News Topics
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April 22, 2026
Molly Seidel signs with Satisfy
In her first major apparel partnership since her contract with Puma ended in December 2024, Olympic marathoner-turned-trail star Molly Seidel has signed with Paris-based running brand Satisfy. Seidel, best known for her career on the road, including an Olympic marathon bronze in Tokyo in 2021, has spent the early part of 2026...
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April 22, 2026
Lululemon Taps Former Nike Senior Exec Heidi O’Neill as New CEO
Lululemon Athletica, Inc. has hired former Nike senior executive Heidi O’Neill as its next chief executive officer (CEO). O’Neill will start as CEO and join the Board of Directors, effective September 8. She will be based in Vancouver, British Columbia, Canada. O’Neill succeeds Calvin McDonald, who stepped down, effective January...
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April 21, 2026
Judge approves landmark Title IX settlement: ‘These women have made history’
A federal judge has approved a landmark settlement that will pay former female athletes at San Diego State a combined $300,000 in damages after they sued the school and accused it of violating Title IX, the federal law that prohibits sexual discrimination in the workplace. U.S. District Judge Todd Robinson delivered the order...
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April 20, 2026
First-ever team time trial at Tour de France Femmes set for London in 2027 and ‘will feel surreal’ for British riders as details for opening trio of UK stages revealed
The Tour de France Femmes avec Zwift 2027 will begin in the UK with organisers ASO announcing the details of the first three stages held from July 30 to August 1, including a debut team time trial on the streets of London moving into France. “The Team Time Trial has always been...
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April 17, 2026
How Fiesta Bowl platform adds ‘instant credibility’ to women’s flag football
About three years ago when Erik Moses was settling into his new role as the executive director and CEO of the Fiesta Sports Foundation, he began to notice how quickly the sport of women’s flag football was growing. The Fiesta Bowl had just hosted Diana Flores, the captain and quarterback...
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April 16, 2026
Former Exec Sues Adidas Over Alleged Gender Discrimination
Lindsay Gregg, who was Adidas’ head of women’s basketball sports marketing from January 2022 to February 2026, has filed a lawsuit against her former employer, charging she was fired for raising concerns about gender discrimination and the treatment of female athletes. She also charged Adidas with whistleblower retaliation. In the...
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April 16, 2026
Gatorade revamps brand to compete in booming hydration market
Gatorade is undergoing a major transformation as it faces growing competition in the rapidly expanding hydration market. The brand’s parent company, PepsiCo, announced a sweeping overhaul aimed at repositioning Gatorade from a traditional sports drink into a broader hydration brand that appeals to everyday consumers—not just athletes. While Gatorade still...
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April 16, 2026
Scripps Sports secures multi-year partnership with Premier Women’s Rodeo
Scripps Sports has entered into a comprehensive multi-year broadcast partnership with PBR (Professional Bull Riders), the global leader in bull riding entertainment, to bring PWR (Premier Women’s Rodeo) exclusively to Scripps’ national television networks ION and Grit beginning in May. The partnership will launch with ION and Grit carrying the...
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April 16, 2026
National Collegiate Rugby Partners with All Women’s Sports Network for 2026 National 7s Championships
National Collegiate Rugby (NCR) has announced a media rights partnership with All Women’s Sports Network (AWSN) to broadcast the Women’s Championship matches from the 2026 Collegiate Rugby Championship (CRC) National 7s. The championship block will air live on AWSN at 1:00 p.m. ET on Sunday, April 26 from Boyds, MD....
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April 15, 2026
NWSL Moves to Restrict Which Brands Players Can Wear on the Field
The NWSL is working on a program for league-wide cleat and goalkeeper glove “exposure agreements” that would force players with non-partner sponsorship deals to cover up those brands’ logos during matches and pay fines if they don’t. The policy could bring in at least $320,000 in “retail value” annually from...
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April 15, 2026
WNBA draft second-most watched ever with 1.5M viewers
With uncertainty over the identity of the top overall pick and new NCAA champion UCLA producing a record number of selections, the WNBA draft drew its second-highest viewership total ever on Monday. According to ESPN, 1.5 million watched the event, a 20% increase from last year's draft. The audience reached...
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April 15, 2026
USWNT and Japan set record for largest crowd in Seattle women’s sports history
For the first time since July 27, 2017 the U.S. returned to Seattle at Lumen Field (formerly CenturyLink Field) for the first time in nearly nine years. In the USWNT match versus Japan, they set a standalone record for the largest crowd for a women’s sporting event in Seattle history. In the...
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April 14, 2026
Women were once banned from the Boston Marathon. Bobbi Gibb ran anyway.
Women were once banned from the Boston Marathon, but in 1966 Bobbi Gibb ran the race anyway, becoming the first woman to complete it and helping to shatter the myth that women were physically incapable of running marathons. In 1966 the Boston Marathon was officially men‑only, and women were barred...
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April 10, 2026
Not Just for Muscles — Creatine May Sharpen Memory & Mental Speed
A growing body of research suggests that creatine—commonly known as a muscle‑building supplement—may also sharpen memory and mental speed. A recent systematic review and meta‑analysis of randomized trials found that creatine monohydrate significantly improved several aspects of cognitive performance in adults. Memory: Participants showed about a 14% improvement in recall...
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April 8, 2026
The Future of Female Performance: Muse Capital Announces Launch of Revolutionary Optima Program Accelerating Women’s Health Innovations in Sports
Muse Capital and its sports advisory arm, Muse Sport, announced the launch of The Optima Program (Optima), a revolutionary program set to define the future of female sports performance. As the first scalable health and performance program of its kind, Optima recognizes the unique needs of elite female athletes and executives in professional sport...
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April 8, 2026
Always Alpha Acquires Tennis Management Firm Courtside Talent
On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused, woman-owned management and advisory firm. This is Always Alpha’s first acquisition. As part of the deal, Casey Reede, the founder of Courtside, will become Always Alpha’s head of strategy and...
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April 8, 2026
NBC tabs Hall of Famer Sue Bird for WNBA analyst job
Former UConn and WNBA star Sue Bird is expected to be named as an analyst for NBC Sports' coverage of the WNBA games this season, according to a report from Front Office Sports. The report doesn't say whether Bird will be in the studio or calling games live on NBC and...
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April 8, 2026
Global women’s sports revenue to top $3 billion in 2026, according to new report
Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday. The report produced by accounting firm Deloitte said women’s sports revenues internationally have increased 340% over the last four years. That has...
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April 8, 2026
Hall of Famer Sue Bird joins NBC as WNBA analyst
Former UConn and WNBA star Sue Bird has been named as an analyst for NBC Sports' coverage of the WNBA games this season. Bird will join NBC Sports as a studio analyst for WNBA games on NBC and Peacock in 2026. Bird, a 2025 inductee in the Basketball Hall of...
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April 6, 2026
Travel + Leisure Co. Announces Sponsorship of Rising Swimming Star Rylee Erisman
Travel + Leisure Co., a leading leisure travel company, announced a new sponsorship agreement with USA National Team swimmer and World Junior Champion Rylee Erisman. The partnership reflects Travel + Leisure Co.’s continued investment in emerging talent and its focus on aligning with individuals who demonstrate dedication, resilience, and a...
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April 6, 2026
Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge
Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...
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April 6, 2026
Momentous Invests in Women’s Health Research, Supplements
The supplement brand is deepening its relationship with Dr. Stacy Sims on a new grant program that addresses women’s health and performance Six percent. That’s the share of sports science studies focused exclusively on female physiology, and one of the numbers that pushed Momentous to partner with Dr. Stacy Sims’...
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April 6, 2026
Audacy Announces Two New Women’s Sports Partnerships in Portland
Audacy is expanding its presence in women’s sports with a new multi-team partnership in the Pacific Northwest. The company announced it will serve as the official radio home for both the Portland Fire and the Portland Thorns. The agreement marks the first time both teams will have consistent radio broadcasts in the market....
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April 5, 2026
PWHL game at Madison Square Garden sets U.S. pro women’s hockey attendance record
The PWHL has another professional women's hockey attendance record in the U.S., with the game between the New York Sirens and Seattle Torrent at Madison Square Garden on Saturday night drawing a crowd of 18,006. The previous high water mark was 17,335 at Climate Pledge Arena in Seattle on Feb....
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April 5, 2026
Virginia women’s basketball coach fired after investigation over alleged ‘nightmarish’ culture
The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had developed within the program. Virginia had been coming off one of the program’s most successful seasons...
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