News Topics
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August 28, 2025
Mark Cuban On Why NBA Expansion Isn’t Imminent
NBA commissioner Adam Silver has teased league expansion for years, with Las Vegas and Seattle as the markets commonly linked to new teams. But the NBA has yet to pull the trigger on its first expansion franchise since 2004, and Mavericks minority owner Mark Cuban believes it won’t happen anytime soon....
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August 26, 2025
Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?
At least eight women’s pro leagues have launched in the past three years, including the WPBL, Unrivaled — a fast-paced 3-on-3 women’s basketball league that debuted this year — and the Professional Women’s Hockey League, seizing on rising viewership, bigger sponsorship deals and a fan base more eager than ever to...
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August 26, 2025
Lululemon Shifts Technology and Information Leadership with Focus on AI
Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development and execution of the next phase of Lululemon’s technology and AI strategy. SGB MEDIA
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August 25, 2025
Como Women has unveiled its first collection created entirely using AI
Como Women never ceases to impress. After unveiling the new Home jersey in the luxurious setting of the Bvlgari Hotel London in Knightsbridge, the club has announced the launch of its first essentials merchandise collection, a line of twelve pieces for women, men, and children. This is not just a retail debut...
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August 25, 2025
WNBA CBA Deal ‘Probably Not Going to Happen’ Before Deadline
With the WNBA and its players association still far apart on a new collective bargaining agreement, WNBPA executive committee secretary Elizabeth Williams is doubtful that a deal will be struck by the Oct. 31 deadline. The Chicago Sky forward is far from alone in that concern among players, according to sources familiar with the ongoing...
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August 25, 2025
Heatwaves are making people age faster, study suggests
Repeated exposure to heatwaves is accelerating ageing in people, according to a study. The impact is broadly comparable with the damage smoking, alcohol use, poor diet or limited exercise can have on health, the researchers said. Extreme temperatures are increasingly common owing to the climate crisis, potentially causing widespread and...
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August 25, 2025
Rihanna’s multibillion-dollar brand invested in the WNBA — and it’s just the start
In May, Rihanna’s multibillion-dollar brand inked its first beauty and skin sports contract with the WNBA’s reigning champions. “There’s not one monolithic view of what a female athlete looks like and there’s not one monolithic view of what beauty and beautiful looks like,” Sukiana Chancy, vice president of brand strategy...
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August 25, 2025
Bay FC sets women’s soccer attendance record at Oracle Park
Bay FC and the Washington Spirit drew 40,091 fans to Oracle Park on Saturday, setting a National Women's Soccer League (NWSL) attendance record. That's also the highest attendance in U.S. women's pro sports history — further proof that San Francisco is part of a women's sports surge as fandom, teams and leagues are booming. AXIOS San Francisco
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August 24, 2025
History at the plate: Women’s Pro Baseball League holds tryouts ahead of inaugural season
The Women’s Pro Baseball League is officially up and running, and D.C. is playing a major role in its early development. More than 600 athletes from across the world flocked to the Nationals Youth Baseball Academy in Southeast DC for open tryouts, hoping to earn a spot in this brand-new...
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August 23, 2025
How the Bay became the new capital of women’s sports
A national women’s flag football team competes annually in world championships, and the U.S. will field a squad for the 2028 Olympics in Los Angeles, but opportunities are limited to the top 15 to 20 players in the country. There’s no league on the scale of the WNBA or NWSL,...
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August 21, 2025
Weighted vests are all the rage in women’s fitness. Do they live up to the hype?
Fitness trainer Kalli Youngstrom thinks weighted vests can be a great tool for fitting exercise into your daily routine — as long as you don't mind looking like a Navy SEAL on the school run. That bulky flak-jacket look is in part because of the many pockets for adding or removing weights...
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August 21, 2025
Women’s WorldTour team to ‘cease operations’ at the end of the season after sponsor search struggle
The Ceratizit Pro Cycling Women's WorldTour team is to close at the end of the year, it announced on Tuesday. The German-registered outfit, which has existed for 11 seasons, in a message on its website, its manager Claude Sun said that a challenging economic climate had made it impossible to go...
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August 21, 2025
Global Partnerships at the Women’s Rugby World Cup 2025
The Women’s Rugby World Cup 2025 promises to be the biggest staging yet of the sport’s premier event. Kicking off in England this Friday night, it will stretch across six weeks, showcase 16 national teams, and, crucially, be underpinned by a commercial roster that signals the sport’s growing clout on...
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August 21, 2025
Kristin Juszczyk’s Off Season brand branches into women’s sports with WNBA collection
When Fashion designer Kristin Juszczyk couldn’t find a game-day look that successfully merged fashion and fandom, she took matters into her own hands and taught herself how to sew by watching YouTube. Little did Juszczyk know her upcycled creations, like the viral Travis Kelce-themed puffer jacket handmade for Taylor Swift, would redefine...
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August 20, 2025
The “Motherhood Penalty” in Endurance Sports is Real. A Strava Grant Aims to Change That.
Many of these moms are struggling to find suitable childcare while they train and race. Many are also seeing pelvic floor therapists to adjust to their new bodies as they return to the sport. triathlete
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August 20, 2025
WNBA breaks regular-season attendance record despite key player absences
The WNBA is growing like never before. It was already common knowledge that the W is enjoying great television and streaming ratings. But the league is also packing stadiums around the country, despite injuries to a handful of star players. yahoo! sports
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August 19, 2025
Are Marathons and Extreme Running Linked to Colon Cancer? – The New York Times
The rate of advanced adenomas was much higher than that seen among adults in their late 40s in the general population, which ranges from 4.5 percent to 6 percent, according to recent studies The figure among extreme runners was even higher than the 12 percent rate among Alaska Natives, who are unusually prone to...
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August 19, 2025
Tara Dower Sets New Overall Supported Fastest Known Time on Vermont’s Long Trail
Before dawn on Tuesday, August 19, 2025, Tara Dower reached the southern terminus of the 272-mile Long Trail at the Vermont-Massachusetts border, setting a new overall supported fastest known time (FKT) on the route with a time of 3 days, 18 hours, and 29 minutes. I RUN FAR
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August 17, 2025
Colorado ultrarunner shatters 31-year-old women’s course record at Leadville Trail 100
Records tumbled at this year’s Leadville 100. Women’s race winner Anne Flower of Colorado Springs clocked 17:58:19, shattering Ann Trason’s long-standing women’s record from 1994 (18:06:24) and placing second overall. On the men’s side, Boulder’s David Roche charged to victory in 15:12:30, chopping more than 14 minutes off his own course record from...
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August 16, 2025
Five former Wisconsin women’s basketball players file lawsuit against former coach Marisa Moseley
The allegations of mental abuse that preceded the resignation of former Wisconsin women’s basketball coach Marisa Moseley moved to a new arena on Aug. 15. Federal court. Five former players filed a civil lawsuit against Moseley, the University of Wisconsin Board of Regents and Justin Doherty, who served as the administrator for women’s basketball and...
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August 16, 2025
Nike Drops $50 T-Shirts for Three Women’s Tennis Players
While Nike has not yet officially unveiled their apparel for Queens, they are expanding their women's sports marketing campaign to include at least three of the world's most popular tennis players. Serve
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August 14, 2025
“The current system is not set up to protect female health” – Talks of drastic measures following Ferrand-Prevot’s Tour de France Femmes weight loss
Two weeks after Pauline Ferrand-Prévot’s landmark win at the 2025 Tour de France Femmes, discussion around her apparent significant weight loss has ignited a wider debate in professional cycling. Now, The Cyclists’ Alliance (TCA), the union representing women’s riders, has stepped in, urging the UCI to introduce mandatory annual screening for RED-S...
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August 14, 2025
What’s next for the business of women’s racing?
The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape
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August 14, 2025
First Participants Announced for Inaugural SI Women’s Games
The inaugural SI Women's Games will feature more than 120 athletes competing in six sports over six days at Frontwave Arena in Oceanside, Calif., from Tuesday, Oct. 28, to Sunday, Nov. 2, 2025. SI
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August 14, 2025
The Coolest Owners in Women’s Sports Are All Women
This last year has seen an explosion in women's sports gaining more notoriety and visibility than ever — extending to media coverage, brand partnerships, and game attendance and viewership. But just as exciting is the fact that there are so many women behind the growth and investment of professional sports through...
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