News Topics
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March 10, 2025
WNBA Expansion Cuts Into Owners’ Share, Not NBA or 2022 Investors
The current WNBA expansion process has attracted more than a dozen groups interested in bringing a women's basketball team to their market. MSN
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March 10, 2025
50 of the most Influential Women in Cycling
Cycling has long been a predominantly male discipline, from the road, mountains to the boardroom. However, the landscape is changing. Escape
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March 10, 2025
A Muslim Athlete Needed Modest Sportswear. Now She Sells It to Others.
Athlete Kiandra Browne had little interest in religion growing up in multicultural Montreal. But she did have a curious mind. The New York Times
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March 9, 2025
DJ Lagway Boosts Florida Women’s Sports with NIL Donation
For International Women’s Day, University of Florida quarterback DJ Lagway announced a significant donation that he will be making with a portion of his NIL earnings to bolster the Gators’ women’s sports programs. Yard Barker
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March 7, 2025
Her rock climbing gyms got acquired in 2019—5 years later she returned as CEO: ‘It was a lot of soul-searching’
Moelter returned to climbing after graduating college; moving to Boulder, Colorado; and quitting an unsatisfying tech job. CNBC
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March 7, 2025
New York Liberty’s Sabrina Ionescu’s Invests In Women’s Sports: Bay Area Soccer Club
The Oregon Ducks and New York Liberty guard Sabrina Ionescu is now an investor for the National Women's Soccer League's Bay football club. Oregon Ducks
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March 7, 2025
Portland Thorns & WNBA Team Plan $150 Million Women’s Sports Campus
RAJ Sports announced plans for a groundbreaking dual-sport women’s performance center in Hillsboro for both Portland Thorns and WNBA team. HillsBoro
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March 7, 2025
Adidas Adds Olympian Ilona Maher to Its Star-Studded Athlete Roster
With Women’s History Month here, Adidas has added a history-making athlete to its roster: rugby superstar Ilona Maher. In a statement, Adidas said it will provide Maher with its top-tier apparel and footwear to support her game as part of this multiyear partnership. Footwear News
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March 5, 2025
It’s Time to Celebrate These 3 Women Execs at Leading Outdoor Brands
3 women Execs at leading outdoor brands, Joy Allen-Altimare, Global Chief Marketing Office of Saucony; Lindsay Shumlas, CEO of Cotopaxi; and Arielle Knutson, CEO of Oiselle were recently celebrated. Outside
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March 5, 2025
Under Armour Adds Style-Savvy WNBA Star Nika Mühl to Its Athlete Roster
When Nika Mühl steps on the court next to terrorize WNBA foes with her relentless defense, she will be wearing Under Armour. Footwear News
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March 5, 2025
New Barbie Collection Spotlights Women’s Sports Stars
Toy titan Mattel is celebrating March 8th's International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos. Just Women's Sports
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March 5, 2025
How to choose the best protein powder
We all know we need protein to power us through workouts and recovery, and athletes, in particular, require more than the average population. Running Magazine
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March 4, 2025
Study Shows Cursing Can Boost Your Physical Performance
While the mechanisms for physical performance improvements from swearing are not fully understood, it appears to be a combination of sympathetic activation, hypoalgesia, and increased state disinhibition. Muscle & Fitness
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March 4, 2025
X Games Names WNBA Exec Annie Lokesh as Head of X Games League
X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. SHOPeatSURF
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March 4, 2025
Utah Athletics receives anonymous $14 million donation for use with women’s sports programs
The University of Utah received a $14 million estate gift from an anonymous donor that will be used to form an endowment and support the university’s women’s athletics programs, the school announced Tuesday. DeseretNews
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March 4, 2025
76% of women’s football fans feel sport lacks sufficient media coverage – Report
More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. BUSINESS DAY
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March 4, 2025
UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports
Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC
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March 4, 2025
From Portland, with love: Alaska Airlines partners with Portland Thorns FC & Portland WNBA expansion team to celebrate and elevate women’s sports
Alaska Airlines is proud to announce that it will be the official airline partner of Portland's new WNBA team and is renewing its role as the official airline of Portland Thorns FC. Alaska Airlines
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March 3, 2025
Serena joins ownership group of WNBA’s Tempo
Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. Williams will play a role in designing jerseys and creating merchandise collaborations with the team. espn
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March 3, 2025
Serena joins ownership group for WNBA’s new Toronto Tempo team
Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. ESPN
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February 28, 2025
Assault Survivor Creates App To Keep Women Runners Safe
In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running Mate, a “RunShare” app that connects women with verified running and walking partners who have passed...
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February 28, 2025
Women’s sports sponsorships grow nearly 50% faster than men’s major leagues
Sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate, outpacing growth in select men’s professional leagues by nearly 50 per cent, according to a new report by SponsorUnited. SportsPro
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February 27, 2025
76% of women’s football fans feel sport lacks sufficient media coverage – Report
More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. The study, which surveyed 12,000 respondents across six key markets—the US, UK, Spain, France, Germany, and Australia—found that 196.2 million people are interested in women’s football. Business Day
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February 27, 2025
WeWard lines up Venus Williams to stand out in fitness app crowd
Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. MarketingDive
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February 26, 2025
Could a woman break the four-minute mile? Scientists say yes
For nearly 70 years, the sub-four-minute mile has remained an exclusive club—one that no woman has yet entered. But a recent study published in Royal Society Open Science suggests that could soon change. As reported in The New York Times, researchers believe that, with strategic drafting and under ideal race conditions, Faith Kipyegon(the...
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