February 2, 2025
Cold-water plunges and your health: The science is in
Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that it has a positive effect on health and well-being. New Atlas
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January 30, 2025
Charlotte introduces professional women’s basketball team
Charlotte will be one of four cities that's part of a brand-new professional women's basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The league announced four teams for its debut season, including Charlotte, Greensboro and Jacksonville, Florida. Officials said...
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January 30, 2025
Why Bill and Crissy Haslam, Candace Parker and others put in WNBA bid for Nashville team
An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt in honor of the legendary Lady Vols coach. The ownership group is privately financing the bid and...
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January 30, 2025
NWSL announces Denver as its 16th franchise, to begin play in the 2026 season
The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver's first women's professional sports team in a major national league. A group led by IMA Financial Group CEO Robert Cohen is reportedly paying a record expansion fee of $110 million....
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January 30, 2025
World Cup Champion Alex Morgan Sees a VC Wave Coming to Women’s Sports
Alex Morgan anticipates a VC wave shaping women's sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)
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January 30, 2025
Peyton Manning among investors for proposed Nashville WNBA franchise
The chairman of the NHL's Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning. Fox Sports